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pdfNational Farmers Market Manager Survey - January 2020
OMB No.0581-0169
Approval Expires: 1/1/0001
Project Code: 193
SurveyID: 3118
DRAFT: 4/03/2019
United States
Department of
Agriculture
NATIONAL
AGRICULTURAL
STATISTICS
SERVICE
USDA/NASS
National Operations Division
9700 Page Avenue, Suite 400
St. Louis, MO 63132-1547
Phone: 1-888-424-7828
Fax: 1-855-415-3687
Email: [email protected]
Please make corrections to name, address, and ZIP Code, if necessary.
The information you provide will be used for statistical purposes only. Your responses will be kept confidential and any person who willfully discloses ANY
identifiable information about you or your operation is subject to a jail term, a fine, or both. This survey is conducted in accordance with the Confidential
Information Protection provisions of Title V, Subtitle A, Public Law 107-347 and other applicable Federal laws. For more information on how we protect your
information please visit: https://www.nass.usda.gov/confidentiality. Response is voluntary.
According to the Paperwork Reduction Act of 1995, an agency may not conduct or sponsor, and a person is not required to respond to, a collection of
information unless it displays a valid OMB control number. The valid OMB control number for this information collection is 0581-0169. The time required to
complete this information collection is estimated to average 28 minutes per response, including the time for reviewing instructions, searching existing data
sources, gathering and maintaining the data needed, and completing and reviewing the collection of information.
SECTION 1: Screening
1. Is the entity identified above a farmers market? A farmers market is defined as a retail outlet in which two or more
vendors sell agricultural products (i.e., food and/or fiber originating from the farm) directly to customers at a common,
recurrent location.
xxxx
1
☐
Yes - Continue
3
☐
No - Go to Section 8
2. Is the location identified above the location for this farmers market?
xxxx
1
☐
Yes - Continue
3
☐
No - Go to Section 8
3. Was this farmers market at this location in operation during 2019?
xxxx
1
☐
Yes - Continue
3
☐
No - Go to Section 7
2
☐
Do Not Know - Go to Section 8
2
SECTION 2: General Market Characteristics and Attributes
1. During which months did this farmers market at this location operate during 2019? Check all that apply.
xxxx
☐ Year Round
xxxx
☐ January
xxxx
☐
July
xxxx
☐ February
xxxx
☐
August
xxxx
☐
xxxx
☐
September
xxxx
☐ April
xxxx
☐
October
xxxx
☐ May
xxxx
☐
November
xxxx
☐
xxxx
☐
December
March
June
2. During peak market season month(s), what days and how many hours is this farmers market open? Check all days
that apply and provide the opening time and closing time for each day.
Day
Opening Time
EXAMPLE
EXAMPLE
⊠ Monday
1234
1234
9:00
xxxx
xxxx
☐ Monday
xxxx
xxxx
xxxx
☐ Tuesday
xxxx
xxxx
xxxx
☐ Wednesday
xxxx
xxxx
☐
xxxx
Thursday
xxxx
xxxx
xxxx
☐ Friday
xxxx
xxxx
xxxx
☐ Saturday
xxxx
xxxx
☐ Sunday
xxxx
Closing Time
1
⊠
AM
EXAMPLE
2
☐
PM
6:00
1
☐
AM
2
☐
PM
1
☐
AM
2
☐
PM
1
☐
AM
2
☐
PM
1
☐
AM
2
☐
PM
1
☐
AM
2
☐
PM
1
☐
AM
2
☐
PM
1
☐
AM
2
☐
PM
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
2345
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
1
☐
AM
2
⊠
PM
1
☐
AM
2
☐
PM
1
☐
AM
2
☐
PM
1
☐
AM
2
☐
PM
1
☐
AM
2
☐
PM
1
☐
AM
2
☐
PM
1
☐
AM
2
☐
PM
1
☐
AM
2
☐
PM
3
3. Which of the following types of products were sold at this farmers market at this location during 2019? Check all that
apply.
