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pdf2020 LOCAL FOOD MARKETING PRACTICES SURVEY
OMB No. 0535-0259
Approval Expires:
Project Code: 683
Survey ID: 3835
United States
Department of
Agriculture
NATIONAL
AGRICULTURAL
STATISTICS
SERVICE
USDA/NASS
National Operations Division
9700 Page Avenue, Suite 400
St. Louis, MO 63132-1547
Phone: 1-888-424-7828
Fax: 1-855-415-3687
Email: [email protected]
Please make corrections to name, address, and ZIP Code, if necessary.
The information you provide will be used for statistical purposes only. Your responses will be kept confidential and any person who willfully discloses ANY
identifiable information about you or your operation is subject to a jail term, a fine, or both. This survey is conducted in accordance with the Confidential
Information Protection provisions of Title V, Subtitle A, Public Law 107-347 and other applicable Federal laws. For more information on how we protect your
information please visit: https://www.nass.usda.gov/confidentiality. Response to this inquiry is required by law.
According to the Paperwork Reduction Act of 1995, an agency may not conduct or sponsor, and a person is not required to respond to, a collection of
information unless it displays a valid OMB control number. The valid OMB number is 0535-0259. The time required to complete this information collection is
estimated to average 60 minutes per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the
data needed, and completing and reviewing the collection of information.
Your report is due by February 16, 2021.
1. In 2020, did this operation (name on label) –
· grow any crops, including field crops, fruit, vegetables, nursery/greenhouse, or other specialty crops; or
· cut any hay; or
· have any livestock, aquaculture, poultry, or honey bees?
0300
1
Yes - Continue
3
No - Go to Section 10
2. During 2020, did this operation produce and sell any crops, livestock, poultry, or agricultural products directly to –
a. consumers (individuals who purchased your products from farmers markets, on-farm stores or farm stands,
roadside stands or stores, CSAs [Community Supported Agriculture], online marketplaces, etc.)?
0310 1
Yes
3
No
b. retail markets (supermarkets, supercenters, restaurants, caterers, independently owned grocery stores, food
cooperatives, etc.)?
0311 1
Yes
3
No
c. institutions (K-12 schools, colleges or universities, hospitals, workplace cafeterias, prisons, foodbanks, etc.)?
0312 1
Yes
3
No
d. intermediate markets (businesses or organizations in the middle of the supply chain marketing locally- and/or
regionally-branded products, such as distributors, food hubs, brokers, auction houses, wholesale and terminal
markets, food processors, etc.)?
0313 1
Yes
3
No
3. Did you answer YES to ANY of the questions in item 2 (2a - 2d)?
0301
1
Yes - Continue
3
No - Go to Section 10
-2-
4. Were any of the products that this operation produced and sold directly to consumers, retail markets, institutions, or
intermediate markets in 2020, food for humans to eat or drink?
INCLUDE processed food products (also known as value-added food products) produced by this operation.
EXCLUDE
· non-edible products such as hay, cut flowers not intended for consumption, Christmas trees, and nursery products
· commodities produced under production contracts
· products purchased and resold
0302
1
Yes - Continue
3
No - Go to Section 10
Section 1 – Direct-to-Consumer Sales
1. During 2020, did this operation produce and sell any crops, livestock, poultry, or agricultural products DIRECTLY TO
CONSUMERS?
INCLUDE
· farmers markets
· on-farm stores or farm stands located on this operation
· roadside stands or stores located off of this operation
· CSAs (Community Supported Agriculture)
· online marketplaces
· other direct-to-consumer markets (pick-your-own, mobile market, etc.)
EXCLUDE
· products purchased and resold
· products produced and sold directly to retail markets (Section 2), institutions (Section 3), or intermediate markets (Section 4)
1150
1
Yes - Continue
3
No - Go to Section 2
2. Were any of the products that this operation produced and sold directly to consumers in 2020, food for humans to eat
or drink?
INCLUDE processed food products (also known as value-added food products) produced by this operation.
EXCLUDE
· non-edible products such as hay, cut flowers not intended for consumption, Christmas trees, and nursery products
· commodities produced under production contracts
· products purchased and resold
1151
1
Yes - Continue
3
No - Go to Section 2
3. The rest of the questions in this section are about the food produced and sold directly to consumers in 2020.
4. Was any of the food that this operation produced and sold directly to consumers in 2020,
sold through a farmers market?
1152
1
Yes - Continue
3
No - Go to item 7
Number
1153
5. At how many separate farmers market locations did this operation sell food that it produced in 2020?
Report each location only once.......................................................................................................................
Miles
6. Approximately how many miles (one way) was this operation located from the farmers market from
1154
which it received the largest gross value of food sales in 2020?....................................................................
7. Was any of the food that this operation produced and sold directly to consumers in 2020,
sold through an on-farm store or farm stand located on this operation?
EXCLUDE roadside stands or stores located off of this operation.
1156
1
Yes - Continue
3
No - Go to item 10
8. In 2020, was there food sold at this on-farm store or farm stand that was produced by another operation?
1157
1
Yes - Continue
3
No - Go to item 10
-39. How many other operations produced food that was sold at this on-farm store or farm stand in 2020?
