This information collection request
supports the creation of an information collection for the
development of a “Generic Clearance for Quick Turnaround Testing of
Communication Effectiveness.” Section 1003(d)(2) of the Federal
Food, Drug, and Cosmetic Act (21 U.S.C. 393(d)(2)) of the Federal
Food, Drug, and Cosmetic Act authorizes the FDA to conduct food
research and educational and public information programs relating
to the safety of the nation’s food supply. The generic studies
covered by this request will be used to test FDA communications and
educational messages related to FDA-regulated food and cosmetic
products, dietary supplements, and animal food and feed when there
is a need for a quick OMB clearance turnaround during matters
requiring urgent public health communications. Collecting
information from consumers and other stakeholders during urgent
public health matters will help ensure that FDA’s messaging has
reached the target audience and has been understood. Data will be
collected using self-report web-based surveys, focus groups, and
one-on-one in-depth interviews.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.