Testing Message Evaluation Measures Using Youth-focused Vaping Prevention Messages

Generic Clearance for the Collection of Quantitative Data on Tobacco Products and Communications

ME-Study_FinalAdsTruthInc.xlsx

Testing Message Evaluation Measures Using Youth-focused Vaping Prevention Messages

OMB: 0910-0810

Document [xlsx]
Download: xlsx | pdf

Overview

Notes
Full list of ads
Ads x Length
Ads x Source
Ads x Concept


Sheet 1: Notes

Notes


87 total ads


30s ads 15s ads
55 34






Concepts for which it is OK to show participants more than 1 ad:

My Vaping Mistake (FDA)

WWE (FDA)

Sheet 2: Full list of ads

Old ID New ID (corresponds to video file) Source Campaign Concept OK to show participants more than 1 ad in concept? TitleShort 30Sec 15Sec Downloaded Link to ad/source of ad Link on vapingprevention.org
41 1 Hawaiʻi Public Health Institute 808NoVape 808NoVape N Don't Juul 1
Yes https://vimeo.com/347579639 https://vapingprevention.org/gallery/313
42 2 Hawaiʻi Public Health Institute 808NoVape 808NoVape N Formaldehyde 1
Yes https://vimeo.com/270256632 https://vapingprevention.org/gallery/321
43 3 Hawaiʻi Public Health Institute 808NoVape 808NoVape N Popcorn Lung 1
Yes https://vimeo.com/288035705 https://vapingprevention.org/gallery/320
44 4 Hawaiʻi Public Health Institute 808NoVape 808NoVape N The Vape Virus 1
Yes https://vimeo.com/375982783 https://vapingprevention.org/gallery/309
45 5 Hawaiʻi Public Health Institute 808NoVape 808NoVape N Vapehead 1
Yes https://vimeo.com/277204778 https://vapingprevention.org/gallery/322
46 6 Hawaiʻi Public Health Institute 808NoVape 808NoVape N Vaping Isn't Cute 1
Yes https://vimeo.com/365880515 https://vapingprevention.org/gallery/311
5 7 Alaska Native Tribal Health Consortium Not identified ANTHC:Vaping N 1 Pod = 20 Cigarettes
1 Yes https://www.youtube.com/watch?v=OyFt_cD3YZo https://vapingprevention.org/gallery/799
6 8 Alaska Native Tribal Health Consortium Not identified ANTHC:Vaping N Knowledge empowers 1
Yes https://www.youtube.com/watch?v=x94tdvVodB8
7 9 Alaska Native Tribal Health Consortium Not identified ANTHC:Vaping N Not Harmless Water Vapor 1
Yes https://www.youtube.com/watch?v=jWY-As9PTWo https://vapingprevention.org/gallery/800
109 10 FDA The Real Cost: Other Braintrolled N Clown
1 Yes PE Copy-Test Research on Vimeo
107 11 FDA The Real Cost: Other Braintrolled N Maggot
1 Yes PE Copy-Test Research on Vimeo
56 12 Massachusetts Department of Public Health Vapes and Cigarettes: Different products. Same dangers. Different products. Same dangers. N Vapes and Cigarettes: Get the Facts
1 Yes https://www.youtube.com/watch?v=ZF8gSymv8SE https://vapingprevention.org/gallery/225
9 13 Anne Arundel County Department of Health Learn to Live Don't get stuck, live vape free N Don't Get Stuck, Live Vape Free 1
Yes https://www.youtube.com/watch?v=4CisGkHZ7iw&t=9s https://vapingprevention.org/gallery/269
48 14 Maine Department of Health and Human Services Vaping - Don't get sucked in Don't get sucked in N Nicotine Sucks You In
1 Yes https://www.youtube.com/watch?v=CSZbj5aqwvE https://vapingprevention.org/gallery/1137
49 15 Maine Department of Health and Human Services Vaping - Don't get sucked in Don't get sucked in N Peer Pressure. Flavor Trap. Addiction.
1 Yes https://youtu.be/J9vuo5wy_qY https://vapingprevention.org/gallery/1135
47 16 Maine Department of Health and Human Services Vaping - Don't get sucked in Don't get sucked in N To Flavored Vape Liquids
1 Yes https://youtu.be/Wkl5GsA29Ig https://vapingprevention.org/gallery/1148
