Example Instrument: Screener for Creative Concept Testing

Att. 3c_Creative Concept Testing Survey Screener 20200916.docx

Message Testing for Tobacco Communication Activities

Example Instrument: Screener for Creative Concept Testing

OMB: 0920-0910

Document [docx]
Download: docx | pdf

Form Approved

OMB No. 0920-0910

Exp. Date XX/XX/XXXX









National Tobacco Education Campaign


Online Questionnaire Recruitment Screener for

Creative Concept Testing























Public reporting burden of this collection of information is estimated to average 2 minutes per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. An agency may not conduct or sponsor, and a person is not required to respond to a collection of information unless it displays a currently valid OMB control number. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden to CDC/ATSDR Information Collection Review Office, 1600 Clifton Road NE, MS D-74, Atlanta, Georgia 30333; ATTN: PRA (0920-0910).

{PREAMBLE}


On behalf of the Centers for Disease Control and Prevention (CDC), we're conducting a study about different health and smoking related advertising and messages that you might see in the media, such as on TV or the internet. Your opinions are very important to us! The purpose of this survey is to gather your opinions on health and smoking-related advertising only; it is not to see products. We will not report your answers individually. We will report results from this survey for the group as a whole. Thank you for taking the time to help us! It will take about 2 minutes to determine your eligibility and about 13 minutes to complete the survey. Immediately upon completion of the survey, you will be provided with points equivalent to $0.50.

Your participation in this survey is voluntary. You may stop participating at any time.


{Demographic Information}

DAGE2. What is your current age, in years?

_ _ _ age in years

{Open-end}


999 Prefer not to answer {GENERAL SCREEN OUT MESSAGE}


{Terminate if <18 years old or >54 - go to GENERAL SCREEN OUT MESSAGE}


DEMO2: What state do you live in?

  1. Alabama

  2. Alaska

  3. Arizona

  4. Arkansas

  5. California

  6. Colorado

  7. Connecticut

  8. Delaware

  9. Florida

  10. Georgia

  11. Hawaii

  12. Idaho

  13. Illinois

  14. Indiana

  15. Iowa

  16. Kansas

  17. Kentucky

  18. Louisiana

  19. Maine

  20. Maryland

  21. Massachusetts

  22. Michigan

  23. Minnesota

  24. Mississippi

  25. Missouri

  26. Montana

  27. Nebraska

  28. Nevada

  29. New Hampshire

  30. New Jersey

  31. New Mexico

  32. New York

  33. North Carolina

  34. North Dakota

  35. Ohio

  36. Oklahoma

  37. Oregon

  38. Pennsylvania

  39. Rhode Island

  40. South Carolina

  41. South Dakota

  42. Tennessee

  43. Texas

  44. Utah

  45. Vermont

  46. Virginia

  47. Washington

  48. West Virginia

  49. Wisconsin

  50. Wyoming

  51. District of Columbia

  52. Other please specify




{Smoking Behavior}


{PREAMBLE}


The next questions are about traditional cigarettes, which are any form of tobacco wrapped in paper. Traditional cigarettes typically come in packs of 20, and some brand examples include Marlboro, Newport, Camel, Lucky Strike and Pall Mall.

{Base = All respondents}

TS1. Have you smoked at least 100 traditional cigarettes in your entire life?

  1. Yes

  2. No {GENERAL SCREEN OUT MESSAGE}

  3. Don’t know/not sure {GENERAL SCREEN OUT MESSAGE}

  4. Prefer not to answer {GENERAL SCREEN OUT MESSAGE}

{Base = TS1 = 01}

TS2. Do you now smoke traditional cigarettes every day, some days, or not at all?

  1. I smoke every day

  1. I smoke on some days

  2. I do not smoke at all {GENERAL SCREEN OUT MESSAGE}


{Base = TS2 = 01, 02}

TS3. On how many of the past 30 days did you smoke traditional cigarettes?

Enter number: _______

777 Don’t know/Not Sure {GENERAL SCREEN OUT MESSAGE}

999 Prefer not to answer {GENERAL SCREEN OUT MESSAGE}


{Terminate if Respondent answers TS3 = 0, show GENERAL SCREEN OUT MESSAGE}


{If Respondent answers TS1 = 1 AND (TS2 = 1 or TS2 = 2) AND answers TS3 > 0, show GENERAL ELIGIBILITY MESSAGE and go to E-Cigarette Behavior}

{E-Cigarette Behavior}


{PREAMBLE}


The next questions are about electronic vapor products. These are devices that usually contain a nicotine

based liquid that produces an aerosol that is inhaled by the user. You may also know them as e-cigarettes,

vape-pens, hookah-pens, electronic hookahs (e-hookahs), electronic cigars (e-cigars), electronic pipes (e

pipes), e-vaporizers, or tank systems. Some brand examples are Blu, NJOY, Vuse, MarkTen, and Starbuzz. For

the rest of this survey we will call all of the products in this category “e-cigarettes.”


{Base = All Current Smokers}

E1. Have you ever used an e-cigarette, even one time?

  1. Yes

  2. No


{Base = E1 = 01}

E2. Do you now use e-cigarettes…?

  1. Every day

  2. Some days

  3. Not at all


{Base = E2 = 01 or 02}

E3. On how many of the past 30 days did you use an e-cigarette?

Enter number: _______

777 Don’t know/Not Sure

999 Prefer not to answer


{If E1 = 01 AND E2 = 01 or 02, then segment as “Dual User,” show GENERAL ELIGIBILITY MESSAGE}


{Quota Groups}


Segments

Definition

Criteria

Exclusive Conventional Cigarette Smokers

Smokers who use only conventional cigarettes between ages 18-54

IF TS1_1 AND (TS2_1 or TS2_2) AND TS3 > 0 AND (E1 = 02 OR E2 = 03)

Young Adult Exclusive Conventional Cigarette Smokers

Smokers who use only conventional cigarettes between ages 18-26

IF “Exclusive Conventional Cigarette Smokers” AND DAGE2 = 18-26 (1998-1990)

Dual Users

Dual users of conventional cigarettes and e-cigarettes between ages 18-54

IF TS1_1 AND (TS2_1 or TS2_2) AND TS3 > 0 AND E1 = 01 AND E2 = 01 or 02

Young Adult Dual Users

Dual users of conventional cigarettes and e-cigarettes between ages 18-26

IF “Dual Users” AND DAGE2 = 18-26 (1998-1990)

{GENERAL SCREEN OUT MESSAGE}

Thank you for your participation in this study. Unfortunately, your responses indicate that you do not fit the specific criteria needed for this particular study, or that we have already reached our required quota of responses from participants similar to you. We appreciate your enthusiasm for our study and hope you will join us on future surveys!


{GENERAL ELIGIBILITY MESSAGE}

Thank you for your participation in this study. Your responses indicate that you qualify and fit the specific criteria needed for this particular study. Click “next” to go to the next question.


10


File Typeapplication/vnd.openxmlformats-officedocument.wordprocessingml.document
File TitleOSH Media Rough Cut Survey
AuthorCarol Haney
File Modified0000-00-00
File Created2021-01-13

© 2024 OMB.report | Privacy Policy