CDC is requesting an extension of OMB
approval for 0920-0582: Youth Media Campaign (YMC) Tracking Study.
The collected data is used to assess awareness of the brand and
messages of CDC's Youth Media Campaign VERB. Its what you do.
Surveys are conducted using 2 methdologies; 1) Media Benchmarking
Study and 2) VERB Continuous Tracking Study. This data collection
is needed to assist the campaign planners to refine their
strategies for messaging design, placement, and to inform, in
specific ways, the media buy. There are no changes to the
instrument or methodology from the previous approval.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.