Visitor auto, air and cruise surveys

VISITOR: AUTO, AIR and CRUISE SHIP SURVEY
•

On-site Survey
- Questionnaire
- Recreation/Tourists Activities (Blue Card)
- Respondent Card (Green Card)
- Activities List (White Card)
- Map (Five Regions)
- Auto Survey Tally Sheet
- Air Survey Tally Sheet
- Cruise Ship Tally Sheet

•

Expenditure Mailback
- Questionnaire – Long Version
- Questionnaire – Short Version (Cruise Ship and Day-trippers)

•

Satisfaction Mailback
- Questionnaire

395

OMB Approval #: 0648-xxxx
Expiration Date:

Auto, Air and Cruise Ship Survey
Screening Criteria: 1) NOT a resident of Monroe County
(See Tally Sheet)
2) Visiting Keys and did some recreation/tourist activity
Auto:

U.S. 1

Air:

Key West
Marathon

On-site Survey Number:

Time of interview:
Month

Day

Time

Cruise Ship: Mallory Square
Number of People in Vehicle or Party:

Truman Annex

Navy Mole

# People
1.
How many people in your vehicle (party) are age 16 or older?

(b) How many people in your vehicle (party) are under 16?

2.
Where is your primary residence?

City or Nearest City

(# People)

County

U.S.A
Canada
Mexico
Central Am./South Am.

Australia/Oceania
Japan
Other Far East
United Kingdom

3.
On this trip to the Florida Keys, when did you first arrive?

State

Zipcode

Month

Other Europe
Middle East
Africa
Other

Day

Time

Including this trip, how many times have you visited the Florida Keys for all recreation/tourist activities in
the last 12 months, that is since (date last year)?

5.

(# People)

Country:

4.

Times

Including this trip, how many days have you spent in the Florida Keys where you did some recreation/
tourist activity in the last 12 months?

Days

If overnight visitor, hand respondent map of Florida Keys. If not overnight visitor, skip to next section.
6.

Looking at the map, could you tell me how many nights you spent on this trip to the Florida Keys in the

Upper Keys
Islamorada
Marathon
Lower Keys
Key West

# nights
# nights
# nights
# nights
# nights
Interviewer: Make sure if answer to Q.4. is greater than one, that answer to Q.6. is not equal to Q.5.

Page 

OMB Approval #: 0648-xxxx
Expiration Date:

Auto, Air and Cruise Ship Survey
I would now like to ask you about some of the recreation/tourist activities in which you, or someone in your
group, participated in during this trip to the Florida Keys. Please refer to the white card.
7.

In which of these activities did you or someone in your group participate?

8.

As I read you each activity in which you said you or someone in your group participated, could you tell
me in which areas of the Florida Keys you participated in the activity?
For Upper Keys, Islamorada, Marathon, Lower Keys, Key West?

9.

Now as I read each activity, could you tell me how many others in your group participated in the activity
in each area of the Florida Keys?
For , how many others participated in Upper Keys, Islamorada, Marathon, Lower Keys, Key
West?

Upper Keys
Islamorada
Marathon
Lower Keys
Key West

#
#
#
#
#

Activity
Resp. Others Resp. Others Resp. Others Resp. Others Resp. Others

Page 

OMB Approval #: 0648-xxxx
Expiration Date:

Auto, Air and Cruise Ship Survey
10.

Please refer to the yellow Events Card. The events are listed by date to help you skip down the list.

Did you attend any of these events on this trip to the Florida Keys?

11a.

No (skip to Q. 12)

Please refer to Section 1 on your green card and tell me how important was the event in planning your
trip to the Florida Keys?

11b.

Yes (continue)

DK

A
NI

B
SI

C
I

D
VI

E
EI

Did attending any of these events extend you length of stay in the Florida Keys?

Yes (continue)

No (skip to Q. 12)

11c.

How many days longer did you extend your stay?

12.

Please refer to Section 2 on your green card and tell me which reason best describes the primary
purpose of your trip to the Florida Keys.

A
B

Recreation or vacation
Visit family or friends

C
D

(# days)

Business trip
Business/pleasure

E

Other (specify)

Finally, for statistical purposes, we need to know a few things about yourself.
13.

In what year were you born? (code last two digits)

14.

Sex

15a.

Are you Spanish, HIspanic, or Latino?

15b.

Please refer to Section 3 on your green card and tell me the one or more letter(s) that best
describes you.