1158
1
1-4 operations
2
5 or more operations
3
Don't know
10. Was any of the food that this operation produced and sold directly to consumers in 2020,
sold through a roadside stand or store NOT located on this operation?
EXCLUDE on-farm stores or farm stands, and farmers market stands.
1159
1
Yes - Continue
3
No - Go to item 16
Number
11. At how many total roadside stands or stores NOT located on this operation did this operation sell food 1160
that it produced in 2020?................................................................................................................................
12. In 2020, was there food sold at these roadside stands or stores that was produced by another operation?
1163
1
Yes - Continue
3
No - Go to item 14
13. How many other operations produced food that was sold at these roadside stands or stores in 2020?
1162
1
1-4 operations
2
5 or more operations
3
Don't know
14. Did this operation own any of these roadside stands or stores?
1250
1
Yes
3
No
Miles
15. Approximately how many miles (one way) was this operation located from the roadside stand or store 1161
located off of this operation from which it received the largest gross value of food sales in 2020?................
16. Was any of the food that this operation produced and sold directly to consumers in 2020, sold through
a CSA (Community Supported Agriculture)?
1165
1
Yes - Continue
3
No - Go to item 22
17. In 2020, was there food sold in this CSA that was produced by another operation?
1164
1
Yes - Continue
3
No - Go to item 19
18. How many other operations produced food that was sold in this CSA in 2020?
1167
1
1-4 operations
2
5 or more operations
3
Don't know
19. Was the CSA pick-up site from which this operation received the largest gross value of sales in 2020, located on this
operation?
1168
1
Yes - Go to item 21
3
No - Continue
4
CSA does not use pick-up sites - Go to item 21
Miles
20. Approximately how many miles (one way) was this operation located from the CSA pick-up site from
1169
which it received the largest gross value of food sales in 2020?....................................................................
21. Did this operation own this CSA?
1166
1
Yes
3
No
22. An online marketplace is a web-based platform designed for selling goods and processing financial transactions.
Was any of the food that this operation produced and sold directly to consumers in 2020, sold through an online
marketplace?
1172
1
Yes - Continue
3
No - Go to item 26
-4Percent
23. What percent of this operation's online sales of food in 2020 were from food sold directly
to consumers living within either the same state as this operation or a 400-mile radius of this
1173
operation?.......................................................................................................................................................
24. Did this operation own this online marketplace?
1174
1
Yes
3
No
Year (YYYY)
1171
25. In what year did this operation first produce and sell food directly to an online marketplace?........................ __ __ __ __
26. In 2020, did this operation accept Supplemental Nutrition Assistance Program (SNAP) benefits either with electronic
benefit transfer (EBT) technology owned by this operation or at a direct-to-consumer market at which the market
administers SNAP payments with EBT technology?
1175
1
Yes - Continue
No - Go to item 28
3
27. From which of the following direct-to-consumer markets did this operation accept SNAP benefits with EBT technology
for the food it produced and sold directly to consumers in 2020? Mark all that apply.
1310
Farmers markets
1311
On-farm stores or farm stands located on this operation
1312
Roadside stands or stores located off of this operation
1313
CSAs
1314
Online marketplaces
1315
Other direct-to-consumer markets (pick-your-own, mobile markets, etc.)
Year (YYYY)
1177
28. In what year did this operation first produce and sell food directly to consumers?........................................ __ __ __ __
29. Report the total gross value of sales this operation received for the unprocessed and processed food it produced and
sold directly to consumers in 2020. Report by the market through which the product was sold in the table below.
Processed food products (also known as value-added food products) are food products that have been altered or
packaged before being sold to the consumer. Examples include honey, canned or preserved vegetables, jam, jelly, wine,
juice, and cider.
EXCLUDE
· non-edible products such as hay, cut flowers not intended for consumption, Christmas trees, and nursery products
· commodities produced under production contracts
· products purchased and resold
Direct-to-Consumer Market
Fresh Fruit and
Vegetable Sales
Mark
"X" if
None
(Dollars)
Meat, Farmed
Seafood, and Egg
Sales
Mark
"X" if
None
(Dollars)
Milk and Dairy
Product Sales
Mark
"X" if
None
(Dollars)
Other Processed
Food Product Sales
(honey, jam, etc.)
Mark
"X" if
None
(Dollars)
Total
Mark
"X" if
None
(Dollars)
a. Farmers markets
1178
1278
1378
1478
1878
b. On-farm stores or farm
stands located on this
operation
1180
1280
1380
1480
1880
c. Roadside stands or stores
located off of this
operation
1182
1282
1382
1482
1882
d. CSAs
1184
1284
1384
1484
1884
e. Online marketplaces
1186
1286
1386
1486
1886
f. Other direct-to-consumer
markets (pick-your-own,
mobile markets, etc.)
Specify: 1188 ___________
1189
1289
1389
1489
1889
-5Section 2 – Direct-to-Retail Market Sales
1. During 2020, did this operation produce and sell any crops, livestock, poultry, or agricultural products DIRECTLY TO
RETAIL MARKETS?
