When promoting their products,
pharmaceutical sponsors (sponsors) may present a variety of
information including the indication, details about the
administration of the product, efficacy information, and clinical
trial data. In an effort to present often complicated information
concisely, sponsors may not include relevant information in the
body of the text or visual display of the claim. In these cases,
sponsors typically include disclosures of information somewhere in
the promotional piece. The purpose of our study is to determine how
useful disclosures regarding prescription drug information are when
presented prominently and adjacent to claims. Specifically, are
Healthcare Professionals (HCP's) and consumers able to use
disclosures to effectively frame information in efficacy claims in
prescription drug promotion? To address this research question, we
have designed a set of studies that cover both consumers and HCPs,
as well as three presentations addressing different types of
information: scope of treatment, ease of use, and statistical
significance. Each participant will view three different
professionally developed mock promotional print pieces for
different prescription drug products that mimic currently available
promotion. For each of the three promotional pieces, they will be
randomized to see an ad with a weak disclosure, a strong
disclosure, or no disclosure. Outcomes of interest include
attention, recall, comprehension, and behavioral intention. The
results of this study will inform the Office of Prescription Drug
Promotion about how consumers and HCPs process information
presented in disclosure form.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.