53 17 Maine Department of Health and Human Services Vaping - Don't Get Sucked In Don't get sucked in N Vape Flavors Suck You In 1
Yes https://youtu.be/nVQDQvQo67M https://vapingprevention.org/gallery/1138
54 18 Maine Department of Health and Human Services Vaping - Don't get sucked in Don't get sucked in N Vaping - Don't Get Sucked in to the Addiction
1 Yes https://youtu.be/HGGHOIHKF8c https://vapingprevention.org/gallery/1151
55 19 Maine Department of Health and Human Services Vaping - Don't get sucked in Don't get sucked in N Vaping Sucks. 1
Yes https://www.youtube.com/watch?v=eoQbTJBY6VE https://vapingprevention.org/gallery/1136
11 20 FDA The Real Cost: ENDS W1 Epidemic N Can Vaping Change Your Brain?
1 Yes https://www.youtube.com/watch?v=m5_WoI1ZcDA&t=15s https://vapingprevention.org/gallery/255
12 21 FDA The Real Cost: ENDS W1 Epidemic N Can Vaping Put Metal Particles In Your Lungs?
1 Yes https://www.youtube.com/watch?v=xn_yRhR_hTw&t=15s https://vapingprevention.org/gallery/254
15 22 FDA The Real Cost: ENDS W1 Epidemic N Does Vaping Cause Irreversible Lung Damage?
1 Yes https://www.youtube.com/watch?v=OfHDNqsnv-4 https://vapingprevention.org/gallery/252
16 23 FDA The Real Cost: ENDS W1 Epidemic N Does Vaping Contain Cancer Causing Chemicals?
1 Yes https://www.youtube.com/watch?v=CbgU3CGv0-Q https://vapingprevention.org/gallery/251
18 24 FDA The Real Cost: ENDS W1 Epidemic N How Quickly Can Nicotine Reach Your Brain?
1 Yes https://www.youtube.com/watch?v=TBZsPup4m4A&t=15s https://vapingprevention.org/gallery/250
38 25 FDA The Real Cost: ENDS W1 Epidemic N Vaping Is An Epidemic 1
Yes https://youtu.be/zYuyS1Oq8gY https://vapingprevention.org/gallery/193
39 26 FDA The Real Cost: ENDS W1 Epidemic N Vaping Is An Epidemic, And You Can Get It From A Friend
1 Yes https://youtu.be/SskqJ_gNFCo https://vapingprevention.org/gallery/253
40 27 FDA The Real Cost: ENDS W1 Epidemic N Why Is Vaping An Epidemic?
1 Yes https://youtu.be/3pXs2sipKy4 https://vapingprevention.org/gallery/65
106 28 FDA The Real Cost: ENDS W2 Extension Fandom N Pool Vignette 1
Yes Wave 2 Extension via Custom Programs on Vimeo
86 29 FDA The Real Cost: ENDS W1 Hacked N ReHacked 1
Yes PE Copy-Test Research on Vimeo
103 30 FDA The Real Cost: ENDS W2 Extension Hudl N Josh 1
Yes Wave 2 Extension via Custom Programs on Vimeo
14 31 FDA The Real Cost: ENDS W2 Macroscopic Metals N Do Vapes Contain Toxic Metals? 1
Yes https://youtu.be/q3r_Y9MWNDs
90 32 FDA The Real Cost: ENDS W1 Magic N 1950 1
Yes PE Copy-Test Research on Vimeo
92 33 FDA The Real Cost: ENDS W1 Magic N HeadRub 1
Yes PE Copy-Test Research on Vimeo
96 34 FDA The Real Cost: ENDS W1 Magic N Nah
1 Yes PE Copy-Test Research on Vimeo
97 35 FDA The Real Cost: ENDS W1 Magic N Scream
1 Yes PE Copy-Test Research on Vimeo
98 36 FDA The Real Cost: ENDS W1 Magic N Stunned
1 Yes PE Copy-Test Research on Vimeo
94 37 FDA The Real Cost: ENDS W1 Magic N Supercut 1
Yes PE Copy-Test Research on Vimeo
88 38 FDA The Real Cost: ENDS W1 Magic N Taxi 1
Yes PE Copy-Test Research on Vimeo
59 39 New Mexico Department of Health VAPE MHS Vape and Cigarettes N Student Created Marketing 1
Yes https://youtu.be/njkN8Evv4dM https://vapingprevention.org/gallery/274
22 40 FDA The Real Cost: ENDS W2 My Vaping Mistake Y Chloe 1
Yes https://www.youtube.com/watch?v=sa3bHhibb0E&t=4s https://vapingprevention.org/gallery/218
24 41 FDA The Real Cost: ENDS W2 My Vaping Mistake Y Isaak 1
Yes https://www.youtube.com/watch?v=0fWPZKRRuqY&t=2s https://vapingprevention.org/gallery/220
25 42 FDA The Real Cost: ENDS W2 My Vaping Mistake Y Max 1
Yes Wave 2 Flagship on Vimeo https://vapingprevention.org/gallery/219

