Images and Questions for Instrument

Attachment 02a_R. Section F Media Questions (male rural smokeless) FU4 NEW.pdf

Evaluation of the Food and Drug Administration's General Market Youth Tobacco Prevention Campaign

Images and Questions for Instrument

OMB: 0910-0753

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Attachment 2a_R: Section F Media Questions
Form Approved
OMB No. 0910-0753
Exp. Date 09/30/2019
RIHSC No. 15-101CTP

Section F Media Questions: FDA Health and Media Study
Section F Videos
Video 1: Face of Dip (i.e., replace X with 1 in following variables)
F8_X, F11_X1 – F11_X12, F13a_X – F13f_X
Screenshot:

Video 2: Football Monster (i.e., replace X with 2 in following variables)
F8_X, F11_X1 – F11_X12, F13a_X – F13f_X
Screenshot:

Video 3: Jeans (i.e., replace X with 3 in following variables)
F8_X, F11_X1 – F11_X12, F13a_X – F13f_X
Screenshot:

Page 1 of 4

Video 4: Movie Monster (i.e., replace X with 4 in following variables)
F8_X, F11_X1 – F11_X12, F13a_X – F13f_X
Screenshot:

Video 5: Pounds (i.e., replace X with 5 in following variables)
F8_X, F11_X1 – F11_X12, F13a_X – F13f_X
Screenshot:

Video 6: Don’t search It (i.e., replace X with 6 in following variables)
F8_X, F11_X1 – F11_X12, F13a_X – F13f_X
Screenshot:

Page 2 of 4

Section F Radio Ads
Radio Ad 1: Come On
F25_X, F26_X
Radio Ad 2: Dip Demands
F25_X, F26_X
Radio Ad 3: Dip Pinch Chew
F25_X, F26_X
Radio Ad 4: Spit out the Fact
F25_X, F26_X
Radio Ad 5: Surprise Chemicals
F25_X, F26_X
Radio Ad 6: Future You
F25_X, F26_X
Radio Ad 7: Pinch
F25_X, F26_X
Radio Ad 8: Voice Inside
F25_X, F26_X
Radio Ad 9: Warning Signs
F25_X, F26_X
Radio Ad 10: The Ring
F25_X, F26_X
Radio Ad 11: Don’t Search It
F25_X, F26_X
Radio Ad 12: Can’t Get Addiction Out of My Head
F25_X, F26_X

Page 3 of 4

Section F Banner Ads
F28. Item will include a collage of banner ads combined into one image. Possible ads include the following:

Page 4 of 4


File Typeapplication/pdf
AuthorTaylor, Nathaniel
File Modified2018-07-07
File Created2018-07-07

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