Overview

OVERVIEW

The following is a collection of potential questions (question bank) to be used in testing a variety of communication content, including statements, rationales, messages, recommendations, guidelines, articles, factsheets, webpages, maps etc. for CDC. It should NOT be viewed as a single questionnaire. The question bank is arranged into the following sections, and by topic.

Sections

• Demographic questions

• Market research experience questions

• Introductory questions

• Core questions

• Activity/task based questions

• Follow-up questions

Customizations

Many questions are customizable to the type of content tested and the topic using the following bracketed phrases:

• [CONTENT TYPE] indicates that the material type should be inserted (e.g., statement, message, recommendation, factsheet, etc.)

• [TOPIC] indicates that a topic should be inserted (e.g., screening guideline, vaccine, etc.)

• [CAPITALIZED ORANGE] describes when an additional insertion is needed.

• The emotions listed below can be inserted into questions where prompted by [EMOTION].

• The adjectives listed below can be inserted into questions where prompted by [ADJECTIVE] and represent a variety of constructs used in testing communication materials and messages.

EMOTIONS			ADJECTIVES
Positive	Negative		Positive	Negative
Calm Curious Determined Empowered Enthusiastic Grateful Happy Hopeful Informed Interested Satisfied Amused/Entertained	Amused/Mocking Angry Annoyed Concerned Confused Frustrated Irritated Overwhelmed Scared Skeptical		Attention-grabbing Appealing Appropriate Attractive Believable Clear Compelling Consistent Credible Easy Easy to read Focused Helpful Important Informative Interesting Meant for me Relevant Responsive Serious Simple Timely Trustworthy Unique or different Urgent Useful	Boring Confusing Generic Embarrassing Hard to read Inappropriate Offensive Ridiculous Scary Unclear Unorganized Unrealistic Silly Stigmatizing Too technical Too long Hard

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