Visitor center core questions

Visitor Center and Exhibit Survey at ONMS and Partner Outreach Facilities

Visitor Center Core 9.26.18

Visitor center questions

OMB: 0648-0777

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Privacy Act Statement


Authority: The collection of this information is authorized under 5 U.S.C. § 301, Departmental regulations and 15 U.S.C. 1512, Powers and duties of Department.


Purpose:
The purpose of this information collection is to obtain the information necessary improve Visitor Center services, satisfaction and educational materials. Survey results will be used by sanctuary/monument site superintendents to improve visitor services, education and outreach programs where the survey is administered. Survey responses will also aide sanctuary/monument communication and education staff in effectively communicating key messages and stewardship actions.


Routine Uses: Disclosure of this information is permitted under the Privacy Act of 1974 (5 U.S.C. Section 552a) to be shared among Department staff for work-related purposes. Disclosure of this information is also subject to all of the published routine uses as identified in the Privacy Act System of Records Notice COMMERCE/NOAA-11, Contact Information for Members of the Public Requesting or Providing Information Related to NOAA’s Mission.

Disclosure: Submission of this information is voluntary, but requested in order to assist the National Marine Sanctuaries with program improvement.



































Public reporting burden for this collection of information is estimated to average 4 minutes including time for reviewing instructions, gathering the information needed and to complete the survey. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden, to U.S. Department of Commerce, Clearance Officer, Office of Chief Information Officer, Rm. 6625, 14th and Constitution Avenue NW, Washington DC 20230.



This survey is voluntary. However, your participation is greatly appreciated and will help to improve visitor services and resources at sanctuary visitor centers and exhibits.



  1. How many times have you visited Name of Location/Venue? (select one choice)

__ This is my first visit.

__ 1 other time (in the last 12 mo.)

__ 2-5 times (in the last 12 mo.)

__ 5 or more (in the last 12 mo.)

__ I have visited before, but it was more than 12 months ago.­­


  1. Approximately how long was your visit to the visitor center Name of Exhibit today?

____less than 30 mins ____30min-1 hour ____1-2 hours ____more than 2 hours


  1. What was the primary purpose of your visit to Name of Location/Venue today?

____ Vacation or leisure

____ Part of an organized school group

____ Part of an organized tour group

____ Special event such as a lecture, program, or festival

____ To see a temporary or traveling exhibit

____ Other (please specify) ______________________________


  1. How did you hear about Name of Location/Venue?

____ Been here before

____ Word of mouth

____ Printed material (e.g., Brochure, magazine)

____ Hotel/Inn

____ Website

____ Social media

____ At school

____ Walking/Driving by the facility

____ Other (please specify) __________________________________


  1. Before your visit here, had you ever heard of a national marine sanctuary or marine national monument? ___ yes ___ no


  1. Have you ever seen an exhibit elsewhere about a national marine sanctuary or marine national monument before today? ___ yes ___ no


  1. After your visit here today, please rate your level of agreement with the following statements (1=strongly disagree 2=disagree 3=neither agree nor disagree 4=agree 5= strongly agree): (Make this a matrix)

I have a better understanding of national marine sanctuaries/monuments

I have a better understanding of why these places are protected

I understand what a national marine sanctuary is

I am more likely to take actions to protect a national marine sanctuary or monument

I learned a new way to protect a national marine sanctuary or monument

I learned about opportunities to get involved in sanctuary programs

I am more likely to visit a national marine sanctuary


  1. What topic(s) are you most interested in learning about? (choose as many as you like from the list below)

____ Water quality

____ Ocean acidification

____ Climate change

____ Marine debris / Ocean pollution

____ Fish, whales, and other marine wildlife

____ Seabirds

____ Marine ecosystems (e.g., tide pools, kelp forests, coral reefs)

____ Shipwrecks, maritime heritage, or underwater archaeology

____ Scientific fieldwork

____Citizen Science

____Ways to reduce human impacts to the ocean and Great Lakes

____How to protect national marine sanctuaries or marine national monuments

____What national marine sanctuaries/monuments accomplish and why they exist

____ Other (please specify)_________________________________________________


  1. For each of the following activities that you experienced, please rate your level of satisfaction. A number of “1” is very dissatisfied and “5” is very satisfied.

Very Dissatisfied-----Neutral-----Very Satisfied NA

  1. Videos 1 2 3 4 5 NA

  2. Electronic interactive components 1 2 3 4 5 NA

  3. Hands-on interactive components 1 2 3 4 5 NA

  4. Staff Member Interaction 1 2 3 4 5 NA

  5. Online tour 1 2 3 4 5 NA

  6. Audio tour 1 2 3 4 5 NA


  1. Would you like to see more or fewer interactive exhibits or multimedia components?

____ more ____ less ____no preference


If you would like to see more, what type? (check all that apply)

____ videos ____ online tours

____ audio tours ____ 360 degree images/virtual reality images

____ 3D movies ____other, examples:____________



  1. . In your own words, describe how the visitor center (or exhibit) could be improved: __________ _________________________________________________________________


  1. Would you recommend this visitor center (or exhibit) to family and friends?

____ Very Likely ____ Likely ____Neutral ____Unlikely ____Very Unlikely


  1. Please explain your answer to the previous question: ____________________________________


Demographic Questions

  1. Where do you live? ______________________________________________________________

zip code country (if not the U.S.)


  1. What is your gender?

____ Male ____ Female ___ Prefer not to answer


  1. What is your age?

___ 18-29 ___ 30’s ___ 40’s ____ 50’s ____ 60’s ___ 70+ ____ Prefer not to answer


  1. How many children were with you today?

___None ___ 1 ___ 2 ___ 3+ ____ Prefer not to answer


  1. How many children under 18 years old live in your household?

___ None ___ 1 ___ 2 ___ 3+ ____ Prefer not to answer




  1. Are you Hispanic, Latino, or of Spanish origin?

____ yes ____ no


  1. Please specify your ethnicity. You may select as many as apply.

____ White ____ Native Hawaiian or Other Pacific Islander

____ Black or African American ____ American Indian or Alaska Native

____ Asian ____ Other

____ Prefer not to answer


  1. What is the highest degree or level of school you have completed? 

____ Some school ____ High school graduate, diploma or the equivalent

____ Some college credit ____ College degree

____ Trade/technical/vocational training ____ Graduate degree

____ Prefer not to answer

File Typeapplication/vnd.openxmlformats-officedocument.wordprocessingml.document
AuthorRyan Shea
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File Created2021-01-20

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