Download:
pdf |
pdfU.S. Department of Labor
Bureau of Labor Statistics
PPI Checklist
OMB No. 1220-0008
The Bureau of Labor Statistics, its employees, agents, and partner statistical agencies, will use the information you provide for statistical purposes only and will
hold the information in confidence to the full extent permitted by law. In accordance with the Confidential Information Protection and Statistical Efficiency Act
(44 U.S.C. 3572) and other applicable Federal laws, your responses will not be disclosed in identifiable form without your informed consent. Per the Federal
Cybersecurity Enhancement Act of 2015, Federal information systems are protected from malicious activities through cybersecurity screening of transmitted
data.
Public Burden Statement: We estimate it will take an average of 2 hours for this collection of information, including time for reviewing instructions, searching
existing data sources, gathering and maintaining the data needed, and reviewing the collection of information. If you have any comments regarding this
estimate or any other aspect of this information collection, including suggestions for reducing this burden, you may send them to the Bureau of Labor Statistics
by email to [email protected]. The OMB control number for PPI's voluntary survey is 1220-0008. Without a currently valid number, BLS would not
be able to conduct this survey.
541810
Advertising Agencies
Table of Contents
I. Checklist Materials
A. Industry Definition
B. Inclusions
C. Exclusions
D. Terminology
II. Product Checklist
_____________________________________________________________ 1
.........................................
.........................................
.........................................
.........................................
_____________________________________________________________
AD541810A - Ad creation services only
AD541810B - Ad placement: print media
AD541810C - Television ad placement
AD541810D - Radio ad placement
AD541810E - Internet ad placement
AD541810F - Sales promotion & other advertising
services
III. Transaction Checklist
end of toc
.........................................
.........................................
.........................................
.........................................
.........................................
.........................................
1
1
1
1
4
4
8
14
20
26
31
_____________________________________________________________ 35
Page 1
I. Checklist Materials
Checklist Code: 541810
Checklist Title: Advertising Agencies
A. Industry Definition
This industry comprises establishments primarily engaged in creating advertising campaigns
and placing such advertising in periodicals, newspapers, radio and television, or other
media. These establishments are organized to provide a full range of services (i.e.,
through in-house capabilities or subcontracting), including advice, creative services,
account management, production of advertising material, media planning, and buying (i.e.,
placing advertising).
B. Inclusions
Establishments which provide ad creative services, but do not place advertising in
different forms of media, are still considered primary to NAICS 541810 as long as the
plurality of revenue is derived from ad creative services.
Establishments that derive the plurality of their revenue from ad placement, but also
provide ad creative services, are classified in NAICS 541810.
C. Exclusions
NAICS 541830 - Media Buying Agencies: Purchasing advertising space from media outlets and
reselling it directly to advertising agencies or individual companies
NAICS 541430 - Graphic Design Services: Conceptualizing and producing artwork or graphic
designs without providing other advertising agency services
NAICS 541860 - Direct Mail Advertising: Creating direct mail advertising campaigns
NAICS 541613 - Marketing Consulting Services: Providing marketing consulting services
NAICS 541840 - Media Representatives: Selling media time or space for media owners as
independent representatives
NAICS 541820 - Public Relations Agencies: Designing and implementing public relations
campaigns
D. Terminology
AAA – Commercials are aired in the station’s best dayparts.
AA – Some of the commercials purchased are aired on the station’s best dayparts and the
remaining are aired on the station’s second best dayparts.
Affiliate listings – Listings presented in the directory of a Web search portal that are
sold by an affiliated third party, and not directly by the portal.
BLS-1810E (Revised May 2023)
Page 1 of 36
Checklist: Version 2, Updated May 17 2022, 124
Checklist Code: 541810
Checklist Title: Advertising Agencies
Banner advertisement - A graphical Web advertising unit, typically measuring 468 pixels
wide and 60 pixels tall.
Best Times Available (BTA) – the station is given discretion to broadcast the commercials
at the “best times available”.
CPM (Cost-Per-Thousand) - The advertising cost to reach 1000 households or viewers. For
example, if the cost of the commercial time is $50,000 and the audience delivery is
4,606,000, then the CPM equals $10.86. The formula:
CPM = (MEDIA COST/ADUINCE DELIVERY)x 1000
CPP (Cost-Per-Point) - The advertising cost to reach one rating point of the target
audience. For example, if the cost of the commercial time is $50,000 and the number of
rating points delivered is 10, then the CPP equals $5,000.00. The formula:
CPP = (MEDIA COST/RATINGS DELIVERY)
Daypart - A specific segment of a broadcast schedule, e.g., morning, daytime, early
fringe, primetime, late night.