INCLUDE
· supermarkets or supercenters
· restaurants or caterers
· other direct-to-retail markets (independently owned grocery stores, food cooperatives, small food stores, corner stores, etc.)
EXCLUDE
· products purchased and resold
· products produced and sold directly to consumers (Section 1), institutions (Section 3), or intermediate markets (Section 4)
2000
1
Yes - Continue
3
No - Go to Section 3
2. Were any of the products that this operation produced and sold directly to retail markets in 2020, food for humans to
eat or drink?
INCLUDE processed food products (also known as value-added food products) produced by this operation.
EXCLUDE
· non-edible products such as hay, cut flowers not intended for consumption, Christmas trees, and nursery products
· commodities produced under production contracts
· products purchased and resold
2001
1
Yes - Continue
3
No - Go to Section 3
3. The rest of the questions in this section are about the food produced and sold directly to retail markets in 2020.
4. Was any of the food that this operation produced and sold directly to retail markets in 2020,
sold through a supermarket or supercenter?
2002
1
Yes - Continue
3
No - Go to item 6
Miles
5. Approximately how many miles (one way) was this operation located from the supermarket or
2003
supercenter from which it received the largest gross value of food sales in 2020?........................................
6. Was any of the food that this operation produced and sold directly to retail markets in 2020,
sold to a restaurant or caterer?
2005
1
Yes - Continue
3
No - Go to item 8
Miles
7. Approximately how many miles (one way) was this operation located from the restaurant or
2006
caterer from which it received the largest gross value of food sales in 2020?................................................
Year (YYYY)
6009
8. In what year did this operation first produce and sell food directly to retail markets?................................... __ __ __ __
-69. Report the total gross value of sales this operation received for the unprocessed and processed food it produced and
sold directly to retail markets in 2020. Report by the market through which the product was sold in the table below.
Processed food products (also known as value-added food products) are food products that have been altered or
packaged before being sold to the retail market. Examples include honey, canned or preserved vegetables, jam, jelly,
wine, juice, and cider.
EXCLUDE
· non-edible products such as hay, cut flowers not intended for consumption, Christmas trees, and nursery products
· commodities produced under production contracts
· products purchased and resold
Direct-to-Retail Market
Fresh Fruit and
Vegetable Sales
Mark
"X" if
None
(Dollars)
Meat, Farmed
Seafood, and Egg
Sales
Mark
"X" if
None
(Dollars)
Milk and Dairy
Product Sales
Mark
"X" if
None
(Dollars)
Other Processed
Food Product Sales
(honey, jam, etc.)
Mark
"X" if
None
(Dollars)
Total
Mark
"X" if
None
(Dollars)
a. Supermarkets or
supercenters
6010
2101
2102
2103
2104
b. Restaurants or caterers
6012
2106
2107
2108
2109
c. Other direct-to-retail
markets (independently
owned grocery stores,
food cooperatives, small
food stores, corner stores,
etc.)
Specify: 6014 ___________
6015
2111
2112
2113
2114
Section 3 – Direct-to-Institution Sales
1. During 2020, did this operation produce and sell any crops, livestock, poultry, or agricultural products DIRECTLY TO
INSTITUTIONS?
INCLUDE
· K-12 schools
· colleges and universities
· hospitals
· other direct-to-institution markets (workplace cafeterias, prisons, preschools, food banks, gleaners, senior care facilities, etc.)
EXCLUDE
· products purchased and resold
· products produced and sold directly to consumers (Section 1), retail markets (Section 2), or intermediate markets (Section 4)
3000
1
Yes - Continue
3
No - Go to Section 4
2. Were any of the products that this operation produced and sold directly to institutions in 2020, food for humans to eat
or drink?
INCLUDE processed food products (also known as value-added food products) produced by this operation.
EXCLUDE
· non-edible products such as hay, cut flowers not intended for consumption, Christmas trees, and nursery products
· commodities produced under production contracts
· products purchased and resold
3001
1
Yes - Continue
3
No - Go to Section 4
3. The rest of the questions in this section are about the food produced and sold directly to institutions in 2020.
-74. Was any of the food that this operation produced and sold directly to institutions in 2020, sold through a K-12 school?
3002
1
Yes - Continue
No - Go to item 6
3
Miles
5. Approximately how many miles (one way) was this operation located from the K-12 school
3003
from which it received the largest gross value of food sales in 2020?............................................................
6. Was any of the food that this operation produced and sold directly to institutions in 2020,
sold to a college or university?
3005
1
Yes - Continue
No - Go to item 8
3
Miles
7. Approximately how many miles (one way) was this operation located from the college or
3006
university from which it received the largest gross value of food sales in 2020?............................................
8. Was any of the food that this operation produced and sold directly to institutions in 2020, sold to a hospital?
3008
1
Yes - Continue
No - Go to item 10
3
Miles
9. Approximately how many miles (one way) was this operation located from the hospital
3009
from which it received the largest gross value of food sales in 2020?............................................................
