Structured Interview Questions for Business Managers

OMB Control Number: 1670-NEW OMB Expiration Date: MM/DD/YYY

Structured Interview Questions for Business Managers

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1. General awareness and perception of countermeasures: This section is intended to examine how managers learn about guests’ awareness of <<countermeasure X>>, and managers’ perceptions of the effectiveness of the security measures at <X Venue> 


The management team has recently upgraded currently existing security measures and initiated new ones at <X Venue>. These measures include the installation of additional CCTV cameras, security guards, metal detectors, perimeter restrictions, and bomb detection K9 teams.

• Have you received any compliments from guests about any of the security changes? 


• Have you received any complaints from guests about security changes? 


• Do you believe the newly installed or enhanced security measures are effective at deterring criminals and terrorists? Why? 



• Do you believe the newly installed or enhanced security measures are effective at apprehending criminals and terrorists after a crime? Why? 


• Do you believe the newly installed or enhanced security measures have either increased or decreased attendance? Why? 


2. Psychological impacts of security measures: This section is intended to examine managers’ beliefs about guests’ reactions to <countermeasure X>.

• What impacts do you believe <countermeasure X> had on your guests?

  • Feel more safe?


  • Visit more enjoyable?

  • Invasion of privacy?

  • Other?

3. Business Willingness to Pay for Security: This section is intended to assess how much businesses are willing to pay as compensation to guests for the negative side effects of more security.

• Would you offer a discount to offset potential negative impacts of enhanced security on the game experience and to increase attendance?

• If “Yes”, ask how much?


• If “No”, ask why? 


3. Decision to install countermeasures: This section is intended to examine the reasons why managers decided to implement <countermeasure X>. Managers will be given the option to skip any questions deemed sensitive.

• What countermeasures have you introduced or substantially upgraded in the past 3 years? 


• Please provide approximate dates for when each countermeasure was installed or upgraded. 


• Tell us why you (or someone else in your organization) chose to install or upgrade specific countermeasures. Below are some response options 


  • Actual experience with terrorism at <X Venue> in the last three years

  • Actual experience with terrorism at a neighboring site


  • Actual experience at a similar site somewhere in the US


  • Actual experience at a similar site elsewhere in the world 


  • A study of <X Venue> performed by your company


  • A study of <X Venue> by a consultant or government agency


  • A general warning issued by DHS or other government agency


  • A general warning issued by a local, state or regional government agency

  • Other (please explain)

3. Effects on revenues: This section is intended to examine mangers’ perceptions on the effects of security measures on revenues. We will be validating these responses where possible by using actual data from <X Venue> and other sources. 


• Tell us your overall perception of the effect <countermeasure X> has had on sales revenue. Managers respond to the question by using a 5-point scale [Very Negative to Very Positive] 


• Do you think <X Venue>’s ANNUAL revenue has increased, decreased, or remained the same from security measures?”

• If “Increase”, ask “How much do you think your monthly revenue will increase?”

• If “Decrease”, ask “How much do you think your monthly revenue will decrease?”

3. Background questions:

• How did you inform your guests about the presence of <countermeasure X>:

  • Company website


  • Press release/newspaper/radio/TV


  • Social media announcement

  • Mass mailing


  • Postings at your site


  • Other (please explain)


  • Did not inform customers

• What is your Job Title? 


• In which department do you work? How long have you been in your current position?