43 FDA The Real Cost: ENDS W2 My Vaping Mistake Y Danny 1
Yes https://youtu.be/Kzak-UTQZBc

44 FDA The Real Cost: ENDS W2 My Vaping Mistake Y Henry 1
Yes https://youtu.be/OmTPMO52maQ

45 FDA The Real Cost: ENDS W2 My Vaping Mistake Y Amanda 1
Yes https://youtu.be/6iTxYYhjQa4

46 FDA The Real Cost: ENDS W2 My Vaping Mistake Y Alexander 1
Yes https://youtu.be/P9MOoY6z0hU

47 FDA The Real Cost: ENDS W2 My Vaping Mistake Y Dalton 1
Yes https://youtu.be/C1Kvseb5d6E
62 48 Tobacco Free CA Nicotine = Brain Poison Nicotine = Brain Poison N Addition 1
Yes https://youtu.be/RTQg0JoXCaM N/A
63 49 Tobacco Free CA Nicotine = Brain Poison Nicotine = Brain Poison N Anxiety 1
Yes https://www.youtube.com/watch?v=VPcPvKE0P5o N/A
83 50 Truth Initiative Not identified Sweet Clouds N Sweet Clouds 1
Yes https://www.facebook.com/watch/?v=807870862914029 https://vapingprevention.org/gallery/182
65 51 Tobacco Free CA Nicotine = Brain Poison Nicotine = Brain Poison N Irritability 1
Yes https://www.youtube.com/watch?v=9lGFlXrTwJU N/A
66 52 Tobacco Free CA Nicotine = Brain Poison Nicotine = Brain Poison N Mood swings (High school kid) 1
Yes https://www.youtube.com/watch?v=haAcyUTx9_k N/A
67 53 Tobacco Free CA Nicotine = Brain Poison Nicotine = Brain Poison N Mood swings (Middle school kid) 1
Yes https://youtu.be/v2_4Qs5Vu40 N/A
68 54 Tobacco Free CA Nicotine = Brain Poison Nicotine = Brain Poison N The Fallout 1
Yes https://youtu.be/LcymD3nh_OY N/A
26 55 FDA The Real Cost: ENDS W2 Nicotine Addiction Isn't Pretty N Athletics 1
Yes https://youtu.be/Q82gIkyRduU
28 56 FDA The Real Cost: ENDS W2 Nicotine Addiction Isn't Pretty N Bathroom 1
Yes https://youtu.be/bWVS82hS070 https://vapingprevention.org/gallery/1002
29 57 FDA The Real Cost: ENDS W2 Nicotine Addiction Isn't Pretty N Purse 1
Yes https://youtu.be/8BdK_6cUng8
101 58 FDA The Real Cost: ENDS W2 Possessed N Possessed 1
Yes Wave 2 Flagship on Vimeo
60 59 South Dakota Department of Health Rethink Tobacco Rethink Tobacco N Think Vaping is Harmless?
1 Yes https://www.youtube.com/watch?v=qajotEiOKIA https://vapingprevention.org/gallery/277