Directory Listings – Listings provided by a Web search portal which have been reviewed by
human editors, and for which a short written description is prepared and presented on the
site.
DMA (Designated Market Area) – Represents an exclusive geographic area of counties in
which the home market stations are estimated to have the largest quarter hour share (as
defined by Nielsen).
Floating advertisement – An advertisement that appears when a user goes to a Web page, and
then "floats" or "flies" over the page for anywhere from 5 to 30 seconds.
Guaranteed placement – Placement of an advertisement at a specified location in the
newspaper. This positioning is requested by the advertiser and agreed to by the newspaper.
Guaranteed placement usually costs more than run-of-paper placements.
Impressions – The number of times that an Internet advertisement appears on the screen of
an Internet user.
Index listings – Listings provided by search engines for which no human editorial review
has been provided. These listings are not presented with a written description.
Interstitial advertisement – An advertisement that loads between two content pages. This
BLS-1810E (Revised May 2023)
Page 2 of 36
Checklist: Version 2, Updated May 17 2022, 124
Checklist Code: 541810
Checklist Title: Advertising Agencies
typically takes the form of a full-page advertisement that appears when a user clicks on a
specific content link, forcing exposure to the advertisement before the user can view the
content that has been requested.
Pop-up advertisement - An advertisement that "pops up" in its own window when a user goes
to a Web page, obscuring the content that the user was attempting to view.
Pop-under advertisement – An advertisement that appears in its own window when a user goes
to a Web page. As opposed to a pop-up advertisement, this advertisement window appears
under the content the user is attempting to view and does not obscure it.
Pre-emption - A station will bump one advertiser's commercial if another is willing to pay
more for that position.
Purchase lead time – The amount of time between the purchase date of media space and the
time at which the advertising is actually run.
Run of Station (ROS) – The station is given discretion to broadcast the commercials at the
“best times available”.
Run of Paper (ROP) - Positioning of an ad at the discretion of the newspaper layout editor
rather than in a location requested by the advertiser.
Superstitial advertisement – An interstitial advertisement that uses animation technology
to create a video-like commercial.
Surround session advertisement – An advertising sequence in which a Web page visitor
receives ads from one advertiser throughout an entire site visit.
Text advertisement – A Web advertisement that uses text-based hyperlinks.
Total Audience Plan (TAP) – Commercials are aired during different times of the day in an
attempt to capture the full spectrum of listeners. The TAP usually sells for less per
commercial because the station can fill some of its less desirable time slots.
Vertical banner advertisement - A graphical Web advertising unit that is taller than it is
wide. These ads typically measure 120 pixels wide and 240 pixels tall.
BLS-1810E (Revised May 2023)
Page 3 of 36
Checklist: Version 2, Updated May 17 2022, 124
II. Product Checklist
SU ID:
Product Checklist Code: AD541810A
Product Checklist Title: Ad creation services only
Item Number:
016 Outside director services hired
017 Outside artist's services hired
018 Other outside services hired:
01 Type of service (Required)
001
002
003
004
005
006
Television ad creation services
Radio ad creation services
Periodical ad creation services
Newspaper ad creation services
Internet ad creation services
Other ad creation services:
_________________________________________
_________________________________________
02 Service identification
(Select all that apply)
001 Client name:
_________________________________________
002 Project ID:
Price basis
019 Price basis: Entire project
020 Price basis: Portion of project
04 Type of price
001 Current month price reported
002 Price reported on one month lag
003 Price reported for other lag period:
_________________________________________
05 Other features
_________________________________________
003 Total media budget:
_________________________________________
004 Other identification:
_________________________________________
03 Service characteristics
(Select all that apply)
Type of professional
001 Type of professional: Account Executive
002 Type of professional: Art Director
003 Type of professional: Producer
004 Type of professional: Traffic Manager
005 Type of professional: Writer
006 Type of professional: Copy Designer
007 Other type of professional:
001
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Item Comments
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Client relationship
008 New client
009 Repeat client
_________________________________________
010 Length of contract:
_________________________________________
Number of ads
011 Single ad created
012 Multiple ads created
013 Other number of ads created:
_________________________________________
Outside services hired
014 Outside talent services hired
015 Outside production crew services hired
Group continued...