Milk and Dairy
xxxx
☐
Cheese
xxxx
☐
Yogurt
xxxx
☐
Milk
xxxx
☐
Butter
Beverages
xxxx
☐
Alcoholic beverages (e.g., wine, spirits, beer,
hard cider)
xxxx
☐
Coffee and/or tea
xxxx
☐
All other non alcoholic beverages (e.g.,
juices, non-alcoholic ciders)
Plants
Bread & Baking Goods
xxxx
☐
Cut flowers
xxxx
☐
Baked goods: breads, pies, etc.
xxxx
☐
Plants in containers
xxxx
☐
Grains and/or flour
xxxx
☐
Bedding plants
xxxx
☐
Nursery stock (trees, shrubs)
Fruit and Vegetable Products
xxxx
☐
Fresh fruit
xxxx
☐
Fresh vegetables
xxxx
☐
Tofu and/or meat and dairy substitutes
xxxx
☐
Fresh and/or dried herbs
xxxx
☐
Nuts
xxxx
☐
Mushrooms
xxxx
☐
Wild harvested/foraged products
Meat, Seafood and Egg Products
Other Food Products
xxxx
☐
Fish and/or seafood
xxxx
☐
Prepared foods (for immediate consumption)
xxxx
☐
Red meat and products (other than poultry)
xxxx
☐
Seed of edible plants
xxxx
☐
Poultry/Fowl meat and products
xxxx
☐
Fermented and pickled foods (e.g., kraut,
pickles, kimchi, etc.)
xxxx
☐
Eggs
Miscellaneous
Condiments and Sauce
xxxx
☐
Crafts and/or woodworking items
xxxx
☐
Honey
xxxx
☐
Soap and/or body care products
xxxx
☐
Canned or preserved fruits and vegetables
(jams, jellies, preserves, salsas, fried fruit, etc.)
xxxx
☐
Pet food
xxxx
☐
Maple syrup and/or products
xxxx
☐
Services, please specify: _______________
xxxx
☐
Other, please specify: _________________
xxxx
☐
Other, please specify: _________________
4
SECTION 3: Agricultural Business Development and Support
1. On an average market day during peak market season, how many producers/vendors sold at this farmers market at
this location during 2019?
Number of Producers/Vendors
xxxx
_______
a. Of these (Item 1) producers/vendors, how many were farmers that sold products they produced?
Number of Farmers
xxxx
_______
b. At this farmers market at this location, how many producers/vendors had sales revenue generated primarily from
the following products?
(If you do not have information about an indicated source, please leave a given box blank. If there are no
producers/vendors within a given category, please enter "0" in the box.)
Number of
Producers/Vendors
Products
xxxx
Milk and Dairy
xxxx
Bread and Baking Goods
xxxx
Fruit and Vegetable Products
xxxx
Meat, Seafood and Egg Products
xxxx
Condiments and Sauce
xxxx
Beverage
xxxx
Plants
Other Food Products and Miscellaneous: ____________________________
xxxx
c. How many of the producers/vendors identified in Item 1 returned to this farmers market at this location from
2018?
Number of Producers/Vendors
xxxx
______
xxxx
☐
xxxx
Not open in 2018
☐
Do Not Know
d. Of those producers/vendors identified in Item 1, how many sold products that they produced directly to
intermediate markets, retail markets and institutions such as restaurants, schools, hospitals, etc.? An
intermediate market is a business or organization in the middle of the supply chain marketing mostly locallyand/or regionally-branded products.
Number of Producers/Vendors
xxxx
______
xxxx
☐
Do Not Know
e. Approximately how many intermediate markets, retail markets and institutions bought products from
producers/vendors at this farmers market at this location?
Number of intermediate markets, retail markets and institutions
xxxx
_____
xxxx
☐
Do Not Know
5
2. During 2019, what was the total number of producers/vendors that sold at this farmers market at this location?
INCLUDE producers/vendors that sold at this farmers market location just once or a few times during 2019.
Total Number of Producers/Vendors
xxxx
______
xxxx
c Do Not Know
3. On an average market day during peak market season, did the number of producers/vendors selling at this farmers
market at this location increase, stay the same, or decrease during 2019 when compared with 2018?
xxxx
1
☐ Increased
2
☐ Stayed the same
3
☐
Decreased
4
☐
Do Not Know
4. What types of labeling do vendors use at this farmers market at this location? Check all that apply.
xxxx
☐
USDA Certified Organic
xxxx
☐
Free Range
xxxx
☐
Grass-fed
xxxx
☐
Certified Humane
xxxx
☐
Locally-grown
xxxx
☐
Gluten free
xxxx
☐
Other, please specify: ____________________________________________________
xxxx
☐
Other, please specify: ____________________________________________________
xxxx
☐
None of the above
xxxx
☐
Do Not Know
6
5. A number of farmers market organizers engage in activities designed to improve farm business administration and
practice, and provide additional marketing opportunities for producers/vendors.
