OMB approves
CDC's plans for conducting formative evaluations and efficacy
testing for the ARTA campaigns through January 1994. CDC has agreed
to submit copies of the final data collection instruments for these
components when they are in final form. OMB approves in concept
only the effectiveness evaluations. OMB questions the strength of
the design of this component which is intended to assess how
effective campaign efforts are in changing behavior. Any such
evaluation should consider the appropriateness of pre- and post-
campaign assessment of knowledge, attitudes and beliefs about
HIV/AIDS, ensure the questions are not designed in a way that may
bias responses (e.g., placing questions about exposure to PSAs
before AIDS knowledge questions) and control for other factors that
may influence changes in behavior. OMB requests that CDC submit for
OMB review, in advance of use, the questionnaires and the plans for
implementation of the effectiveness evaluation.
Inventory as of this Action
Requested
Previously Approved
01/31/1994
01/31/1994
25,970
0
0
5,984
0
0
0
0
0
MATERIALS FOR THE "AMERICA RESPONDS TO
AIDS" CAMPAIGN WILL BE EVALUATE TO MEASURE THEIR EFFECTIVENESS AND
EFFICACY. THE DATA COLLECTED AMONG TARGET POPULATIONS WILL BE USED
TO DEVELOP CAMPAIGN MESSAGES AND TO INSURE THAT CAMPAIGN MATERIALS
ARE UNDERSTOOD.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.