BLS-1810E (Revised May 2023)
Page 4 of 36
Checklist: Version 2, Updated May 17 2022, 124
06 AVG_BILLING_RATE_PER_HOUR
A
1
Total billings for specified professional
2
Total number of hours billed
3
Average price per hour
BLS-1810E (Revised May 2023)
B
$
$
Page 5 of 36
Checklist: Version 2, Updated May 17 2022, 124
07 TRANSACTION_PRICE_PROJECT_LABOR_BASED
A
1
2
B
Rate per hour
Level of Professional:
C
# of hours
D
Price
$
$
3
$
$
4
$
$
5
$
$
6
$
$
7
$
$
8
$
$
9
$
$
10
$
$
11
Subtotal
$
12
Additional Fees
13
Fax Fees
14
Copying Fees
$
15
Mail Expenses
$
16
Travel Expenses
$
17
Telephone Expenses
$
$
$
18
$
19
$
20
$
21
$
22
Subtotal
23
Outside Services:
$
24
$
25
$
BLS-1810E (Revised May 2023)
Page 6 of 36
Checklist: Version 2, Updated May 17 2022, 124
A
B
C
D
26
$
27
$
$
30
Subtotal of Outside
Services:
Commission
Rate/Percentage
Markup:
Dollar Amount retained
by Agency
31
Grand Total
$
28
29
BLS-1810E (Revised May 2023)
%
$
Page 7 of 36
Checklist: Version 2, Updated May 17 2022, 124
SU ID:
Product Checklist Code: AD541810B
Product Checklist Title: Ad placement: print media
Item Number:
01 Type of service (Required)
017
018
019
020
001 Ad placement in newspaper
002 Ad placement in periodical
003 Ad placement in other print medium
02 Service identification
(Select all that apply)
001 Client name:
_________________________________________
002 Project ID:
_________________________________________
05 Newspaper placements: transaction price
(Select all that apply)
Page size
001 Size of page:
_________________________________________
003 Total media budget:
_________________________________________
004 Publication title:
_________________________________________
005 Other identification:
_________________________________________
03 Scope of service (Required)
001 Ad placement only
002 Ad placement and ad creation
003 Ad placement and other advertising services:
_________________________________________
04 Newspaper placements: all prices
(Select all that apply)
Type of professional
001 Type of professional: Media Buyer
002 Type of professional: Media Planner
003 Other type of professional:
_________________________________________
004 Size of ad:
_________________________________________
005
006
007
008
009
010
011
012
013
014
015
016
Type of ad
Display ad
Classified ad
Insertion of preprinted ad
Other type of ad:
Placement of ad
Placement: Main section
Placement: Business section
Placement: Sports section
Placement: Arts section
Placement: Metro section
Placement: Science section
Placement: Dining/food section
Placement: Home section
Placement: Technology section
Placement: Travel section
Placement: Weekend section
Other section placement:
_________________________________________
002
003
004
005
Frequency of issue
Weekly issue
Sunday issue
Daily issue
Other frequency of issue:
_________________________________________
Coverage
006 National coverage
007 Regional coverage
008 Local coverage
009
010
011
012
Position of advertisement
Position: Run-of-paper
Position: Classification section
Position: Guaranteed placement
Position: Other position of advertisement:
_________________________________________
Insertion pattern
013 Single insertion
014 Multiple insertions:
_________________________________________
(specify # of issues)
015 Other insertion pattern:
_________________________________________
Colors
016 Black ink only
017 Other ink colors:
_________________________________________
(specify all other colors)
_________________________________________
Alterations
018 No alterations
019 Size change allowed
020 Copy change allowed
Group continued...
Group continued...
BLS-1810E (Revised May 2023)
Page 8 of 36
Checklist: Version 2, Updated May 17 2022, 124
021 Other alterations:
Graphics
012 Graphics included
013 Text only
_________________________________________
Price basis
014 Price basis: entire project
015 Price basis: portion of project
08 Type of price
Price Basis
022 Price basis: Entire project
023 Price basis: Portion of project
06 Periodical placements: all prices
(Select all that apply)
Type of ad
001 Display ads
002 Insert ads
003 Classified ads
004 Other type of ad:
001 Current month price reported
002 Price reported on one month lag
003 Price reported for other lag period:
_________________________________________
09 Other features
_________________________________________
001
_________________________________________
005
006
007
008
009
010
011
Size of Ad
1/6 page ads
1/3 page ads
1/2 page ads
2/3 page ads
Full page ads excluding covers
Full page cover ads
Other ad size:
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Item Comments
_________________________________________
012
013
014
015
Frequency of issue
Weekly issue
Monthly issue
Quarterly issue
Other frequency of issue:
_________________________________________
_________________________________________
_________________________________________
07 Periodical placements: transaction price
(Select all that apply)
Ad placement
001 Front inside cover placement
002 Back inside cover placement
003 Back cover placement
004 Placement: run of magazine
005 Other placement:
_________________________________________
_________________________________________
_________________________________________
Insertion frequency
006 Single insertion
007 Multiple insertions:
_________________________________________
(specify number of issues)
008
009
010
011
Ad color
Black ink only
Two ink colors
Four ink colors
Other number of ink colors:
_________________________________________
Group continued...