A White
B Black or African American
C American Indian or Alaska Native
D Asian
E Native Hawaiian or Pacific Islander

16.

Please refer to Section 4 on your green card and tell me which of the income categories best describes
your annual household income last year before taxes. Please give the letter on the card that is the
closest.

male

female
Yes

a
b
c
d
e
f
g
h
i
j
k
l
m
n
o

No

refused
don’t know

17.
Do you own a second home or time share in the Florida Keys?

Yes
No
18.
On this trip, are you paying your own expenses, sharing expenses, or is someone else paying your

expenses?
> Beside your own expenses, how

own expenses
many other people are you

shared expenses
paying for on this trip?

someone else paying expenses
> With how many people are you
sharing expenses?
Page 

OMB Approval #: 0648-xxxx
Expiration Date:

Auto, Air and Cruise Ship Survey
We would like to collect some additional information on your (expenditures or satisfaction) with the Florida Keys
during your trip. Please take this (satisfaction or expenditure) questionnaire and return it to us in the mail. The
questionnaire has a business reply page, and postage is pre-paid. It will cost you nothing to return it to us. The
information gained from these questionnaires is very important to all those reponsible for making your trip to the
Florida Keys an enjoyable experience. As an incentive to return your questionnaires, a sweepstakes has been
organized by the local business community. Hand brochure describing sweepstakes By returning your questionnaire with your name and address, we enter you in the sweepstakes.
Reminder:

Your answers are voluntary and confidential. After the survey is completed and the sweep
stakes prizes awarded, all name and address information will be destroyed. No one will be
allowed to use this information for contacting you about any promotions.

19.
Will you complete this questionnaire?

Yes

No
> This concludes our interview. Thank you for your time. In apprectiation

for your participation we would like to offer you this gift.
Satisfaction
We suggest completing the satisfaction questionnaire on your way home while your thoughts about your trip to
the Florida Keys are fresh.
Expenditure
The expenditure survey should be completed after your trip is over and you have returned home.
Interviewer: Code on-site survey number and location on mailback
Show example of mailback questionnaire, where to start, the types of questions that are asked, and how to seal
it to mail it back
20.

Please give us your name and address. In the event that we do not receive the take home
questionnaire we will send you another.
Satisfaction name and address

Name:

Address:

City:

21.

If someone other than yourself paid for all your expenses onthis trip to the Florida Keys, we would like
that person to answer the questionnaire. Will you please give us the name and address of that person?

State:

Zip:

Expenditure name and address

Name:

Address:

City:

State:

Zip:

This concludes our interview. Thank you for your time. In appreciation for your participation, we would like to
offer you this gift.

Page 

Blue Card
Recreation/Tourist Activities
Snorkeling
Scuba diving
Fishing
Swimming
Boating (including personal watercraft – jet skis, wave runners, etc.)
Nature Study or Viewing Wildlife
Windsurfing, Parasailing or Hang gliding
Beach Activities
Visiting Museums and Historic Areas
Sightseeing or Tourist Attractions
Attending Outdoor Festivals and Events
Camping, Picnicking, Hiking
Horseback Riding, Bicycling
Participation in Outdoor Sports (Tennis, Golf, or other sports)
Sunset Cruises
Spa, Fitness, Wellness activities

Green Card
RESPONDENT CARD
PAPERWORK REDUCTION ACT AND CONFIDENTIALITY STATEMENT
Your participation in this interview is voluntary. There are no penalties for not answering some
or all of the questions, but since each interviewed person will represent many others not
interviewed, your cooperation is extremely important. This study is being conducted by the
University of Massachusetts-Amherst for the Monroe County Tourist Development Council and
the National Oceanic and Atmospheric Administration. Uses of the information include the
evaluation of present recreation uses and planning for future visitation. At the end of the study
any materials identifying you as an individual will be destroyed.
This is a cooperative research project of the Monroe County Tourist Development Council and the
National Oceanic and Atmospheric Administration. Public reporting burden for this collection of
information is estimated to average 4 minutes including time for reviewing instructions, searching
existing data sources, gathering and maintaining the data need, and completing and reviewing the
collection of information. Send comments regarding this burden estimate or any other aspect of this
collection of information, including suggestions for reducing this burden, to U.S. Department of
Commerce, Clearance Officer, Office of Chief Information Officer, Rm. 6625, 14th and Constitution
Avenue NW, Washington, DC 20230. Notwithstanding any other provisions of the law, no person is
required to respond to, nor shall any person be subject to penalty for failure to comply with, a collection
of information subject to requirements of the Paperwork Reduction Act, unless that collection of information
displays a currently valid OMB Control Number.
SECTION 1: Importance of Special Events in Trip Planning
DK
specify)
SECTION 3: Race
A
B
C
D
E

