Request for Applications (Sample)

OMB No. 0581‐0240

Farmers Market Promotion Program
Fiscal Year 2023 Request for Applications

Funding Opportunity Number: USDA-AMS-TM-FMPP-G-23-0010

Publication Date: February 14, 2023
Application Due Date: 11:59 PM Eastern Time on May 2, 2023

MODIFICATION: This Request for Application (RFA) is an updated version. The modification was on
section 5.2.5 Turnkey Project Narrative to correct that the Turnkey Project Narrative Form is 15 pages
before you begin entering your project information into the form. Also, the Project Narrative linked to
this RFA, to include the equipment line in the Budget Summary table.
Effective date: Updated on 04/05/2023.

PROGRAM SOLICITATION INFORMATION
Funding Opportunity Title: Farmers Market Promotion Program
Funding Opportunity Number: USDA-AMS-TM-FMPP-G-23-0010
Announcement Type: Initial
Assistance Listing (formerly CFDA) Number: 10.175
Dates: Applications must be received before 11:59 pm Eastern Time May 2, 2023, through Grants.gov.
Applications received after this deadline will not be considered for funding.
Executive Summary: The U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS),
requests applications for the fiscal year (FY) 2023 Farmers Market Promotion Program (FMPP). FMPP’s
purpose is to support the development, coordination, and expansion of direct producer-to-consumer
markets to increase access to and availability of locally and regionally produced agricultural products.
AMS will competitively award grants to eligible applicants for projects that meet the purpose of this
grant program.
Approximately $15.4 million is available to fund FMPP applications under this solicitation. FMPP
Capacity Building projects range from $50,000 to $250,000, while Community Development Training and
Technical Assistance projects range from $100,000 to $500,000. The new Turnkey Marketing and
Promotion project type provides a defined set of activities for FMPP marketing and promotion projects
that range from $50,000 to $100,000. FMPP is a part of the Local Agriculture Market Program (LAMP).
Eligible entities and activities remain the same as in previous years.
In the FY 2022 application cycle, AMS funded 55 (40%) of the 136 applications received.
To be competitive, applications must meet all program standards, be of high quality, and include a 25%
match requirement. All applications will undergo review according to merit and customary evaluation
procedures. This announcement provides information regarding eligibility criteria for applicants and
projects, details on match funding, and the application forms and instructions needed to apply for an
award.
AMS encourages applications that benefit smaller farms and ranches, new and beginning farmers and
ranchers, underserved producers, veteran producers, and/or underserved communities. For grants
intending to serve these entities, applicants should engage and involve those beneficiaries when
developing projects and applications.
USDA promotes climate-resilient landscapes and rural economic systems, including tools to support
agriculture, forests, grazing lands, and rural communities. AMS encourages applicants to consider
including goals and activities related to reducing and stabilizing the levels of heat-trapping greenhouse
gases in the atmosphere or adapting to the already occurring climate change in their project’s design
and implementation.
Stakeholder Input: AMS welcomes your comments about this Request for Applications (RFA). We will
consider the comments in developing the next RFA. Email written stakeholder comments within six
2|Page

months of the publication date of this RFA to: [email protected]. (This e-mail address is intended
only for receiving comments regarding this RFA and not for requesting information or forms.) In your
comments, please state that you are commenting on the Farmers Market Promotion Program RFA.
2023 HIGHLIGHTS AND CHANGES


A new streamlined application type, for Turnkey Marketing and Promotion projects has been
added. Applicants applying to the Turnkey project type agree to conduct a minimum of 3
specific activities defined by AMS. They cannot add additional activities to the workplan and
should use the custom “FMLFPP Turnkey Project Narrative” for their application package.
APPLICATION CHECKLIST

AMS expects applicants to read the entire RFA prior to submitting their application to ensure they
understand the program’s requirements. The application checklist below lists the required and
conditionally required documents for an application package.
FMPP requires that all application packages include the following:
☐ Form SF-424 – Application for Federal Assistance (in Grants.gov)
☐ Form SF-424A – Budget Information for Non-Construction Programs (in Grants.gov)
☐ Project Abstract (in Grants.gov)

☐Project Narrative or Turnkey Project Narrative (PDF Attachment)
☐ Must use required template
☐ Executive Summary supports project goals and objectives and is no more than 250 words
☐ Ensure it does not exceed the page limit specified in Section 5.2.4 or 5.2.5
☐ Ensure the proposal excludes unallowable costs and activities per Section 4.4.
☐ Signed Letters Verifying Matching Funds for EACH cash and/or in-kind resource (PDF or MS
Word Attachment)

☐ Signed Letters of Commitment from Partner and Collaborator Organizations (PDF or MS Word
Attachment)
When applicable, application packages are required to include the following documents:
☐ Signed Letter(s) Stating Evidence of Critical Resources and Infrastructure (PDF or MS Word –
Attachment)
☐ Negotiated Indirect Cost Rate Agreement (PDF Attachment)

3|Page

•

•

•

•
•
•
•
•

Tips for Applicants

To do business with the Federal Government and to submit your application electronically using
Grants.gov, you must
o Have a Unique Entity Identifier (UEI) and a Taxpayer Identification Number
(TIN);
o Be registered in SAM.gov, the Government's primary registrant database
o Provide your UEI number and TIN on your application; and
o Maintain an active SAM registration with current information throughout the
application review period and, if you are awarded a grant, during the project period.
Register in Grants.gov and submit applications early. DO NOT WAIT UNTIL THE DAY OF THE
APPLICATION DEADLINE. AMS encourages to submit your application at least two weeks before
the application deadline to ensure all certifications are met. Thoroughly read this RFA and follow
all instructions. Thoroughly review the AMS General Terms and Conditions to understand
allowable and unallowable costs. Apply to the correct grant program in Grants.gov using the
correct Assistance listing (formerly Catalog of Federal Domestic Assistance (CFDA) number
10.175 and Funding Opportunity Number “USDA-AMS-TM-FMPP-G-23-0010”.
Ensure you have the most recent copy of Adobe Reader installed on your computer and that it is
compatible with Grants.gov software. Grants.gov supports Adobe Reader version 9.0.0 and
higher.
Limit Application File Size/ File Name Characters (50 or less).
Avoid Special Characters in File Names ($, %, &, *, Spanish "ñ", etc.).
When uploading attachments, click the “Add Attachments” button (do NOT use the “paperclip”
icon in Adobe Reader)
Do not password-protect your documents and make sure all tracked-changes are “accepted”.
Input the correct UEI (formerly DUNS) number on the SF-424 form cover page. Review the
Grants.gov Applicant User and Registration Guides:
http://www.grants.gov/web/grants/applicants/applicant-faqs.html
https://www.grants.gov/web/grants/applicants/workspace-overview.html
TIMING TO OBTAIN AND SUBMIT GRANTS.GOV REQUIRED ELEMENTS

Required Action
AMS Deadline to receive final application and all supporting materials
through Grants.Gov
Obtaining Your Organization’s UEI Number (if you do not already have
one)
Establishing an Active SAM.gov Account (if you do not already have one)
Obtaining a TIN/EIN (if you do not already have one)
Creating your Grants.gov profile and registering your Authorized
Organizational Representative (AOR) authorization

4|Page

Timing to
Obtain/Submit
May 02, 2023 – 11:59
p.m. Eastern Time
7-10 business days
7-10 business days
Up to 2 weeks
Up to 4 weeks

TABLE OF CONTENTS
1.0
1.1
1.2
1.3
1.4
2.0
2.1
2.2
2.3
2.4
3.0
3.1
3.2
3.3
4.0
4.1
4.2
4.3
4.4
4.5
5.0
5.1
5.2
5.3
5.4
5.5
5.6
6.0
6.1
6.2
7.0
7.1
7.2
7.3
7.4
7.5
8.0
8.1
8.2
8.3
8.4
9.0

