Asian American Audiences Survey for the Evaluation of the CDC's Youth Media Campaign

ICR 200304-0920-004

OMB: 0920-0592

Federal Form Document

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ICR Details
0920-0592 200304-0920-004
Historical Active
HHS/CDC
Asian American Audiences Survey for the Evaluation of the CDC's Youth Media Campaign
New collection (Request for a new OMB Control Number)   No
Regular
Approved with change 06/25/2003
Retrieve Notice of Action (NOA) 04/21/2003
Approved for one year with the following terms: (1) The race and ethnicity question shall be revised to comply with OMB Directive 15. (2) This study utilizes a purposive list sample that includes only certain Asian surnames. The sample will not reflect the entire population of Asian Americans in the Los Angeles PMSA and the findings cannot be generalized to this target population. (3) The results of this sample should not be compared to the nationally representative samples of Hispanics or Blacks from previous YMC surveys. Comparisons of these groups may invite inappropriate generalizations.
  Inventory as of this Action Requested Previously Approved
06/30/2004 06/30/2004
6,733 0 0
322 0 0
0 0 0

This data collection will assess the effects of the CDC's Youth Media Campaign Asian-specific advertising on Asian American parents and youth (aged 9-13) in Los Angeles, California. Los Angeles is a high-dose campaign community in which concentrated campaign activities have been implemented. This outcome evaluation is designed to assess the extent to which changes in target audience knowledge, attitudes, beliefs, and behaviors related to engagement in healthful, positive activities can be attributed to exposure to the campaign.

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1
IC Title Form No. Form Name
Asian American Audiences Survey for the Evaluation of the CDC's Youth Media Campaign

  Total Approved Previously Approved Change Due to New Statute Change Due to Agency Discretion Change Due to Adjustment in Estimate Change Due to Potential Violation of the PRA
Annual Number of Responses 6,733 0 0 6,733 0 0
Annual Time Burden (Hours) 322 0 0 322 0 0
Annual Cost Burden (Dollars) 0 0 0 0 0 0
Yes
No

$0
Yes Part B of Supporting Statement
No
Uncollected
Uncollected
Uncollected
Uncollected

  No

On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
 
 
 
 
 
 
 
    (i) Why the information is being collected;
    (ii) Use of information;
    (iii) Burden estimate;
    (iv) Nature of response (voluntary, required for a benefit, or mandatory);
    (v) Nature and extent of confidentiality; and
    (vi) Need to display currently valid OMB control number;
 
 
 
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
04/21/2003


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