White
Black or African American
American Indian or Alaskan Native
Asian
Native Hawaiian or Other Pacific Islander

SECTION 4: HOUSEHOLD INCOME CATEGORIES (Annual Income before taxes)
A

Less than $5,000

I

$40,000 to $44,999

B
C
D
E
F
G
H

$5,000 to $9,999
$10,000 to $14,999
$15,000 to $19,999
$20,000 to $24,999
$25,000 to $29,999
$30,000 to $34,999
$35,000 to $39,999

J
K
L
M
N
O

$45,000 to $49,999
$50,000 to $59,999
$60,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 or More

White Card
ACTIVITIES LIST
Number
100A
101A
102A

____________________Activities Using Boats and Personal Watercraft_______________________
Snorkeling
Snorkeling from charter/party boat (pay operation)
Snorkeling from a rental boat
Snorkeling from private boat (your boat or friend or relatives boat)

200A
201A
202A

Scuba Diving
Scuba diving from charter/party boat (pay operation)
Scuba diving from a rental boat
Scuba diving from a private boat (your boat or friend or relatives boat)

300
301
302
303

Special Activities while Snorkeling or Scuba Diving
Diving for lobsters
Underwater photography
Wreck diving
Spear fishing

400A
401A
402A
403A

Fishing – Offshore
Fishing from charter boat (pay operation, usually six persons or less) - offshore
Fishing from party or head boat (pay operation, charge per person) - offshore
Fishing from a rental boat – off shore
Fishing from a private boat (your boat or friend or relatives boat) – offshore

404A
405A
406A

Fishing – Flats or Back Country
Fishing from charter/party boat or guide (pay operation) – flats or back country
Fishing from rental boat – flats or back country
Fishing from a private boat (your boat or friend or relatives boat) – flats or back country

407A
408A
409A
410A

Other Fishing
Other fishing from charter boat (pay operation, usually six persons or less)
Other fishing from party or head boat (pay operation, charge per person)
Other fishing from a rental boat
Other fishing from a private boat (your boat or friends or relatives boat)

500A
501A
502A

Viewing Nature and Wildlife
Glass bottom boat rides (pay operation)
Back country boat excursions (pay operation/guided service/NOT FISHING)
Viewing nature and wildlife from private or rental boat

600A
601A

Personal Watercraft (jet skis, wave runners, etc.)
Personal watercraft – rental
Personal watercraft – Private (your boat or friend or relatives boat)

700A
701A
702A

Sailing
Sailing charter/party boat (pay operation)
Sailing rental boat
Sailing private boat (your boat or friend or relatives boat)

800A
801A
802A

Other Activities NOT MENTIONED ABOVE (parasailing, hang gliding, water-skiing, sunset cruises)
Other activities from a charter/party boat (pay operation)
Other activities from a rental boat
Other activities from a private boat (your boat or friend or relatives boat)
------------ OVER ------------------

White Card

10A
11A

ACTIVITIES LIST
Other Water-Based Activities – NO BOATS
____________________________________________________________________________________
Snorkeling and Scuba Diving
Snorkeling from shore
Scuba diving from shore

12
13

Special Activities while Diving from Shore
Diving for lobsters
Underwater photography

14A

Fishing from shore (beach, bank, pier, bridge, jetty, dock)

15A
16A
17
18A

Swimming at Beaches (not in pool)
Swimming in Outdoor Pool
Swimming with Dolphins
Windsurfing, sail boarding or kite surfing

Number
______
19A
20A
21

Land-Based Activities
____________________________________________________________________________________
Nature Study – Wildlife Observation – Photography
Wildlife observation or wildlife photography
Other nature study and observation
Photography – Natural landscapes/scenery (not including wildlife)

22
23
24
25
26
27
28

Camping – Backpacking – Hiking – Picnicking
Backpacking
Camping in developed campgrounds
Camping in primitive campgrounds
Day Hiking
Attending ranger guided walk
Self-guided nature or historic trail
Picnicking