Funding Opportunity Description.......................................................................................... 7
Legislative Authority ...................................................................................... 7
Purpose ......................................................................................................... 7
Project Types ................................................................................................. 8
Priority Areas ............................................................................................... 10
Award Information ............................................................................................................. 10
Type of Federal Assistance ............................................................................ 10
Type of Applications ..................................................................................... 10
Available Funding ......................................................................................... 10
Federal Award Period Duration and Size......................................................... 10
Eligibility Information ......................................................................................................... 11
Eligible Applicants ........................................................................................ 11
Partners and Collaborators ........................................................................... 13
Limit on Number of Awards ........................................................................... 13
Funding Considerations ...................................................................................................... 15
Cost Sharing and Matching ............................................................................ 15
Indirect Costs ............................................................................................... 16
Subawards ................................................................................................... 17
Allowable and Unallowable Costs and Activities ............................................. 17
Coordinator Meeting Travel .......................................................................... 17
Application and Submission Information ............................................................................ 17
Electronic Application Package ...................................................................... 17
Content and Form of Application Submission .................................................. 18
Grants.gov Application Submission and Receipt Procedures and Requirements . 24
Application Submission Requirements ............................................................ 26
Submission Date and Time ............................................................................ 26
Intergovernmental Review ............................................................................ 26
Application Review Information ......................................................................................... 26
Project Evaluation Criteria ............................................................................ 26
Review and Selection Process ........................................................................ 28
Award Administration information ..................................................................................... 29
Award Notices .............................................................................................. 29
Unsuccessful Applicants ................................................................................ 29
Administrative and National Policy Requirements ........................................... 29
Reporting Requirements ............................................................................... 29
Acknowledgement of USDA Support ............................................................... 30
Agency Contacts ................................................................................................................. 30
Programmatic Questions ............................................................................... 30
Available Resources ...................................................................................... 30
Address ....................................................................................................... 30
GRANTS.GOV QUESTIONS .............................................................................. 30
Other Information .............................................................................................................. 30

5|Page

9.1
9.2
9.3
9.4

Definitions ...................................................................................................
Equal Opportunity Statement ........................................................................
Freedom of Information Act Requests ............................................................
Paperwork Reduction ...................................................................................

6|Page

30
32
32
32

1.0 FUNDING OPPORTUNITY DESCRIPTION
1.1

LEGISLATIVE AUTHORITY

The Local Agriculture Market Program (LAMP) is authorized by subtitle A of the Agricultural Marketing
Act of 1946 (7 U.S.C. § 1627c), as amended. LAMP supports the development, coordination, and
expansion of direct producer-to-consumer marketing, local and regional food markets and enterprises,
and value-added agricultural products. The primary goals are to:
•
•
•
•
•

Connect and cultivate regional food economies through public-private partnerships;
Support the development of business plans, feasibility studies, and strategies for value-added
agricultural products and local and regional food system infrastructure;
Strengthen capacity and regional food system development through community collaboration
and expansion of mid-tier value chains;
Improve income and economic opportunities for producers and food businesses through job
creation; and
Simplify the application and the reporting processes for the grants administered under the
Program.

The Farmers Market and Local Food Promotion Program (FMLFPP), the Value-Added Producer Grants
(VAPG) Program and the Regional Food Partnership Program (RFSP) are implemented under LAMP.
FMLFPP and RSFP are administered by AMS and VAPG is administered by the Rural Business-Cooperative
Service under Rural Development (RD). FMLFPP is administered in two components: Farmers Market
Promotion Program (FMPP) and Local Food Promotion Program (LFPP). This RFA is for FMPP.
1.2

PURPOSE

FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help
increase access to and availability of locally and regionally produced agricultural products. The program
focuses on:
•

•
•
•
•
•
•

Supporting and promoting domestic direct producer-to-consumer (including direct producer-toretail, direct producer-to-restaurant, and direct producer-to-institutional marketing) marketing
such as farmers markets, roadside stands, agritourism activities, community-supported
agriculture (CSA) programs, or online sales;
Encouraging the development of value-added agricultural products;
Developing marketing strategies for producers of local food and value-added products;
Facilitating regional food chain coordination development;
Promoting new business opportunities and marketing strategies to reduce on-farm food waste;
Responding to changing technology needs in direct producer-to-consumer marketing; and
Covering expenses related to costs incurred in obtaining food safety certification and
improvements to food safety practices and equipment.

7|Page

1.3

PROJECT TYPES

FMPP offers Capacity Building (CB), Community Development Training and Technical Assistance (CTA),
and Turnkey Marketing and Promotion project types.
1.3.1 CAPACITY BUILDING
Capacity Building projects are intended to build long-term organizational capacity to develop,
coordinate, and expand direct producer-to-consumer market opportunities. CB projects should
demonstrate a direct benefit to farm and ranch operations serving local markets (including new,
beginning, and underserved farmers and ranchers, veteran producers and/or underserved communities)
and maximize the involvement of farmers, ranchers, and community organizations. Projects can include,
but are not limited to:
•

•

Developing tools, techniques or practices that can be adopted or replicated by local agriculture
markets, including those that provide direct financial support to a network of markets, or other
relevant organizations.
Market analysis and strategic planning for a direct producer-to-consumer market opportunity.

•

Local farmer, rancher, or market manager startup training and education. This may include but
is not limited to, educating vendors about the eligibility requirements and the process for
participating in or applying to accept SNAP, WIC, Senior Farmers Market Nutrition program
benefits, or other (state or local or nonprofit) benefit programs at farmers markets.

•

Farmer’s market, roadside stand, CSA, agritourism or online sales activity startup, operation
and/or expansion.
Recruitment, outreach and retention of new, beginning, and underserved farmers and ranchers
in support of direct producer-to-consumer markets.
Recruitment, outreach and retention of new and existing consumers in support of direct
producer-to-consumer markets.

•
•

1.3.2 COMMUNITY DEVELOPMENT TRAINING AND TECHNICAL ASSISTANCE
Community Development Training and Technical Assistance (CTA) projects are intended to provide
outreach, training, and technical assistance to farm and ranch operations serving local markets to
develop, coordinate and expand direct producer-to-consumer market opportunities. CTA projects
should engage a diverse set of local and regional food stakeholders, including new, beginning, and
underserved farmers and ranchers, to illustrate a substantive effect on the local and regional food
system. Projects can include, but are not limited to:
•
•
•

Developing and disseminating tools, techniques, or practices that can be adopted or replicated
by local agriculture markets.
Conducting statewide or regional training for farmers, ranchers, or farmers market managers to
help them develop or maintain their own direct producer-to-consumer enterprise.
Assisting farmers and ranchers in advertising and promoting their locally and regionally produced
agricultural products, including value-added products, through training and technical assistance.

8|Page

•

•

•

As part of a marketing and promotion project, promoting that a market accepts SNAP or other
public benefits (such as WIC and Senior Farmers Market Nutrition Program) to customers and how
customers can use those programs at the market or with individual vendors.
Establishing or expanding producer-to-consumer networks and organizations on a state, regional,
or national level, which includes efforts to develop sourcing channels using direct producer-toconsumer market opportunities with corporate, non-profit, and institutional buyers.
Providing technical support for small- and mid-sized producers to become compliant with
regulatory and buyer specifications and standards to increase their direct market opportunities.

1.3.3 TURNKEY MARKETING AND PROMOTION
Turnkey Marketing and Promotion projects are intended to offer a streamlined approach to some of the
most common FMPP grant activities related to the marketing and promotion of local and regional food
projects. Applicants applying to the Turnkey Marketing and Promotion track agree to conduct specific
activities defined by AMS that support the marketing and promotion of direct producer-to-consumer
market opportunities. Applicants must select a minimum of 3 pre-defined activities listed below.
•
•
•
•
•

Identify and analyze new/improved market opportunities.
Develop/revise a marketing plan.
Design/purchase marketing and promotion media.
Implement a marketing plan.
Evaluate marketing and promotion activities.