Did this farmers market at this location assist with training and/or business development support for
producers/vendors during 2019?
xxxx
☐
1
Yes - Continue
3
☐ No - Go to Question 7
2
☐ Do Not Know - Go to Question 7
a. What kinds of training and/or business development support for producers/vendors did this farmers market at this
location assist with during 2019?
Hosted workshops, training and/or consultation in: Check all that apply.
xxxx
☐
Merchandising
xxxx
☐
Marketing
xxxx
☐
Production planning
xxxx
☐
Bookkeeping/accounting
xxxx
☐
Food handling safety (e.g., prepared foods/meals sold at market)
xxxx
☐
On-farm food safety (e.g., GAP certification)
xxxx
☐
Farming (growing/ harvesting) for beginning farmers and producers
xxxx
☐
Value-added production/processing
xxxx
☐
Business planning
xxxx
☐
Other, please specify:___________________________________________
6. Which of the following services did this farmers market at this location provide or manage during 2019?
Provided: Check all that apply.
xxxx
☐
Shared kitchen space for producers/vendors
xxxx
☐
Storage space for producers/vendors
xxxx
☐
Packaging services for producers/vendors
xxxx
☐
Other, please specify: ___________________________________________
xxxx
☐
None of the above
Managed: Check all that apply.
xxxx
☐
CSA program
xxxx
☐
Food hub and/or other aggregated/distribution operation
xxxx
☐
☐ Nearby satellite markets (e.g., pop-up markets, farm stand, etc.)
xxxx
☐
Mobile market
xxxx
☐
Other, please specify: ___________________________________________
xxxx
☐
None of the above
7
7. As the representative of this farmers market, do you know how producers/vendors are benefiting from participating at
this farmers market location?
xxxx
1
☐
Yes - Continue
3
☐
No - Go to Section 4
a. To the best of your knowledge, in what ways are the producers/vendors impacted by their participation at this
farmers market at this location?
Production: Check all that apply.
xxxx
☐
Transitioned from working part time to working full time on the farm
xxxx
☐
Increased the number of workers they employed
xxxx
☐
Able to transition from conventional production to organic production
xxxx
☐
Increased the range of products they sold at the market
xxxx
☐
Increased their overall production of direct-marketed farm products
Innovation: Check all that apply.
xxxx
☐
Initiated "value-added" production to boost revenues
xxxx
☐
Made economic use of cosmetically imperfect agricultural products
xxxx
☐
Began renting the facilities of a commercial/shared-use kitchen
Marketing Opportunities: Check all that apply.
xxxx
☐
Increased number of farmers markets where they sell
xxxx
☐
Sold through other direct-to-consumer markets such as CSAs and/or farm stands
xxxx
☐
Sold to retail markets such as grocery stores and restaurants
xxxx
☐
Sold to institutions such as food hubs, hospitals, and schools
Other: Check all that apply.
xxxx
☐
Other, please specify: ____________________________________________________
xxxx
☐
Other, please specify: ____________________________________________________
1
☐
No benefit - Go to Section 4
2
☐
Do Not Know - Go to Section 4
xxxx
8
SECTION 4: Farmers Market Development Activities
1. Did this farmers market at this location accept federal nutrition program benefits as payment during 2019 (i.e., the
market redeems the benefit, and the benefit is deposited into the markets bank account)?
xxxx
1
☐
Yes - Continue
3
☐
No - Go to Item 2
a. Which federal nutrition program benefits did this farmers market at this location accept during 2019. Check all
that apply.