60 FDA The Real Cost: ENDS W2 Extension Rick and Morty N Rick and Morty build a Metal Mecha Rick Suit 1
Yes Rick and Morty build a Metal Mecha Rick Suit | The Real Cost of Vapes - YouTube
57 61 New Hampshire Department of Health and Human Services Save Your Breath Save Your Breath N More Than Mango - Summer 2020
1 Yes https://youtu.be/X2yibQ1vn9g https://vapingprevention.org/gallery/929
58 62 New Hampshire Department of Health and Human Services Save Your Breath Save Your Breath N We Can See Through Their Lies
1 Yes https://youtu.be/G-csWyih8ZM https://vapingprevention.org/gallery/927
32 63 FDA The Real Cost: ENDS W2 Scary Enough N The Facts About Vapes Are Scary Enough 1
Yes https://youtu.be/jIHF0khyeEo
99 64 FDA The Real Cost: ENDS W2 Science Experiment N Science Experiment 1
Yes PE Copy-Test Research on Vimeo
1 65 Alaska Department of Health and Social Services Spit game Spit game N Spit game, not clouds_1
1 Yes https://www.facebook.com/pg/salmonberrypower/videos/ https://vapingprevention.org/gallery/808
2 66 Alaska Department of Health and Social Services Spit game Spit game N Spit game, not clouds_2
1 Yes https://www.facebook.com/pg/salmonberrypower/videos/ https://vapingprevention.org/gallery/809
3 67 Alaska Department of Health and Social Services Not identified Tobacco Controls N Tobacco Controls 1
Yes https://www.youtube.com/watch?v=jKxwYKqRh_I https://vapingprevention.org/gallery/402
104 68 FDA The Real Cost: ENDS W2 Extension WWE Y Fox Vignette 2021 1
Yes Wave 2 Extension via Custom Programs on Vimeo
105 69 FDA The Real Cost: ENDS W2 Extension WWE Y USA Vignette 2020 1
Yes Wave 2 Extension via Custom Programs on Vimeo
NA 70 UNC ME RCT UNC_ControlAds N Vape Def 1
Yes https://vimeo.com/manage/videos/514315064 N/A
NA 71 UNC ME RCT UNC_ControlAds N Vape Farm 1
Yes https://vimeo.com/manage/videos/514315483 N/A
NA 72 UNC ME RCT UNC_ControlAds N Vape Man 1
Yes https://vimeo.com/manage/videos/514315497 N/A
74 73 Truth Initiative Ditch Juul Ditch Juul N DITCH JUUL 1
Yes https://www.youtube.com/watch?v=Gwfog6NexU8 https://vapingprevention.org/gallery/122
77 74 Truth Initiative Ditch Juul Ditch Juul N MoBamba
1 Yes https://www.youtube.com/watch?v=C2aL0YddoMA https://vapingprevention.org/gallery/126
79 75 Truth Initiative Ditch Juul Ditch Juul N Pool
1 Yes https://www.youtube.com/watch?v=T-D334MgSkU https://vapingprevention.org/gallery/125
82 76 Truth Initiative Ditch Juul Ditch Juul N Sam Grubbs
1 Yes https://www.youtube.com/watch?v=4ikOjZ_qhCo https://vapingprevention.org/gallery/123
69 77 Truth Initiative Safer ≠ Safe Safer ≠ Safe N 4x 1
Yes https://www.youtube.com/watch?v=tsSIG6VKTAE https://vapingprevention.org/gallery/138
70 78 Truth Initiative Safer ≠ Safe Safer ≠ Safe N Am I A Puppet? 1
Yes https://www.youtube.com/watch?v=hcoaHBd6wYE https://vapingprevention.org/gallery/137
71 79 Truth Initiative Safer ≠ Safe Safer ≠ Safe N Boat Horn
1 Yes https://www.youtube.com/watch?v=uUG548lSycU https://vapingprevention.org/gallery/136
76 80 Truth Initiative Safer ≠ Safe Safer ≠ Safe N Mind Blown
1 Yes https://www.youtube.com/watch?v=WdhDTDAJJrQ https://vapingprevention.org/gallery/135

81 Truth Initiative Safer ≠ Safe Safer ≠ Safe N Puppet ASMR
1 Yes https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.dropbox.com%2Fsh%2Fsmf8lwuuvprmeqq%2FAACxqrOYoSPh7uAKQjMswg1fa%3Fdl%3D0&data=04%7C01%7Clbaum%40rti.org%7Cf0d4c72d496e407b1dcf08da00406532%7C2ffc2ede4d4449948082487341fa43fb%7C0%7C0%7C637822573834273465%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=j69192QRbxZaiDUeXowDqa27aowuwYCPlg%2F%2Fw8yNs%2B0%3D&reserved=0 https://vapingprevention.org/gallery/140

82 Truth Initiative Tested On Humans Tested On Humans N Breaking News CEO
1 Yes https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.dropbox.com%2Fsh%2Fsmf8lwuuvprmeqq%2FAACxqrOYoSPh7uAKQjMswg1fa%3Fdl%3D0&data=04%7C01%7Clbaum%40rti.org%7Cf0d4c72d496e407b1dcf08da00406532%7C2ffc2ede4d4449948082487341fa43fb%7C0%7C0%7C637822573834273465%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=j69192QRbxZaiDUeXowDqa27aowuwYCPlg%2F%2Fw8yNs%2B0%3D&reserved=0 https://vapingprevention.org/gallery/181