Applicants to the Turnkey project type should not propose any additional activities beyond the above
list, doing so may disqualify the application from consideration. Planning, Implementation, and Farm to
Institution project types are eligible to apply under the Turnkey track if they focus on marketing and
promotion and meet all other Turnkey requirements.
Applicants to the Turnkey project type will apply through a simplified Narrative Form. More information
is provided in section 5.2.5. Applicants should read the entire RFA before applying.
1.3.4 PROJECTS/ACTIVITIES NOT ELIGIBLE FOR FUNDING
Projects are not eligible for consideration if the proposed activities:
•
•
•
•
•
•
•

Are not focused on direct producer-to-consumer marketing.
Are for agricultural production, including crop production and the purchase of farm equipment,
tools, materials, supplies and other related costs (section 4.4.)
Benefit only one agricultural producer, vendor, or individual. Applicants must collaborate with
others to benefit the larger community.
Are to purchase land, or for construction of a building or structure.
Intend to register, train, and/or educate customers on Food Assistance Programs such as SNAP,
WIC, etc. (other than how they can use those benefits at the market)
Depend upon the completion of another project or the receipt of another grant.
Include legal fees and other costs associated with establishing a business or organization.

9|Page

•

Duplicate activities in a project that has received funding from another Federal award program,
including the Local Food Promotion Program.

For additional allowable and unallowable activities please refer to the AMS General Terms and
Conditions as well as the FMLFPP Frequently Asked Questions (FAQ). Applicants that have questions
concerning the allowability of costs after reviewing these documents should contact AMS staff using the
contact information listed under 8.0 Agency Contacts.
1.4

PRIORITY AREAS

Priority consideration may be given to projects located in low income/low food access (LI/LA) census
tracts as defined below. AMS does not require applicants to conduct projects in priority areas to be
eligible to apply or receive grant funds.
To qualify for low income/low food access (LI/LA) priority consideration, the project’s implementation
address must be in a LI/LA census tract, as defined by the four major map layers on the ERS Food Access
Research Atlas. “Implementation address” refers to the street address or census tract location within
the targeted community where the applicant plans to conduct or deliver approved project activities.
The applicant must provide its census tract(s) for at least one LI/LA address (priority area). If your
organization or business is located in and/or primarily serves at least one LI/LA community, your
application will be considered under this priority area.
2.0 AWARD INFORMATION
2.1

TYPE OF FEDERAL ASSISTANCE

AMS will use a Grant Agreement to provide the Federal award to successful applicants.
2.2

TYPE OF APPLICATIONS

New application. All new applications will be reviewed competitively using the selection process and
evaluation criteria described in section 6.0.
2.3

AVAILABLE FUNDING

It is anticipated that approximately $15.4 million is available to fund applications in FY 2023. Funding
may be contingent on Federal appropriations actions. USDA does not guarantee minimum funding levels
or a specific number of awards.
2.4

FEDERAL AWARD PERIOD DURATION AND SIZE

AMS expects applicants to complete their projects within the required timeframe. It is acceptable to
complete a project before the scheduled performance period end date. However, AMS encourages
applicants to take the full grant period to allow ample time to complete projects. The applicant must
indicate the start date and end date on Block 17 of the SF-424 “Application for Federal Assistance”.
Required project start dates and completion dates are provided below.
10 | P a g e

Award size varies by project type. Applicants may not request less than the minimum or more than the
maximum amounts. Applicants must justify the requested funding amounts within the appropriate
project narrative sections.
Project Type
Capacity
Building
Community
Development
Training and
Technical
Assistance
Turnkey
Marketing
and
Promotion

Duration
(Months)
36

Start Date

Completion Date
September 29, 2026

Minimum
Award
$50,000

Maximum
Award
$250,000

September 30, 2023

36

September 30, 2023

September 29, 2026

$100,000

$500,000

24

September 30, 2023

September 29, 2025

$50,000

$100,000

3.0 ELIGIBILITY INFORMATION
3.1

ELIGIBLE APPLICANTS

All applicants must be domestic entities owned, operated, and located within the 50 United States, the
District of Columbia, the Commonwealth of Puerto Rico, the United States Virgin Islands, Guam,
American Samoa, and the Commonwealth of the Northern Mariana Islands, or Tribal Governments.
Eligible applicants include:
Entity Type

Description

Agricultural Businesses or
Cooperatives

Businesses or member-owned entities that provide, hold, deliver,
transport, offer, or sell agricultural products or services for member
benefit as well as the organization or other business that they
represent.

Producer Networks or
Association

Producer group- or member-owned organizations or businesses
that provide, offer, or sell agricultural products or services through
a common distribution system for the mutual member benefit as
well as organizations or other businesses that assist, represent, or
serve producers or producer networks.

11 | P a g e

Entity Type
CSA Networks or Associations

Description
Formal groups of farms that work collectively to offer consumers
regular shares (usually weekly) of locally grown farm products
during one or more harvest season(s) often on a subscription or
membership basis. This includes organizations or other businesses
that assist, serve, or represent CSAs or CSA networks.
Customers have access to a selected share or range of farm
products offered by the group of farmers based on partial or total
advance payment of a subscription or membership fee.

Food Council

Food policy council or food and farm system network that
represents multiple organizations that addresses food and farmrelated issues and needs within city, county, State, Tribal region,
multicounty region, or other regions.

Local Governments

Any unit of government within a State, including a county; borough;
municipality; city; town; township; parish; local public authority,
including any public housing agency under the United States
Housing Act of 1937 (50 Stat. 888 (Pub. L. No. 75—412); special
district; school district; intrastate district; council of governments,
whether or not incorporated as a nonprofit corporation under State
law; and any other agency or instrumentality of a multi-state,
regional, or intra-state or local government.

Nonprofit Corporations

Any organization or institution, including nonprofits with State or
IRS 501 (c) status and accredited institutions of higher education,
where no part of the organization’s or institution’s net earnings
inure to the benefit of any private shareholder or individual.

Public Benefit Corporations

Corporations organized to construct or operate a public
improvement, the profits from which inure to the benefit of one or
more State or to the people therein.

Economic Development
Corporations

Organizations whose missions are to improve, maintain, develop,
and/or market or promote a specific geographic area.

Regional Farmers Market
Authorities

Entities that establish and enforce regional, State, or county
policies and jurisdiction over State, regional, or county farmers
markets. State agencies are eligible if their State’s regulatory
statutes identify the specific State agency as a regional farmers
market authority.

12 | P a g e

Entity Type
Tribal Governments

3.2

Description
Governing bodies or governmental agencies of any Indian tribe,
band, nation, or other organized group or community (including
any native village as defined in Section 3 of the Alaska Native Claims
Settlement Act, 85 Stat. 688 (43 U.S.C. § 1602)) certified by the
Secretary of the Interior as eligible for the special programs and
services provided through the Bureau of Indian Affairs.

PARTNERS AND COLLABORATORS

Engagement with partners and collaborators often strengthens FMPP projects. The applicant may
subcontract or subaward with partners and collaborators (section 5.2.7) or may engage with them
without funding. For instance, a project may have partners or collaborators who have their own funding
or who are contributing to the project financially, such as by providing a cash or in-kind match. Only the
applicant must meet the eligibility requirements. Project partners and collaborators do not need to
meet the eligibility requirements provided in section 3.1.
•
•

A partner is in a relationship involving close cooperation with the applicant and shares
responsibilities in the management of the project.
A collaborator is a person or an organization unaffiliated with the applicant that cooperates with
the applicant in the conduct of the project and is not immediately connected to the
management of the project.

Partners and collaborators may come from private or public, for-profit or nonprofit entities.
Regardless of whether there is a financial subcontract or subaward relationship, applicants must show
evidence of existing community or industry support and engagement. Applications should demonstrate
a commitment to engage potential project beneficiaries as active participants.
3.3

LIMIT ON NUMBER OF AWARDS

Applicants may submit multiple project proposals to FMPP however applicants are limited to receiving
one FMPP award. For FMPP, this means that an applicant may be awarded one Capacity Building OR one
Community Development Training and Technical Assistance OR one Turnkey grant, but not any
combination of more than one, during this fiscal year. If the applicant is recommended for multiple
awards, AMS staff will contact the applicant to discuss the options. Applicants must close out all active
FMPP awards to be eligible to receive a new FMPP award. For example, a Capacity Building award
recipient must close out that award prior to applying for a Community Development Training and
Technical Assistance award. The applicant must submit all required close-out documentation by the
application due date listed in section 5.5 Submission Date and Time. Please refer to the respective
General Award Terms and Conditions, available on the “How to Administer the Awards” webpage, for
close-out instructions.

