Attachment 9 - Messages to be tested HABs

Form Approved

OMB No. 0920-1154

Exp. Date: 3/31/26

Attachment #9- Messages to be Tested (HABs Focus Groups)

Population	Number of FGDs	Number of Participants
General population who visits freshwater bodies	2	16
Dog owners who visit freshwater bodies with their dogs	1	8
Parents who visit freshwater bodies with their kids/teens	1	8
Total	4	32

Messages/Materials for Testing

POC/ Branch	Audience (pick 1-2 per content)	Message/Content (Please specify content type: social media graphic, social media text copy, video, etc.)	Testing Presentation (ex. Side-by-side, scroll through)
WDPB	Dog owners	Factsheet: Cyanobacterial Blooms and Animals (cdc.gov)	Scroll through
WDPB	Dog owners; parents	Poster: You can’t always see harmful cyanobacteria (blue-green algae). (cdc.gov)	Scroll through
WDPB	General population; parents	Poster: Stay Out of Lakes and Rivers if You See Scum or Changes in Water Color. (cdc.gov)	Scroll through
WDPB	Dog owners	Poster: Cyanobacteria (cdc.gov)	Scroll through
WDPB	Dog owners	Poster: cdc.gov/habs/pdf/algal-bloom-poster-11x17-p.pdf	Scroll through
WDPB	General population; parents	Social media message: Harmful algae and cyanobacteria can make toxins that hurt people, animals, and the environment. Learn what they are and how to avoid them: https://www.cdc.gov/habs/general.html Graphic: 340898-A_Jacobi_HAB_SM_lake_1080x1080.jpg (1080×1080) (cdc.gov)	Side by side
WDPB	Dog owners	Social media message: Cyanobacteria (blue-green algae) can be deadly for dogs, but you can’t always see it in the water. Call a vet right away if your dog seems sick after drinking or playing in a pond, river, or lake. More tips to protect your pet: https://www.cdc.gov/habs/specific-groups/animal-owners-cyanobacteria.html Graphic: 340898-A_Jacobi_HAB_SM_dog_1080x1080.jpg (1080×1080) (cdc.gov)	Side by side
WDPB	General population; parents	Social media message: Cyanobacteria (blue-green algae) can cause rashes, headaches, stomach pain, and other illnesses. Learn how to protect yourself, your loved ones, and your pets: https://www.cdc.gov/habs/be-aware-habs.html Graphic: 342010-A_Oginga_HABs_LakeRiver_1080x1080.jpg (1080×1080) (cdc.gov)	Side by side
WDPB	General population; parents	Social media message: Protect yourself and your family by staying out of lakes and rivers that smell or look bad. Harmful algae and cyanobacteria (blue-green algae) can smell rotten and look like foam, scum, mats, or paint floating on the water. More tips: https://www.cdc.gov/habs/prevention-control.html Graphic: 342010-A_Oginga_HABs_GoingInWater_1080x1080.jpg (1080×1080) (cdc.gov)	Side by side
WDPB	General population; parents; dog owners	Social media message: Some harmful algal blooms can be hard to see. Blooms of algae can grow at the bottom of rivers, lakes, and ponds, and make people and animals sick from the toxins they release. Learn more: https://www.cdc.gov/habs/environment.html#sb Graphic: 341773-A_SM_NCEZID_ClearWater22-1080x1080-1.png (1080×1080) (cdc.gov)	Side by side
WDPB	Dog owners	Social media message: If your pet gets into scummy or discolored water, rinse them off with tap water right away and don’t let them lick their fur. The water could have harmful algae or cyanobacteria, which can be deadly for pets. More info: https://www.cdc.gov/habs/specific-groups/animal-owners-cyanobacteria.html Graphic: harmful_algal_blooms_edits_1080x1080.jpg (1081×1080) (cdc.gov)	Side by side
WDPB	General population; parents	Social media message: Staying away from water with signs of a harmful algal bloom (toxic algae) can keep you and your family safe. Learn how to recognize blooms: https://www.cdc.gov/habs/environment.html#sb	Side by side
WDPB	General population; parents	Social media message: Harmful algal blooms can make you sick. Check water conditions before heading to lakes, rivers, and oceans. Follow advice posted near the water or online by your local government to avoid getting sick. Look up local conditions: https://www.cdc.gov/healthywater/swimming/water-quality-oceans.html Graphic: cdc.gov/habs/images/social-media/2023/Graphic_advisory_sign_Instagram_1080x1080.jpg	Side by side
WDPB	General population; parents	Social media message: If you get sick after going in scummy or discolored water, talk to a doctor or Poison Control for advice about how to relieve your symptoms. Learn more about illnesses caused by harmful algal blooms: https://www.cdc.gov/habs/illness.html Graphic: button-if-its-green-fb.jpg (1080×1080) (cdc.gov)	Side by side
WDPB	General population; dog owners	Harmful algal blooms can make you and your pets sick. These blooms occur in every state and can grow in fresh and salt water, including lakes, rivers, ponds, and oceans. Learn how to protect yourself and your pets: https://www.cdc.gov/habs/be-aware-habs.html Graphic: whats-in-the-water-fb.jpg (1080×1080) (cdc.gov)	Side by side
WDPB	General population; parents	Webpage: https://www.cdc.gov/habs/general.html (in spring 2024, URL will likely change to www.cdc.gov/harmful-algal-blooms/about/index.html)	Scroll through
WDPB	General population; parents; dog owners	[screenshots below, will use original quality images for testing]	Present image
WDPB	General population; parents; dog owners	[screenshot below, will use original quality image for testing]	Present image

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