Study of Multiple Indications in Direct-to-Consumer Television Advertisements
New collection (Request for a new OMB Control Number)
No
Regular
03/04/2021
Requested
Previously Approved
36 Months From Approved
3,052
0
508
0
0
0
The purpose of this study is to collect data on consumer understanding of multiple prescription drug indications in direct-to-consumer television advertisements. We plan to conduct two pretests (N=60 each) and two main studies (N=402 in Study 1; N=402 in Study 2) with US adults. Pretests and main studies will be 20 minutes and administered via Internet panel. In each study, we will vary the indications presented (one indication, one indication plus a similar indication, one indication plus a dissimilar indication) in a television ad for a fictitious prescription drug for diabetic neuropathy (pretest 1 and Study 1) or rheumatoid arthritis (pretest 2 and Study 2). Participants will view the television ad and answer questions about it.
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.