Attachment 9 - Activity-Task Questions

• Activity/Task Questions

5. Activity/Task Questions

Form Approved OMB No. 0920-0572

Expiration Date: XX-XX-XXXX

(Questions can be used for Central Location Intercept Interviews, Telephone Interviews, Individual In-depth Interviews [Cognitive Interviews], Focus Group Screeners, and Focus Groups.)

Testing Images/ Visuals/ Illustrations

1e. Did you notice the [PHOTOS/IMAGES/COLORS/ETC]? Which ones and what are your reactions? Why?

2e. What [PHOTOS/IMAGES/COLORS/ETC] would make this [CONTENT TYPE] more [ADJECTIVE] to you?

3e. Looking at the [PHOTOS/IMAGES/COLORS/ETC], would you say it fits in with what they are trying to convey?

4e. What is the main message of this [PHOTO/IMAGE/ILLUSTRATION/ETC]? What does it tell you?

5e. Picturing this [PHOTO/IMAGE/ILLUSTRATION/ETC] on a poster, social media, ad, or other material, how likely is it that this will help draw your attention and curiosity - that’s you personally, no one else?

6e. For you, are there other this [PHOTO/IMAGE/ILLUSTRATION/ETC] that might convey this idea better?

7e. How do you feel about the [PHOTOS/IMAGES/COLORS/ETC] used in this [CONTENT TYPE]. Are they helpful/engaging? Why/why not?

8e. How appealing is this [PHOTO/IMAGE/ILLUSTRATION/ETC] to you personally?

9e. How do you feel about the colors and graphics? What do you like/dislike about them?

10e. Would [CONTENT TYPE] catch your attention if you saw it somewhere?

11e. Are there things about the [PHOTOS/IMAGES/COLORS/ETC] that you think are particularly ATTENTION-GETTING? APPEALING?

12e. Are there things about the [PHOTOS/IMAGES/COLORS/ETC] that BOTHER you in any way?

13e. What makes it stand out?

14e. Are you able to see the headline and text easily?

15e. What do you think about the font style/type?

16e. Is it easy or difficult to read? [Probe: Font too big? Too small? Too dense?]

17e. Is the color appropriate?

18e. What do you think about the length of the piece?

Testing Logos/Hashtags

19e. If you had to give this image a grade, like in school, where "A" is the best and "F" is a failing grade, what grade would you give this logo as a choice for a health education campaign?

20e. Would you think of having the logo of a governmental organization, such as the Centers for Disease Control and Prevention or CDC, on them? Have you ever heard of the CDC?

21e. What would you think of having the logo of the [INSERT organization name] on these [CONTENT TYPE]?

22e. How about having the logo of a charitable organization such as [INSERT organization name] on these [CONTENT TYPE]?

23e. Of all these different sponsors we've discussed, to you, which logo would be best to put on materials?

24e. Which logo would make the information most believable?

25e. Which would logo make the information most motivating/inspiring/trustworthy?

26e. Did you notice the hashtags? Which ones and what are your reactions? Why?

27e. Do you think there should be a hashtag on this [CONTENT TYPE]?

28e. What other hashtags, if any, would you prefer?

29e. Which of the following hashtags best fits the [CONTENT TYPE] you’ve seen?

• [INSERT SAMPLE HASHTAG A]

• [INSERT SAMPLE HASHTAG B]

• [INSERT SAMPLE HASHTAG ETC.]

• Don’t know

Testing Media Messages/Materials

30d. On a scale from 1 to 5, where 1 indicates that you strongly disagree, and 5 indicates that you strongly agree, please tell me the number which indicates how much you agree or disagree with this [CONTENT TYPE].

Overall, I liked this [CONTENT TYPE]	1	2	3	4	5
I liked the people in this [CONTENT TYPE]	1	2	3	4	5
I liked the voices in this [CONTENT TYPE]	1	2	3	4	5
This [CONTENT TYPE] was easy to listen to (to read)	1	2	3	4	5
I learned something new by listening (by reading) this [CONTENT TYPE]	1	2	3	4	5
I was interested in listening to (reading) this [CONTENT TYPE]	1	2	3	4	5
This [CONTENT TYPE] was made (written) for a person like me	1	2	3	4	5
This [CONTENT TYPE] was easy to understand	1	2	3	4	5
I liked the sound effects in this [CONTENT TYPE]	1	2	3	4	5
I would look at (read) this [CONTENT TYPE] if I saw it	1	2	3	4	5
I am interested in this [CONTENT TYPE]’s topic	1	2	3	4	5
I like the way this [CONTENT TYPE] looks	1	2	3	4	5
I liked the colors in this [CONTENT TYPE]	1	2	3	4	5
I trust the information in this [CONTENT TYPE]	1	2	3	4	5
I can do what this [CONTENT TYPE] suggests	1	2	3	4	5
I will do what this [CONTENT TYPE] suggests	1	2	3	4	5
I trust the information in this [CONTENT TYPE]	1	2	3	4	5

31e. What other comments would you like to make about this [CONTENT TYPE] ?

32e. What was the main message of this [CONTENT TYPE] ?

33e. Is there anything you especially liked about this [CONTENT TYPE] ?

34e. Is there anything you would change about this [CONTENT TYPE] ?

35e. Where would you want to see an [CONTENT TYPE] such as this one

36d. Please indicate how much you agree or disagree with the following statements about the health messaging included in the (INSERT format - print ad, brochure, video, etc.).

On a scale from 1 to 5, where 1 indicates that you strongly disagree, and 5 indicates that you strongly agree, please tell me the number which indicates how much you agree or disagree with each statement.

		Strongly Disagree			Strongly Agree
	This [CONTENT TYPE] was convincing.	1	2	3	4	5
	This [CONTENT TYPE] said something important to me.	1	2	3	4	5
	I liked this [CONTENT TYPE] overall.	1 1 1 1 1 1 1 1	2 2 2 2 2 2 2 2	3 3 3 3 3 3 3 3	4 4 4 4 4 4 4 4	5 5 5 5 5 5 5 5
	This [CONTENT TYPE] grabbed my attention.
	This [CONTENT TYPE] told me something I didn’t already know.
	This [CONTENT TYPE] gave me good reasons to [INSERT ACTION] for [TOPIC]
	This [CONTENT TYPE] was confusing.
	This [CONTENT TYPE] spoke to me.
	I do not like this [CONTENT TYPE].

Persuasiveness

37d. First, please rate the persuasiveness of the [CONTENT TYPE] you just saw. Be honest, how persuasive was it?

On a scale from 1 to 5, where 1 indicates that you strongly disagree, and 5 indicates that you strongly agree, please tell me the number which indicates how much you agree or disagree with each statement.

		Strongly Disagree			Strongly Agree
	The message that I saw about [TOPIC] was compelling.	1	2	3	4	5
	The message about [TOPIC] was persuasive.	1	2	3	4	5
	The message was dumb.	1	2	3	4	5
	The message was weak.	1	2	3	4	5

Perceived Effectiveness

38d. Please select how much you disagree or agree with each of the following statements. [Randomize order]

	1 Strongly disagree	2	3	4	5 Strongly agree
This [CONTENT TYPE] was worth remembering.
This [CONTENT TYPE] grabbed my attention.
This [CONTENT TYPE] was powerful.
This [CONTENT TYPE] was informative.
This [CONTENT TYPE] was meaningful.
This [CONTENT TYPE] was convincing.