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We
Think Twice Insider Testing –
Activities
Updated December 2023
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We Think
Twice Insider Testing –Planning Template
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Note:
This document includes examples of potential questions we may ask
across the series of remote, online testing activities. We will not
ask all of these questions in one 20-minute activity. Rather, we will
mix the questions and activities based on the campaign development
stage and to ensure we do not overburden participants. Some of the
questions also will be customized to reflect the message or product
we are testing; we have noted customizable pieces of questions with
brackets []. Participants will only be asked to commit 20 minutes or
less of their time per activity.
PAPERWORK
REDUCTION ACT OF 1995 (Public Law 104-13) STATEMENT OF PUBLIC BURDEN
The purpose of this information collection is to understand the
perspectives and preferences of youth in order to inform the
development of resonant products that can help them with healthy
decision-making. Public reporting burden for this collection of
information is estimated to take no more than 20 minutes per
response, including the time for reviewing instructions, gathering
and maintaining the data needed, and reviewing the collection of
information. This is a voluntary collection of information. An agency
may not conduct or sponsor, and a person is not required to respond
to, a collection of information subject to the requirements of the
Paperwork Reduction Act of 1995, unless it displays a currently valid
OMB control number. The OMB # is 0970-0401 and the expiration date is
XX/XX/XXXX. If you have any comments on this collection of
information, please contact Kaitlin Dixon at [email protected].
Content
Strategy
The
content strategy for the campaign will be informed by Insider testing
with youth. Activities for Insider testing will touch on a variety of
topics, including behavior-driven messages central to the campaign,
observances and events relevant to the health and wellness of teens
and families, and tools and resources under development.
Please
note, that each of the below questions will be asked as separate
“surveys,” or activities (as they are called on the
CMNTY.com platform). Activities include the following formats:
Journals:
an activity in which participants can share their open-ended
responses privately (no other participants can view).
Polls:
an activity in which participants can select one or multiple
responses options to a question.
Questionnaires:
an activity in which participants can respond to a variety of
features:
Slider:
Youth respond by sliding a marker along a spectrum to indicate
their level of agreement with a statement.
Heatmap:
Youth respond by clicking anywhere on an image with a marker
labeled "I like it" or "I dislike it". They
then leave a brief comment explaining why they liked/disliked that
portion of the image.
Multiple
choice: Youth either choose one or multiple response options to a
question.
Open
text: Youth write their response in a fillable box.
Forums:
an activity in which participants can respond to a prompt in a
monitored discussion thread with other participants .
Challenges:
an activity in which participants can add an individual idea in
response to a prompt, and then view and vote on their favorite ideas
contributed by all participants.
Behavior-Driven
Messages
Prioritize
behavior-driven messages central to the campaign or program
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Observances
+ Events
Leverage
observances and other events to keep content fresh, timely, and
relevant
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Tools
& Resources
Highlight
resources and digital tools relevant for the target audience
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Engagement
Strategies
Use
interactive content/strategies that encourage engagement
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Insider
Activities organized by campaign theme
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Activity
Type
☒
Journal
☐
Poll
☐
Questionnaire
☒
Challenge
☒
Forum
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Observances
and Events that align with Insider Activities
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Monthly
Observances:
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Daily/Weekly
Observances
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Insider
Activities to
test Video Content
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Activity
Type
☒ Journal
☐ Poll
☒ Questionnaire
☐ Challenge
☐ Forum
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Video
Contributions Poll (Questionnaire)
Goal:
To understand how many Insiders would be likely to generate
video content for the campaign.
Would
you submit self-made video content to our team to be shared on
the WeThinkTwiceTM
Instagram? We are hoping to share more youth-generated content
around our campaign topics like mental health, healthy
decision-making, and planning for your future.
Yes
No
Other:
(open response)
Initial
Journal Prompt: Video Contributions (Journal)
Goal:
To gather your opinions on WTT video content and possible
future
video content.
We
Think Twice has been brainstorming new ways to leverage video
content going into 2024! We'd like to hear how you think WTT can
improve in this area. Review the current video content on WTT's
IG, and then tell us:
Questionnaire
Prompt: Types of Video Content (Questionnaire)
Goal:
To understand what type of video content you like to consume and
have examples of accounts or content that engages you.