xxxx
xxxx
☐
Supplemental Nutrition Assistance Program (SNAP)/Food Stamps
(Called differently in some states, e.g., in Wisconsin - FoodShare)
☐
Women, Infants and Children's (WIC) Farmers Market Nutrition Program (FMNP)
(Called differently in some states, e.g., in Michigan - WIC Project FRESH)
xxxx
Senior Farmers Market Nutrition Program (SFMNP)
☐ (Called differently in some states, e.g., in Michigan - Senior Project FRESH in 2010 but Market FRESH
in 2011)
xxxx
☐
Women, Infants and Children's (WIC) Cash Value Voucher (CVV)
(Called differently in some states, e.g., in New York - WIC Vegetables and Fruits Check Program)
xxxx
☐
Other, please specify: __________________________________________________
xxxx
☐
Other, please specify: __________________________________________________
xxxx
☐
Do Not Know
2. Did INDIVIDUAL VENDORS at this farmers market at this location accept federal nutrition program benefits as
payment during 2019 (i.e., the vendor redeems the benefit, and the benefit is deposited into the vendor's bank
account)?
xxxx
1
☐
Yes - Continue
3
☐
No - Go to Item 3
a. Which federal nutrition program benefits did individual vendors at the farmers market at this location accept during
2019? Check all that apply.
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
☐
Supplemental Nutrition Assistance Program (SNAP)/Food Stamps
(Called differently in some states, e.g., in Wisconsin - FoodShare)
☐
Women, infants and Children's (WIC) Farmers Market Nutrition Program (FMNP)
(Called differently in some states, e.g., in Michigan - WIC Project FRESH)
☐
Senior Farmers Market Nutrition Program (SFMNP)
(Called differently in some states, e.g., in Michigan - Senior Project FRESH in 2010 but Market FRESH
in 2011)
☐
Women, Infants and Children's (WIC) Cash Value Voucher (CVV)
(Called differently in some states, e.g., in New York - WIC Vegetables and Fruits Check Program)
☐
Other, please specify: __________________________________________________
☐
Other, please specify: __________________________________________________
☐
Do Not Know
9
3. Did this farmers market location offer any incentives or matching programs (e.g., double bucks, matching vouchers,
etc.) during 2019?
xxxx
1
☐
Yes - Continue
3
☐
No - Go to Item 4
2
☐
Do Not Know - Go to Item 4
a. Which Federal Nutrition Program was the incentive or matching voucher linked to? Check all that apply.
xxxx
☐
Supplemental Nutrition Assistance Program (SNAP)
(Called differently in some states, e.g., in Wisconsi - FoodShare)
☐
Women, infants and Children's (WIC) Farmers Market Nutrition Program (FMNP)
(Called differently in some states, e.g., in Michigan - WIC Project FRESH)
☐
Senior Farmers Market Nutrition Program (SFMNP)
(Called differently in some states, e.g., in Michigan - Senior Project FRESH in 2010 but
Market FRESH in 2011)
☐
Women, Infants and Children's (WIC) Cash Value Voucher (CVV)
(Called differently in some states, e.g., in New York - WIC Vegetables and Fruits
Check Program)
xxxx
☐
Fruit and Vegetable Prescription (RX)
xxxx
☐ Other, please specify: ______________________________________________________
xxxx
xxxx
xxxx
b. How were the incentives/matching programs funded? Check all that apply.
xxxx
☐
Federal funding (Including Food Insecurity Nutrition Incentive, or FINI funding)
xxxx
☐
Private funding (Not including market funds)
xxxx
☐
Market funding
xxxx
☐
State funding
xxxx
☐
Other, please specify: _____________________________________________________
10
4. Did this farmers market at this location offer or sponsor health and/or fitness programs aimed to encourage healthy
dieting or lifestyle choices during 2019? For example:
·
··
bicycle races
·
fitness programs
budgeting for a healthy diet
·
health screenings
·
cooking lessons using healthy foods
·
healthy cooking demonstrations
·
exercise classes/events, etc.
