Campaign Intervention Checklist

Attachment 8: Campaign Intervention Checklist

Intro OMB Control Number: XXXX-XXXX

Expiration Date: XX/XX/XXXX

Ideas for Ways to Increase Campaign Visibility

In an effort to understand the methods of exposure that were utilized for the “Talk. They Hear You.”® campaign, please place a check mark next to the types of methods used.

• EXPOSURE FOR BOTH PARENT/CAREGIVER AND CHILD

  • No cost

___ Public service announcement (television)

___ Public service announcement (radio)

___ School Facebook and Twitter pages (examples of postings provided in the “Talk.

They Hear You.” toolkit)

___ School website

• Cost (advertising quoted between $800 and $5,000)

___ Billboards in city, state

___ Digital billboards in city, state

___ Taxi-top advertising in city, state

___ Wallscapes in city, state

___ Bus advertising in city, state

___ Buttons

• PARENT/CAREGIVER-SPECIFIC

___ Disseminate an email/mailing to parents and caregivers to encourage them to

explore the “Talk. They Hear You.” campaign website:

Parent Resources Page

http://www.samhsa.gov/underage-drinking/parent-resources

___ Download the “Talk. They Hear You.” mobile application (also available on the

campaign website)

___ Create an action plan with child/children (guided by the campaign website)

• CHILD-SPECIFIC

___ Teacher/volunteer passing out a flyer and generating discussion with students

___ Homework assignment to create an action plan (between parent/caregiver and

child/children)

___ PowerPoints that can be presented to students (the campaign website has examples)

___ Posters, table tents, flyers displayed in and around school

If you have any questions or concerns about this study, please contact the “Talk. They Hear You.” campaign team at [email protected].