Empirical Study of
Promotional Implications of Proprietary Prescription Drug
Names
New
collection (Request for a new OMB Control Number)
No
Regular
03/22/2021
Requested
Previously Approved
36 Months From Approved
3,452
0
524
0
0
0
As part of its premarket review, the
U.S. Food and Drug Administration’s (FDA’s) Center for Drug
Evaluation and Research’s (CDER’s) Office of Prescription Drug
Promotion (ODPD) evaluates proposed proprietary drug names for
safety and promotional implications. The primary purpose of the
main study will be to examine: (1) whether names that reference the
drug’s indication affect consumers’ and health care providers’
perceptions and (2) whether names that overstate the efficacy of
the drug affect consumers’ and health care providers’ perceptions
of prescription drugs. To address these goals, FDA will conduct an
experimental study with consumers and health care providers using
“target,” “neutral” (control), and “extreme” drug names indicated
for either high cholesterol or gastroesophageal reflux disease
(GERD). The main study sample will include 448 primary care
providers (PCPs) and 448 members of the general population. We will
use a within-subjects design for the main study to increase
efficiency and keep the sample size small. Participants will view
names for two medical indications in random order (one list for
high cholesterol and one list for GERD). The main study will
include a total of 14 drug names, 7 for each of two medical
conditions (one extreme name, one neutral name, and five target
names). The survey will not exceed 20 minutes. Survey items will
include benefit perception items and attitude and intention
items.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.