Traveler Outreach Site Intercept Survey

According to the Paperwork Reduction Act of 1995, an agency may not conduct or sponsor, and a person is
not required to respond to, a collection of information unless it displays a valid OMB control number. The
valid OMB control number for this information collection is 0579-0377. The time required to complete this
information collection is estimated to average .17 hours per response, including the time for reviewing
instructions, searching existing data sources, gathering and maintaining the data needed, and completing
and reviewing the collection of information.

OMB Approved
0579-0377
EXP.:
XX/XX/XXXX

APHIS Traveler Outreach Survey
Lead-In

Please keep in mind that there are no right or wrong answers to anything asked in this survey. Your
answers will not be attributable to you, and you cannot get in trouble for anything you say. No one
other than members of the research team will ever see your answers, and your answers will not be
traceable back to you. Please be open and honest when answering these questions, and if at any point
you become uncomfortable, you are welcome to stop.

Travel Reason
R1_SanYsidro: You indicated you traveled to or from Mexico via the San Ysidro border crossing in
the last six months. Thinking about your most recent trip, what was the reason for your travel?
Value
Value Label
1
Business/Work
2
Tourist
3
Uniformed Crew
4
Family Visit
5
Visit Friends
6
Military
7
Other (Specify)
-99
Refused
-100
Valid Skip
R1_Hawaii: What is the reason for your travel today?
Value
Value Label
1
Business/Work
2
Tourist
3
Uniformed Crew
4
Family Visit
5
Visit Friends
6
Military
7
Other (Specify)
-99
Refused
-100
Valid Skip

Behavior Motivations
BM1: Have you ever packed or attempted to pack agricultural items (e.g., fruits, vegetables, or
meats) to bring with you into the U.S. when travelling?
Value
Value Label
0
No
1
Yes
-99
Refused
[IF YES, ask BM1a-BM1e]
BM1a_SanYsidro: How often do you typically pack agricultural items (e.g., fruits, vegetables, or
meats) to bring with you into the U.S. from Mexico?
Value
Value Label
1
Weekly
2
2-3 times per month
3
Monthly
4
More than once per year
5
Yearly or less frequently
-99
Refused
-100
Valid Skip
BM1a_Hawaii: Have you ever brought agricultural items (e.g., fruits, vegetables, or meats) back
to the U.S. Mainland from Hawaii?
Value
Value Label
0
No
1
Yes
-99
Refused
BM1b_SanYsidro: Think back to the last time that you packed agricultural items to bring with
you into the U.S. What item(s) did you pack? (SELECT ALL THAT APPLY)
Value
Value Label
1
Pork
2
Eggs
3
Apples
4
Pears
5
Citrus Fruits
6
Other (please specify)
-99
Refused
-100
Valid Skip

BM1b_Hawaii: Think back to the last time that you packed agricultural items to bring back with
you to the U.S. Mainland. What item(s) did you pack? (SELECT ALL THAT APPLY)
Value
Value Label
1
Fruits (please specify)
2
Vegetables (please specify)
3
Meats (please specify)
4
Other (please specify)
-99
Refused
-100
Valid Skip
BM1c: When packing these items, do you typically declare them on customs forms?
Value
Value Label
0
No
1
Yes
-99
Refused
BM1d: Have you ever packed any agricultural items that you did not declare?
Value
Value Label
0
No
1
Yes
-99
Refused
BM1e: Have you ever packed any agricultural items that were seized by U.S. Customs and
Border Patrol when you were coming back into the U.S.?
Value
Value Label
0
No
1
Yes
-99
Refused

Knowledge & Awareness
KA1: Are you aware certain agriculture products (e.g., fruits, vegetables, and meats) are prohibited
from entry into the U.S.?
Value
Value Label
0
No
1
Yes
-99
Refused

KA2: How important is it for people coming into the U.S. to follow restrictions on bringing in certain
agricultural products?
Value
1
2
3
4
5
-99
-100

Value Label
Not important at all
Somewhat important
Neither important nor unimportant
Very important
Extremely important
Refused
Valid Skip

KA3: Are you aware that there are penalties for bringing restricted agricultural items (e.g., fruits,
vegetables, or meats) into the U.S.?
Value
Value Label
0
No
1
Yes
-99
Refused
KA4: How likely do you think you would be to get caught for bringing restricted agricultural items
into the U.S.?
Value
1
2
3
4
5
-99

Value Label
Very unlikely
Unlikely
Neither likely nor unlikely
Likely
Very Likely
Refused

KA5: To what extent do you agree or disagree that getting caught for bringing restricted agricultural
items into the U.S. is worth the risk?
Value
1
2
3
4
5
-99

Value Label
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
Refused

KA6: To what extent do you agree or disagree that bringing restricted items into the U.S. can
harm agricultural and natural resources?