13 | P a g e

3.3.1 FISCAL SPONSORS/AGENTS
Eligible applicants may use fiscal sponsors/agents in their effort to attain and administer a grant award.
Such applicants seeking to implement a project may:
•

Apply directly to AMS through Grants.gov and request to use funds to establish a contractual
relationship with a fiscal sponsor/agent to perform administrative or financial functions on
behalf of the applicant; or

•

Use a fiscal sponsor/agent to apply for an award on behalf of the implementing organization. By
doing so, the sponsor/agent accepts all financial and legal liabilities for that grant recipient’s
grant award at the time the agreement is signed. Fiscal sponsors/agents would submit the
application as the applicant organization, and the Authorized Organizational Representative
(AOR) responsible for all grant decisions and activities, including but not limited to
implementation, subcontracts, and reporting to AMS. The AOR would be an employee of the
fiscal sponsor/agent. Fiscal sponsors/agents are bound by the same requirements mentioned in
this RFA as other applicant organizations, including the limit on applications.

An applicant organization cannot accept an award and later transfer the award to another organization
(including a fiscal sponsor/agent).
3.3.2 REGIONAL FOOD SYSTEM PARTNERSHIPS (RFSP) RECIPIENT APPLICANTS
In accordance with the LAMP legislation, current RFSP grant recipients may apply for an FMPP or LFPP
grant on behalf of requesting producers and/or eligible entities (as listed in the RFSP RFA). Active RFSP
recipients are eligible to receive more than one FMPP or LFPP project within an award cycle to allow
them to apply on behalf of those entities.
Active RFSP recipients applying to FMPP or LFPP on behalf of their eligible partnerships should indicate
on the FMLFPP Project Narrative or FMLFPP Turnkey Project Narrative that they are a current RFSP
recipient. They must meet all program requirements and undergo competitive peer review as do all
other FMPP or LFPP applicants. Refer to section 5.2 for more information.
If selected for funding, active RFSP recipients signing the grant agreement as the AOR on behalf of their
producers and eligible entities accept all financial and legal liabilities for that grant recipient’s grant
award at the time the agreement is signed. In addition, they are responsible for all decisions and project
activities related to the grant agreement, and accountable for meeting Federal statutes, regulations, and
the terms and conditions of the award. An applicant organization, including RFSP recipient applicants,
cannot accept an award and later transfer the award to another organization (including the producer or
eligible entity associated with the active RFSP grant).
Alternatively, RFSP recipients wanting to solely provide technical assistance or administrative support to
producers and/or eligible entities applying to FMLFPP, but not serve as the AOR, may provide that
directly with no formalized agreement and the eligible entities or producers may apply directly (noting
that the project must benefit more than one producer). They could also choose to pursue the
contractual relationship mentioned in section 3.3.1.
14 | P a g e

4.0 FUNDING CONSIDERATIONS
4.1

COST SHARING AND MATCHING

This funding opportunity requires matching funds from non-Federal sources in the form of cash and/or
in-kind contributions in an amount equal to 25 percent of the total Federal portion of the grant. There is
no competitive advantage for an applicant to provide a cost share or match that exceeds the required
amount. If the project is selected for funding, any exceeding amount will be considered voluntary and
must be documented and secured at the time an applicant is recommended for the award.
Cost sharing or the required match must be in the form of allowable direct or indirect costs. Refer to 2
CFR § 200.306 for additional Federal requirements and definitions, including the basis for determining
the value of cash and in-kind contributions.
Cash match contributions are generally defined as an actual cash contribution (not the ‘value’ of
someone’s time/effort) from the applicant’s general revenue/reserves/savings/line of credit, or 3rdparty partner(s), or other non-Federal grants. The applicant must be able to track and show the source
of the match funding and that the funding source was dedicated entirely to the grant project and
produce records to that effect (for example, taking the cash match in your accounting system, or from
your partner, and placing it into a special ‘grant project’ account).
In-kind contributions are generally defined, when used as a cost share or match for a grant, as the value
of goods or services provided by a third party for the benefit of the grant program, where no funds
transferred hands. For example, a partner, such as a tribal community member, may volunteer their
professional expertise as a match contribution to the project as described in 2 CFR § 200.306(e). These
contributions cannot satisfy a cost sharing or matching requirement for this grant program if they are
used toward satisfying a match requirement under any other Federal grant agreement to which the
applicant is a party.
All matching contributions must be committed or secured at the time an applicant is recommend for an
award. An award will not be issued unless all matching funds over the life of the grant are secured.
Additional anticipated matching funds not in place by the time the project commences cannot be
counted toward the matching requirement.
Applicants must indicate the total amount of match and how it will specifically align with their requested
funding when completing the fiscal plan and resources section of the FMLFPP Project Narrative or
FMLFPP Turnkey Project Narrative. Additionally, applicants must submit signed letters or other
documentation verifying the match for EACH cash and/or in-kind resource. Refer to section 5.2.6
Matching Funds and Letters of Verification for more information.
Indirect costs may count toward non-Federal match. Refer to section 4.2.1 “Using Indirect Costs for Cost
Sharing or Matching” for more information.
Applicants cannot use program income (as defined in 2 CFR § 200.1) or any other Federal funds as a
match or cost share.

15 | P a g e

4.2

INDIRECT COSTS

Indirect costs (also known as “facilities and administrative costs”—defined at 2 CFR § 200.1) are those
costs incurred for a common or joint purpose benefitting more than one cost objective, and not readily
assignable to the cost objectives specifically benefitted, without effort disproportionate to the results
achieved.
As stated in 2 CFR § 200.413 and 414, any non-Federal entity that does not have a current negotiated
(including provisional) indirect cost rate, except State and Local Government and Indian Tribe Indirect
Cost Proposals, may elect to charge a de minimis rate of 10 percent of modified total direct costs
(MTDC) that may be used indefinitely. No documentation is required to justify the 10% de minimis
indirect cost rate. As described in 2 CFR § 200.403, costs must be consistently charged as either indirect
or direct costs, but may not be double charged or inconsistently charged as both. If chosen, this
methodology once elected must be used consistently for all Federal awards until such time as a recipient
chooses to negotiate for a rate, which the recipient may apply to do at any time.
All applicants who elect to charge a de minimis rate of 10 percent must use the MTDC as the base.
MTDC are defined in 2 CFR § 200.1 as all direct salaries and wages, applicable fringe benefits, materials
and supplies, services, travel, and up to the first $25,000 of each subaward (regardless of the period of
performance of the subawards under the award). MTDCs exclude equipment, capital expenditures,
charges for patient care, rental costs, tuition remission, scholarships and fellowships, participant support
costs, and the portion of each subaward in excess of $25,000. Other items may be excluded only when
necessary to avoid a serious inequity in the distribution of indirect costs, and with the approval of the
cognizant agency for indirect costs.
If an applicant has a negotiated indirect cost rate approved by its cognizant agency, the applicant must
submit a copy of its approved NICRA with its application. Entities that would like to negotiate an indirect
cost rate must contact their cognizant agency. For assignments of cognizant agencies, see 2 CFR § 200.1.
4.2.1 USING INDIRECT COSTS FOR COST SHARING OR MATCHING
The maximum indirect costs allowed for a project may be included under the Federal portion of the
budget or, alternatively, may be offered as an in-kind matching contribution if no indirect costs are
requested on the Federal portion of the budget. For example, if a proposed project’s maximum
allowable indirect costs are $8,000, the applicant may include $8,000 on the Federal portion of the
budget or $8,000 as a matching in-kind contribution, but not both.
The applicant may split the indirect cost allocation between the Federal and non-Federal portions of the
budget only if the total amount of indirect costs does not exceed the maximum indirect costs allowed.
Alternatively, the recipient may request any other combination that, when combined, does not exceed
the maximum indirect costs allowable. Refer to 2 CFR §200.413 and §200.414 for additional information
on determining if costs charged to the award are direct or indirect.