·
healthy recipe cards
·
nutrition education
xxxx
1
☐ Yes - Continue
3
☐ No - Go to Item 5
2
☐ Do Not Know - Go to Item 5
a. How frequently does this farmers market at this location offer or sponsor health and/or fitness programs during
peak market season during 2019? Select only one.
xxxx
1
☐ Very Frequently (about once per week during peak market season)
2
☐ Somewhat Frequently (about twice per month during peak market season)
3
☐ Occasionally (once per month during peak market season)
4
☐ Somewhat Infrequently (two or three times per market year)
5
☐ Very Infrequently (once per market year)
6
☐ Do Not Know
11
5. Did this farmers market at this location offer or engage in any food waste and/or conservation work during 2019?
xxxx
1
☐
Yes - Continue
3
☐
No - Go to Item 6
a. In which, if any, of the following food waste and/or conservation programs? Check all that apply.
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
☐
Canning and other processing classes and demonstrations
☐
Composting
☐
Gardening/Horticultural Instruction
☐
Gleaning
☐
Recycling
☐
Donating to food banks
☐
Other, please specify: _______________________
b. How frequently did this farmers market at this location offer or engage in food waste and/or conservation work
during peak market season during 2019? Select only one.
xxxx
1
☐
Very Frequently (about once per week during peak market season)
2
☐
Somewhat Frequently (about twice per month during peak market season)
3
☐
Occasionally (once per month during peak market season)
4
☐
Somewhat Infrequently (two or three times per market year)
5
☐
Very Infrequently (once per market year)
6
☐
Do Not Know
12
6. Did this farmers market at this location conduct or hire anyone to conduct market research studies and/or evaluations
(i.e., customer counts, customer surveys, sales tracking, producers/vendors surveys, etc.) during 2019?
xxxx
1
☐ Yes - Continue
3
☐ No - Go to Item 7
2
☐
Do Not Know - Go to Item 7
a. Which of the following market research studies and/or evaluations did the farmers market at this location
participate during 2019? Check all that apply.
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
☐ Survey(s) of our customers for product preferences
☐ Survey(s) of our customers for market day/time preferences
☐ Customer counts/estimates
☐ Survey(s) of producers/vendors about their needs, concerns, perceptions
☐ Collection of sales information from producers/vendors
Feasibility studies to add aggregation and/or distribution activities (e.g., CSA/food hub at the farmers
☐ market location)
☐ Community needs assessment
☐ Other study, evaluation and/or assessment, please specify: ____________________________________
b. On an average market day during peak market season, how many households shop at this farmers market at
this location? Estimates are acceptable.
Number of Households
xxxx
________
xxxx
2
☐
Do Not Know
c. On an average market day during peak market season, what are the average sales total for this farmers market
at this location?
xxxx
Average sales total
$____________ .00
xxxx
2
☐ Do Not Know
7. Does bartering and/or other forms of non-monetary trade occur at this farmers market at this location, either between
vendors or between producers/vendors and customers?
xxxx
1
☐
Yes
3
☐
No
2
☐
Do Not Know
13
SECTION 5: Farmers Market Governance
1. Was there a board or group of persons that collectively made decisions about this farmers market at this location
during 2019?
xxxx
1
☐
Yes - Continue
3
☐
No - Go to Item 2
2
☐
Do Not Know - Go to Item 2
a. Which of the following options best describes producers/vendors representation on the board or group at this
farmers market at this location during 2019? Select only one.
xxxx
1
☐
All members were producers/vendors of the farmers market at this location
2
☐
Most members were producers/vendors of this farmers market at this location
3
☐
Few members were producers/vendors of this farmers market at this location
4
☐
No members were producers/vendors of this farmers market at this location
5
☐
Do Not Know
b. Which of the following options best describes resident/community representation on the board or group at this
farmers market at this location during 2019? Select only one.
xxxx
1
☐
All members were residents of the community in which this farmers market is located
2
☐
Most members were residents of the community in which this farmers market is located
3
☐
Few members were residents of the community in which this farmers market is located
4
☐
No members were residents of the community in which this farmers market is located
5
☐
Do Not Know
c. Did this farmers market possess written by-laws (rules agreed upon by board members to formalize the decisionmaking process and business conduct) during 2019?
xxxx
1
☐
Yes
3
☐
No
2
☐
Do Not Know
14
2. Did the farmers market at this location govern itself or was it governed by another entity during 2019? Select only
one.
xxxx
1
☐
Governed itself - Continue to Item 2a
2
☐
Governed by another entity - Go to Item 2b
3
☐
Do Not Know - Go to Item 2e
a. Which of the following best describes the farmers market at this location during 2019? Select only one.
xxxx
1
☐
Nonprofit - Go to Item 2e
2
☐
For-profit - Go to Item 2e
3
☐
Government entity - Go to Item 2e
4
☐
Other, please specify: _____________________________ - Go to Item 2e
b. Was the farmers market at this location a member of an umbrella farmers market association during 2019?
