Study of Multiple Indications
in Direct-to-Consumer Television Advertisements
New
collection (Request for a new OMB Control Number)
No
Regular
03/04/2021
Requested
Previously Approved
36 Months From Approved
3,052
0
508
0
0
0
The purpose of this study is to
collect data on consumer understanding of multiple prescription
drug indications in direct-to-consumer television advertisements.
We plan to conduct two pretests (N=60 each) and two main studies
(N=402 in Study 1; N=402 in Study 2) with US adults. Pretests and
main studies will be 20 minutes and administered via Internet
panel. In each study, we will vary the indications presented (one
indication, one indication plus a similar indication, one
indication plus a dissimilar indication) in a television ad for a
fictitious prescription drug for diabetic neuropathy (pretest 1 and
Study 1) or rheumatoid arthritis (pretest 2 and Study 2).
Participants will view the television ad and answer questions about
it.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.