Empirical Study of Promotional Implications of Proprietary Prescription Drug Names
New collection (Request for a new OMB Control Number)
No
Regular
03/22/2021
Requested
Previously Approved
36 Months From Approved
3,452
0
524
0
0
0
As part of its premarket review, the U.S. Food and Drug Administrationâs (FDAâs) Center for Drug Evaluation and Researchâs (CDERâs) Office of Prescription Drug Promotion (ODPD) evaluates proposed proprietary drug names for safety and promotional implications. The primary purpose of the main study will be to examine: (1) whether names that reference the drugâs indication affect consumersâ and health care providersâ perceptions and (2) whether names that overstate the efficacy of the drug affect consumersâ and health care providersâ perceptions of prescription drugs. To address these goals, FDA will conduct an experimental study with consumers and health care providers using âtarget,â âneutralâ (control), and âextremeâ drug names indicated for either high cholesterol or gastroesophageal reflux disease (GERD). The main study sample will include 448 primary care providers (PCPs) and 448 members of the general population. We will use a within-subjects design for the main study to increase efficiency and keep the sample size small. Participants will view names for two medical indications in random order (one list for high cholesterol and one list for GERD). The main study will include a total of 14 drug names, 7 for each of two medical conditions (one extreme name, one neutral name, and five target names). The survey will not exceed 20 minutes. Survey items will include benefit perception items and attitude and intention items.
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.