Year (YYYY)
3011
10. In what year did this operation first produce and sell food directly to institutions?....................................... __ __ __ __
11. Report the total gross value of sales this operation received for the unprocessed and processed food it produced and
sold directly to institutions in 2020. Report by the market through which the product was sold in the table below.
Processed food products (also known as value-added food products) are food products that have been altered or
packaged before being sold to the institution. Examples include honey, canned or preserved vegetables, jam, jelly, wine,
juice, and cider.
EXCLUDE
· non-edible products such as hay, cut flowers not intended for consumption, Christmas trees, and nursery products
· commodities produced under production contracts
· products purchased and resold
Direct-to-Institution Market
Fresh Fruit and
Vegetable Sales
Mark
"X" if
None
(Dollars)
Meat, Farmed
Seafood, and Egg
Sales
Mark
"X" if
None
(Dollars)
Milk and Dairy
Product Sales
Mark
"X" if
None
(Dollars)
Other Processed
Food Product Sales
(honey, jam, etc.)
Mark
"X" if
None
(Dollars)
Total
Mark
"X" if
None
(Dollars)
a. K-12 schools
3012
3031
3032
3033
3034
b. Colleges and universities
3014
3036
3037
3038
3039
c. Hospitals
3016
3041
3042
3043
3044
d. Other direct-to-institution
markets (workplace
cafeterias, prisons,
preschools, food banks,
gleaners, senior care
facilities, etc.)
Specify: 3018 ___________
3019
3046
3047
3048
3049
-8Section 4 – Direct-to-Intermediate Market Sales
1. An intermediate market is a business or organization in the middle of the supply chain marketing locally- and/or
regionally-branded products.
During 2020, did this operation produce and sell any crops, livestock, poultry, or agricultural products DIRECTLY TO
INTERMEDIATE MARKETS which sold them as locally- or regionally-branded products?
INCLUDE businesses or organizations in the middle of the supply chain marketing locally- and/or regionally-branded products, such
as distributors, food hubs, brokers, auction houses, wholesale and terminal markets, and food processors.
EXCLUDE
· products purchased and resold
· products produced and sold directly to consumers (Section 1), retail markets (Section 2), or institutions (Section 3)
· intermediate markets that do not market locally- and/or regionally-branded products
4000
1
Yes - Continue
3
No - Go to Section 5
2. Were any of the products that this operation produced and sold directly to intermediate markets in 2020, food for
humans to eat or drink?
INCLUDE processed food products (also known as value-added food products) produced by this operation.
EXCLUDE
· non-edible products such as hay, cut flowers not intended for consumption, Christmas trees, and nursery products
· commodities produced under production contracts
· products purchased and resold
4001
1
Yes - Continue
3
No - Go to Section 5
3. Report the type(s) of intermediate markets this operation sold to in 2020 and indicate if the intermediate markets sold
those products as locally- and/or regionally-branded products by marking the appropriate boxes below. Mark all
intermediate market types that apply.
Intermediate Market Type
Did the intermediate market(s) sell these products
as locally- and/or regionally-branded products?
4020
Distributors
4021
4022
Food hubs
4023
4024
Brokers
4025
4026
Auction houses
4027
4028
Wholesale and terminal markets
4029
4030
Food processors
4031
4032
Other, specify: 4033 ___________________
4034
1
Yes
3
No
2
Don't Know
1
Yes
3
No
2
Don't Know
1
Yes
3
No
2
Don't Know
1
Yes
3
No
2
Don't Know
1
Yes
3
No
2
Don't Know
1
Yes
3
No
2
Don't Know
1
Yes
3
No
2
Don't Know
4. The rest of the questions in this section are about the food produced and sold directly to intermediate markets in
2020.
Miles
5. Approximately how many miles (one way) was this operation located from the intermediate market
4003
from which it received the largest gross value of food sales in 2020?............................................................
Year (YYYY)
4014
6. In what year did this operation first produce and sell food directly to intermediate markets?....................... __ __ __ __
-97. Report the total gross value of sales this operation received for the unprocessed and processed food it produced and
sold directly to intermediate markets in 2020. Report by the market through which the product was sold in the table
below.
Processed food products (also known as value-added food products) are food products that have been altered or
packaged before being sold to the intermediate market. Examples include honey, canned or preserved vegetables, jam,
jelly, wine, juice, and cider.
EXCLUDE
· non-edible products such as hay, cut flowers not intended for consumption, Christmas trees, and nursery products
· commodities produced under production contracts
· products purchased and resold
Direct-to-Intermediate Market
Fresh Fruit and
Vegetable Sales
Mark
"X" if
None
(Dollars)
Meat, Farmed
Seafood, and Egg
Sales
Mark
"X" if
None
Milk and Dairy
Product Sales
Mark
"X" if
None
(Dollars)
(Dollars)
Other Processed
Food Product Sales
(honey, jam, etc.)