BLS-1810E (Revised May 2023)
Page 9 of 36
Checklist: Version 2, Updated May 17 2022, 124
10 AVG_COMMISSION_PER_AD_PLACEMENT
A
B
1
Total commissions for ad placement services:
2
Total number of ads placed
3
Average commission per ad placement
$
$
11 AVG_COMMISSION_RATE
A
1
Price of ad placement
2
Average commission rate
3
Average commission
B
$
%
$
12 AVG_BILLING_RATE_PER_HOUR
A
1
Total billings for specified professional
2
Total number of hours billed
3
Average price per hour
B
$
$
13 AVG_PRICE_PER_EMPLOYEE_HOUR
A
1
Total fees for ad placement services
2
Total number of employee hours placing
advertising
3
Average price per employee hour
BLS-1810E (Revised May 2023)
B
$
$
Page 10 of 36
Checklist: Version 2, Updated May 17 2022, 124
14 TRANSACTION_PRICE_COMMISSION_BASED
A
1
Price of ad placement
2
Commission rate
3
Commission amount
BLS-1810E (Revised May 2023)
B
$
%
$
Page 11 of 36
Checklist: Version 2, Updated May 17 2022, 124
15 TRANSACTION_PRICE_PROJECT_LABOR_BASED
A
B
C
# of Hours
D
1
Rate per hour
Price
2
$
$
3
$
$
4
$
$
5
$
$
6
$
$
7
$
$
8
$
$
9
$
$
10
$
$
11
Subtotal:
$
12
Additional Fees:
13
Fax Fees
$
14
Copying Fees
$
15
Mail Expenses
$
16
Travel Expenses
$
17
Telephone Expenses
$
18
$
19
$
20
$
21
$
22
Subtotal:
23
Outside Services:
$
24
$
25
$
BLS-1810E (Revised May 2023)
Page 12 of 36
Checklist: Version 2, Updated May 17 2022, 124
A
B
C
D
26
$
27
$
$
30
Subtotal of Outside
Services:
Commission
Rate/Percentage Markup:
Dollar Amount retained
by Agency
31
Grand Total
$
28
29
BLS-1810E (Revised May 2023)
%
$
Page 13 of 36
Checklist: Version 2, Updated May 17 2022, 124
SU ID:
Product Checklist Code: AD541810C
Product Checklist Title: Television ad placement
Item Number:
014 Other advertisement length:
01 Type of service (Required)
Broadcast television
001 Placement of advertising on network television
002 Placement of advertising on local station television
Cable television
003 Placement of advertising on network cable
004 Placement of advertising on local system cable
005 Other type of television advertising placement:
_________________________________________
Day of week
015 Weekday
016 Weekend
017 Specific day of the week:
_________________________________________
_________________________________________
02 Service identification
(Select all that apply)
001 Client name:
_________________________________________
002 Project ID:
_________________________________________
003 Total media budget:
_________________________________________
004 Other identification:
_________________________________________
03 Scope of service (Required)
001 Ad placement only
002 Ad placement and ad creation
003 Ad placement and other advertising services:
_________________________________________
04 Service description: all prices
(Select all that apply)
Type of professional
001 Type of professional: Media Buyer
002 Type of professional: Media Planner
003 Other Type of Professional:
_________________________________________
004
005
006
007
008
009
Daypart
Daypart: Morning
Daypart: Early news
Daypart: Late news
Daypart: Prime time
Daypart: Daytime
Daypart: Early fringe
Daypart: Late fringe
Daypart: All-day rotation
Other daypart:
_________________________________________
027 Number of spots sold for daypart:
_________________________________________
(per time period)
028 DMA:
_________________________________________
(designated market area)
Audience demographic
029 Audience demographic: Households
030 Audience demographic: Adults:
_________________________________________
(specify age range)
031 Other audience demographic:
_________________________________________
Type of advertisement
Local spot
National/regional spot
Infomercial
Program sponsorship
Product placement
Other type of advertisement:
032 Number of rating points for daypart:
_________________________________________
033 Average CPP:
_________________________________________
010
011
012
013
018
019
020
021
022
023
024
025
026
Length of advertisement
30-second advertisement
15-second advertisement
10-second advertisement
60-second advertisement
_________________________________________
(cost per point)
034 Number of viewers for daypart:
_________________________________________
Group continued...