16 | P a g e

4.3

SUBAWARDS

The applicant is expected to perform the majority of the work portion of the project; however,
subawards or subcontracts with partners, collaborators, or other parties that provide additional
knowledge, expertise, or resources for the purposes of the proposed project that are not otherwise
available within the applicant organization are allowable. Applicants may subaward to smaller
organizations to support underserved communities or producers. In all subaward or subcontract
scenarios, the primary applicant will maintain the oversight and reporting responsibility as the AOR. See
section 3.3.1 Fiscal Sponsors. Using grant funds to competitively “re-grant” funds in mini-grant
programs or to activities that are not central to the purpose of the project or for unknown costs is
unallowable.
4.4

ALLOWABLE AND UNALLOWABLE COSTS AND ACTIVITIES

All AMS awards are subject to the terms and conditions, cost principles, and other considerations
described in the AMS General Terms and Conditions.
Applicants that have questions concerning the allowability of costs after reviewing this document should
contact AMS staff using the contact information listed under 8.0 Agency Contacts.
4.5

COORDINATOR MEETING TRAVEL

Recipients are expected to attend AMS sponsored grant management meetings during the project’s
period of performance. The proposed budget should include travel funds for the Project Coordinator
and may include additional key personnel as reasonably determined by the recipient and AMS.
Estimate the cost of travel including flight, hotel, per diem, ground transportation to a major city. For
previous year, an example of this estimate can be around $1,500. Location and dates are to be
determined with possibility of a virtual conference. If the conference is performed virtually, recipients
will be able to reallocate those funds to another allowable item.
5.0 APPLICATION AND SUBMISSION INFORMATION
5.1

ELECTRONIC APPLICATION PACKAGE

Only electronic applications may be submitted via Grants.gov in response to this RFA. AMS strongly
encourages applicants to submit early to the Grants.gov system. For an overview of the Grants.gov
application process see Grants.gov’s Apply for Grants webpage. This RFA contains the information
needed to obtain and complete the required application forms and AMS-specific attachments. More
information about applying through Grants.gov can be found in section 5.3.
Applicants can find the opportunity under either the Assistance Listing number “10.175,” or the FMPP
Funding Opportunity Number “USDA-AMS-TM-FMPP-G-23-0010”.

17 | P a g e

5.2

CONTENT AND FORM OF APPLICATION SUBMISSION

5.2.1 SF-424 APPLICATION FOR FEDERAL ASSISTANCE
Required. Form SF-424 is available via the opportunity at Grants.gov. Most information blocks on the
required form are either self-explanatory or explained in the instructions. However, applicants must use
the following supplemental instructions associated with specific blocks on form SF-424.
Block

Instructions

1 - Type of Submission
2 - Type of Application
4 through 7
8.c - Organizational Unique Entity Identifier
(UEI)

Select Application
Select New
Not required
Enter applicant UEI for the organization submitting
the application.

8.d - Address

Enter the organization street address as it appears in
SAM.gov. P.O. Boxes will not be accepted. Enter a 9digit zip code
AMS, USDA
10.175

10 - Name of Federal Agency
11 - Catalog of Federal Domestic Assistance
Number (Assistance Listing Number)
12 - Funding Opportunity Number

13 - Competition Identification Number
14 - Areas Affected by Project
15 - Descriptive Title of Applicant’s Project
16a - Congressional Districts for Applicant
16b - Congressional Districts for
Program/Project

18 | P a g e

USDA-AMS-TM-FMPP-G-23-0010
Ensure you are applying for the correct grant
program.
Not applicable
Enter cities, counties, states affected by project
Provide a short description of the project.
Enter the Congressional district where your main
office is located.
Enter the Congressional district where your project
will be implemented. Write “All” if the projects will
be implemented in more than one location.

17 - Proposed Project Start Date and End
Date

Capacity Building - Your performance period cannot
be more than 36 months in length. Planning projects
normally begin September 30, 2023, and end no later
than September 29, 2026.
Community Development Training and Technical
Assistance – Your performance period cannot be
more than 36 months (3 years) in length.
Implementation projects normally begin September
30, 2023 and end no later than September 29, 2026.
Turnkey Projects - Your performance period cannot
be more than 2 years in length. Turnkey projects
normally begin September 30, 2023 and end no later
than September 29, 2025.

18 - Estimated Funding – Federal
18b - Estimated Funding – Applicant
19 - Is Applicant Subject to Review by State
Under Executive Order 12372 Process.

Total Federal award requested.
Not applicable.
See section 5.6 Intergovernmental Review.

5.2.2 SF-424A – BUDGET INFORMATION FOR NON-CONSTRUCTION PROGRAMS
Required. The SF-424A is available via the opportunity at Grants.gov. Most information blocks on the
required form are either self-explanatory or adequately explained in the form instructions. The following
are supplemental instructions associated with specific blocks on the SF-424A.
Please fill in only sections A, B and C. Do not complete sections D, E, and F.
Section A – Budget Summary Section A – Budget Summary
Box

Instructions

1.a – Grant Program Function or Activity

Enter “FMPP – Federal”

1.b – Catalog of Federal Domestic
Assistance Number

Enter “10.175”

1.e – Federal

Enter the amount of Federal funding requested for
the project

1.f – Non-Federal

Enter the total match contribution amount
provided for the project

Section B – Budget Categories
19 | P a g e

Box
6.a – 6.j – Object Class Categories

Instructions
In Column 1, enter the amount of Federal funds
requested for each Object Class Category. Do not
include match funding.
For example, if you are requesting $2,000 in
Federal funds for “Travel”, enter 2000 in Column 1,
box 6.c

Section C – Non-Federal Resources
Box

Instructions

8.a – Grant Program

Should auto-populate from Section A, Box 1.a

8.b – 8.d

Enter the match amount being provided from each
source (Applicant, State, or Other) for the project.

5.2.3 PROJECT ABSTRACT SUMMARY
Required. The Project Abstract Summary form will be used as the award description for the overarching
Federal award. This is required for all project types and is separate from the FMLFPP Project Narrative or
FMLFPP Turnkey Project Narrative. The Project Abstract Summary box must include:
•
•
•
•
•

Project purpose
Activities to be performed
Deliverables and expected outcomes
Intended beneficiary(ies): Who will benefit from this beyond the applicant organization?
Subrecipient, key partner, and collaborator activities. Identify the key partners, collaborators
and subrecipients you know will be part of the work are and how their engagement will support
the program goals.

5.2.4 PROJECT NARRATIVE FOR CAPACITY BUILDING AND COMMUNITY DEVELOPMENT
TRAINING AND TECHNICAL ASSISTANCE
Required. All applicants for project types OTHER THAN the Turnkey Projects are required to prepare and
submit a narrative using the FMLFPP Project Narrative form. The form and instructions are available on
the “How do I Apply for an LFPP Grant” webpage. The Project Narrative must clearly describe the
objectives and goals, types of activities, applicable outcome indicators, and fiscal plan and resources
information. The FMLFPP Project Narrative Guide can assist applicants in filling out the form.
The Project Narrative must be typed and single-spaced, in an 11-point font, and must not exceed fifteen
(15) 8.5 x 11 pages (excluding existing Project Narrative form content). For example, if the Project
20 | P a g e