83 Truth Initiative Tested On Humans Tested On Humans N Cupcake the Hamster Against JUUL
1 Yes https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.dropbox.com%2Fsh%2Fsmf8lwuuvprmeqq%2FAACxqrOYoSPh7uAKQjMswg1fa%3Fdl%3D0&data=04%7C01%7Clbaum%40rti.org%7Cf0d4c72d496e407b1dcf08da00406532%7C2ffc2ede4d4449948082487341fa43fb%7C0%7C0%7C637822573834273465%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=j69192QRbxZaiDUeXowDqa27aowuwYCPlg%2F%2Fw8yNs%2B0%3D&reserved=0 https://vapingprevention.org/gallery/179
75 84 Truth Initiative Tested On Humans Tested On Humans N Doug the Pug Against JUUL
1 Yes https://www.ispot.tv/ad/ZTJA/truth-help-quitting-vaping-featuring-doug-the-pug https://vapingprevention.org/gallery/178

85 Truth Initiative Tested On Humans Tested On Humans N Rich Dog Against JUUL
1 Yes https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.dropbox.com%2Fsh%2Fsmf8lwuuvprmeqq%2FAACxqrOYoSPh7uAKQjMswg1fa%3Fdl%3D0&data=04%7C01%7Clbaum%40rti.org%7Cf0d4c72d496e407b1dcf08da00406532%7C2ffc2ede4d4449948082487341fa43fb%7C0%7C0%7C637822573834273465%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=j69192QRbxZaiDUeXowDqa27aowuwYCPlg%2F%2Fw8yNs%2B0%3D&reserved=0 https://vapingprevention.org/gallery/177
84 86 Truth Initiative Tested On Humans Tested On Humans N The March Against JUUL 1
Yes https://www.facebook.com/watch/?v=447446716112929 https://vapingprevention.org/gallery/132
85 87 Truth Initiative Not identified Trash Talking Trash N Trash Thank You 1
Yes https://www.youtube.com/watch?v=V615FN5WPCE https://vapingprevention.org/gallery/176

88 Truth Initiative Not identified Trash Talking Trash N Trash Compost
1 Yes https://www.youtube.com/watch?v=FhyoJNYvX7c https://vapingprevention.org/gallery/175

89 FDA The Real Cost: ENDS W2 Nicotine Addiction Isn't Pretty N Skateboard 1
No https://vimeo.com/showcase/8920665 PW: therealcost

Sheet 3: Ads x Length

Data


Totals
Sum of 15Sec Sum of 30Sec Number of Ads
89
34 55


15 30 Ad length






510 1650 Total Time (seconds)






8.5 27.5 Total Time (minutes)
36

Sheet 4: Ads x Source


Data
Source Sum of 15Sec Sum of 30Sec
Alaska Department of Health and Social Services 2 1
Alaska Native Tribal Health Consortium 1 2
Anne Arundel County Department of Health
1
FDA 12 27
Hawaiʻi Public Health Institute
6
Maine Department of Health and Human Services 4 2
Massachusetts Department of Public Health 1
New Hampshire Department of Health and Human Services 2
New Mexico Department of Health
1
South Dakota Department of Health 1
Tobacco Free CA
6
Truth Initiative 11 6
UNC
3
Total Result 34 55

Sheet 5: Ads x Concept


Data
Concept Sum of 15Sec Sum of 30Sec
808NoVape
6
ANTHC:Vaping 1 2
Braintrolled 2
Different products. Same dangers. 1
Ditch Juul 3 1
Don't get stuck, live vape free
1
Don't get sucked in 4 2
Epidemic 7 1
Fandom
1
Hacked
1
Hudl
1
Macroscopic Metals
1
Magic 3 4
MHS Vape and Cigarettes
1
My Vaping Mistake
8
Nicotine = Brain Poison
6
Nicotine Addiction Isn't Pretty
4
Possessed
1
Rethink Tobacco 1
Rick and Morty
1
Safer ≠ Safe 3 2
Save Your Breath 2
Scary Enough
1
Science Experiment
1
Spit game 2
Sweet Clouds
1
Tested On Humans 4 1
Tobacco Controls
1
Trash Talking Trash 1 1
UNC_ControlAds
3
WWE
2
Total Result 34 55
File Typeapplication/vnd.openxmlformats-officedocument.spreadsheetml.sheet
File Modified0000-00-00
File Created0000-00-00

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