What
kinds of video content do you prefer? (Check all that apply)
Day
in the life/mini vlogs
Short
educational videos from an expert
Comedy
skits
Meme
compilations
Short
opinion-based videos
Tutorials
Dance
trends
Challenge
or prank trends
Musicians
performing
News
Other:
(open response)
Please
submit 3-5 links to some of your favorite IG or Tik Tok
accounts, or to your favorite Reels or Tik Toks you’ve
seen lately: (open response)
What
do you like about the content or content creators you submitted?
(open response)
Follow-up
Questionnaire Prompt: Issues You Care About (Questionnaire)
Goal:
To understand what issues you care about and identify new issues
that We
Think TwiceTM
has not covered in our content yet.
Share
3 topics you are really passionate about and want to bring
awareness to. Why are these topics important to you? It could be
very different from prior WTT content, or it could be related to
the following (open response):
Planning
for the future
Leadership
Healthy
decision making
Substance
use
Pregnancy
prevention
Yes
No
Other:
(open response)
Follow-up
Journal Prompt: Favorite Youth Influencers (Journal)
Goal:
To build a list of young adult influencers who have captured
your attention and may be good options for collaboration on
future contests or promotions.
Please
submit 3-5 account names for influencers on Instagram or Tik Tok
that you love. We usually collaborate with people who have 500 -
30,000 followers, but please share accounts with any number of
followers!
What
do you like about their content, personality, or account?
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Insider
Activities related
to Climate Change
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Activity
Type
☒ Journal
☐ Poll
☒ Questionnaire
☐ Challenge
☒ Forum
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*Note:
We will split these questions up into multiple activities to
decrease survey burden.
Starting
the Conversation about Climate Change (Journal)
Do
you think that the global climate is changing as a result of
human action?
Yes;
why (open-ended)
No;
why (open-ended)
How
Climate Change Impacts (or doesn’t) You and Those Around
You (Questionnaire)
Do
you think that you as an individual are responsible for taking
action to reverse climate change?
Yes;
why (open-ended)
No;
why (open-ended)
Do
you do things to prevent or prepare for climate change?
Yes;
what (open-ended)
No;
why (open-ended)
Do
you feel you have a lot of accurate information related to
climate change? What sources do you use to gain information
about it? (open-ended)
Are
you comfortable discussing climate change with peers and others
around you?
Yes;
why (open-ended)
No;
why (open-ended)
Do
you think climate change impacts people’s physical health
in any way?
Yes;
in what way (open-ended)
No;
why (open-ended)
Do
you think climate change impacts people’s mental health in
any way?
Yes;
in what way (open-ended)
No;
why (open-ended)
What
do you do (if anything) to support other teens whose physical or
mental health is impacted by climate change? (open-ended)
Climate
Change in the Media (Questionnaire)
Have
you heard, or do you use the term “Eco-anxiety”?
(alternatively, this and question b underneath can be Forum
posts)
Yes;
please share how you define it. (open-ended)
No;
please share what you think it means.
Do
you agree with this term (i.e., do you think anxiety related to
climate change is valid?)
Where
do you get information about climate change? (select all that
apply)
Friends
Family
School
Social
Media; name the platforms/accounts
News
channels; name the news channels
Local
organizations; name the organizations
Other
(open-ended)
What
kinds of messages about climate change do you like? (select all
that apply)
Why
and how other people care about climate change
Actions
you can take to prevent climate change
Actions
you can take to prepare for climate change
Stories
about how other people are preventing or preparing for climate
change
Information
about how climate change impacts people’s health
Other
(Open-ended)
What
climate-related contest would you participate in (select all
that you would participate in)
Take
a picture of a natural place you want to protect, that supports
your mental health
Submit
a video explaining Ecoanxiety, and how you manage it or help
others manage it
Submit
a video explaining how climate change has impacted you and/or
your health personally
Other
(Open-ended to add your own idea)
What
kind of resource would you be interested in on the WTT webpage?
Listicle
on channeling Eco-Anxiety into Action
Listicle
about smart decisions in the context of climate change (e.g.,
what to do in different types of extreme weather, choices you
can make to mitigate climate change, etc.)