Value
1
2
3
4
5
-99

Value Label
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
Refused

KA7: Do you know where to find information about agricultural products that are prohibited and/or
allowed into the U.S.?
Value
Value Label
0
No
1
Yes
-99
Refused
[IF YES, ask KA7a]
KA7a: Where would you first look to find this information?
Value
Value Label
1
A Customs and Border Protection Agent at an airport or border crossing
2
On a website (please specify)
3
An information hotline (please specify)
4
In a magazine or newspaper
5
From a friend or family member
6
Other (please specify)
-99
Refused
-100
Valid Skip
KA8: Have you heard of the USDA Animal and Plant Health Inspection Service (APHIS) before?
Value
Value Label
0
No
1
Yes
-99
Refused

Ad Recall
AR1: In the past year, do you recall seeing or hearing any messages from USDA Animal and Plant
Inspection Service (APHIS), the [INSERT TAGLINE HERE] campaign, or any other message regarding
bringing agricultural products (e.g., fruits, vegetables, and meats) into the US from other countries?
Value
Value Label

0
1
-99

No
Yes
Refused

[IF YES, ask AR2-AR6]
AR2: Describe the message(s) you recall seeing or hearing. Please be as specific as possible when
describing the ad’s main characters and what happened in the message. [OPEN-ENDED]
AR3: Where do you recall seeing or hearing the message(s)? [SELECT ALL THAT APPLY]
A. Television
B. Radio
C. Internet website
D. Newspaper
E. Airport banner, poster, or video
F. In-flight brochure, pamphlet, or video
G. Magazines
H. Other (specify)
Value
Value Label
0
No
1
Yes
-99
Refused
-100
Valid Skip

AR4: Thinking of the message (or messages) you saw about agricultural regulations (e.g.,
regulations about bringing fruits, vegetables and meats into the US), please indicate whether you
agree or disagree with each of the following statements:

a. The message(s) made me aware
of regulations about bringing
agricultural products into the U.S.
b. The message(s) grabbed my
attention.
c. The message(s) told me
something about bringing
agricultural products into the U.S.
that I did not know about before.
d. The message(s) made me want to
find out more about what
agricultural products are and are not
allowed to be brought into the U.S.
e. The message(s) were appealing to
someone like me.
f. The message(s) convinced me that
it is important to follow regulations
about bringing agricultural products
into the U.S.
g. The message(s) told me where to
find more information about what
agricultural products are and are not
allowed to be brought into the U.S.

Strongly
Disagree

Disagree

Neither
Agree
nor
Disagree

01

02

03

01

02

01

Agree

Strongly
Agree

Refused

Valid
Skip

04

05

-99

-100

03

04

05

-99

-100

02

03

04

05

-99

-100

01

02

03

04

05

-99

-100

01

02

03

04

05

-99

-100

01

02

03

04

05

-99

-100

01

02

03

04

05

-99

-100

AR5: Has the information from this message helped you to understand why it is important to
declare agricultural products when entering the U.S.?
Value
Value Label
0
No
1
Yes
-99
Refused
-100
Valid skip
AR6: Will the information from this message influence your behavior related to declaring
agriculture products in the future?

Value
0
1
-99
-100

Value Label
No
Yes
Refused
Valid skip

General Demographics
D1: What is your gender?
Value
Value Label
1
Male
2
Female
-99
Refused
D2: What is your age? [OPEN-ENDED]
D3: Are you Spanish/Hispanic/Latino?
Value
Value Label
0
No
1
Yes
-99
Refused
D4: What is your race? (MARK ONE OR MORE RACES to indicate what you consider yourself to be)
A. White
B. Black or African American
C. American Indian or Alaska Native
D. Asian
E. Native Hawaiian or Other Pacific Islander
Value
Value Label
0
No
1
Yes
-99
Refused
-100
Valid Skip
D5: What is your marital status?
Value
Value Label
1
Single
2
Widowed
3
Separated
4
Divorced
5
Married
6
Living with partner
-99
Refused