ASPA COVID-19 Public Education Campaign Market Research

ICR 202102-0990-007

OMB: 0990-0476

Federal Form Document

ICR Details
0990-0476 202102-0990-007
Received in OIRA 202102-0990-003
HHS/HHSDM
ASPA COVID-19 Public Education Campaign Market Research
No material or nonsubstantive change to a currently approved collection   No
Emergency 01/22/2021
02/17/2021
  Requested Previously Approved
07/31/2021 07/31/2021
165,600 165,600
18,384 18,384
0 0

The primary purpose of the COVID-19 Current Events Tracker (CET) survey is to continuously track key metrics of importance to the Campaign, including vaccine confidence, familiarity with and trust in HHS, and the impact of external events on key attitudes and behaviors. Tracking Americans’ attitudes about, perceptions of, and behavior toward the COVID-19 pandemic will inform the Campaign of key metrics around vaccine confidence and uptake, as well as towards vaccine messengers such as HHS and key public health officials. It will also inform changes in messaging strategies necessary to effectively reach the entire U.S. population or specific subgroups.
In light of the current COVID-19 crisis, there is an immediate need to inform U.S. adults on scientifically proven behaviors to decrease COVID-19 infection rates through a COVID-19 public education communication campaign. These preventative behaviors, to be targeted through the HHS ASPA COVID-19 Public Education Campaign (Campaign), include COVID-19 vaccine uptake/confidence, social distancing, wearing a mask, handwashing, as well as COVID-19-related clinical trial participation and flu vaccination uptake. This campaign includes a primary research component that is designed to use scientifically rigorous approaches to assess public attitudes, perceptions, and behaviors, and to test draft message materials with the Campaign audience. These research studies include a weekly survey, foundational focus groups, and a copy testing survey. The expedited clearance of our primary research components is critical to evaluating the above targets and informing ongoing communication efforts as soon as possible, therefore, we ask that OMB consider the emergency clearance process to allow for quick implementation.

US Code: 42 USC 42 U.S.C. 247d [1] Name of Law: null
  
US Code: 42 USC 42 U.S.C. 247d [1] Name of Law: null

Not associated with rulemaking

No

3
IC Title Form No. Form Name
COVID-19 Current Events Tracker (CET)
Foundational Focus Groups
Copy Testing Surveys

  Total Request Previously Approved Change Due to New Statute Change Due to Agency Discretion Change Due to Adjustment in Estimate Change Due to Potential Violation of the PRA
Annual Number of Responses 165,600 165,600 0 0 0 0
Annual Time Burden (Hours) 18,384 18,384 0 0 0 0
Annual Cost Burden (Dollars) 0 0 0 0 0 0
No
No

$4,075,165
Yes Part B of Supporting Statement
    No
    No
No
No
No
No
Sherette Funn-Coleman

  No

On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
 
 
 
 
 
 
 
    (i) Why the information is being collected;
    (ii) Use of information;
    (iii) Burden estimate;
    (iv) Nature of response (voluntary, required for a benefit, or mandatory);
    (v) Nature and extent of confidentiality; and
    (vi) Need to display currently valid OMB control number;
 
 
 
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
02/17/2021


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