(Umbrella - an entity with staff that manages multiple farmers markets in order to coordinate activities and pool
resources.)
xxxx
1
☐
Yes - Continue to Item 2c
3
☐
No - Go to Item 2d
2
☐
Do Not Know - Go to Item 2e
c. What type of umbrella organization was this farmers market at this location association during 2019? Select only
one.
xxxx
1
☐
Nonprofit - Go to Item 2e
2
☐
For-profit - Go to Item 2e
3
☐
Government entity - Go to Item 2e
4
☐
Other, please specify: ______________________________________________ - Go to Item 2e
d. What kind of organization governed the farmers market at this location during 2019? Select only one.
xxxx
1
☐
2
☐ Government entity - Go to Item 2e
3
☐
Nonprofit
4
☐
For-profit
5
☐
Other, please specify: _______________________________________________
Municipal Government Agency/Division
15
e. Which of the following best describes the property ownership of the land and improvements where this farmers
market is located? Select only one.
xxxx
f.
1
☐
Governing organization leases - Continue to Item 2f
2
☐
Governing organization wholly owns land and improvements - Go to Item 3
3
☐
Governing organization wholly owns land but not improvements - Go to Item 3
4
☐
Governing organization wholly owns improvements but not land - Go to Item 3
5
☐
Governing organization shares ownership of both - Go to Item 3
6
☐
Governing organization granted/gifted use of public land and/or improvements specifically for use by
this farmers market at this location - Go to Item 3
7
☐
Governing organization granted/gifted use of private land and/or improvements specifically for
use by this farmers market at this location - Go to Item 3
8
☐
Do Not Know - Go to Item 3
How long is the lease on this land where this farmers market was located during 2019? Select only one.
xxxx
1
☐
Year-to-year
2
☐
More than one year but less than 5 years
3
☐
More than 5 years
4
☐
Do Not Know
3. Were there permanent structures used by the farmers market at this location during 2019?
xxxx
1
☐
3
☐ No - Go to Item 4
2
☐
Yes - Go to Item 3a
Do Not Know - Go to Item 4
a. What kind of permanent structure? Check all that apply.
xxxx
☐
Building
xxxx
☐
Pavilion
xxxx
☐
Other, please specify:
__________________________________________________
16
4. Did this farmers market at this location have any rules, regulations and/or operating procedures during 2019?
xxxx
1
☐
Yes - Continue
3
☐
No - Go to Item 5
2
☐
Do Not Know - Go to Item 5
a. Which of the following did this farmers market have during 2019?
Rules, Regulations and Requirements: Check all that apply.
xxxx
☐
Signed agreement between vendor and market on by-laws governing the farmers market
xxxx
☐
Vendors are not allowed to sublet a space or stall
xxxx
☐
Adherence to market guidelines of safe food handling practices
xxxx
☐
Pre-application and adherence to the approval process
xxxx
☐
Requirement of participation in food safety training
xxxx
☐
Vendors must be a producer of the food and/or fiber they sell (i.e., producer-only market)
xxxx
☐
Vendors must be from a defined geographical region
xxxx
☐
Vendors must participate in market currency/incentive programs
xxxx
☐
Vendors selling value-added items must use local farms for majority of ingredients
xxxx
☐
Agreement between market and vendor for CSA and/or intermediated sales
Certifications, Memberships and Insurance: Check all that apply.
xxxx
☐
Membership in a market association
xxxx
☐
Only USDA-certified organic producers are accepted
xxxx
☐
Licensing to sell products
xxxx
☐
Liability insurance
xxxx
☐
Organic certification to market as organic
xxxx
☐
Authorized to accept Federal Nutrition Program benefits
xxxx
☐
Membership in a trade or producer marketing association
xxxx
☐
Membership in a production co-op
Other: Check all that apply.
xxxx
☐
Other, please specify: _________________________________________
xxxx
☐
Other, please specify: _________________________________________
xxxx
☐
No requirements
17
5. Did this farmers market at this location have a manager during 2019?
xxxx
Select only one.
