Stimuli Graphics I

ATTACHMENT 2E: SAMPLE TEXT FOR PRINT ADVERTISEMENTS

Headlines and Sub-headlines for Print Ads for the Point of Sale Campaign: Point of Sale Intervention for Tobacco Evaluation (POSITEv)

• Quit overthinking quitting

• It takes most smokers several attempts to quit smoking for good. Get support for your quit at EveryTryCounts.gov.

• Today is a great day to restart quitting

• You learn something every time you try to quit smoking. Keep going at EveryTryCounts.gov.

• A pit stop doesn’t have to mean a cig stop

• Quitting smoking takes practice. Get support for your quit at EveryTryCounts.gov.

• Never quit quitting

• You learn something every time you try to quit smoking. Keep going at EveryTryCounts.gov.

• Failure is an option. Giving up isn’t.

• It takes most smokers several attempts to quit smoking for good.

Get support for your quit at EveryTryCounts.gov.

• You’re not too old for baby steps

• Quitting smoking takes practice. Keep going at EveryTryCounts.gov.

• If at first you don’t succeed, don’t be surprised

• You learn something every time you try to quit smoking. Keep going at EveryTryCounts.gov.

• If at first you don’t succeed, you’re like the majority of smokers trying to quit

• Quitting smoking takes practice. Get support for your quit at EveryTryCounts.gov.

• It’s okay to fail. In fact, it’s part of the process.

• You learn something every time you try to quit smoking. Keep going at EveryTryCounts.gov.

• If the third time isn’t the charm, the fourth time could be

• Quitting smoking takes practice. Get support for your quit at EveryTryCounts.gov.

• Fail to succeed

• It takes most smokers several attempts to quit smoking for good. Get support for your quit at EveryTryCounts.gov.

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