Group continued...
BLS-1810E (Revised May 2023)
Page 14 of 36
Checklist: Version 2, Updated May 17 2022, 124
035 Average CPM:
Item Comments
_________________________________________
(cost per thousand)
05 Service description: transaction price
(Select all that apply)
Type of sale
001 Package plan:
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
(specify name, if applicable)
002 Non-package plan
_________________________________________
Preemption status
003 Advertising preemptible
004 Advertising guaranteed
Transaction details
005 Purchase lead time:
_________________________________________
006 Number of weeks run:
_________________________________________
007 Number of advertisements per week:
_________________________________________
Price basis
008 Price basis: Entire project
009 Price basis: Portion of project
06 Type of price
001 Current month price reported
002 Price reported on one month lag
003 Price reported for other lag period:
_________________________________________
07 Other features
001
_________________________________________
_________________________________________
_________________________________________
_________________________________________
BLS-1810E (Revised May 2023)
Page 15 of 36
Checklist: Version 2, Updated May 17 2022, 124
08 AVG_COMMISSION_PER_AD_PLACEMENT
A
B
1
Total commissions for ad placement services
2
Total number of ads placed
3
Average commission per ad placement
$
$
09 AVG_COMMISSION_RATE
A
1
Price of ad placement
2
Average commission rate
3
Average commission
B
$
%
$
10 AVG_BILLING_RATE_PER_HOUR
A
1
Total billings for specified professional
2
Total number of hours billed
3
Average price per hour
B
$
$
11 AVG_PRICE_PER_EMPLOYEE_HOUR
A
1
Total fees for ad placement services
2
Total number of employee hours placing
advertising
3
Average price per employee hour
BLS-1810E (Revised May 2023)
B
$
$
Page 16 of 36
Checklist: Version 2, Updated May 17 2022, 124
12 TRANSACTION_PRICE_COMMISSION_BASED
A
1
Price of ad placement
2
Commission rate
3
Commission amount
BLS-1810E (Revised May 2023)
B
$
%
$
Page 17 of 36
Checklist: Version 2, Updated May 17 2022, 124
13 TRANSACTION_PRICE_PROJECT_LABOR_BASED
A
1
2
B
Rate per hour
Level of Professional:
C
# of Hours
D
Price
$
$
3
$
$
4
$
$
5
$
$
6
$
$
7
$
$
8
$
$
9
$
$
10
$
$
11
Subtotal:
$
12
Additional Fees:
13
Fax Fees
$
14
Copying Fees
$
15
Mail Expenses
$
16
Travel Expenses
$
17
Telephone Expenses
$
18
$
19
$
20
$
21
$
22
Subtotal:
23
Outside Services:
$
24
$
25
$
BLS-1810E (Revised May 2023)
Page 18 of 36
Checklist: Version 2, Updated May 17 2022, 124
A
B
C
D
26
$
27
$
28
Subtotal of Outside
Services:
$
29
%
30
Dollar Amount retained
by Agency
$
31
Grand Total
$
BLS-1810E (Revised May 2023)
Page 19 of 36
Checklist: Version 2, Updated May 17 2022, 124
SU ID:
Product Checklist Code: AD541810D
Product Checklist Title: Radio ad placement
Item Number:
014 Daypart: Evening
015 Daypart: Overnight
016 Other daypart:
01 Type of service (Required)
001 Placement of advertising on network radio
002 Placement of advertising on local radio
003 Other type of radio advertising placement:
_________________________________________
_________________________________________
02 Service identification
(Select all that apply)
001 Client name:
017 Type of programming:
_________________________________________
018 Channels aired:
_________________________________________
002 Project ID:
_________________________________________
(satellite radio only)
019 Daypart rating:
_________________________________________
003 Total media budget:
_________________________________________
020 Average CPP:
_________________________________________
004 Other identification:
_________________________________________
(cost per point)
021 Number of listeners for daypart:
_________________________________________
03 Scope of service (Required)
001 Ad placement only
002 Ad placement and ad creation
003 Ad placement and other advertising services:
_________________________________________
022 Average CPM:
_________________________________________
04 Service description: all prices
(Select all that apply)
Type of professional
001 Type of professional: Media Buyer
002 Type of professional: Media Planner
003 Other type of professional:
_________________________________________
004
005
006
007
Length of advertisement
15-second spot
30-second spot
60-second spot
Other length of advertisement:
_________________________________________
(cost per thousand)
05 Service description: transaction price
(Select all that apply)
Type of sale
001 AAA sale
002 AA sale
003 TAP sale (Total audience plan)
004 BTA sale (Best times available)
005 ROS sale (Run of schedule)
006 Unspecified sale
007 Non-package plan sale
008 Other type of sale:
_________________________________________
_________________________________________
Day of week
008 Weekday
009 Weekend
010 Specific day of the week:
011 Purchase lead time:
_________________________________________
_________________________________________
012 Number of weeks run:
_________________________________________
013 Number of spots run per week:
Daypart
011 Daypart: Morning drive
012 Daypart: Midday
013 Daypart: Afternoon drive
_________________________________________
Group continued...