Other
(Open-ended to add your own idea)
What
kind of WTT social media content would you be interested in
about climate change?
Statistics
about what teens think about climate change
Videos
of teens talking about their personal experiences with climate
change (e.g., Ecoanxiety, extreme weather, food security)
What
teens can do to help slow down the effects of climate change
Resources
for civil conversation around climate change
Other
(Open-ended to add your own idea)
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Insider
Activities related
to Substance Use and Misuse
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Activity
Type
☒ Journal
☐ Poll
☒ Questionnaire
☐ Challenge
☒ Forum
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How
difficult would it be for you to refuse trying a substance if
your friend wanted you to? (Poll or Questionnaire if combined
with number 2 below).
Very
easy
Somewhat
easy
Neither
easy nor difficult
Somewhat
difficult
Very
difficult
If
someone you knew was pressuring you to try drugs or alcohol,
would you have a hard time saying no? Why or why not?
(Open-ended) (Journal or Questionnaire if combined with number 1
above).
If
you or a friend have tried substances before or have been tempted
to try substances before, what do you think are the main
motivators? (Questionnaire)
Being
curious what it feels like
Being
perceived as cool or as fitting in
Searching
for an escape from other problems
Difficulty
saying no
Other
(open-ended)
What
types of information about alcohol and drugs are teens most in
need of? Feel free to list a few questions you have about alcohol
and drugs. (Journal)
Do
you know of any anti-drug or anti-alcohol campaigns currently
trying to address your generation? Name them. Are there gaps in
current anti-drug campaigns and information currently available
to teens? If so, what is missing? (Journal or Questionnaire)
Have
you seen examples of anti-drug and alcohol campaigns that were
effective or successful? Name them. Why do you think they were
successful? (Journal)
Do
you feel comfortable approaching friends who seem to be
struggling with their substance use or are engaging in behaviors
around substances that you find concerning? If so, what
strategies do you use to engage with them? (Journal)
What
questions do you have about substance use? (Journal)
Are
there any myths or other ideas that contribute to stigma around
substances that you think need myth busting? If so, what are
they? (Journal)
Which
type of information would be most successful in helping you think
twice about trying or using substances? (Questionnaire)
A
logical, facts-based campaign about how substances impact your
body and brain
An
emotional campaign about the consequences and potential harms
associated with substance use
An
ethical campaign about how substance use could potentially
impact others
Other
(open-ended)
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Insider
Activities to
Test Potential Products and Contests
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Activity
Type
☒ Journal
☐ Poll
☒ Questionnaire
☐ Challenge
☐ Forum
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Which
of the following topics would you find useful for We Think Twice
to cover? (Select all that apply) (Poll)
Navigating
conflict resolution
Expressing
and asking for consent in relationships
Balancing
positive social media use and mental health
How
to exit an unhealthy or toxic relationship
Building
resilience and coping with failure
How
brain science impacts decision making
What
does consent mean to you, and why is it important? (Journal)
Talk
about a time you navigated and/or resolved a conflict in a
healthy way—it could be with a parent, a romantic partner,
or a friend. (Journal)
What
is neuroscience? How do you think neuroscience and teen
decision-making skills are related? What do you already know
about how the brain makes decisions? (Journal or Questionnaire)
How
do you deal with disappointment when something you hoped would
happen doesn’t go as planned? (Journal or Forum)
Share
a story that exemplifies “resilience”. This story can
be about you or someone you admire. (Journal)
On
a scale of 1 to 5, how comfortable are you with failure? (Poll)
Imagine
you had a friend who seemed to be in an unhealthy relationship
and you were worried about them. What is one thing you could say
to them to start the conversation? (Challenge)
We
Think Twice is considering running a social media contest on
climate change. Select all that you would consider participating
in. (Poll)
Climate
Convos: Share a video about how you talk to family and friends
about climate change.
Eco-Anxiety,
Explained: What comes to mind when you hear the word
“eco-anxiety?” Record a short video of your
explanation of the term, and why climate change might give you
anxiety.
Preserve
& Protect: Share a photo of a natural place that is
important to you to protect, along with a short written
description of why it’s important to you and how we might
protect this place.
