Form 0920-0910 Focus Group Screener

Message Testing for Tobacco Communication Activities

Attachment 1 Focus Group Recruitment Screener (9.28.21)

Emerging Tobacco Products Communication Initiative Pre-testing of Ads

OMB: 0920-0910

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Form Approved

OMB No. 0920-0910

Exp. Date 01/31/2024











Emerging Tobacco Products Communication Initiative



Focus Group Recruitment Screener

























Public reporting burden of this collection of information is estimated to average 2 minutes per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. An agency may not conduct or sponsor, and a person is not required to respond to a collection of information unless it displays a currently valid OMB control number. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden to CDC/ATSDR Information Collection Review Office, 1600 Clifton Road NE, MS D-74, Atlanta, Georgia 30333; ATTN: PRA (0920-0910).


Focus Group Segmentation (for recruitment staff only)

School Level

Teachers

Administrators / Counselors

Middle School

  • Group A: 6 participants (+2 over-recruits)

  • Group B: 6 participants (+2 over-recruits)

  • Group E: 6 participants (+2 over-recruits)

  • Group F: 6 participants (+2 over-recruits)

High School

  • Group C: 6 participants (+2 over-recruits)

  • Group D: 6 participants (+2 over-recruits)

  • Group G: 6 participants (+2 over-recruits)

  • Group H: 6 participants (+2 over-recruits)



Target Enrollment Quotas (for recruitment staff only) 

Priority 

Characteristic 

Target Enrollment Quota 

1

Coaching Role

At least 2 participants per group who currently serve as a coach.

2

Professional Experience

  • At least 10 participants with less than 5 years of experience as an educator.

  • At least 10 participants with 5-10 years of experience as an educator.

  • At least 10 participants with more than 10 years of experience as an educator.

3

School Resource Availability

At least 20 participants who work in a school with limited economic resources.

4

Geography

  • At least 12 participants who work in a school that is in a rural area.

  • At least 12 participants who work in a school that is in a suburban area.

  • At least 12 participants who work in a school that is in an urban area.

5

Race

At least 10 participants who are members of non-White communities.

6

Ethnicity

At least 10 participants who identify as Hispanic or Latino.

7

Gender Identity

  • At least 20 participants who identify as males.

  • At least 20 participants who identify as females.

  • Include those who identify as transgender or none of these.


Introduction for Online Screener


RTI International, a non-profit research organization, is conducting a study to learn more about educators’ perceptions of youth e-cigarette use (or vaping).


We will be conducting 90-minute virtual focus groups on this topic. To determine if you are eligible to participate, we’d like to ask you some questions. If you are eligible and choose to take part, all of your comments will be kept private, and we will provide you with a $75 incentive at the end of the session. 

 





CORE ELIGIBILITY CRITERIA 

 

  1. Which of the following best describes your role as an educator? Please select all that apply. 

Teacher 

 

è CONTINUE TO S2



Administrator (e.g., principal, vice principal) 

 

è SKIP TO S3

Guidance counselor


è SKIP TO S4

Staff (e.g., office manager, custodian) 

 

è TERMINATE 

Other  

 

è TERMINATE 



  1. [If teacher] What subject(s) do you currently teach? Please select all that apply. 

Art 

 

è CONTINUE TO S4

Computer Arts / Technology 

 

è CONTINUE TO S4

English / Language Arts 

 

è CONTINUE TO S4

Foreign Language 

 

è CONTINUE TO S4

Math 

 

è CONTINUE TO S4

Music / Band 

 

è CONTINUE TO S4

Physical Education 

 

è CONTINUE TO S4

Science 

 

è CONTINUE TO S4

Social Studies 

 

è CONTINUE TO S4

Special Education 

 

è CONTINUE TO S4

Trade Studies (e.g., mechanics) 

 

è CONTINUE TO S4

Other (specify) 

 

è CONTINUE TO S4

REVIEW RESPONSES AND INVITE A MIX



  1. [If administrator] What is your role as an administrator?

Principal

 

è CONTINUE 

Assistant Principal

 

è CONTINUE 

Guidance Counselor


è CONTINUE 

Other (please specify)


è CONTINUE 

REVIEW RESPONSES AND INVITE A MIX



  1. In addition to your role as an educator, are you a coach for any sports or extracurricular activities at your school?  

Yes, I am a coach 

 

è CONTINUE TO S5

No, I am not a coach 

 

è SKIP TO S6



  1. [If coach] What sports or extracurricular activities do you coach at your school?  

Football

 

è CONTINUE 

Lacrosse


è CONTINUE 

Basketball

 

è CONTINUE 

Baseball/Softball


è CONTINUE 

Soccer


è CONTINUE 

Swimming


è CONTINUE 

Tennis


è CONTINUE 

Other Sport (specify)


è CONTINUE 

Chess


è CONTINUE 

United Nations


è CONTINUE 

Math/Science Competitions


è CONTINUE 

Engineering/Robotics


è CONTINUE 

Debate/Drama


è CONTINUE 

Other Extracurricular (specify)


è CONTINUE 

REVIEW RESPONSES AND INVITE A MIX



  1. What percentage of your professional time do you spend in direct contact with students? Your best estimate is fine. 

50% or higher 

 

è SKIP TO S8

Less than 50% 

 

è CONTINUE TO S7



  1. [If less than 50% time in contact with students] Do you oversee school operations, such as curriculum development, or school policy? 

