Outreach and Marketing - Social Media - Images - GSA Identity Proofing Equity Study

Outline
Outline

1

Mockups
Ads

1
3

Ad Verbiage

3

A. Headlines

3

Primary Messaging
Secondary Messaging
B. Body copy (may be used alone or combined)

3
3
4

C. Call-to-actions

7

D. Hashtags

7

Craigslist Verbiage

8

Images
Individuals

9
9

Groups

36

Hands

41

Additional

42

1

Mockups
Ads are built by mixing and matching items from the different
sections below.
For example, we can choose the copy from B1 with headline A8
and call-to-action C3

Facebook/Instagram Mockups (note text and images will be pulled from sections below):

2

Images
-

These images may be added to advertisements and/or landing pages in order to optimize our
campaigns as they are run.

Individuals

9

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19

20

21

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27

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30

31

32

33

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Groups

36

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38

39

40

Hands

41

Additional

42