1
☐
Yes, as a paid employee of the farmers market organization - Go to Item 5a
2
☐
Yes, as a paid employee of another agency or organization - Go to Item 5a
3
☐
Yes, as a paid independent contractor - Go to Item 5a
4
☐
Yes, as a volunteer - Go to Item 5b
5
☐
No - Go to Item 6
6
☐
Do Not Know - Go to Item 6
a. How was the farmers market manager paid and what amount?
xxxx
☐
As a salaried employee - Complete the table below
1
☐
Hourly
2
☐
Daily
3
☐
Weekly
4
☐
Monthly
5
☐
Seasonally
6
☐
1
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
Annually
2
☐
Do Not Know- Go to Item 5b
$
$
$
$
$
$
b. During an average week, approximately how many hours does the farmers market manager work for this farmers
market at this location?
INCLUDE after market hours
Number of hours
xxxx
_______
xxxx
2
☐
Do Not Know
18
6. Did the manager of this farmers market at this location also manage additional farmers market locations during 2019?
xxxx
1
☐
Yes
3
☐
No
2
☐
Do Not Know
7. Excluding the farmers market manager, did this farmers market location employ any additional paid workers during
2019?
xxxx
1
☐
Yes - Go to Item 7a
3
☐
No - Go to Item 8
2
☐
Do Not Know - Go to Item 8
a. Excluding the farmers market manager, how many employees in the following categories did this farmers market
at this location employ during 2019?
Number of part-time employees (1 to 34 hours per week) (i.e., individuals who work less time
than the average full-time employee.
Number of full-time employees (35 hours or more per week)
xxxx
______
xxxx
2
☐
xxxx
______
Do Not Know
(If there were no employees in a given category, please enter "0" in the box for that category. Please enter only
numbers in the boxes; no commas, periods, letters or symbols.)
Number of Full-Time
Employees
Role/Job Responsibility
Number of Part-Time
Employees
(35 hours or more per week) (1 to 34 hours per week)
Budget Expert/Accountant
Program/Project Coordinator
Federal Nutrition Program Coordinator
Farmers Market Incentives Coordinator
Site/Facilities Management/Support
Research/Evaluation
Other, please specify:
Other, please specify:
xxxx
xxxx
___________________________
___________________________
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
xxxx
8. Did any volunteers contribute their time at this farmers market at this location during 2019?
EXCLUDE paid employees
xxxx
1
☐
Yes - Continue
3
☐
No - Go to Section 6
xxxx
a. If yes, Number of volunteers
_______
2
☐
Do Not Know - Go to Section 6
19
Section 6: Farmers Market Budget and Fees
1. Did this farmers market at this location have an annual operating budget during fiscal year 2019?
xxxx
1
☐
Yes - What was it?
3
☐
No - Go to Item 2
2
☐
Do Not Know - Go to Item 2
xxxx
$______________ .00
a. Report how much this farmers market received from the following sources in its annual operating budget during
fiscal year 2019. Check all that apply.
xxxx
☐
xxxx
☐
xxxx
☐
xxxx
☐
xxxx
☐
xxxx
☐
xxxx
☐
xxxx
Public sponsorship
$
.00
$
.00
$
.00
$
.00
$
.00
$
.00
$
.00
$
.00
xxxx
Private donations
xxxx
Grant Award(s)
xxxx
Loan
xxxx
Fundraiser
xxxx
Producer/Vendor Fees
Other, Please specify:_______________________________
xxxx
xxxx
Total (Your total should equal to the operating budget in Item 1 above)
2. Did this farmers market location at this location charge participating producers/vendors a fee to sell at this location
during 2019?
xxxx
☐
1
Yes - Continue
3
☐
No - Go to Item 3
2
☐
Do Not Know - Go to Item 3
a. How did this farmers market at this location determine the fee amount? Check all that apply.