Yes 

 

è CONTINUE 

No 

 

è TERMINATE 



  1. Before COVID-related school closures, did your current job involve working on-site at a school or facility where there are students? 

Yes 

 

è CONTINUE 

No 

 

è TERMINATE 

 

  1. Are you comfortable speaking and reading English fluently? 

Yes 

 

è CONTINUE 

No 

 

è TERMINATE 

 

  1. Do you currently reside in the United States? 

Yes 

 

è CONTINUE 

No 

 

è TERMINATE 

 

  1. These focus groups will take place via web-based video conferencing. Do you have access to Internet that is fast enough to stream videos, such as on YouTube?  

Yes 

 

è CONTINUE 

No 

 

è TERMINATE 







  1. What is the grade-level of the school you currently work at? 

A middle school 

 

è CONTINUE 

A high school 

 

è CONTINUE 

Other  

 

è TERMINATE 



  1. In what type of school do you currently work? 

Private

 

è CONTINUE 

Public

 

è CONTINUE 

Other  

 

è CONTINUE 

 

  1. How many years of professional experience do you have in your role as an educator (and/or coach)?

Less than 5 years

 

è CONTINUE 

5-10 years

 

è CONTINUE 

More than 10 years  

 

è CONTINUE

REVIEW RESPONSES AND INVITE AT LEAST 10 PARTICIPANTS PER EXPERIENCE LEVEL



  1. Do you work at a Title 1 school or a school with limited resources? Title 1 is a federal program that gives funds to schools in need based on student enrollment, free and reduced lunch percentage, and other data.

Yes

 

è CONTINUE 

No

 

è CONTINUE 

Don’t know


è CONTINUE 

REVIEW RESPONSES AND INVITE AT LEAST 20 PARTICIPANTS FOR ‘YES’



DEMOGRAPHIC QUESTIONS 

  1. What is your current age?  

_____ 

è CONTINUE 

 

è TERMINATE IF < 18 

 

  1. Which of the following best describes the location of the school where you work?   

Urban

 

è CONTINUE 

Suburban

 

è CONTINUE 

Rural 

 

è CONTINUE 

REVIEW AND INVITE AT LEAST 12 PARTICIPANTS FROM EACH CATEGORY

 

  1. What is the ZIP code of the school where you work? We use this information to make sure that we include educators from many different geographic areas. 

_____ 

è CONTINUE 

 

  1. Are you Hispanic/Latino? 

Yes 

 

è CONTINUE 

No 

 

è CONTINUE 

REVIEW AND INVITE AT LEAST 10 PARTICIPANTS WHO ARE HISPANIC



  1. What is your race? Please select all that apply. [Read options below] 

American Indian or Alaska Native

 

è CONTINUE 

Asian 

 

è CONTINUE 

Black or African American

 

è CONTINUE 

Native Hawaiian or Other Pacific Islander 

 

è CONTINUE 

White

 

è CONTINUE 

REVIEW AND INVITE AT LEAST 10 PARTICIPANTS FROM NON-WHITE CATEGORIES

 

  1. What sex were you assigned at birth, on your original birth certificate? 

Male 

 

è CONTINUE 

Female 

 

è CONTINUE 

Refused


è CONTINUE 

I don’t know 

 

è CONTINUE 



  1. Do you currently describe yourself as male, female, or transgender?

Male 

 

è CONTINUE 

Female 

 

è CONTINUE 

Transgender


è CONTINUE 

None of these 

 

è CONTINUE 

REVIEW AND INVITE AT LEAST 20 MALE PARTICIPANTS AND 20 FEMALE PARTICIPANTS

INCLUDE THOSE WHO ARE TRANSGENDER/NONE OF THESE IF IDENTIFIED



  1. What is the highest level of school you completed or the highest degree you received?  

Bachelor's degree 

 

è CONTINUE 

Master’s degree 

 

è CONTINUE 

Doctoral degree 

 

è CONTINUE 

Other 

 

è CONTINUE 

 

  1. In the past, have you ever been a regular user of e-cigarettes or other tobacco products?  

Yes, e-cigarettes 

 

è CONTINUE 

Yes, regular cigarettes 

 

è CONTINUE 

Yes, other tobacco products 

 

è CONTINUE 

No 

 

è CONTINUE 



  1. Do you currently use e-cigarettes or other tobacco products? 

Yes, e-cigarettes 

 

è CONTINUE 

Yes, regular cigarettes 

 

è CONTINUE 

Yes, other tobacco products 

 

è CONTINUE 

No 

 

è CONTINUE 

 


ELIGIBILITY SCREEN 

 

Thank you for answering these questions. Based on your responses, you are eligible to take part in our study. We can invite only a few people to take part in the study. We will contact you via email if we would like to schedule you for a focus group. The focus group will take place via ZOOM™, a web-based video conferencing platform.

Please provide your email address and phone number if you are interested in participating:




Please note that not everyone who qualifies for this study will be invited to participate. There are many possible reasons why you may not be invited to participate. For instance, we may have received more responses than we anticipated, or we may try to gather more geographically diverse perspectives.


CLOSING FOR INELIGIBLE PARTICIPANTS 

 

Thank you for answering these questions. We are sorry, but based on your responses, you are not eligible to take part in our study. There are many possible reasons why people are not eligible. These reasons were decided earlier by the researchers. However, thank you for your interest in this study and for taking the time to answer this questionnaire today. 

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