BLS-1810E (Revised May 2023)
Preemption status
009 Advertising preemptible
010 Advertising guaranteed
Page 20 of 36
Group continued...
Checklist: Version 2, Updated May 17 2022, 124
014 DMA:
_________________________________________
(designated market area)
Spot placement
015 Spot run during regular programming
016 Fixed placement spot
017 Spot tied to a specific program:
_________________________________________
(news, sports, etc.)
018 Spot tied to a specific event:
_________________________________________
(concert, football game, etc.)
019 Other spot placement:
_________________________________________
Price basis
020 Price basis: Entire project
021 Price basis: Portion of project
06 Type of price
001 Current month price reported
002 Price reported on one month lag
003 Price reported for other lag period:
_________________________________________
07 Other features
001
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Item Comments
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
BLS-1810E (Revised May 2023)
Page 21 of 36
Checklist: Version 2, Updated May 17 2022, 124
08 AVG_COMMISSION_PER_AD_PLACEMENT
A
B
1
Total commissions for ad placement services
2
Total number of ads placed
3
Average commission per ad placement
$
$
09 AVG_COMMISSION_RATE
A
1
Price of ad placement
2
Average commission rate
3
Average commission
B
$
%
$
10 AVG_BILLING_RATE_PER_HOUR
A
1
Total billings for specified professional
2
Total number of hours billed
3
Average price per hour
B
$
$
11 AVG_PRICE_PER_EMPLOYEE_HOUR
A
1
Total fees for ad placement services
2
Total number of employee hours placing
advertising
3
Average price per employee hour
BLS-1810E (Revised May 2023)
B
$
$
Page 22 of 36
Checklist: Version 2, Updated May 17 2022, 124
12 TRANSACTION_PRICE_COMMISSION_BASED
A
1
Price of ad placement
2
Commission rate
3
Commission amount
BLS-1810E (Revised May 2023)
B
$
%
$
Page 23 of 36
Checklist: Version 2, Updated May 17 2022, 124
13 TRANSACTION_PRICE_PROJECT_LABOR_BASED
A
1
2
B
Rate per hour
Level of Professional:
C
# of Hours
D
Price
$
$
3
$
$
4
$
$
5
$
$
6
$
$
7
$
$
8
$
$
9
$
$
10
$
$
11
Subtotal:
$
12
Additional Fees:
13
Fax Fees
$
14
Copying Fees
$
15
Mail Expenses
$
16
Travel Expenses
$
17
Telephone Expenses
$
18
$
19
$
20
$
21
$
22
Subtotal:
23
Outside Services:
$
24
$
25
$
BLS-1810E (Revised May 2023)
Page 24 of 36
Checklist: Version 2, Updated May 17 2022, 124
A
B
C
D
26
$
27
$
$
30
Subtotal of Outside
Services:
Commission
Rate/Percentage Markup
Dollar Amount retained
by Agency
31
Grand Total
$
28
29
BLS-1810E (Revised May 2023)
%
$
Page 25 of 36
Checklist: Version 2, Updated May 17 2022, 124
SU ID:
Product Checklist Code: AD541810E
Product Checklist Title: Internet ad placement
Item Number:
015 Other type of display advertisement:
01 Type of service (Required)
001 Placement of display advertising on Internet
002 Placement of listings advertising on Internet
003 Placement of other type of advertising on Internet:
_________________________________________
02 Service identification
(Select all that apply)
001 Client name:
_________________________________________
002 Project ID:
_________________________________________
Type of listing
016 Sponsored search listings
017 Other type of listing:
_________________________________________
05 Service description: transaction price
(Select all that apply)
001 Width of ad:
_________________________________________
002 Height of ad:
_________________________________________
003 Total media budget:
_________________________________________
003 Position of ad:
_________________________________________
004 Website:
_________________________________________
004 Number of 1000s of impressions:
_________________________________________
005 Other identification:
_________________________________________
005 Position of Sponsored Search Listing:
_________________________________________
03 Scope of service (Required)
001 Ad placement only
002 Ad placement and ad creation
003 Ad placement and other advertising services:
_________________________________________
006 Sponsored Search Keyword:
_________________________________________
04 Service description: all prices
(Select all that apply)
Type of professional
001 Type of professional: Media buyer
002 Type of professional: Media planner
003 Other type of professional:
