Study of How Consumers Use Flavors to Make Inferences About Electronic Nicotine Delivery System (ENDS) Product Qualities and Intentions to Use (Phase 2)

ICR 202201-0910-007

OMB: 0910-0907

Federal Form Document

Forms and Documents
Supplementary Document
Supporting Statement B
Supporting Statement A
ICR Details
Received in OIRA
Study of How Consumers Use Flavors to Make Inferences About Electronic Nicotine Delivery System (ENDS) Product Qualities and Intentions to Use (Phase 2)
New collection (Request for a new OMB Control Number)   No
Regular 02/22/2022
  Requested Previously Approved
36 Months From Approved
262,500 0
6,712 0
0 0

Electronic nicotine delivery systems (ENDS), including but not limited to e-cigarettes, e-pens, e-cigars, e-hookah, vape pens, personal vaporizers, and electronic pipes, have been regulated by the U.S. Food and Drug Administration since 2016 and more research that could inform marketing regulations would be useful. Flavors are an important characteristic of ENDS. ENDS use a liquid (“e-liquid” or “e-juice”) that can come in a diverse range of flavors, including tobacco flavor, menthol, mint, fruit flavors, dessert flavors (e.g., crème brulee, funnel cake), spices (e.g., cinnamon, vanilla), alcohol (e.g., strawberry daiquiri, bourbon, Irish crème), candy (e.g., gummi bears, cotton candy), and other flavors. Both youth and adult ENDS users commonly report that flavors are a main reason why they use ENDS. The objectives of the proposed project are to examine how different features used to advertise ENDS flavors are associated with (a) product appeal and (b) intentions to use the product among youth (aged 13-17 years) and young adults (aged 18-24 years). The proposed project will accomplish these objectives by obtaining product perceptions and use intentions in response to different advertising tactics, such as using flavor-related images or adding flavor descriptors or modifiers to flavor names. In an online survey experiment, youth and young adult study participants will view different ENDS ads with and without key features (flavor-related images; flavor descriptors, such as “cool” and “fresh”; flavor name modifiers, such as cherry crush). This project employs a mixed experimental design in which participants will view ENDS ads with key features and modifiers present or absent. This approach will provide evidence as to how specific advertising features used to convey ENDS flavors affect product perceptions and intentions to use ENDS.


Not associated with rulemaking

  86 FR 12468 03/03/2021
87 FR 9067 02/17/2022

  Total Request Previously Approved Change Due to New Statute Change Due to Agency Discretion Change Due to Adjustment in Estimate Change Due to Potential Violation of the PRA
Annual Number of Responses 262,500 0 0 262,500 0 0
Annual Time Burden (Hours) 6,712 0 0 6,712 0 0
Annual Cost Burden (Dollars) 0 0 0 0 0 0
Miscellaneous Actions
This is a new data collection.

Yes Part B of Supporting Statement
Ila Mizrachi 301 796-7726 [email protected]


On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
    (i) Why the information is being collected;
    (ii) Use of information;
    (iii) Burden estimate;
    (iv) Nature of response (voluntary, required for a benefit, or mandatory);
    (v) Nature and extent of confidentiality; and
    (vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

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