Community Violence Research Determination

Print Date: 5/22/23

Title:

Community Violence Messaging and Asset Development

Project Id:

0900f3eb820d26a7

Accession #:

NCIPC-DVP-2/27/23-d26a7

Project Contact:

Cassidy Whitson

Organization:

NCIPC/DVP

Status:

Project In Progress

Intended Use:

Project Determination

Estimated Start Date:

02/28/2023

Estimated Completion Date:

08/20/2024

CDC/ATSDR HRPO/IRB Protocol #:
0920-1154

OMB Control #:

Determinations
Determination

Justification

HSC:
Does NOT Require HRPO
Review

Non-Exempt Human Subjects Research when CDC is not engaged

PRA:
PRA Applies

Completed

Entered By & Role

3/31/23

Duncan_Elizabeth (slz5) CIO HSC

4/4/23

Angel_Karen C. (idy6) OMB / PRA

45 CFR 46.102(a) HHS/OHRP 2008 Engagement Guidance at III B(1-11)

HRPO:
Concur

ICRO:
PRA Applies

OMB Approval date: 3/3/23
OMB Expiration date: 3/31/26

4/19/23

Bass_Micah (zgi7) HRPO Reviewer

4/4/23

Zirger_Jeffrey (wtj5) ICRO Reviewer

Description & Funding
Description
Priority:

Standard

Date Needed:

11/01/2023

Determination Start Date:

02/27/23

Description:

The Centers for Disease Control and Prevention#s (CDC) Division of Violence Prevention (DVP) has created a number of
messages on community violence (CV) data and prevention. This is a newer area of communications work for DVP and in order to
expand the existing messages that resonate with our key audiences and promote behavior change, CDC proposes to conduct
formative research focused on CV primary prevention. This will inform the development of prevention messaging on CV. These
messages will ultimately be added to (or may replace) the existing CV content on the DVP website to be shared with the public.
CDC will work with contracted staff to complete an environmental scan and social listening, and use the findings to identify gaps in
our understanding of the types of messages and trusted messengers for our priority audiences. Contractors will conduct a survey
and focus group discussions with several audiences: general public (segmented based on environmental scan and social listening),
CV workforce (e.g., violence interrupters, community health workers, or Department of Justice awardees), and community-based
organizations. The intent of these activities is to explore audience comprehension, motivation, engagement, and trusted
messengers to propose communication and dissemination strategies for those messages. Using information from the survey and
focus groups, contractors will finalize the messages and develop a document describing potential communications assets (means of
communication and dissemination). Survey and focus group data will also help CDC assess if the agency is providing appropriate
information to the intended audiences. Information gathered will be used only internally for general service improvement and is not
intended for release outside of the agency. Information gathered will not be used for the purpose of substantially informing influential
policy decisions. Without these types of feedback, the Agency will not have timely information to adjust its services to meet the
needs of the priority audiences.

IMS/CIO/Epi-Aid/Lab-Aid/Chemical Exposure
Submission:

No

IMS Activation Name:

Not selected

Primary Priority of the Project:

Not selected

Secondary Priority(s) of the Project:

Not selected

Task Force Associated with the Response:

Not selected

CIO Emergency Response Name:

Not selected

Epi-Aid Name:

Not selected

Lab-Aid Name:

Not selected

Assessment of Chemical Exposure Name:

Not selected

Goals/Purpose

This proposal seeks to conduct formative research to inform the development of prevention messaging about CV and related
communications and dissemination strategies.

Objective:

We will use the information gathered from the environmental scan and social listening to: provide evidence-based practices and
cutting-edge approaches toward communicating around CV primary prevention, with a focus on improving engagement and
response; explore contexts in which this topic is discussed; characterize words, phrases, terms, and message frames used to
discuss this topic; develop message types to be discussed in the focus groups. We will use the information gathered from the
survey and focus groups to: assess perceptions and understanding of the messages and materials, as well as alternate phrasing;
explore contexts in which messages and proposed materials are shared to help prevent or respond to CV; discuss dissemination
and communication strategies associated with the messages and materials. Triangulated information from the environmental scan,
social listening, survey, and focus groups will then be used to refine or revise the messages, propose related communication
assets, and plan communication and dissemination strategies.

