Feedback for the Adolescent Development Products and We Think Twice™ Digital Media Campaign

We Think Twice Insider Testing –

Activities Updated December 2023

We Think Twice Insider Testing –Planning Template

Note: This document includes examples of potential questions we may ask across the series of remote, online testing activities. We will not ask all of these questions in one 20-minute activity. Rather, we will mix the questions and activities based on the campaign development stage and to ensure we do not overburden participants. Some of the questions also will be customized to reflect the message or product we are testing; we have noted customizable pieces of questions with brackets []. Participants will only be asked to commit 20 minutes or less of their time per activity.

PAPERWORK REDUCTION ACT OF 1995 (Public Law 104-13) STATEMENT OF PUBLIC BURDEN The purpose of this information collection is to understand the perspectives and preferences of youth in order to inform the development of resonant products that can help them with healthy decision-making. Public reporting burden for this collection of information is estimated to take no more than 20 minutes per response, including the time for reviewing instructions, gathering and maintaining the data needed, and reviewing the collection of information. This is a voluntary collection of information. An agency may not conduct or sponsor, and a person is not required to respond to, a collection of information subject to the requirements of the Paperwork Reduction Act of 1995, unless it displays a currently valid OMB control number. The OMB # is 0970-0401 and the expiration date is XX/XX/XXXX. If you have any comments on this collection of information, please contact Kaitlin Dixon at [email protected].

Content Strategy

The content strategy for the campaign will be informed by Insider testing with youth. Activities for Insider testing will touch on a variety of topics, including behavior-driven messages central to the campaign, observances and events relevant to the health and wellness of teens and families, and tools and resources under development.

Please note, that each of the below questions will be asked as separate “surveys,” or activities (as they are called on the CMNTY.com platform). Activities include the following formats:

• Journals: an activity in which participants can share their open-ended responses privately (no other participants can view).

• Polls: an activity in which participants can select one or multiple responses options to a question.

• Questionnaires: an activity in which participants can respond to a variety of features:

  • Slider: Youth respond by sliding a marker along a spectrum to indicate their level of agreement with a statement.

  • Heatmap: Youth respond by clicking anywhere on an image with a marker labeled "I like it" or "I dislike it". They then leave a brief comment explaining why they liked/disliked that portion of the image.

  • Multiple choice: Youth either choose one or multiple response options to a question.

  • Open text: Youth write their response in a fillable box.

• Forums: an activity in which participants can respond to a prompt in a monitored discussion thread with other participants .

• Challenges: an activity in which participants can add an individual idea in response to a prompt, and then view and vote on their favorite ideas contributed by all participants.

Behavior-Driven Messages Prioritize behavior-driven messages central to the campaign or program		Observances + Events Leverage observances and other events to keep content fresh, timely, and relevant
Tools & Resources Highlight resources and digital tools relevant for the target audience		Engagement Strategies Use interactive content/strategies that encourage engagement

Insider Activities organized by campaign theme
Activity Type ☒ Journal ☐ Poll ☐ Questionnaire ☒ Challenge ☒ Forum		Dating and Relationships What qualities do you look for in a friend? (Journal) Have you ever had a friend “breakup”? (Poll) In honor of World Kindness Day, how do you show yourself kindness when you make a mistake? (Journal or Forum) Have you experienced cyberbullying or online conflict before? How did the situation get resolved? (Journal) Goal Setting Who helps keep you accountable for reaching your goals (parents, siblings, mentor, teacher, coach, friend)? (Poll) Smart Choices (We Think Twice team to share some of the top Easy Exit contest submissions). How have you implemented these strategies? (Challenge) Explain the difference between HIV and AIDS. Do you think it’s important to stay educated about STIs and STDs? (Journal) Mental Health Do you think seasonal depression affects teens? What advice might you give to a friend or family member who is experiencing it? (Journal) Have you ever felt “stuck in a rut”? How did you boost your motivation? Jobs, College, and Money What does your “5-9” look like (after school routine/schedule)? (Forum) What are some ways you set yourself up for success academically? Options for after high school: college, trade school, work, or other? What factors affect your decision? (Questionnaire) Create a vision board of what your ideal job looks like. (Challenge) Leadership and Mentorship Post a picture of an animal who represents the qualities of a good leader. Comment why. (Challenge) What are some good leadership opportunities for teens? (Forum)
	Observances and Events that align with Insider Activities
Monthly Observances: National AIDS Awareness Month (December)		Daily/Weekly Observances World Kindness Day (November 13) World AIDS Day (December 1)