Hope
for Our Home: Create a piece of art or a song that portrays
something that gives you hope when you think about the
environment.
Planet
Poems: Write a poem about protecting our planet.
Other
(open-ended)
Rank
your favorite idea for a contest about climate change! (Matrix
Ranking-Questionnaire)
Climate
Convos: Share a video about how you talk to family and friends
about climate change.
Eco-Anxiety,
Explained: What comes to mind when you hear the word
“eco-anxiety?” Record a short video of your
explanation of the term, and why climate change might give you
anxiety.
Preserve
& Protect: Share a photo of a natural place that is
important to you to protect, along with a short written
description of why it’s important to you and how we might
protect this place.
Hope
for Our Home: Create a piece of art or a song that portrays
something that gives you hope when you think about the
environment.
Planet
Poems: Write a poem about protecting our planet.
We
Think Twice is considering running a social media contest on
failure and resilience. Select all that you would consider
participating in. (Poll)
Bounce
Back: Share your best tips for bouncing back when something
doesn’t go as planned.
Resilient
& Ready: Resilience is an important part of dealing with
failure. How do you build resilience to be ready for potential
failure?
Fantastic
Failure: Share a time a failure turned out to be a really good
thing for you.
Befriending
Failure: Failure is often perceived as a bad thing. Create a
piece of art that shows how you can flip that image and embrace
failure.
Risk
& Reward: Share a time when a risk didn’t pan out to
success. Why was taking a risk still rewarding?
Other
(open-ended)
Rank
your favorite idea for a contest on failure and resilience!
(Ranking Matrix-Questionnaire)
Bounce
Back: Share your best tips for bouncing back when something
doesn’t go as planned.
Resilient
& Ready: Resilience is an important part of dealing with
failure. How do you build resilience to be ready for potential
failure?
Fantastic
Failure: Share a time a failure turned out to be a really good
thing for you.
Befriending
Failure: Failure is often perceived as a bad thing. Create a
piece of art that shows how you can flip that image and embrace
failure.
Risk
& Reward: Share a time when a risk didn’t pan out to
success. Why was taking a risk still rewarding?
We
Think Twice is considering running a social media contest on
substance use. Select all that you would consider participating
in. (Poll)
Substance
Safety: Share your best safety strategies if you’re in a
situation where you’re around drugs or alcohol.
Healthy
Habits: How will you maintain healthy habits this year when it
comes to drugs and/or alcohol?
One
Reason: Create a piece of art that portrays one reason why you
want to avoid using drugs or alcohol.
Just
Say No, Re-imagined: Research shows the “Just Say No”
drug prevention campaign is not very effective for teens.
Reimagine a poster for a drug and/or alcohol prevention campaign
that could convince teens to avoid trying or using substances.
Just
Say Something: Real friends say something when they’re
worried about their friends. Share your most creative
conversation starter to support a friend who’s using
substances.
Shades
of Substance Use: Create a drawing or painting that shares what
substance use looks like to you. (The image could portray how it
feels to be sober, how it feels to not be sober, the journey to
become and stay sober, etc.)
Other
(open-ended)
Rank
your favorite idea for a contest on substance use prevention!
(Ranking Matrix-Questionnaire)
Substance
Safety: Share your best safety strategies if you’re in a
situation where you’re around drugs or alcohol.
Healthy
Habits: How will you maintain healthy habits this year when it
comes to drugs and/or alcohol?
One
Reason: Create a piece of art that portrays one reason why you
want to avoid using drugs or alcohol.
Just
Say No, Re-imagined: Research shows the “Just Say No”
drug prevention campaign is not very effective for teens.
Reimagine a poster for a drug and/or alcohol prevention campaign
that could convince teens to avoid trying or using substances.
Just
Say Something: Real friends say something when they’re
worried about their friends. Share your most creative
conversation starter to support a friend who’s using
substances.
Shades
of Substance Use: Create a drawing or painting that shares what
substance use looks like to you. (The image could portray how it
feels to be sober, how it feels to not be sober, the journey to
become and stay sober, etc.)
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File Type | application/vnd.openxmlformats-officedocument.wordprocessingml.document |
Author | Frkovich, Jenna |
File Modified | 0000-00-00 |
File Created | 2024-07-25 |