Does this project include interventions, services, or No
policy change work aimed at improving the health of
groups who have been excluded or marginalized and
/or decreasing disparities?:
Project does not incorporate elements of health
equity science:

Not Selected

Measuring Disparities:

Not Selected

Studying Social Determinants of Health (SDOH):

Not Selected

Assessing Impact:

Not Selected

Methods to Improve Health Equity Research and
Practice:

Not Selected

Other:

We will use the information gathered to explore communication strategies and develop prevention messages about CV to be
incorporated into existing CDC resources. Information gathered will be used only internally for general service improvement and is
not intended for release outside of the agency. Information gathered will not be used for the purpose of substantially informing
influential policy decisions. Without these types of feedback, the Agency will not have timely information to adjust its services to
meet customer needs.

Activities or Tasks:

New Collection of Information, Data, or Biospecimens ; Secondary Data or Specimen Analysis

Target Populations to be Included/Represented:

General US Population

Tags/Keywords:

Violence ; Communication ; community violence ; youth violence

CDC's Role:

Activity originated and designed by CDC staff, or conducted at the specific request of CDC, or CDC staff will approve study design
and data collection as a condition of any funding provided ; CDC employees or agents will obtain or use anonymous or unlinked
data or biological specimens ; CDC employees will provide substantial technical assistance or oversight

Method Categories:

Focus Group; Survey
CDC has contracted with Banyan Communications. Banyan will conduct the environmental scan, and social listening using an

approach developed in collaboration with and agreed upon by CDC. Banyan will use these findings to identify gaps in our
understanding of the types of messages and trusted messengers for our priority audiences. Banyan will propose questions for the
survey and focus groups about how audiences (general public, CV workforce, and community-based organizations) interpret these
messages; how, when, and where they would share these messages; what materials could support sharing of those messages; and
how, when and where they should be disseminated. Banyan will survey up to 500 individuals, recruited using Optimal Workshop, a
professional survey platform. Banyan will also convene up to nine focus groups with 6-8 participants in each focus group. Banyan
will recruit focus group participants through a recruitment firm and DVP#s network of organizations and partners working in CV
prevention, and will recruit up to 10 participants per focus group to account for attrition. Participants will be screened based on
inclusion/exclusion criteria set by CDC and asked to provide informed consent prior to participating in the focus groups. Consent
forms will include instructions for only using first names during interviews to protect confidentiality and privacy. Focus groups will be
approximately 60 minutes in length. They will be conducted via Zoom at times convenient for participants and scheduled to allow
participation from multiple time zones to ensure regional variation within the groups. The focus groups will be conducted by a skilled
facilitator supported by a note-taker and focus group coordinator responsible for taking observational notes, managing the chat
function on Zoom, and troubleshooting the technology. The note-taker will use a note-taking template based on the semi-structured
discussion guide. The focus groups will also be audio-recorded.

Methods:

Collection of Info, Data or Biospecimen:

This project will utilize the OADC Formative Research Generic OMB package mechanism. Banyan will administer the online survey
using the survey platform Optimal Workshop. Survey data will then be exported and de-identified before analysis. Banyan will
analyze the survey data in Excel. Focus groups will be conducted and audio-recorded, then transcribed for analysis. The transcripts
will not include personally identifiable information (PII), but instead use labels (e.g., participant A, participant B, participant C).
Analysis for themes will be conducted using the qualitative data analysis software Atlas.ti. A sub-contractor will be responsible for
transcribing interviews, and de-identified transcripts along with de-identified native audio files will be delivered to CDC staff.

Expected Use of Findings/Results and their impact:

We will use the information gathered to explore communication strategies and develop communication messages about CV
prevention to be incorporated into existing CDC resources.

Could Individuals potentially be identified based on
Information Collected?

No

Funding

Funding Type

Funding Title

Funding #

CDC Contract

Firearm Messaging and Asset Development Contract?

0900f3eb81e89add?