Insider Activities to test Video Content

Activity Type ☒ Journal ☐ Poll ☒ Questionnaire ☐ Challenge ☐ Forum

Video Contributions Poll (Questionnaire)  Goal: To understand how many Insiders would be likely to generate video content for the campaign.  Would you submit self-made video content to our team to be shared on the WeThinkTwiceTM Instagram? We are hoping to share more youth-generated content around our campaign topics like mental health, healthy decision-making, and planning for your future.  Yes  No  Other: (open response)  Initial Journal Prompt: Video Contributions (Journal) Goal: To gather your opinions on WTT video content and possible future video content.  We Think Twice has been brainstorming new ways to leverage video content going into 2024! We'd like to hear how you think WTT can improve in this area. Review the current video content on WTT's IG, and then tell us:  How could WTT improve our video content?   What new formats and ideas do you have for how we can make video content more engaging for our teen followers?'  Questionnaire Prompt: Types of Video Content (Questionnaire) Goal: To understand what type of video content you like to consume and have examples of accounts or content that engages you.  What kinds of video content do you prefer? (Check all that apply)  Day in the life/mini vlogs  Short educational videos from an expert  Comedy skits  Meme compilations  Short opinion-based videos  Tutorials  Dance trends  Challenge or prank trends  Musicians performing  News  Other: (open response)  Please submit 3-5 links to some of your favorite IG or Tik Tok accounts, or to your favorite Reels or Tik Toks you’ve seen lately: (open response)  What do you like about the content or content creators you submitted? (open response)  Follow-up Questionnaire Prompt: Issues You Care About (Questionnaire) Goal: To understand what issues you care about and identify new issues that We Think TwiceTM has not covered in our content yet.  Share 3 topics you are really passionate about and want to bring awareness to. Why are these topics important to you? It could be very different from prior WTT content, or it could be related to the following (open response):  Mental Health  Planning for the future  Leadership  Healthy decision making  Substance use  Pregnancy prevention Would you be open to creating content in the form of a Reel or Newsfeed post for the WTT Instagram around this issue?  Yes No Other: (open response) Follow-up Journal Prompt: Favorite Youth Influencers (Journal) Goal: To build a list of young adult influencers who have captured your attention and may be good options for collaboration on future contests or promotions.  Please submit 3-5 account names for influencers on Instagram or Tik Tok that you love. We usually collaborate with people who have 500 - 30,000 followers, but please share accounts with any number of followers!  What do you like about their content, personality, or account?

Insider Activities related to Climate Change
Activity Type ☒ Journal ☐ Poll ☒ Questionnaire ☐ Challenge ☒ Forum	*Note: We will split these questions up into multiple activities to decrease survey burden. Starting the Conversation about Climate Change (Journal) Do you think that the global climate is changing as a result of human action? Yes; why (open-ended) No; why (open-ended) How Climate Change Impacts (or doesn’t) You and Those Around You (Questionnaire) Do you think that you as an individual are responsible for taking action to reverse climate change? Yes; why (open-ended) No; why (open-ended) Do you do things to prevent or prepare for climate change? Yes; what (open-ended) No; why (open-ended) Do you feel you have a lot of accurate information related to climate change? What sources do you use to gain information about it? (open-ended) Are you comfortable discussing climate change with peers and others around you? Yes; why (open-ended) No; why (open-ended) Do you think climate change impacts people’s physical health in any way? Yes; in what way (open-ended) No; why (open-ended) Do you think climate change impacts people’s mental health in any way? Yes; in what way (open-ended) No; why (open-ended) What do you do (if anything) to support other teens whose physical or mental health is impacted by climate change? (open-ended) Climate Change in the Media (Questionnaire) Have you heard, or do you use the term “Eco-anxiety”? (alternatively, this and question b underneath can be Forum posts) Yes; please share how you define it. (open-ended) No; please share what you think it means. Do you agree with this term (i.e., do you think anxiety related to climate change is valid?) Where do you get information about climate change? (select all that apply) Friends Family School Social Media; name the platforms/accounts News channels; name the news channels Local organizations; name the organizations Other (open-ended) What kinds of messages about climate change do you like? (select all that apply) Why and how other people care about climate change   Actions you can take to prevent climate change   Actions you can take to prepare for climate change   Stories about how other people are preventing or preparing for climate change  Information about how climate change impacts people’s health   Other (Open-ended)  What climate-related contest would you participate in (select all that you would participate in) Take a picture of a natural place you want to protect, that supports your mental health  Submit a video explaining Ecoanxiety, and how you manage it or help others manage it  Submit a video explaining how climate change has impacted you and/or your health personally  Other (Open-ended to add your own idea)  What kind of resource would you be interested in on the WTT webpage? Listicle on channeling Eco-Anxiety into Action  Listicle about smart decisions in the context of climate change (e.g., what to do in different types of extreme weather, choices you can make to mitigate climate change, etc.)   Other (Open-ended to add your own idea)  What kind of WTT social media content would you be interested in about climate change?  Statistics about what teens think about climate change  Videos of teens talking about their personal experiences with climate change (e.g., Ecoanxiety, extreme weather, food security)  What teens can do to help slow down the effects of climate change  Resources for civil conversation around climate change Other (Open-ended to add your own idea)