Narrative form is 18 pages before you begin entering your project information into the form, your
narrative may be up to 33 pages (18 pages + 15 pages). DO NOT modify the FMLFPP Project Narrative
form. Evaluation points will be deducted if the Project Narrative form is modified.
Applicants must submit the FMLFPP Project Narrative form as a PDF and attached to the Grants.gov
application package using the “Project Narrative Attachment Form” on the application package.
Handwritten applications or applications in MS Word will not be accepted.
Prior to submitting the application to Grants.gov, please make sure no tracked changes or mark-up edits
and comments are visible.
The supporting documents listed in Sections 5.2.6 through 5.2.9 do not count toward the 15-page
limit.
5.2.5 TURNKEY PROJECT NARRATIVE
Required for all Turnkey Marketing and Promotion projects. Applicants are required to prepare and
submit a narrative using the FMLFPP Turnkey Project Narrative form. The form and instructions are
available on the “How do I Apply for an FMPP Grant” webpage. The Turnkey Project Narrative includes
all of the work plan activities that may be included in grant project. The Turnkey Project Narrative must
clearly describe the activities, applicable outcome indicators, and fiscal plan and resources information.
The FMLFPP Project Narrative Guide can assist applicants in filling out the form.
The Project Narrative must be typed and single-spaced, in an 11-point font, and must not exceed five (5)
8.5 x 11 pages (excluding existing Turnkey Project Narrative form content). For example, if the Turnkey
Project Narrative form is 15 pages before you begin entering your project information into the form,
your narrative may be up to 20 pages (15 pages + 5 pages). DO NOT modify the FMLFPP Project
Narrative form. Evaluation points will be deducted if the Project Narrative form is modified.
Applicants must submit the FMLFPP Turnkey Project Narrative form as a PDF and attached to the
Grants.gov application package using the “Project Narrative Attachment Form” on the application
package.
Handwritten applications or applications in MS Word will not be accepted.
Prior to submitting the application to Grants.gov, please make sure no tracked changes or mark-up edits
and comments are visible.
The supporting documents listed in Sections 5.2.6 through 5.2.9 do not count toward the 5-page limit.
5.2.6 MATCHING FUNDS AND LETTERS OF VERIFICATION
Required. Each application must include or be accompanied by written verification of match
commitments from any party, including the applicant, who will contribute cash or in-kind matching from
non-Federal resources to the project.
Submit one match verification letter for EACH cash or in-kind resource signed by the matching
organization.
21 | P a g e

AMS highly encourages you to use the Suggested Match Verification Template Letter on the grant
program’s website. If you do not use this template or if you are an applicant submitting a match, your
match verification document must minimally include the following:
•
•
•
•

•
•

Project Applicant
Project Title
Cash Commitment per year (if applicable) and Total Cash Match
In-kind Contribution per year (if applicable) and Total In-kind Match. Break down items into
categories as applicable:
o Salaries (employee name, title, duties, pay rate/hr., amount matched per year)
o Items/Activities (fair market value per unit, how value determined, and amount
matched per year)
Explanation of how each type of match will correspond to the budget or be used by the
Applicant
Signature of Matching Organization Representative with typed name and title

Submit Matching Funds and Letters of Verification on letterhead and address them to the applicant (i.e.,
Project Director). Clearly indicate at the top of the documents that they are “MATCH VERIFICATION
LETTERS”. Letters must accompany the proposal at the time of application. Unsigned letters will not be
accepted.
Letter(s) must be attached to the Grants.gov application package using the “Add Attachments” button
under Form SF-424 item #15.
5.2.7 LETTERS OF COMMITMENT FROM PARTNER AND COLLABORATOR ORGANIZATIONS
Required. Applicants must provide letters of commitment (in MS Word or PDF) from all project partners
and collaborators. More information can be found on partners and collaborators in section 3.2 Partners
and Collaborators. The letter must state the partner or collaborator agrees to the project management
plan presented in the Project Narrative. Emails will not be accepted.
AMS highly encourages you to use the Suggested Partner Organization Template Letter on the grant
program’s website. If you do not use this template, your Letter of Commitment must minimally include
the following:
•
•
•
•
•
•
•

Project Applicant
Project Title
A short introduction describing the partnering organization’s mission and its interest in LFPP
development
What the organization commits to participating in and supporting
The time period of the partnership
Roles of the participating individuals, as applicable, and any individual time commitment
A statement that these individuals and the organization agree to abide by the management plan
contained in the application

22 | P a g e

Submit Letters of Commitment on letterhead and address them to the applicant (i.e., Project Director).
Clearly indicate at the top of the documents that they are “LETTERS OF COMMITMENT”. Letters must
accompany the proposal at the time of application. Unsigned letters will not be accepted.
Letter(s) must be attached to the Grants.gov application package using the “Add Attachments” button
under SF-424 item #15.
PLEASE NOTE: LFPP does not require Congressional letters of support and such letters do not carry any
weight during the evaluation process.
5.2.8 EVIDENCE OF CRITICAL INFRASTRUCTURE
Required if critical resources and/or infrastructure are necessary for the completion of the proposed
project. Applicants are required to submit evidence (in MS Word or PDF) that critical resources and
infrastructure necessary to support the initiation and completion of a project are in place. Land,
structures, and other critical resources must be in place and in working condition at the time of
application submission. The letter must indicate the critical resources that are necessary for initiation
and completion of the project and certify that they are in place and committed prior to the start date of
the project.
AMS highly encourages you to use the Suggested Evidence Of Critical Resources And Infrastructure
Template Letter on the LFPP application website. If you do not use this template, your Letter of Evidence
of Critical Infrastructure must minimally include the following:
•
•
•
•

Project Applicant
Project Title
A statement about committing/approving/granting permission, etc. of the critical resource or
infrastructure to the project for the time period
A description of the approved use of the critical resource or infrastructure approved for the
project, any costs associated with its use, and any qualifying circumstances for its use.

Submit Letters of Evidence of Critical Resources and Infrastructure on letterhead and address them to
the applicant (i.e., Project Director). Clearly indicate at the top of the documents that they are
“EVIDENCE OF CRITICAL RESOURCES AND INFRASTRUCTURE”. The evidence must accompany the
proposal at the time of the application submission.
Letter(s) must be attached to the Grants.gov application package using the “Add Attachments” button
under Form SF-424 item #15.
5.2.9 NEGOTIATED INDIRECT COST RATE AGREEMENT (NICRA)
Required if the applicant has a NICRA. Refer to section 4.2 Indirect Costs for more information. The
NICRA must be in PDF format and attached to the Grants.gov application package using the “Add
Attachments” button under SF-424 item #15.

23 | P a g e

5.3

GRANTS.GOV APPLICATION SUBMISSION AND RECEIPT PROCEDURES AND
REQUIREMENTS

5.3.1 HOW TO REGISTER TO APPLY THROUGH GRANTS.GOV
The applicant organization registration process can take up to four weeks to complete. Therefore,
complete your registration allowing enough time to ensure it does not impact your ability to meet
required application submission deadlines.
Organization applicants can find complete instructions here:
https://www.grants.gov/web/grants/applicants/organization-registration.html.

1) Obtain a Unique Entity Identifier (UEI) Number: All entities applying for funding, including

renewal funding, must have a Unique Entity Identifier from SAM.gov. Applicants must enter the
UEI number in the data entry field labeled "Organizational UEI" on the SF-424 form. Getting a
UEI number requires validation steps in SAM.gov. Applicants are encouraged to start this
process as early as possible.

2) Register with the System for Award Management (SAM): In addition to having a UEI number,
organizations applying online through Grants.gov must register with the (SAM). Current
SAM.gov registrants have already been assigned a UEI and can view it within SAM.gov. All
organizations must register with SAM to apply online in Grants.gov. Failure to register with SAM
will prevent your organization from applying through Grants.gov. SAM.gov accounts must be
updated annually, and your organization must have an active SAM.gov account to submit your
application to Grants.gov.
3) Create a Grants.gov Account: The next step in the registration process is to create an account
with Grants.gov. Applicants must know their organization's UEI number to complete this
process. Completing this process automatically triggers an email request for applicant roles to
the organization's E-Business Point of Contact (EBiz POC) for review. The EBiz POC is a
representative from your organization who is the contact listed for SAM. To apply for grants on
behalf of your organization, you will need the Authorized Organization Role (AOR).
4) Authorize Grants.gov Roles: After creating an account on Grants.gov, the EBiz POC receives an
email notifying him or her of your registration and request for roles. The EBiz POC will then log
in to Grants.gov and authorize the appropriate roles, including the AOR role, thereby giving you
permission to complete and submit applications on behalf of the organization. You will be able
to submit your application online any time after you have been approved as an AOR.
5) Track Role Status: After registering with Grants.gov and authorizing the applicant AOR,
Grants.gov allows you to track your status.
6) Electronic Signature: When applications are submitted through Grants.gov, the name of the
organization's AOR who submitted the application is inserted into the signature line of the
application, serving as the electronic signature. The EBiz POC must authorize individuals who are
able to make legally binding commitments on behalf of the organization to act as an AOR; this
step is often missed, and it is crucial for valid and timely submissions.
24 | P a g e

5.3.2 HOW TO SUBMIT AN APPLICATION TO AMS VIA GRANTS.GOV
Applicants may use the Grants.gov Workspace, a shared, online environment where members of a grant
team may simultaneously access and edit different webforms within an application. For each funding
opportunity announcement, an applicant creates individual instances of a workspace.

