Experimental Study on Warning Statements for Cigarette Graphic Health Warnings

This experimental study will examine consumer reactions to two different versions of textual warning statements that focus on the negative health consequences of cigarette use. The aims of the study are to compare the effect of exposure to the 9 original statements in the Tobacco Control Act to revised versions of the statements. The study is part of the agency’s on-going research efforts to develop and test a new set of cigarette graphic health warnings in fulfilment of its statutory obligation under the Tobacco Control Act. This experimental study, conducted online with a web-based panel, will assess consumers’ beliefs and of the negative health consequences of the use of cigarettes in response to various warning statements. Participants will include adolescents (13-17 years) who either are current smokers or are susceptible non-smokers. In addition, young adults (18-24 years) and older adults (25+ years) who are current smokers will be included. The study will examine if the revised warning statements improve public understanding of the risks associated with smoking as compared to the warning statements listed in the Tobacco Control Act.

The latest form for Experimental Study on Warning Statements for Cigarette Graphic Health Warnings expires 2021-01-31 and can be found here.

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Federal Enterprise Architecture: Health - Public Health Monitoring