Main Study 1 and 2 Screener

Study of Multiple Indications in Direct-to-Consumer Television Advertisements

Appendix D - Recruitment Materials

Main Study 1 and 2 Screener

OMB: 0910-0897

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Appendix D – Recruitment Email (Pretest and Main Studies)

[Any text in angle brackets “< >” indicates part of the script that will change based on the participant, or situation.]

Subject: Study about medication advertising

Hi <First Name>


You have an opportunity waiting!


Topic: Health products


Incentive: $4.00 in e-Rewards(R) Currency


Length: 20 minutes


Shape1

LET’S BEGIN






We value your opinions!


Your e-Rewards Team



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