Recruitment Materials

Recruitment Materials
Finalized: 7/11/2023

Understanding HIV/STD Risk and Enhancing PrEP Implementation Messaging in a Diverse
Community-Based Sample of Gay, Bisexual, and Other Men Who Have Sex with Men in a
Transformational Era (MIC-DROP)
Attachment 3 Recruitment Materials English

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Recruitment Materials
Finalized: 7/11/2023

IRB Approved at the
Protocol Level
Jul 19, 2023

MIC-DROP Study - Recruitment Advertising
The study will focus primarily on online recruitment. The three different online venue categories are:
1. General, non-MSM oriented online websites not geared towards sex-seeking (e.g. Facebook,
Instagram, Snapchat);
2. MSM-oriented online websites not geared towards sex-seeking (e.g. Pride Media,
Advocate.com; and
3. MSM-oriented mobile apps or online dating websites geared towards sex-seeking (e.g.
Adam4Adam, Grindr, Jack’d).
The following are the potential ads we would use. The pictures, taglines and body paragraphs may be mixed
and matched. Flat images may be combined to make gifs or carousel advertisements. Very similar pictures (i.e.
pictures of the same models from the same photo set) may also be used in order to create gifs. On some
advertising platforms text may be separate from the image and on some platforms the text will be overlaid on
the image. Note: we will create flyers and palm cards using the same combination of pictures and text for
distribution at community organizations and events for recruitment purposes.

In some advertising platforms, such as the Facebook advertisement above, a tagline will display below the image
in bold. Body text appears above the image and below the tagline. In some cases, the tagline space will be left
blank and only body text will be used. Facebook and several other platforms generally do not allow text to be
displayed on the image itself.

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In other advertising platforms, such as the Jack’d advertisement above, the tagline is displayed on the image in
larger font, while the body text is displayed on the image in smaller font. In some other cases, all text may be
displayed below the image. In other cases, such as on Snapchat, the tagline will display overlaid on the image,
and the body text will display after a user has swiped the advertisement up, indicating they would like to learn
more. When videos are used, body text is displayed under the video as the video plays.

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Example Paired Images and Taglines
Image

Tagline
Get cheeky!

Get tokens of appreciation and
make a difference!

Faster than a bus ride!

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Make it a date!

Do it together!

Hate the waiting room?

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Faster than ordering take out!

Get up to 4 home tests mailed to you
for free!

Get tokens of appreciation!

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Faster than taking a new profile pic

HIV testing mailed to you with a click
of a button!

Like options? Test from home with
our research study!

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Testing that respects you.

Be proud! Take control of your sexual
health.

Safety, but make it fashion!

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Knowledge is power. Know your
status.

Your best accessory.

Faster than catching your flight.

Additional Pictures

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Additional Taglines
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We are in this together
The future needs a few good men
Take control
Get up to 4 home tests mailed to you for free
Test at home for free
Plan a date night
Save one for a rainy day
Do it by yourself
Do it for the ones you love
Testing is sexy
Testing is hot
Testing is romantic
Too busy to go to the clinic?
Clinic too far away?

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No way to get to the clinic?
Don’t want to have to take off work?
Hate going to the doctor?
Want to test in private?
No health insurance?
Don’t know where to go get tested?
Fill your pockets
Faster than coordinating your looks
Faster than taking a pic where everyone looks good
Faster than getting the right picture
Got downtime?
Spread the love
You be you. We provide the test.
Everything you need for that special night!
Do it for the gurls!
Faster than choosing who to go out with that night.
Faster than finding your friends at pride!
Faster than finding the right lighting!
Faster than finding the right angle!
Faster than checking your email!
Help prep for your meetup!
Faster than sharing that meme with all your friends!
Protect your boo!
Take pride in knowing!
Take pride, take charge of your sexual health!
Found the One at Pride? Make it official
Join a sexual health research study
Test from the comfort of your couch
What a deal! Four free HIV/STI tests!
At your convenience and on your own terms
Because we know you love packages
Package, delivered right to your door
Testing that works for you

Body Text
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Test for HIV/STIs at home by joining a sexual health research study. Must be 18+ years of age to
participate. For gay and bi men. Earn gift cards!
Help Emory University researchers understand your preferences for HIV prevention methods, get up to
$825, and free at home HIV/STI testing kits! Must be 18+ years of age. For gay and bi men.
Help Emory University researchers understand your preferences for HIV prevention messages, get up to
$825, and free at home HIV/STI testing kits! Must be 18+ years of age. For gay and bi men.
Protect yourself and your partner by getting free at home HIV/STI test kits when signing up for the MICDROP study. You must be 18+ years old to participate. For gay and bi men.

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Get up to $825 and free at home HIV/STI testing kits by signing up for the MIC-DROP study! Must be 18+
years of age to participate. For gay and bi men.
Testing is sexy! Testing is hot! Increase your intimacy with a home HIV/STI test with the MIC-DROP
study. Must be 18+ years of age to participate. For gay and bi men.
Make a difference in your community by signing up for a research study. Free HIV/STI test kit. Up to
$825 in tokens of appreciation. Must be 18+ years of age to participate. For gay and bi men.
Convenient at home HIV/STI test you can do anywhere. Sign up for our research study today! Must be
18+ years of age to participate. For gay and bi men.
Pockets low? Get tokens of appreciation and get tested when you sign up for the MIC-DROP research
study. Must be 18+ years of age to participate. For gay and bi men.
Help Emory University researchers learn more about how to improve HIV prevention resources. Must be
18+ years of age to participate. For gay and bi men.
Help Emory University researchers learn more about how to improve HIV prevention methods. Must be
18+ years of age to participate. For gay and bi men.
Help Emory University researchers learn more about how to improve HIV prevention messages. Must be
18+ years of age to participate. For gay and bi men.
Curious about home testing? Check it out! In our study you will get 4 free home HIV/STI test kits
delivered right to your door.
Emory University is conducting a sexual health research study that will advance HIV prevention
measures in our community. Up to $825 in tokens of appreciation. See if you are eligible. Must be 18+
years of age to participate. For gay and bi men.
Join the effort to address the impact of HIV in our community by signing up for a research study. Free at
home HIV/STI test kit. Up to $825 in tokens of appreciation. Must be 18+ years of age to participate. For
gay and bi men.
Join the effort to end the HIV epidemic in our community by signing up for a research study. Free at
home HIV/STI test kit. Up to $825 in tokens of appreciation. Must be 18+ years of age to participate. For
gay and bi men.