Mark
"X" if
None
(Dollars)
Total
Mark
"X" if
None
(Dollars)
a. Distributors
4050
4051
4052
4053
4054
b. Food hubs
4055
4056
4057
4058
4059
c. Brokers
4060
4061
4062
4063
4064
d. Auction houses
4065
4066
4067
4068
4069
e. Wholesale and terminal
markets
4070
4071
4072
4073
4074
f. Food processors
4075
4076
4077
4078
4079
g. Other,
specify: 4080 __________
4081
4082
4083
4084
4085
Section 5 – Other Information
1. In 2020, what was this operation's total gross value of food sales for the food it produced and sold directly to consumers,
retail markets, institutions, or intermediate markets? Mark one.
5000
1
$1 - 999
5
$10,000 - 24,999
8
$100,000 - 249,999
11
$1,000,000 - 2,499,999
2
$1,000 - 2,499
6
$25,000 - 49,999
9
$250,000 - 499,999
12
$2,500,000 - 4,999,999
3
$2,500 - 4,999
7
$50,000 - 99,999
10
$500,000 - 999,999
13
$5,000,000 and over
4
$5,000 - 9,999
2. In 2020, approximately what percent of this operation's food sales were from food sold directly to consumers, retail
markets, institutions, or intermediate markets within the following distance from the operation?
Percent
5001
%
5002
%
5003
%
a. 100 miles or less.....................................................................................................................................
b. More than 100 miles but less than 400 miles..........................................................................................
+
c. 400 miles or more...................................................................................................................................
+
TOTAL (sum of items 2a + 2b + 2c)
100%
- 10 3. Were any of the crops, livestock, or agricultural products that this operation produced and sold directly to consumers,
retail markets, institutions, or intermediate markets in 2020, NOT food for humans to eat or drink?
INCLUDE
· hay
· cut flowers not intended for consumption
· Christmas trees
· nursery products
· live animals
· wool
EXCLUDE edible agricultural products for human consumption.
5011
1
Yes - Continue
3
No - Go to item 5
Dollars
4. In 2020, what was the total gross value of sales for these crops, livestock,
5012
or agricultural products that were NOT food for humans to eat or drink?..................................................
5. In 2020, how many acres did this operation –
Acres
0901
a. own?.......................................................................................................................................................
0902
b. rent or lease FROM others or use rent free?
+
EXCLUDE land used on an animal unit month (AUM) basis, BLM and Forest Service land.................................
0905
c. rent TO others?.......................................................................................................................................
-
0900
6. Calculate item 5a + 5b - 5c. Then the total acres operated in 2020 was................................................=
7. For 2020, report the (1) overall agricultural products this operation produced and sold, and (2) agricultural products this
operation specifically produced and sold for food to consumers, retail markets, institutions, and/or intermediate markets.
Crops and Livestock
a. Grains, oilseeds, dry beans, and dry peas (corn, flaxseed, grain silage and
(1)
(2)
Overall agricultural
products produced
and sold in 2020
Agricultural products
produced and sold
for food to consumers,
retail markets, institutions,
and/or intermediate
markets in 2020
5050
forage, grains and oilseeds, popcorn, rice, small grains, sorghum, soybeans,
sunflower straw, etc.)
b. Tobacco
5053
c. Cotton and cottonseed
5056
d. Vegetables, melons, potatoes, and sweet potatoes (beets, cabbage,
5059
cantaloupes, pumpkins, sweet corn, tomatoes, watermelons, vegetable seeds, etc.)
e. Fruit, tree nuts, and berries (almonds, apples, blueberries, cherries, grapes,
5062
hazelnuts, kiwifruit, oranges, pears, pecans, strawberries, walnuts, etc.)
f. Nursery, greenhouse, floriculture, and sod (bedding plants, bulbs, cut flowers,
Yes
3
No
1
Yes
3
No
1
Yes
3
No
1
Yes
3
No
1
Yes
3
No
1
Yes
3
No
1
Yes
3
No
1
Yes
3
No
5065
flower seeds, foliage plants, mushrooms, nursery potted plants, shrubbery, sod, food
crops grown under protection, etc.)
g. Cut Christmas trees and short rotation woody crops
5068
h. Other crops, hay, CRP, and pasture (grass seed, hay and grass silage, hops,
5071
maple syrup, mint, peanuts, sugarcane, sugarbeets, CRP, etc.)
5052
1
5061
5064
1
Yes
3
No
1
Yes
3
No
1
Yes
3
No
1
Yes
3
No
1
Yes
3
No
5067
5073
- 11 -
Crops and Livestock
(1)
(2)
Overall agricultural
products produced
and sold in 2020
Agricultural products
produced and sold
for food to consumers,
retail markets, institutions,
and/or intermediate
markets in 2020
i. Hogs and pigs
5074
j. Milk and other dairy products from cows
5077
k. Cattle and calves (beef and dairy cattle for breeding stock, fed cattle, beef and
5080
dairy cull animals, stockers and feeders, veal calves, etc.)
l. Sheep, goats, and their products
5083
m. Horses, ponies, and mules (burros and donkeys)
5086
n. Poultry and eggs (broilers, chickens, turkeys, ducks, eggs, emus, geese,
5089
hatchlings, ostriches, pigeons, pheasants, quail, poultry products, etc.)
o. Aquaculture (catfish, trout, ornamental and other fish, mollusks, crustaceans, etc.)