Create a Workspace: This allows you to complete your Workspace online and route it
through your organization for review before submitting.
Complete a Workspace: Add participants to the workspace, complete all the required forms,
and check for errors before submission.
a. Adobe Reader: If you decide not to apply by filling out the webforms, you can download
individual PDF forms in Workspace so that they will appear similar to other Standard or
AMS forms. The individual PDF forms can be downloaded and saved to your local
storage device, network drive(s), or external drives, and then accessed through Adobe
Reader.
NOTE: You may need to visit the Adobe Software Compatibility page on Grants.gov to
download the appropriate version of the software. There is no cost for Adobe Reader
Software.
b. Mandatory Fields in Forms: Fields marked with an asterisk and a different background
color are mandatory fields you must complete to successfully submit your application.
c. Complete SF-424 Fields First: The forms are designed to fill in common required fields
across other forms, such as the applicant’s name, address, and UEI number. To trigger
this feature, an applicant must complete the SF-424 information first. Once it is
completed, the information will transfer to the other forms.
Submit via a Workspace: Submit your application through Workspace by clicking the Sign and
Submit button on the Manage Workspace page, under the Forms tab. Grants.gov recommends
submitting your application package at least 24-48 hours prior to the close date to provide you
with time to correct any potential technical issues that may disrupt the application submission.
SPECIAL NOTE: Grants.gov does not check for AMS required attachments. It is the applicant’s
responsibility to ensure that all required attachments listed in section 5.2.
Track via a Workspace: After successfully submitting a workspace package, Grants.gov automatically
assigns a Tracking Number (GRANTXXXXXXXX) to the package, which will be listed on the
Confirmation page generated after submission.
Applicant Support: Grants.gov provides additional training resources, including video tutorials.
Applicants may also call the 24/7 toll-free support number 1-800-518-4726, or email
[email protected]. Grants.gov will issue a ticket number to which you and Grants.gov can refer if the
issue is not resolved. For questions related to the specific grant opportunity, use the contact information
described in section 8.0.
25 | P a g e

5.4

APPLICATION SUBMISSION REQUIREMENTS

AMS will not consider any applications received after the deadline, any applications submitted by fax,
email, or postal mail and any applications not responsive to the requirements of this RFA (eligibility,
incomplete application, missing required attachments documents, etc.). See AMS’ Late Applications,
Denials and/or Appeal Procedures Policy.
Ensure that all components are complete before submission. Allow enough time for the application
process, as it may take more than one attempt before your application is successfully submitted. AMS
encourages you
to submit your application at least two weeks before the application deadline to ensure all certifications
and registrations are met.
Proof of timely submission is automatically recorded by Grants.gov using an electronic date/time stamp
generated when the application is successfully received by Grants.gov. The applicant AOR will then
receive an acknowledgement of receipt and a tracking number (GRANTXXXXXXXX) from Grants.gov.
Applicant AORs will also receive the official date/time stamp and Grants.gov tracking number in an email
serving as proof of their timely submission.
Special Note for Applicants with Slow Internet Connections: Applicants using slow internet, such as dialup connections, may experience significantly longer transmission times when submitting their
application to Grants.gov, especially if there are large attachments contained in the upload. Again,
Grants.gov will provide either an error message or a successfully received transmission notification via
email to the applicant AOR.
5.5

SUBMISSION DATE AND TIME

Applicants must submit applications electronically via Grants.gov by 11:59 pm Eastern Time on May 2,
2023. AMS cannot consider applications received after this deadline for funding. See AMS’ Late
Applications, Denials and/or Appeal Procedures Policy.
5.6

INTERGOVERNMENTAL REVIEW

This program is not subject to Executive Order 12372, which requires intergovernmental consultation
with state and local officials.6.0 Application Review Information
6.0 APPLICATION REVIEW INFORMATION
6.1 PROJECT EVALUATION CRITERIA
Each Planning, Implementation, or Farm to Institution application that meets the initial qualifications
screening requirements (see section 5.2) will be reviewed and scored competitively using the criteria
listed below.
Each Turnkey application that meets the initial qualifications screening requirements (see section 5.2)
will be reviewed and scored competitively on each of the criteria below EXCEPT alignment and intent.
26 | P a g e

Technical Merit, Achievability, Expertise and Partners, Fiscal Plan and Resources will all carry equal
weight, or 25 points each.
Alignment and Intent

25 Points

1) The extent to which the application provides a clear and concise description of the specific issue,
problem, or need addressed by the project, and the objectives for, the project.
2) The extent to which the project helps develop, coordinate, and expand local and regional food
businesses (including those that are not direct producer-to-consumer markets) that process, distribute,
aggregate, or store locally or regionally produced food products and an agricultural local and regional
food system infrastructure.
3) The extent to which the applicant identifies and engages the intended beneficiaries, including the
number of beneficiaries and how they will benefit. The application demonstrates a commitment to
engage potential project beneficiaries as active participants in partnership activities.
4) The application describes the project’s proposed geographic focus area and why it is the most
appropriate place to conduct project activities.
5) The application complies with all written instructions and requirements described within the RFA and
Project Narrative Template.
Technical Merit

25 Points

1) The extent to which the application presents a clear, well-conceived, and overall suitable work plan
for fulfilling the goals and objectives of the proposed project.
2) The extent to which the application presents a realistic schedule for implementing the proposed
project during the award project period.
3) If the project and/or entity was previously funded, the extent to which the previous lessons learned
are incorporated into the proposed project.
Achievability

15 Points

1) The extent to which the outcomes and indicator(s) are appropriate for the scale and scope of the
project, including:
a. How indicator numbers were derived with a clear means to collect feedback to evaluate and
achieve each relevant outcome indicator; and
b. The anticipated key factors that are predicted to contribute to or restrict progress toward
the applicable indicators, including action steps for addressing identified restricting factors.
2) The extent to which the proposed project can be easily adapted to other regions, communities, or
agricultural systems.
3) The extent to which the applicant provides a comprehensive plan to distribute the project’s results
(both positive and negative) electronically and in-person to target audiences, stakeholders, and
interested parties.
27 | P a g e

Expertise and Partners

25 Points

1)The extent to which the proposed project represents substantial, effective, diverse and strong
qualifications of the applicant (individual and team) and the relevant partnerships and collaborators to
accomplish the project’s goals and objectives and to meet the needs of the intended beneficiaries
including:
a. Commitment from the key partner and/or collaborators demonstrated through Letters of
Commitment from Partner and Collaborator Organizations;
b. The key staff who will be responsible for managing the projects and names and titles of the
individuals who comprise the Project Team; and
c. The expertise and experience of the Project Team necessary to successfully manage and
implement the proposed project.
2) The extent to which the application describes plans for coordination, communication, and data
sharing and reporting among members of the Project Team and stakeholder groups, including both
internal applicant personnel and external partners and collaborators.
3) The extent to which the application describes a commitment to collaboration and engagement among
partners to ensure high levels of participation or provides a clear and concise plan for how such
engagement will occur, particularly including historically underserved entities such as underserved,
beginning, and/or limited resource entities.
4) The extent to which the application describes how the project, and its partnerships and
collaborations, will be sustained beyond the project’s period of performance (without grant funds).
Fiscal Plan and Resources

