The International Trade
Administration’s (ITA) is mandated by Congress to create prosperity
by strengthening the international competitiveness of U.S.
industry, promoting trade and investment, and ensuring fair trade
and compliance with trade laws and agreements. ITA accomplishes
this by providing counseling, programs and services to help U.S.
organizations export and conduct business and overcome challenges
abroad, addressing unfair trade practices, providing actionable
data, information, and assistance related to trade agreements, and
defending against unfair trade. ITA’s programs include information
products, data tools, services, trade events, and educational
events. To fulfill its mission effectively and demonstrate the
agency’s commitment to continual improvement, ITA requires ongoing
feedback on all of its programs. This information collection
instrument allows ITA to solicit customer opinions about their use
of and engagement with ITA websites, programs, products, services,
and events. To promote optimal use and provide focused and
effective improvements to ITA programs, we are requesting approval
for this clearance package; including: use of Comment Cards (i.e.
transactional-based surveys) to collect feedback immediately after
ITA assistance is provided to customers; use of annual surveys
(i.e. relationship-based surveys) to gauge overall satisfaction,
impact and needs for customers with ITA assistance provided over a
period time. Without this information, ITA is unable to
systematically determine the actual and relative levels of
performance for its programs and products/services and to provide
clear, actionable insights for managerial intervention. This
information will be aggregated as part of ITA’s Voice of Customer
(VOC) program, an enterprise approach to analyze, report and act on
customer feedback captured across key touchpoints. ITA will use
this data for continued evaluation and improvement, strategic
planning, allocation of resources, stakeholder reporting, and to
ultimately improve customer experiences.
US Code:
15
USC 1512 Name of Law: Powers and Duties of Department
US Code: 15
USC 171 Name of Law: Commerce and Trade
The number of responses is
predicted to be lower due to the reduced average number of
respondents the information collections will be sent out to. As a
result, the Time Burden is reduced as well.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.