5092
p. Other animals and other animal products (bees, honey, rabbits, fur-bearing
5095
animals, other animal specialties, etc.)
1
Yes
3
No
5076
1
Yes
3
No
5079
1
Yes
3
No
1
Yes
3
No
1
Yes
3
No
1
Yes
3
No
1
Yes
3
No
1
Yes
3
No
5082
5085
5091
5094
5097
1
Yes
3
No
1
Yes
3
No
1
Yes
3
No
1
Yes
3
No
1
Yes
3
No
1
Yes
3
No
1
Yes
3
No
8. Please classify this operation in terms of the gross value of sales and government agricultural payments in 2020.
INCLUDE
· sales of all crops, livestock, poultry, and livestock products (milk, eggs, etc.) sold in 2020
· the value of hay, silage, and other crops harvested in 2020, but not sold
· the value of all crops, livestock, and poultry produced under contract in 2020
· landlord’s share of government payments and crops sold in 2020
EXCLUDE dollars received on land rented to others.
0860
1
$0 - $999
2
$1,000 - $9,999
3
$10,000 - $49,999
4
$50,000 - $99,999
5
$100,000 - $249,999
6
$250,000 - $499,999
7
$500,000 - $999,999
8
$1,000,000 - $4,999,999
9
$5,000,000 and over
Dollars
1936
9. What were this operation's total expenses in 2020?.......................................................................................
- 12 10. Report marketing expenses paid by this operation in 2020 for the food produced and sold directly to consumers, retail
markets, institutions, and/or intermediate markets in 2020. Expenses reported in items 10a through 10f should have also
been reported in item 9.
INCLUDE
· expenses paid by you and your landlords
· expenses from processed and value-added products
EXCLUDE
· expenses not related to the farm business
· any expenses paid by the contractor
· expenses for food not produced and sold directly to consumers, retail markets, institutions, or intermediate markets
Marketing Expenses for Food Produced and Sold Directly
to Consumers, Retail Markets, Institutions, or Intermediate Markets in 2020
Mark "X"
if None
Total Marketing Expenses in 2020
Expenses
(Dollars)
6120
a.
Hired labor to work at market channel outlets
6100
b.
Transportation and distribution costs to market channel outlets (vehicle insurance, gas,
depreciation costs, etc.)
6101
c.
Market promotion/advertisement expenses (website, brochures, etc.)
6102
d.
Equipment/supply expenses associated with market channel outlets (boxes, bags, coolers, crates,
scales, tables, etc.)
6103
e.
Food safety expenses (compliance costs, training, third-party auditing costs, etc.)
6104
f.
Other marketing expenses (market fees, licenses, insurance, etc.)
Specify: 6105 _________________________________________________________________
6106
Sum of items 10a through 10f (should equal Total Marketing Expenses in 2020) 6107
Section 6 – Practices
1. At any time during 2020, did this operation have Internet access, either on the operation or at the principal producer's
residence?
5013
1
Yes
3
No
2. In 2020, did this operation use the Internet to do any of the following?
a. Purchase input supplies, commodities, equipment, and other materials for farm
operation........................................................................................................................................
5014 1
Yes
3
No
b. Use online and/or peer learning resources (live or recorded webinars, tutorials, peer
user groups, etc.)...........................................................................................................................
5015 1
Yes
3
No
c. Use online business products and services (business planning, accounting, legal,
banking, etc.).................................................................................................................................
5016 1
Yes
3
No
d. Identify sources and/or submit requests or proposals for funding, grants, or subsidies.................
5017 1
Yes
3
No
e. Access USDA Market News price and market information............................................................
5018 1
Yes
3
No
f.
Yes
3
No
Access price and market information from other sources..............................................................
5030 1
3. In 2020, did this operation have a farm business website?
5019
1
Yes - Continue
3
No - Go to item 5
- 13 4. In 2020, did this operation use its farm business website to –
a. provide background/history on farm operation or practices?.........................................................
5020 1
Yes
3
No
b. advertise products for sale or on-farm activities/services?............................................................
5021 1
Yes
3
No
c. carry out transactions or sell farm products online?......................................................................
5022
1
Yes
3
No
a. information about the farm to consumers?....................................................................................
5140 1
Yes
3
No
b. market channels where consumers can buy its products?............................................................
5141 1
Yes
3
No
1
Yes
3
No
b. Farm Loan programs.....................................................................................................................
5024 1
Yes
3
No
c. Whole-Farm Revenue Protection Program....................................................................................
5025 1
Yes
3
No
d. Federal crop insurance, other than Whole-Farm Revenue Protection...........................................
5142 1
Yes
3
No
e. Environmental Quality Incentives Program (EQIP)........................................................................
5026 1
Yes
3
No
f.
Value-Added Producer Grant Program..........................................................................................
5027 1
Yes
3
No
g. Paycheck Protection Program (PPP).............................................................................................
5146 1
Yes
3
No
h. Economic Injury Disaster Loans (EIDL).........................................................................................
5147 1
Yes
3
No
i.
USDA Farmers to Families Food Box Distribution Program..........................................................