_________________________________________
_________________________________________
007 Number of clicks provided:
_________________________________________
Price basis
008 Price basis: Entire project
009 Price basis: Portion of project
06 Type of price
001 Current month price reported
002 Price reported on one month lag
003 Price reported for other lag period:
Type of media
004 Type of media: Internet newspaper
005 Type of media: Internet periodical
006 Other type of Internet media:
_________________________________________
07 Other features
_________________________________________
007
008
009
010
011
012
013
014
001
_________________________________________
Type of display advertisement
Banner advertisement
Floating advertisement
Interstitial advertisement
Pop-up advertisement
Pop-under advertisement
Text advertisement
Classified advertisement
Rich media advertisement
_________________________________________
_________________________________________
_________________________________________
Group continued...
BLS-1810E (Revised May 2023)
Page 26 of 36
Checklist: Version 2, Updated May 17 2022, 124
Item Comments
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
08 AVG_COMMISSION_PER_AD_PLACEMENT
A
B
1
Total commissions for ad placement services
2
Total number of ads placed
3
Average commission per ad placement (a/b):
$
$
09 AVG_BILLING_RATE_PER_HOUR
A
1
Total billings for specified professional
2
Total number of hours billed
3
Average price per hour
B
$
$
10 AVG_PRICE_PER_EMPLOYEE_HOUR
A
1
Total fees for ad placement services
2
Total number of employee hours placing
advertising
3
Average price per employee hour
BLS-1810E (Revised May 2023)
B
$
$
Page 27 of 36
Checklist: Version 2, Updated May 17 2022, 124
11 TRANSACTION_PRICE_COMMISSION_BASED
A
1
Price of ad placement
2
Commission rate
3
Commission amount
BLS-1810E (Revised May 2023)
B
$
%
$
Page 28 of 36
Checklist: Version 2, Updated May 17 2022, 124
12 TRANSACTION_PRICE_PROJECT_LABOR_BASED
A
1
2
B
Rate per hour
# of Hours
D
Price
$
$
3
$
$
4
$
$
5
$
$
6
$
$
7
$
$
8
$
$
9
$
$
10
$
$
11
Level of Professional:
C
Subtotal:
$
13
Fax Fees
$
14
Copying Fees
$
15
Mail Expenses
$
16
Travel Expenses
$
17
Telephone Expenses
$
12
18
$
19
$
20
$
21
$
22
Subtotal:
23
Outside Services:
$
24
$
25
$
BLS-1810E (Revised May 2023)
Page 29 of 36
Checklist: Version 2, Updated May 17 2022, 124
A
B
C
D
26
$
27
$
$
30
Subtotal of Outside
Services:
Commission
Rate/Percentage Markup
Dollar Amount retained
by Agency
31
Grand Total
$
28
29
BLS-1810E (Revised May 2023)
%
$
Page 30 of 36
Checklist: Version 2, Updated May 17 2022, 124
SU ID:
Item Number:
Product Checklist Code: AD541810F
Product Checklist Title: Sales promotion & other advertising services
003 Price reported for other lag period:
01 Type of service (Required)
001
002
003
004
005
Sales promotion
Account management
Media advertising verification
Competitive advertising reports
Other advertising service:
_________________________________________
05 Other features
001
_________________________________________
_________________________________________
02 Service Identification
(Select all that apply)
001 Client name:
_________________________________________
002 Total media budget:
_________________________________________
003 Other identification:
_________________________________________
03 Service characteristics
(Select all that apply)
Type of professional
001 Type of Professional: Account Executive
002 Type of Professional: Art Director
003 Type of Professional: Producer
004 Type of Professional: Traffic Manager
005 Other type of Professional:
_________________________________________
_________________________________________
_________________________________________
Item Comments
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
_________________________________________
Client relationship
006 New client
007 Repeat client
008 Length of contract:
_________________________________________
009
010
011
012
Outside services hired
Outside talent services hired
Outside production crew services hired
Outside director services hired
Outside artist's services hired:
_________________________________________
013 Other outside services hired:
_________________________________________
Price basis
014 Price basis: Entire project
015 Price basis: Portion of project
04 Type of price
001 Current month price reported
002 Price reported on one month lag
Group continued...
