[NCHHSTP] Data Collection Through Web Based Surveys for Evaluating Act Against AIDS Social Marketing Campaign Phases Targeting Consumers

CDC launched Act Against AIDS (AAA) in 2009 as a 5-year, multifaceted communication campaign to reduce HIV incidence in the US. The purpose is to evaluate the effectiveness of the AAA campaign messages on desired outcomes, and to determine mediating & moderating effects of participant characteristics on HIV-related outcomes. Changes to be examined include: attitudes, beliefs, & knowledge about HIV; receptivity to AAA campaign messages; perceived credibility; perceived risks of HIV & importance of HIV prevention & testing; intentions related to HIV prevention & testing; and HIV-related behaviors. Surveys will be used to evaluate the effectiveness of AAA campaign messages during the campaign development phase and to examine the associations between those groups who report exposure & those reporting no exposure to various AAA messages. Participants will self-administer.

The latest form for [NCHHSTP] Data Collection Through Web Based Surveys for Evaluating Act Against AIDS Social Marketing Campaign Phases Targeting Consumers expires 2021-11-30 and can be found here.