Analyzing Consumers' Value of ''Product of USA'' Labeling Claims

Appendix F

Screen Shots of Programmed English Instrument (Discrete Choice Experiment #2: Ground Beef, Current Definition vs.
Three Alternative Definitions)

OMB Control Number: 0583-0186
Expiration date: 06/30/2025

Note: The question numbers are not displayed when the respondents take the survey.

If 4 or 5 – Terminate:

If 1, 2, or 3 – Continue:

If “No, did not purchase” for both Pork and Beef – Terminate:

If “Yes, purchased” for one or both of Pork and Beef – Continue:

Respondents are randomly assigned to 1 of 4 conditions. The condition with plan text for Product of USA is shown.

If Product A:

If Product B:

If Neither:

Then all continue:

Note: The feature selected as most important (in this case, “Grass-fed cattle)” does not appear in the next question.

Note: The features selected as first and second most important do not appear in the next question.

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