A1_1
|
Watch TV or movies on a TV
|
|
|
X
|
This item has been edited
to measure content without differentiating platform.
|
Base item approved
previously including 11/17/15
|
A1_2
|
Watch TV or movies on a
computer
|
|
X
|
|
Redundant if we revise
A1_1
|
|
A1_3
|
Watch TV or movies on a a
cell phone
|
|
X
|
|
Redundant if we revise
A1_1
|
|
A1_4
|
Watch TV or movies on a an
ipod
|
|
X
|
|
Redundant if we revise
A1_1
|
|
A2_2
|
Use computer for video
|
|
|
X
|
Minor edits to update
popular products
|
Base item approved
previously including 11/17/15
|
A2_3
|
Use computer for social
networking
|
|
|
X
|
Minor edits to update
popular products
|
Base item approved
previously including 11/17/15
|
A2_4
|
Use computer for browsing
|
|
|
X
|
Minor edits to update
popular products
|
Base item approved
previously including 11/17/15
|
A2_5
|
Use computer for chatting
|
|
|
X
|
Minor edits to update
popular products
|
Base item approved
previously including 11/17/15
|
A2_6
|
Text messaging
|
X
|
|
|
Adding this back to the
media tracking survey after having dropped it at the last wave.
|
Base item approved
previously including 11/17/15
|
A3_2f
|
Fresh Empire brand
|
X
|
|
|
This item was approved for
and used in the 3rd
FU ExPECTT study.
|
Approved for 3rd
FU: 11/17/15
|
A11_18
|
intense
|
X
|
|
|
Adding to assess whether
this key term from the literature on stylistic elements of ads
may be operationalized.
|
This item is similar to
others that have been previously approved, including on
F1211/17/15.
|
A23
|
Main message of the ad
|
X
|
|
|
This item was approved for
and used in the 3rd
FU with the exception of response options 14, 15 and 16.
|
The base item was approved
by OMB in prior packages including 11/17/15
|
B11_3
|
Smoking is harmful-not
harmful
|
X
|
|
|
This item was approved for
and used in the 3rd
FU.
|
Approved for 3rd
FU: 11/17/15
|
B12_3
|
smokeless is harmful-not
harmful
|
X
|
|
|
This item was approved for
and used in the 3rd
FU.
|
Approved for 3rd
FU: 11/17/15
|
B13_25
|
Develop gum disease
|
X
|
|
|
Adding to measure a belief
which is the focus of the new ad “gift.”
|
This item has not been
previously approved.
|
E15_13
|
Smoking as a teen can
permanently stunt your lungs.
|
X
|
|
|
Adding to measure a belief
which is the focus of the new ad “straw city.”
|
This item has not been
previously approved.
|
E15_14
|
Smoking cigarettes will
make me have serious breathing problems
|
X
|
|
|
Adding to measure a belief
which is the focus of the new ad “straw city.”
|
This item has not been
previously approved.
|
E15_15
|
If I smoke, the
consequences will find me.
|
X
|
|
|
Adding to measure a belief
which is the focus of the new ad “gift.”
|
This item has not been
previously approved.
|
E15_16
|
Nicotine can reprogram
your brain
|
X
|
|
|
Adding to measure a belief
which is the focus of the new ad “hacked.”
|
This item has not been
previously approved.
|
E15_17
|
If I smoke, it will be
hard to think about anything but my next cigarette
|
X
|
|
|
Adding to measure a belief
which is the focus of the new ad “hacked.”
|
This item has not been
previously approved.
|
E13_1
|
Cigars are bad-good
|
X
|
|
|
This item was approved for
and used in the 3rd
FU.
|
Approved for 3rd
FU: 11/17/15
|
E13_2
|
Cigars are
unenjoyable-enjoyable
|
X
|
|
|
This item was approved for
and used in the 3rd
FU.
|
Approved for 3rd
FU: 11/17/15
|
E13_3
|
Cigars are harmful-not
harmful
|
X
|
|
|
This item was approved for
and used in the 3rd
FU.
|
Approved for 3rd
FU: 11/17/15
|
E14_1
|
E-cigs are bad-good
|
X
|
|
|
This item was approved for
and used in the 3rd
FU.
|
Approved for 3rd
FU: 11/17/15
|
E14_2
|
E-cigs are
unenjoyable-enjoyable
|
X
|
|
|
This item was approved for
and used in the 3rd
FU.
|
Approved for 3rd
FU: 11/17/15
|
E14_3
|
E-cigs are harmful-not
harmful
|
X
|
|
|
This item was approved for
and used in the 3rd
FU.
|
Approved for 3rd
FU: 11/17/15
|
B13_23
|
Stunt lung growth
|
X
|
|
|
This item was approved for
and used in the 3rd
FU.
|
Approved for 3rd
FU: 11/17/15
|
B13_24
|
Stained teeth
|
X
|
|
|
This item was approved for
and used in the 3rd
FU.
|
Approved for 3rd
FU: 11/17/15
|
B15_10.
|
The lungs of teenage
smokers may not grow to normal size.
|
X
|
|
|
This item was approved for
and used in the 3rd
FU.
|
Approved for 3rd
FU: 11/17/15
|
B15_11.
|
Smoking just a few
cigarettes can make you crave more.
|
X
|
|
|
This item was approved for
and used in the 3rd
FU.
|
Approved for 3rd
FU: 11/17/15
|
B15_12.
|
If I smoke, nicotine will
rewire my brain.
|
X
|
|
|
This item was approved for
and used in the 3rd
FU.
|
Approved for 3rd
FU: 11/17/15
|
|
Media tracking screener
items
|
|
X
|
|
The media tracking
screener and instrument have been separated.
|
|