Att. 3 - Overview of proposed data collections

Data Collection Method	Type of Research	Estimated Number of ICs over 3 years	Number of Respondents per IC	Total Number of Respondents over 3 years	Annualized Number of Respondents1	Number of Responses per Respondent	Estimated Burden per Response	Total Annualized Burden
							(in hours)	(in hours)
Screening2	All			223,157	74,386	1	2/60	2,480
In-Depth Interviews (In Person, Online)	Planning and Strategic	3	25	75	25	1	1	25
Focus Groups (In Person, Online)	Deep Listening, Message Platform Testing, Creative Concept Testing	8	3 * 36 4 * 432 1 * 48	1,884	628	1	1.5	942
Surveys (Online, Short)	Message Platform Testing, Message Validation, Rough Cut Testing	7	3 * 600 4 * 52,800	213,000	71,000	1	20/60 13/60	15,453
Surveys (Online, Medium)	Social Media Concept Testing	5	2 * 100 3 * 2,666	8,198	2,733	1	25/60	1,139
Total								20,039

1 This column reports the total number of respondents divided by three and rounded down to the nearest whole respondent.

2 Accounts for people who are screened but found ineligible or decline to participate in the data collection activities described below. For participants who screen eligible and complete data collection, the burden associated with the screener is included in the data collection activities they complete.