xxxx
☐
Flat Rate
xxxx
☐
Based on percentage of sales
xxxx
☐
Based on size of the vendor stall
xxxx
☐
Other, please specify: __________________________________________
xxxx
☐
Do Not Know
3. Was there an annual membership or application fee during 2019?
xxxx
1
☐
Yes
3
☐
No
2
☐
Do Not Know
20
SECTION 7: Closed Markets
1. Was this farmers market at this location open during 2019?
xxxx
1
☐
Yes - Go to Section 8
3
☐
No - Continue
2. What was the primary reason this farmers market at this location closed? Select only one.
xxxx
1
☐
Do Not Know
2
☐
Loss of market founder/manager
3
☐
Not enough farm producers/vendors to provide products
4
☐
Lack of sufficient interest in participating by local producers
5
☐
Lack of diversity of agricultural products offered
6
☐
Low market sales
7
☐
Lost market location/could not secure viable replacement location
8
☐
Poor location
9
☐
Lack of dedicated resources to manage day-to-day market operations
10
☐
Lack of volunteers
11
☐
Due to regulations, local ordinances, health citations, etc.
12
☐
Competition from other farmers market(s)
13
☐
Competition from other retail markets(s)/store(s)
14
☐
Other, Please Explain: ___________________________________________________
15
☐
Other, Please Explain: ___________________________________________________
a. Please elaborate on the reason why this farmers market at this location closed.
xxxx
21
3. Please indicate the last year this farmers market at this location was open.
xxxx
1
☐
Do Not Know
2
☐
2019
3
☐
2018
4
☐
2017
5
☐
2016
6
☐
2015
7
☐
2014
8
☐
2013
9
☐
Prior to 2013
4. How many years did this farmers market at this location operate?
xxxx
1
☐
Do Not Know
2
☐
1 year
3
☐
2 years
4
☐
3 years
5
☐
4 years
6
☐
5 years
7
☐
6 years - 10 years
8
☐
11 - 15 years
9
☐
More than 15 years
22
SECTION 8: Conclusion
1. It is important that we do not have duplication on our list of entity/farmers market locations. Is it possible the
information on this form would be reported by another representative from this entity/farmers market at this location or
the entity/farmers market operates under a different name?
xxxx
1
☐
Yes - Continue
3
☐
No - Go to Item 2
a. Please provide the alternate contact information for this entity/farmers market:
Alternate Name of
Entity/Farmers Market:
xxxx
Alternate Contact Person
Name:
xxxx
Phone Number for
Alternate Contact
Person:
xxxx
2019 Physical Address:
______ - _______ - ____________
1082
1083
City:
State:
1084
Zip Code: 4672
2. What is your name?
xxxx
Name: ___________________________________________________________________
3. What is your primary relationship with this entity/farmers market at this location? Select only one.
xxxx
1
☐
Market manager/Director
2
☐
Board member
3
☐
Communications/Public Relations Contact
4
☐
Head/Representative of a farmers market association
5
☐
Representative of sponsoring organization (e.g., chamber of commerce, non-profit group, etc.)
6
☐
Agricultural Extension Agent
7
☐
Market president
8
☐
Market employee
9
☐
Market volunteer
10
☐
State agency/Government employee
11
☐
Local agency/Government employee
12
☐
Representative of a local economic development organization
13
☐
Market vendor
14
☐
Other, please specify: _________________________________________________
23
Skip to next page
OR
Space for Notes and Comments
24
Respondent
Name:
9911
9910
Phone: (____) _____-______
Date: __ __ __ __ __ __
MM
DD
YY
Respondent
Email:
This completes the survey. Thank you for your response.
OFFICE USE ONLY
Response
1-Comp
9901
2-R
3-Inac
4-Office Hold
5-R – Est
6-Inac – Est
7-Off Hold – Est
S/E Name
Respondent
1-Op/Mgr
9902
2-Sp
3-Acct/Bkpr
4-Partner
9-Oth
Mode
1-PASI (Mail)
2-PATI (Tel)
3-PAPI (Face-toFace)
6-Email
7-Fax
19-Other
Enum.
9903
9998
Eval.
9900
Change R. Unit
9985
9921
Office Use for POID
9989
__ __ __ - __ __ __ - __ __ __
Optional Use
9907
9908
9906
9916
| File Type | application/pdf |
| Author | Williams, Clare - NASS |
| File Modified | 2019-06-19 |
| File Created | 2019-04-03 |