Labeling and Advertising
Requirements Under the Federal Alcohol Administration Act
Extension without change of a currently approved collection
No
Regular
06/29/2022
Requested
Previously Approved
36 Months From Approved
06/30/2022
13,000
11,500
13,000
11,500
0
0
As required by the Federal Alcohol
Administration Act (FAA Act) at 27 U.S.C. 205(e) and (f), the
Alcohol and Tobacco Tax and Trade Bureau (TTB) has issued
regulations regarding the labeling and advertising of wine,
distilled spirits, and malt beverages, which are contained in 27
CFR parts 4, 5, and 7, respectively. The FAA Act provides that
these regulations should, among other things, prohibit consumer
deception and the use of misleading statements on labels and ensure
that labels provide the consumer with adequate information as to
the identity and quality of the product. Under those TTB
regulations, bottlers and importers of alcohol beverages must
provide certain mandatory information, conform to regulatory
requirements regarding certain voluntary disclosures, and adhere to
certain presentation standards for statements made on labels and in
advertisements of alcohol beverages. Those regulations ensure that
consumers are provided with adequate, legible, and non-deceptive or
misleading information as to the identity and quality of such
products.
Program Changes: As summarized
below, as a matter of agency discretion, TTB recently reorganized
and clarified its alcohol beverage labeling and advertising
regulations in 27 CFR parts 4, 5, and 7 in order to improve
understanding of the regulatory requirements and to make compliance
easier and less burdensome for industry members. The amendments
made do not require alcohol beverage industry members to make
changes to any existing alcohol beverage label or advertisement. In
addition, the finalized regulations do not increase the
requirements or estimated burden associated with this information
collection. In T.D. TTB–158, published in the Federal Register on
April 2, 2020 (85 FR 18704), TTB finalized certain proposed
liberalizing and clarifying changes that could be implemented
quickly and that would provide industry members greater flexibility
in alcohol beverage labeling and advertising, particularly
concerning the location of certain information on labels or in
advertisements. In T.D. TTB–176, published on February 9, 2022 (87
FR 7526), TTB reorganized its labeling and advertising requirements
for distilled spirits in 27 CFR part 5 and for beer in 27 CFR part
7. As a result of that second final rule, the regulatory section
numbers in parts 5 and 7 associated with this information
collection have changed from those previously reported. (TTB plans
to issue a further final rule reorganizing its wine labeling
regulations in part 27 CFR part 4, and placing all of its alcohol
beverage advertising regulations in a new part 14.) Adjustments:
Due to changes in agency estimates, TTB is increasing the number of
annual respondents, responses, and burden hours associated with
this information collection, from 11,500 for each to 13,000. These
increases are due to continued growth in the number of alcohol
beverage producers (bottlers) and importers in the United States
and continued growth in the number of alcohol beverage products
introduced into interstate commerce.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.