PROPOSAL FOR AN ADVERTISING COPY EVALUATION SURVEY

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Forms and supporting documents for this ICR

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IC ID	Collection	Type	Status	Form
107825	PROPOSAL FOR AN ADVERTISING COPY EVALUATION SURVEY		Migrated

ICR Details

OMB Control No: 0701-0052	ICR Reference No: 198201-0701-002
Status: Historical Active	Previous ICR Reference No:
Agency/Subagency: DOD/AF	Agency Tracking No:
Title: PROPOSAL FOR AN ADVERTISING COPY EVALUATION SURVEY
Type of Information Collection: New collection (Request for a new OMB Control Number)	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Approved without change	Conclusion Date: 03/24/1982
	Date Received in OIRA: 01/19/1982
Terms of Clearance:

table that charts list comparision

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	11/30/1983	11/30/1983
Responses	800	0	0
Time Burden (Hours)	335	0	0
Cost Burden (Dollars)	0	0	0

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Abstract: A QUANTITATIVE TESTING TECHNIQUE TO TEST AIR FORCE ADVERTISING HAS NOT BEEN ESTABLISHED. A PRETESTING SYSTEM IS RECOMMENDED THAT CAN EVALUATE PREFINISHED COMMERCIALS & PRINT ADS PRIOR TO FINAL PRODUCTION DISCRIMINATE BETWEEN ALTERNATIVES AND PROVIDE DIAGNOISTIC INFORMATION TO FINE TUNE THE EXECUTION PRIOR TO FINAL PRODUCTION. THIS COPY TESTING SYSTEM HAS AS ITS EVALUATIVE CRITERION, BOTH A PRE AND POST EXPOSURE MEASUREMENT OF INTEREST IN THE AIR FORCE VS OTHER BRANCHES.

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Authorizing Statute(s): None

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:

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Federal Register Notices & Comments

Did the Agency receive public comments on this ICR? No

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Number of Information Collection (IC) in this ICR: 1

table that charts list of burden

IC Title	Form No.	Form Name
PROPOSAL FOR AN ADVERTISING COPY EVALUATION SURVEY

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ICR Summary of Burden

table that charts list of burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	800	0	0	800	0	0
Annual Time Burden (Hours)	335	0	0	335	0	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to:

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement:

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Annual Cost to Federal Government: $0

Does this IC contain surveys, censuses, or employ statistical methods? No

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? Uncollected

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? Uncollected

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? Uncollected

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 01/19/1982

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