5148 1
Yes
3
No
j.
USDA CFAP Direct Payment Program..........................................................................................
5149 1
Yes
3
No
k. Other, specify: 5143 ____________________________________................................................
5144 1
Yes
3
No
a. Balance sheet................................................................................................................................
5037 1
Yes
3
No
b. Income statement..........................................................................................................................
5038 1
Yes
3
No
c. Cash flow budget or projection......................................................................................................
5039 1
Yes
3
No
d. Written business plan....................................................................................................................
5040 1
Yes
3
No
e. Separate marketing plan...............................................................................................................
5041
Yes
3
No
5. In 2020, did this operation use social media to provide –
6. Did this operation participate in the following programs in 2020?
a. Noninsured Crop Disaster Assistance Program............................................................................
5023
7. In 2020, did this operation maintain the following farm management records?
1
8. Was this operation a member of a cooperative in 2020?
5042
1
Yes
3
No
9. In 2020, did this operation perform any agritourism activities (pick your own, event hosting, dining/tasting, overnight
lodging, etc.) featuring products produced by this operation?
5145
1
Yes
3
No
- 14 Section 7 – Third-Party Certification and Food Safety
1. In 2020, did this operation have the following practices certified or verified by a third party?
a. USDA Certified Organic.................................................................................................................
7100 1
Yes
3
No
b. Pasture-based management (grass fed, free range, pasture raised)............................................
7101 1
Yes
3
No
c. Animal care-based management (cage free, raised without antibiotics,
animal welfare approved, certified humane)..................................................................................
7102 1
Yes
3
No
d. Naturally Grown Certified...............................................................................................................
7103 1
Yes
3
No
e. Other USDA labels/quality verification...........................................................................................
7112 1
Yes
3
No
Yes
3
No
1
Yes
3
No
Specify: 7116 ___________________________________________............................................
1
7111
Yes
3
No
f.
Local or regional product origin third party certified or verified practices,
excluding food safety certification.
Specify: 7115 ____________________________________..........................................................
7104 1
2. Did this operation have a food safety plan that covered produce in 2020?
INCLUDE
· fruit
· berries
· vegetables
· herbs
· tree nuts
7001
1
·
·
·
·
·
dry beans
peas and lentils
peanuts
sprouts
mushrooms
Yes - Continue
3
No - Go to item 4
3. Is the food safety plan written?
7002
1
Yes
3
No
4. Did this operation have a third-party food safety audit of produce in 2020?
INCLUDE
· fruit
· berries
· vegetables
· herbs
· tree nuts
7003
1
·
·
·
·
·
dry beans
peas and lentils
peanuts
sprouts
mushrooms
Yes - Continue
3
No - Go to Section 8
5. In 2020, did this operation receive –
a. USDA individual Good Agricultural Practices (GAP) certification?................................................
7110
b. other third party Good Agricultural Practices (GAP) certification?
- 15 Section 8 – Personal Characteristics
1. In 2020, did your household and extended family own more than 50% of this farming operation?
Select YES if more than 50% of the assets of this operation are owned by you (the principal operator), members of your
household, and/or other persons related to you by blood, marriage, or adoption, including relatives not residing in your
household. Consider only farm or ranch assets owned - not rented or leased - by this operation, and exclude the assets
held by non-family landlords and contractors.
1600
1
Yes
3
No
2. In 2020, how many men and women were involved in decisions for this operation?
Men
Women
1571
1574
INCLUDE family members and hired managers.
EXCLUDE hired workers unless they were a hired manager or family member.................................
3. Answer the following questions for up to four individuals who were involved in the decisions for this operation as of
December 31, 2020.
Person 1
a.
b.
c.
1926 1
Sex...............................................2
What was this person’s 1925
age on December 31,
2020?..........................................
Person 2
1586 1
Male
Female
2
_______
_______
Is this person of
Hispanic, Latino or
1927 1
Spanish origin?............................
Yes
3
No
White
f.
1587 1
2
_______ age
Yes
3
No
Male
Female
_______
Hispanic, Latino
or Spanish origin
1598 1
Mark one or more.
Yes
3
age
Hispanic, Latino
or Spanish origin
No
1622 1
Mark one or more.
Yes
3
No
Mark one or more.
1801
White
1901
White
1616
White
2702
Black or African
American
1802
Black or African
American
1902
Black or African
American
1617
Black or African
American
2703
American Indian
or Alaska Native,
Specify tribe:
1803
American Indian
or Alaska Native,
Specify tribe:
1903
American Indian
or Alaska Native,
Specify tribe:
1618
American Indian
or Alaska Native,
Specify tribe:
2733 _________________ 1833 __________________ 1933 _________________
1619 _________________
2705
Asian
2704
Native Hawaiian
or Other Pacific
Islander
1805
Asian
1804
Native Hawaiian
or Other Pacific
Islander
1928
Farm or
ranch work
At which occupation
1
did this person spend
the majority (50% or
more) of his/her work
2
time in 2020?...............................