Insider Activities related to Substance Use and Misuse

Activity Type ☒ Journal ☐ Poll ☒ Questionnaire ☐ Challenge ☒ Forum

How difficult would it be for you to refuse trying a substance if your friend wanted you to? (Poll or Questionnaire if combined with number 2 below). Very easy Somewhat easy Neither easy nor difficult Somewhat difficult Very difficult If someone you knew was pressuring you to try drugs or alcohol, would you have a hard time saying no? Why or why not? (Open-ended) (Journal or Questionnaire if combined with number 1 above). If you or a friend have tried substances before or have been tempted to try substances before, what do you think are the main motivators? (Questionnaire) Being curious what it feels like Being perceived as cool or as fitting in Searching for an escape from other problems Difficulty saying no Other (open-ended) What types of information about alcohol and drugs are teens most in need of? Feel free to list a few questions you have about alcohol and drugs. (Journal) Do you know of any anti-drug or anti-alcohol campaigns currently trying to address your generation? Name them. Are there gaps in current anti-drug campaigns and information currently available to teens? If so, what is missing? (Journal or Questionnaire) Have you seen examples of anti-drug and alcohol campaigns that were effective or successful? Name them. Why do you think they were successful? (Journal) Do you feel comfortable approaching friends who seem to be struggling with their substance use or are engaging in behaviors around substances that you find concerning? If so, what strategies do you use to engage with them? (Journal) What questions do you have about substance use? (Journal) Are there any myths or other ideas that contribute to stigma around substances that you think need myth busting? If so, what are they? (Journal) Which type of information would be most successful in helping you think twice about trying or using substances? (Questionnaire) A logical, facts-based campaign about how substances impact your body and brain An emotional campaign about the consequences and potential harms associated with substance use An ethical campaign about how substance use could potentially impact others Other (open-ended)