BLS-1810E (Revised May 2023)
Page 31 of 36
Checklist: Version 2, Updated May 17 2022, 124
06 AVG_BILLING_RATE_PER_HOUR
A
1
Total billings for specified professional
2
Total number of hours billed
3
Average price per hour
BLS-1810E (Revised May 2023)
B
$
$
Page 32 of 36
Checklist: Version 2, Updated May 17 2022, 124
07 TRANSACTION_PRICE_PROJECT_LABOR_BASED
A
1
2
B
Rate per hour
# of Hours
D
Price
$
$
3
$
$
4
$
$
5
$
$
6
$
$
7
$
$
8
$
$
9
$
$
10
$
$
11
Level of Professional:
C
Subtotal:
$
13
Fax Fees
$
14
Copying Fees
$
15
Mail Expenses
$
16
Travel Expenses
$
17
Telephone Expenses
$
12
18
$
19
$
20
$
21
$
22
Subtotal:
$
23
24
$
25
$
BLS-1810E (Revised May 2023)
Page 33 of 36
Checklist: Version 2, Updated May 17 2022, 124
A
B
C
D
26
$
27
$
$
30
Subtotal of Outside
Services:
Commission
Rate/Percentage Markup
Dollar Amount retained
by Agency
31
Grand Total
$
28
29
BLS-1810E (Revised May 2023)
%
$
Page 34 of 36
Checklist: Version 2, Updated May 17 2022, 124
III. Transaction Checklist
Checklist Code: 541810
Checklist Title: Advertising Agencies
01 Type of Sale
001 Market sale
002 Intra-company transfer
003 Same price to both
06 Is price related to quantity or size ordered? Specify:
001 Not price determining
002 Other
_________________________________________
02 Type of Buyer/Seller
001 Agricultural user
002 Mining
003 Construction
004 Manufacturing
005 Transportation
006 Communications
007 Public utility
008 Wholesale organization
009 Retail organization
010 Service provider
011 Government
012 Household
013 Exporter
014 Same price to all buyers
015 Other
08 Contract Terms
001 Contract
002 No contract
003 Purchase order
004 Other
_________________________________________
_________________________________________
03 Foreign/Domestic Buyer
001 Domestic buyer
002 Foreign buyer
003 Same price to all
09 Repricing Cycle
001 Jan
Y
002 Feb
Y
003 Mar
Y
004 Apr
Y
005 May
Y
006 Jun
Y
007 Jul
Y
008 Aug
Y
009 Sep
Y
010 Oct
Y
011 Nov
Y
012 Dec
Y
O
O
O
O
O
O
O
O
O
O
O
O
S
S
S
S
S
S
S
S
S
S
S
S
04 Unit of Sale
001 Ad placement
002 Ad creation
003 Hour
004 Employee
005 Project
006 Month
007 Quarter
008 Other
_________________________________________
05 Type of Price
001 Average commission
002 Average price
003 Retainer fee
004 Actual transaction price
005 Estimated transaction price
006 List
007 Other
_________________________________________
BLS-1810E (Revised May 2023)
Page 35 of 36
Checklist: Version 2, Updated May 17 2022, 124
III. Transaction Checklist
Checklist Code: 541810
Checklist Title: Advertising Agencies
10 Price Information
001 Reported Price:$
_________________________________________
002 Reference Month:
_________________________________________
003 Currency of Price: U.S. Dollars
Adj Type
Adj Description
Included
Order
Format
Adj 1
D
S
Y/N
* % $
Adj 2
D
S
Y/N
* % $
Adj 3
D
S
Y/N
* % $
Adj 4
D
S
Y/N
* % $
Adj 5
D
S
Y/N
* % $
BLS-1810E (Revised May 2023)
Page 36 of 36
Value
Checklist: Version 2, Updated May 17 2022, 124
| File Type | application/pdf |
| File Modified | 2023-02-23 |
| File Created | 2023-02-10 |