FDIC DI Awareness FDIC DI Awareness Survey

DRAFT December 9, 2024

FDIC Deposit Insurance Awareness Survey

Q1.

How confident are you that money in a bank account is safe?

Select one.

1	Very confident
2	Somewhat confident
3	Not too confident
4	Not confident at all

Q2.

How confident are you that if a bank fails or goes bankrupt, customers will get their money back up to the insured limit?

Select one.

1	Very confident
2	Somewhat confident
3	Not too confident
4	Not confident at all

Q3.

What organization insures bank deposits?

Select one.

1	Federal Reserve
2	Federal Deposit Insurance Corporation (FDIC)
3	US Treasury Department
4	Consumer Financial Protection Bureau (CFPB)
5	Other
6	Not sure

Q4.

Before today, have you heard of the Federal Deposit Insurance Corporation, or FDIC?

Select one.

1	Yes
2	No
3	Not Sure

Q5.

[RANDOMIZE]

Do you save or keep money in any of the following?

Select all that apply.

1	Banks
2	Credit unions
3	Investment companies (e.g., Fidelity, Vanguard, etc.)
4	Mobile apps or online payment apps such as PayPal, Venmo, Cash App, or Chime (Don’t include Zelle)
5	At home
6	Other [ANCHOR]
7	None of these [ANCHOR] [EXCLUSIVE]

Q6.

[RANDOMIZE]

At which of the following types of financial institutions is customers’ money insured by the FDIC? For mobile/online payment apps (e.g., PayPal, Venmo), don’t include Zelle.

Select all that apply.

1	Banks
2	Credit unions
3	Investment companies
4	Prepaid card companies
5	Mobile/online apps like PayPal/Venmo
6	None of these [ANCHOR] [EXCLUSIVE]

Q7.

Before today, have you heard of “deposit insurance”?

Select one.

1	Yes
2	No
3	Not sure

[GRID, SP ACROSS; DO NOT ROTATE]

True	False	Not sure
1	2	3

What is true or false about deposit insurance?

Q8.	Deposit insurance protects customers’ money if the bank fails
Q9.	Deposit insurance protects customers’ money in the event of fraud or identity theft

Q10.

Does deposit insurance help you feel more confident about keeping money in a bank?

Select one.

1	Yes, A LOT more confident about keeping money in a bank
2	Yes, SOMEWHAT more confident about keeping money in a bank
3	No, it doesn’t impact how I feel about keeping money in a bank

Q11.

How important is it to have deposit insurance when deciding which financial provider to put your money in?

Select one.

1	Very important
2	Somewhat important
3	Not too important
4	Not at all important

Q12.

[IF Q7=1; ALL OTHERS SKIP]

[RANDOMIZE]

Have you recently seen, read, or heard anything about deposit insurance in any of the following ways within the past 12 months?

Select all that apply.

1	TV
2	YouTube or other streaming apps
3	Online search engine
4	Social media
5	Radio
6	Podcast
7	Newspaper or magazine (print or online)
8	Billboard or poster
9	Bank website, app or email
10	Bank location/ATM
11	FDIC website (FDIC.gov)
12	FDIC social media
13	None of these [ANCHOR] [EXCLUSIVE]

Q13.

[RANDOMIZE]

Which of the following sources, if any, would you use to find out more about deposit insurance?

Select all that apply.

1	FDIC
2	A bank
3	Financial advisor
4	News media
5	Friends or family
6	Online search engine
7	Social media
8	None of these [ANCHOR] [EXCLUSIVE]

Q14.

[RANDOMIZE]

Which of the following do you have or use?

Select all that apply.

1	Checking account
2	Savings account
3	Investments (e.g., annuities, stocks, 401k)
4	Prepaid cards
5	Crypto
6	None of the above [ANCHOR] [EXCLUSIVE]

Q15.

How often, if at all, do you use mobile payment services such as PayPal, Venmo, Cash App, or Chime? Don’t include Zelle.

Select one.

1	Daily
2	Weekly
3	Monthly
4	Less often
5	Never

Q16.

How often, if at all, do you use mobile payment services such as PayPal, Venmo, Cash App, or Chime (don’t include Zelle) to receive income from work, retirement, or a government agency?

Select one.

1	Daily
2	Weekly
3	Monthly
4	Less often
5	Never

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