Website Analytics Form

Environmental Public Health Tracking Network (Tracking Network)

Att5f_WebsiteAnalytics_Form

Website Analytics

OMB: 0920-1175

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Form Approved

OMB No. 0920-xxxx

Exp. Date xx/xx/201x















Website Analytics

Purpose: Standardized reported web statistics enables network-wide statements and conclusions about Tracking’s impact, successes, popular topics, and potential future direction(s). This document describes standardized statistics to be report to CDC annually.





















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CDC estimates the average public reporting burden for this collection of information as 1 hour per response, including the time for reviewing instructions, searching existing data/information sources, gathering and maintaining the data/information needed, and completing and reviewing the collection of information. An agency may not conduct or sponsor, and a person is not required to respond to a collection of information unless it displays a currently valid OMB control number. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden to CDC/ATSDR Information Collection Review Office, 1600 Clifton Road NE, MS D-74, Atlanta, Georgia 30333; ATTN: PRA (0920-xxxx).

















Required Statistics

#

Statistic Topic

Statistic

Time frame

Importance

1

Sessions

Total number of sessions

monthly

Great measure of overall usage; can be used to show change over time

2

Referrals/Source

Top 3* referring sites

monthly

May assist in identifying partnerships or user base; shows partnerships effective at driving traffic to the portal

3

Popular Content – Content Pages

Report number of sessions, page views, OR events for each NCDM Content Area (see list**)

monthly

Identify and rank areas of interest/concern among audience; possibly prioritize content; promote areas less visited

4

Popular Content – Data Query

Report number of sessions, page views, OR events for each NCDM Content Area (see list**)

monthly

Identify and rank areas of interest/concern among audience; possibly prioritize content; promote areas less visited

5

Visitors – Total

Total number of visitors

monthly

Great measure of overall usage; can be used to show change over time

6

Visitors – Unique

Total number of unique visitors (i.e. new visitors, not returning)

monthly

Shows impact of Network outreach; informs if users return to the portal within a month

7

Search Referrals

Top 3* relevant search terms or search phrases leading visitors to site

monthly

Can inform areas of concern/interest among audience

8

Page Views – Total

Total page views for all site pages, summed

monthly

Great measure of overall usage; can be used to show change over time

Optional Statistics

1

Visitors – Operating System

Top 3* platforms used to explore portal (Windows, Android, iOS, Blackberry, etc.)

monthly

Identify which type of platform people are on—mobile or desktop; Optimization

2

Visitors – Agency Employees

Number of state employee visitors

monthly

Help in identification of the user base

3

Page Views – Average

Average number of pages viewed per visit

monthly

Shows how active users are on the site; number of pages viewed may inform interest level

4

User Location

Number of out-of-state/city users

monthly

Help in identification of the user base; who is the active audience? Who from outside of the jurisdiction is using data?

5

User Affiliation

Top 3* user affiliations by number of sessions (university, federal organization, news station, medical center, business, etc.)

monthly

Help in identification of the user base; may assist in identifying partnerships or target audiences;

6

Popular Content – Data Query

Top 3* most viewed/queried Content Areas, non-NCDM list, including number of views/queries

monthly

Identify areas of interest/concern among audience; possibly prioritize content; could inform future NCDMs or data workgroups



*Top 3 at a minimum (can report more than three)

**NCDM List includes the following categories:

  • Asthma

  • Myocardial Infarction

  • Carbon Monoxide Poisoning

  • Heat Stress

  • Air pollutants

  • Drinking water contaminants

  • Birth defects

  • Cancer

  • Child blood lead levels

  • Reproductive health outcomes from vital statistics

  • Mortality from vital statistics




File Typeapplication/vnd.openxmlformats-officedocument.wordprocessingml.document
AuthorStrosnider, Heather (CDC/ONDIEH/NCEH)
File Modified0000-00-00
File Created2021-01-15

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