HSC Review

Original Budget Yr

# Years Award

Budget Amount

HSC Attributes
Other - Heatlh message testing

Yes

Regulation and Policy
Do you anticipate this project will be submitted to
the IRB office

No

Estimated number of study participants

Population - Children

Protocol Page #:

Population - Minors

Protocol Page #:

Population - Prisoners

Protocol Page #:

Population - Pregnant Women

Protocol Page #:

Population - Emancipated Minors

Protocol Page #:

Suggested level of risk to subjects
Do you anticipate this project will be exempt
research or non-exempt research

Requested consent process waviers
Informed consent for adults

No Selection

Children capable of providing assent

No Selection

Parental permission

No Selection

Alteration of authorization under HIPPA Privacy
Rule

No Selection

Requested Waivers of Documentation of Informed Consent
Informed consent for adults

No Selection

Children capable of providing assent

No Selection

Parental permission

No Selection

Consent process shown in an understandable language
Reading level has been estimated

No Selection

Comprehension tool is provided

No Selection

Short form is provided

No Selection

Translation planned or performed

No Selection

Certified translation / translator

No Selection

Translation and back-translation to/from target
language(s)

No Selection

Other method

No Selection

Clinical Trial
Involves human participants

No Selection

Assigned to an intervention

No Selection

Evaluate the effect of the intervention

No Selection

Evaluation of a health related biomedical or
behavioral outcome

No Selection

Registerable clinical trial

No Selection

Other Considerations
Exception is requested to PHS informing those
bested about HIV serostatus

No Selection

Human genetic testing is planned now or in the
future

No Selection

Involves long-term storage of identfiable biological
specimens

No Selection

Involves a drug, biologic, or device

No Selection

Conducted under an Investigational New Drug
exemption or Investigational Device Exemption

No Selection

Institutions & Staff

Institutions
Name

FWA #

FWA Exp Date

IRB Title

IRB Exp Date

Funding #

Banyan Communications

FWA00029147

01/07/25

Sterling Institutional Review Board IRB #1 - IRBs 3-7

08/10/24

0900f3eb81e89add?

Staff
Staff
Member

SIQT Exp.
Date

Jennifer
Dills

03/02/2024

CITI Biomedical
Exp. Date

CITI Social & Behavioral
Exp. Date

CITI Good Clinical
Practice Exp. Date

Staff Role

Email

Phone

Organization

Contract Officer
Representative

win5@cdc.
gov

770-4884273

DIVISION OF VIOLENCE
PREVENTION

Data
DMP
Proposed Data Collection Start Date:

2/28/23

Proposed Data Collection End Date:

8/20/24

Proposed Public Access Level:

Non-Public

Non-Public Details:
Reason For Not Releasing Data:

Other - A small number of respondents will be included in FGD and data is restricted to internal information gathering for formative
research. Data not useful for public.

Public Access Justification:

That data will be used to inform revisions of communications materials. Information will be limited to focus group respondents and
survey respondents and will be de-identified. Communications materials will be revised following qualitative data analysis.

How Access Will Be Provided for Data:

Data will not be released to the public.

Plans for Archival and Long Term Preservation:

For the survey, de-identified exported Excel data will be saved and stored on the CDC share drive after data collection. For the
focus groups, de-identified exported Atlas.ti data will be saved and stored on the CDC share drive after data collection. No PII will
be included and the data will be used for the development of communication materials only.

Spatiality

Spatiality (Geographic Locations) yet to be added .....

Dataset
Dataset
Title

Dataset
Description

Data Publisher
/Owner

Public Access
Level

Public Access
Justification

External
Access URL

Download
URL

Type of Data
Released

Collection
Start Date

Dataset yet to be added...

Supporting Info
Current

Current

CDC Staff
Member and
Role

Date Added

Description

Supporting Info Type

Supporting Info

Zirger_Jeffrey
(wtj5)
ICRO Reviewer

04/04/2023

NOA 0920-1154 (2023)

Notice of Action

NOA 0920-1154_2023.pdf

Whitson_Cassidy
(ott4)
Project Contact

02/27/2023

Attached is a signed copy of the
contract with Banyan
Communications for this project

Statement of Work

copy of Banyan contract.pdf

Collection End
Date