Assessment of Terms and
Phrases Commonly Used in Prescription Drug Promotion
New
collection (Request for a new OMB Control Number)
No
Regular
09/22/2020
Requested
Previously Approved
36 Months From Approved
4,956
0
1,052
0
0
0
The proposed research involves
assessment of how consumers and primary care physicians (PCPs)
interpret terms and phrases commonly used in prescription drug
promotion. This includes both what these terms and phrases mean to
each population (e.g., definitions) and what these terms and
phrases imply (e.g., about efficacy and safety). Understanding the
most prevalent interpretations of these terms and phrases can help
OPDP determine the impact of specific language in prescription drug
promotion. For example, certain terms and phrases might overstate
the efficacy or minimize the risk of a product. Additionally, from
a health literacy perspective, it is helpful to ascertain general
understanding of such terms and phrases as this may aid in the
development of best practices around communicating these concepts.
We plan to conduct this research in two phases. First, we will
conduct formative semi-structured interviews with 30 members of
each population (general population consumers and PCPs). Second, we
will conduct nationally representative, probability-based surveys
of more than 1,000 members of each population.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.