Work other
than farming
or ranching
2834
In what year did this
person begin to
operate ANY farm
operation?..................................... __
1633
1
Has this person ever
served on active duty
in the U.S. Armed
Forces, Reserves, or
National Guard?...........................2
1
Farm or
ranch work
2
Work other
than farming
or ranching
1851
Asian
1620
Asian
1904
Native Hawaiian
or Other Pacific
Islander
1621
Native Hawaiian
or Other Pacific
Islander
Mark one.
1591
1
Farm or
ranch work
2
Work other
than farming
or ranching
1871
__ __ __
Never served
in the military
1905
Mark one.
1580
1
Never served
in the military
Only on active
duty for training
in the Reserves
or National
Guard
3
4
1
Farm or
ranch work
2
Work other
than farming
or ranching
__ __ __ __
Mark one.
1634
Mark one.
1623
1628
__ __ __ __
Mark one.
g.
Male
Female
1615
age
Hispanic, Latino
or Spanish origin
Mark one.
e.
2
Person 4
1614 1
1596
age
Hispanic, Latino
or Spanish origin
2701
Race.............................................
Male
Female
1585
Mark one or more.
d.
Person 3
1597 1
__ __ __ __
Mark one.
1635
1
Never served
in the military
2
Only on active
duty for training
in the Reserves
or National
Guard
Now on active
duty
3
On active duty
in the past, but
not now
4
Mark one.
1636
1
Never served
in the military
2
Only on active
duty for training
in the Reserves
or National
Guard
2
Only on active
duty for training
in the Reserves
or National
Guard
Now on active
duty
3
Now on active
duty
3
Now on active
duty
On active duty
in the past, but
not now
4
On active duty
in the past, but
not now
4
On active duty
in the past, but
not now
- 16 Section 9 – COVID-19 Impact on Operation (Agricultural Marketing Service)
1. When comparing 2020 to 2019, how have farm sales for this operation been affected by the COVID-19 pandemic?
Mark one.
5900
1
Large decrease in farm sales
2
Moderate decrease in farm sales
3
Little or no effect on farm sales
4
Moderate increase in farm sales
5
Large increase in farm sales
6
Don't know
7
Not applicable to this operation
2. When comparing 2020 to 2019, how have online sales for this operation been affected by the COVID-19 pandemic?
Mark one.
5901
1
Large decrease in online sales
2
Moderate decrease in online sales
3
Little or no effect on online sales
4
Moderate increase in online sales
5
Large increase in online sales
6
Don't know
7
Not applicable to this operation
3. When comparing 2020 to 2019, how has the pre-ordering of agricultural products to be picked-up at a farmer's
market, on-farm stand, or CSA been affected by the COVID-19 pandemic? Mark one.
5902
1
Large decrease in pre-ordering agricultural products
2
Moderate decrease in pre-ordering agricultural products
3
Little or no effect on pre-ordering agricultural products
4
Moderate increase in pre-ordering agricultural products
5
Large increase in pre-ordering agricultural products
6
Don't know
7
Not applicable to this operation
4. When comparing 2020 to 2019, how have marketing expenses for this operation been affected by the COVID-19
pandemic? Mark one.
5903
1
Large decrease in marketing expenses
2
Moderate decrease in marketing expenses
3
Little or no effect on marketing expenses
4
Moderate increase in marketing expenses
5
Large increase in marketing expenses
6
Don't know
7
Not applicable to this operation
- 17 Section 10 – Conclusion
1. It is important that we do not have duplication on our list of farms and ranches. Is it possible the information on this form
would be reported by another operation or under another name?
1080
1088
1089
1083
1
Yes - Please provide the name, phone number, and address below
Operation Name
1081
Phone Number
1082
No - Go to item 2
3
Operator Name
Address
City
1084
State
1085
Zip Code
2. Survey Results: To receive the complete results of this survey on the release date, go to:
http://www.nass.usda.gov/Surveys/Guide_to_NASS_Surveys/
To have a brief summary emailed to you, please enter your email address:
1095
Section 11 – Contact Information
Operation Email (if different from above):
Operation Phone:
9937
9936
check if
cell phone
(____)________________
Respondent Name:
Respondent Phone (if different from above):
9912
9911
________________________________________
check if
cell phone
(____)________________
9910
MM
DD
YY
Date:
__ __
__ __
__ __
This completes the survey. Thank you for your help.
OFFICE USE ONLY
Response
1-Comp
9901
2-R
3-Inac
4-Office Hold
5-R – Est
6-Inac – Est
7-Off Hold – Est
S/E Name
Respondent
1-Op/Mgr
2-Sp
3-Acct/Bkpr
4-Partner
9-Oth
9902
Mode
1-PASI (Mail)
2-PATI (Tel)
3-PAPI (Face-toFace)
6-Email
7-Fax
19-Other
Enum.
9903
9998
Eval.
9900
R. Unit Change
t
9985
9989
Office Use for POID
9921
__ __ __ - __ __ __ - __ __ __
Optional Use
9907
9908
9906
9916
| File Type | application/pdf |
| Author | Pinto, Carol - NASS |
| File Modified | 2020-07-10 |
| File Created | 2020-07-10 |