10 Points

1) The extent to which the application budget narrative or justification provides a clear, detailed,
narrative description for each budget line item including:
a. How the budget is consistent with the size and scope of the project; and
b. How the budget relates logically to the narrative describing the project.
2) The extent to which the application provides evidence that critical resources and infrastructure that
are necessary for the initiation and completion of the proposed project are currently in place.
3) The extent to which the applicant demonstrates that its partners’ or collaborators’ contribution of
non-Federal cash resources or in-kind contributions is available and obtainable for the project as
evidenced through the submitted Matching Funds and Letters of Verification.
6.2 REVIEW AND SELECTION PROCESS
Step 1: Initial Qualification Screening
Each application is initially reviewed for overall completeness, as well as compliance with eligibility and
program requirements as set forth in this RFA. If an application does not meet these requirements, it is
28 | P a g e

removed from consideration. Please see AMS’ Late and/or Nonresponsive Applications Policy for more
information.
Step 2: Technical Review
Each application that passes initial screening (Step 1) is evaluated by a panel of independent peer
reviewers. AMS makes every attempt to match reviewers with applications in their areas of expertise.
Each reviewer signs a conflict of interest and confidentiality agreement regarding any assigned
proposals. The peer review panels evaluate their assigned proposals using instructions prepared by AMS
officials. Individual reviewers score applications and then confer with other panel members. The scoring
and discussion serve as the basis for awarding and allocating grant funds and focuses on strengths and
weaknesses of each proposal.
Step 3: Administrative Review
AMS will conduct a final administrative evaluation of each review panel’s top rankings and
recommendations. In addition to the rank and scores, AMS reviews each application to ensure that
potential recommended projects align with the scope, allowability of budget items, available funding,
geographic diversity, and USDA priorities. AMS staff will work with top-ranked applicants to negotiate
any revisions as necessary. AMS will also assess an organization’s ability to account for the use of
Federal funds and monitor the performance associated with these monies using the guidance provided
by 2 CFR § 200.206(c).
7.0 AWARD ADMINISTRATION INFORMATION
7.1

AWARD NOTICES

Upon announcement of the Federal awards, AMS will prepare and send a Notice of Award (NOA) to
each recipient for signature by the appropriate official. The NOA will be signed by AMS and the AOR.
The NOA will provide pertinent instructions and information including, at a minimum, the information
described in 2 CFR § 200.211 and reference to the AMS General Terms and Conditions.
7.2

UNSUCCESSFUL APPLICANTS

Unsuccessful applicants will be contacted by AMS via email as soon as possible after the awards are
announced to inform them of the results. AMS will email unsuccessful applicants the review panel
consensus comments regarding their proposals.
7.3

ADMINISTRATIVE AND NATIONAL POLICY REQUIREMENTS

As part of the NOA, all AMS recipients must abide by the AMS General Terms and Conditions, which
reference applicable Administrative and National Policy Requirements.
7.4

REPORTING REQUIREMENTS

Reporting and award closeout requirements are included in the AMS General Terms and Conditions. If
there are any program or award-specific award terms, they will be identified in the award.
29 | P a g e

7.5

ACKNOWLEDGEMENT OF USDA SUPPORT

Proper acknowledgement of your USDA-AMS funding in published solicitations (e.g., for state
competitions), presentations, press releases, and other communications is critical for the success of our
agency’s programs. Grantees must meet the acknowledgement requirements outlined in the updated
AMS General Terms and Conditions.
8.0 AGENCY CONTACTS
8.1

PROGRAMMATIC QUESTIONS

After closely reviewing this RFA in its entirety, applicants and other interested parties are encouraged to
contact the FMPP staff by e-mail with questions about the grant program at [email protected].
For additional information, please visit the FMPP Website: https://www.ams.usda.gov/fmpp
8.2

AVAILABLE RESOURCES

AMS provides resources and information on its website (www.ams.usda.gov/lfpp) that may be helpful to
applicants, including webinars information, FMLFPP FAQ’s, descriptions of funded projects, FMLFPP
Project Narrative Guide and required application forms. AMS staff is available to provide timely technical
assistance.
8.3

ADDRESS

Farmers Market Promotion Program
USDA, Agricultural Marketing Service
1400 Independence Avenue, SW
Room 1510-S South Building
Stop 0264
Washington, DC 20250-0264
[email protected]
8.4

GRANTS.GOV QUESTIONS

All questions regarding Grants.gov technical assistance must be directed to Grants.gov’s Applicant
Support.
9.0 OTHER INFORMATION
9.1

DEFINITIONS

For the purpose of this program, the following definitions are applicable:
Direct Producer to Consumer Marketing means instances in which producers sell locally or regionally
produced agricultural products directly to the consumer (including, farmers markets, roadside stands,
CSA programs, agritourism activities, online sales, producer-to-retail, producer-to-restaurant and
30 | P a g e

producer-to-institutional marketing) with minimal involvement of a middle-man such as an
intermediary, a wholesaler, a retailer, an agent, a broker, or a reseller in a manner calculated to lower
the cost and increase the quality of food to such consumers while providing increased financial returns
to the farmers.
Locally and Regionally Produced Food means food that is raised, produced, aggregated, stored,
processed, and distributed in the locality or region where the final product is marketed to consumers, so
that the total distance that the product travels between the farm or ranch where the product originates
and the point of sale to the end consumer is at most 400 miles, or both the final market and the origin of
the product are within the same State, territory, or tribal land.
FMLFPP recognizes that domestic farmers’ markets, roadside stands, CSA programs, agritourism
activities, other direct producer-to-consumer market opportunities, and local and regional food
businesses may source or market some of their food products outside of the defined locality or region.
These enterprises are encouraged to consider local boundaries for projects based on existing networks,
foodsheds, distance to markets for farmers within the selected area, or other relevant factors. AMS may
question the reason behind the selected local or regional food system development effort.
Farm to Institution broadly refers to connecting local or regional producers, including farmers and
ranchers, processors, and intermediaries selling local and regional foods to establishments where
people routinely eat meals outside of home, such as schools and early childcare centers, colleges and
universities, hospitals, corporate cafeterias, and government agencies and to vendors that sell to these
establishments.
Value-Added Agricultural Product means any agricultural commodity or product that:
•
•
•
•
•

Has undergone a change in the physical state or form of the product (such as milling wheat into
flour or making strawberries into jam);
Is produced in a manner that enhances the value of the agricultural commodity or product,
(such as organically produced products);
Is physically segregated in a manner that results in the enhancement of the value of that
commodity or product (such as an identity preserved product);
Is a source of farm- or ranch-based renewable energy, including E–85 fuel; or
Is aggregated and marketed as a locally produced agricultural food product and, as a result of
the change in physical state or the manner in which the agricultural commodity or product is
produced and segregated, the customer base for the commodity or product is expanded and a
greater portion of revenue derived from the marketing, processing, or physical segregation is
made available to the producer of the commodity or product.

Mid-tier Value Chain means a local or regional supply network that links independent producers with
businesses and cooperatives that market value-added agricultural product in a manner that:
•

Targets and strengthens the profitability and competitiveness of small and medium-size farms
and ranches that are structured as a family farm; and

31 | P a g e

•

9.2

Obtains agreement from an eligible agricultural producer group, farmer or rancher cooperative,
or majority-controlled producer-based business venture that is engaged in the value chain on a
marketing strategy.
EQUAL OPPORTUNITY STATEMENT

USDA is an equal opportunity provider, employer, and lender.
9.3

FREEDOM OF INFORMATION ACT REQUESTS

The Freedom of Information Act of 1966 () (FOIA) and the Privacy Act of 1974 (), as implemented by
USDA’s regulations () govern the release or withholding of information to the public in connection with
this Federal award. The release of information under these laws and regulations applies only to records
held by AMS and imposes no requirement on the recipient or any subrecipient to permit or deny public
access to their records.
FOIA requests for records relating to this Federal award may be directed to USDA, Agricultural
Marketing Service, FOIA/PA Officer, Room 2055, Stop 0201, 1400 Independence Ave., SW, Washington,
DC 20250-0201, Telephone: (202) 302-0650; or email: [email protected].
9.4

PAPERWORK REDUCTION

According to the Paperwork Reduction Act of 1995 (), an agency may not conduct or sponsor, and a
person is not required to respond to a collection of information unless it displays a valid OMB control
number. The valid OMB control number for this information collection is 0581-0240. The time required
to complete this information collection is estimated to average 4 hours per response, including the time
for reviewing instructions, searching existing data sources, gathering, and maintaining the data needed,
and completing and reviewing the collection of information.

32 | P a g e