Insider Activities to Test Potential Products and Contests

Activity Type ☒ Journal ☐ Poll ☒ Questionnaire ☐ Challenge ☐ Forum

Which of the following topics would you find useful for We Think Twice to cover? (Select all that apply) (Poll) Navigating conflict resolution Expressing and asking for consent in relationships Balancing positive social media use and mental health How to exit an unhealthy or toxic relationship Building resilience and coping with failure How brain science impacts decision making What does consent mean to you, and why is it important? (Journal) Talk about a time you navigated and/or resolved a conflict in a healthy way—it could be with a parent, a romantic partner, or a friend. (Journal) What is neuroscience? How do you think neuroscience and teen decision-making skills are related? What do you already know about how the brain makes decisions? (Journal or Questionnaire) How do you deal with disappointment when something you hoped would happen doesn’t go as planned? (Journal or Forum) Share a story that exemplifies “resilience”. This story can be about you or someone you admire. (Journal) On a scale of 1 to 5, how comfortable are you with failure? (Poll) Imagine you had a friend who seemed to be in an unhealthy relationship and you were worried about them. What is one thing you could say to them to start the conversation? (Challenge) We Think Twice is considering running a social media contest on climate change. Select all that you would consider participating in. (Poll) Climate Convos: Share a video about how you talk to family and friends about climate change. Eco-Anxiety, Explained: What comes to mind when you hear the word “eco-anxiety?” Record a short video of your explanation of the term, and why climate change might give you anxiety. Preserve & Protect: Share a photo of a natural place that is important to you to protect, along with a short written description of why it’s important to you and how we might protect this place. Hope for Our Home: Create a piece of art or a song that portrays something that gives you hope when you think about the environment. Planet Poems: Write a poem about protecting our planet. Other (open-ended) Rank your favorite idea for a contest about climate change! (Matrix Ranking-Questionnaire) Climate Convos: Share a video about how you talk to family and friends about climate change. Eco-Anxiety, Explained: What comes to mind when you hear the word “eco-anxiety?” Record a short video of your explanation of the term, and why climate change might give you anxiety. Preserve & Protect: Share a photo of a natural place that is important to you to protect, along with a short written description of why it’s important to you and how we might protect this place. Hope for Our Home: Create a piece of art or a song that portrays something that gives you hope when you think about the environment. Planet Poems: Write a poem about protecting our planet. We Think Twice is considering running a social media contest on failure and resilience. Select all that you would consider participating in. (Poll) Bounce Back: Share your best tips for bouncing back when something doesn’t go as planned. Resilient & Ready: Resilience is an important part of dealing with failure. How do you build resilience to be ready for potential failure? Fantastic Failure: Share a time a failure turned out to be a really good thing for you. Befriending Failure: Failure is often perceived as a bad thing. Create a piece of art that shows how you can flip that image and embrace failure. Risk & Reward: Share a time when a risk didn’t pan out to success. Why was taking a risk still rewarding? Other (open-ended) Rank your favorite idea for a contest on failure and resilience! (Ranking Matrix-Questionnaire) Bounce Back: Share your best tips for bouncing back when something doesn’t go as planned. Resilient & Ready: Resilience is an important part of dealing with failure. How do you build resilience to be ready for potential failure? Fantastic Failure: Share a time a failure turned out to be a really good thing for you. Befriending Failure: Failure is often perceived as a bad thing. Create a piece of art that shows how you can flip that image and embrace failure. Risk & Reward: Share a time when a risk didn’t pan out to success. Why was taking a risk still rewarding? We Think Twice is considering running a social media contest on substance use. Select all that you would consider participating in. (Poll) Substance Safety: Share your best safety strategies if you’re in a situation where you’re around drugs or alcohol. Healthy Habits: How will you maintain healthy habits this year when it comes to drugs and/or alcohol? One Reason: Create a piece of art that portrays one reason why you want to avoid using drugs or alcohol. Just Say No, Re-imagined: Research shows the “Just Say No” drug prevention campaign is not very effective for teens. Reimagine a poster for a drug and/or alcohol prevention campaign that could convince teens to avoid trying or using substances. Just Say Something: Real friends say something when they’re worried about their friends. Share your most creative conversation starter to support a friend who’s using substances. Shades of Substance Use: Create a drawing or painting that shares what substance use looks like to you. (The image could portray how it feels to be sober, how it feels to not be sober, the journey to become and stay sober, etc.) Other (open-ended) Rank your favorite idea for a contest on substance use prevention! (Ranking Matrix-Questionnaire) Substance Safety: Share your best safety strategies if you’re in a situation where you’re around drugs or alcohol. Healthy Habits: How will you maintain healthy habits this year when it comes to drugs and/or alcohol? One Reason: Create a piece of art that portrays one reason why you want to avoid using drugs or alcohol. Just Say No, Re-imagined: Research shows the “Just Say No” drug prevention campaign is not very effective for teens. Reimagine a poster for a drug and/or alcohol prevention campaign that could convince teens to avoid trying or using substances. Just Say Something: Real friends say something when they’re worried about their friends. Share your most creative conversation starter to support a friend who’s using substances. Shades of Substance Use: Create a drawing or painting that shares what substance use looks like to you. (The image could portray how it feels to be sober, how it feels to not be sober, the journey to become and stay sober, etc.)

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