29A
30
31
32
33
34
35
36A
37

Cultural, Historic and Tourist Attractions
Visiting historic areas, sites, buildings or memorials
Attending special events (fairs, festivals, ceremonies, etc.)
Attending outdoor concerts, plays, or other outdoor performances
Attending indoor concerts, plays, performances, or events
Sight-seeing tours and tourist attractions (paid)
Sight-seeing (not paid tours)
Reading roadside exhibits or markers
Visiting a museum, education facility, or information center
Attending outdoor sports events (sailing or boat races; spectator at fishing tournament)

38
39
40

Outdoor Sports
Golf
Tennis
Participation in other outdoor sports and games

41
42
43

Bicycling – Horseback Riding – Driving for Pleasure
Bicycling
Horseback riding
Driving for Pleasure (mopeds, motorcycles)

44A
45

Beach Activities – Sunbathing
All Beach Activities (other than swimming)
Sunbathing (not at beach)

46
47
48

Spa, Health & Wellness
Spa Treatments (massage, esthetician services, body treatment)
Fitness activities (fitness classes, visited gym/health center, personal trainer)
Healthy cuisine (specialty dining for health or diet)

Number
______

The Florida Keys
Upper Keys
Islamorada
Key Largo

Marathon

Tavernier

Lower Keys

Windley Key

Key West and the
Dry Tortugas

Long Key
Big Pine Key
Summerland Key

Dry Tortugas

Plantation Key

Sugarloaf Key

Marquesas Keys

Islamorada

Key West
Duck Key
Bahia Honda

Stock Island

John
Pennekamp
Coral Reef
State Park

Key
Colony
Beach

Ramrod Key

Marathon

Tally Sheet
Auto Survey
U.S. 1
1.

Are you a permanent resident of Monroe County?
Yes

Thank you. We are only interviewing nonresidents of Monroe County.
(Place tic mark in column 4)

No

Are you ending your trip to the Florida Keys today?
Yes
No
Thank you. We are only interviewing people at the
end of their trip to the Florida Keys.
(Place tic mark in column 5)
> Did you do any recreation/tourist
activities on this visit to
the Florida Keys?
(show recreation/tourist
No
Thank you. We are only interviewing visitors that did
activity Blue Card)
recreation/tourist activities. (Place tic mark in column 6)
Will you participate in a <
short 5-10 minute
interview about your visit
to the Florida Keys?

Yes
No

Thank you. (Place tic mark in column 7)

Yes

Please pull over to the parking lot where our
interviewers are set up. (Place tic mark in column 8)

1

2

Site

Sites

Date

3
Time
Period

4
Permanent
Resident

KL=Key Largo Elementary School
TT=Thom Thumb

5

6

7

8

Non Exit
Visitor

Non
Recreating/
Tourist
Visitor

Recreating
Visitor
Refusal or
Language
Barrier

Recreating
Visitor
Interviewed

Tally Sheet
Air Survey
Sites

1.

Key West (KW)
Marathon (M)
Are you a permanent resident of Monroe County
Yes
Thank. you. We are only interviewing nonresidents of Monroe County. (Place tic mark in
column 3)
No
>
2.
Did you do any recreation/tourist activities on this visit to the Florida Keys?
(show recreation/tourist activity Blue Card)
No
Thank you. We are only interviewing visitors that did recreation/activities.
(Place tic mark in column 4)
Yes
>
3.
Will you participate in a short 5-10 minute survey about your visit to the
Florida Keys?
No
Thank you. (Place tic mark in column 5)
Yes
(Place tic mark in column 6)
Begin interview.

1
Site

2
Date

3

4

5

6

Permanent
Resident

Non
Recreating/
Tourist
Visitor

Visitor
Refusal or
Language
Barrier

Visitor
Interviewed

Tally Sheet
Cruise Ship
Sites

1.

Mallory Square (MS)
Truman Annex (TA)

Navy Mole (NM)

Are you a permanent resident of Monroe County
Yes
Thank. you. We are only interviewing nonresidents of Monroe County. (Place tic mark in
column 3)
No
>
2.
Will you participate in a short 5-10 minute survey about your visit to the Florida Keys?
No
Thank you. (Place tic mark in column 4)
Yes
(Place tic mark in column 5)
Begin interview

1
Site

2
Date

3

4

5

Permanent
Resident

Visitor
Refusal or
Language
Barrier

Visitor
Interviewed

GREATLY APPRECIATED

Please note: It is very important that the same person who participated in
the on-site interview also complete this questionnaire.

Sincerely,

Before you mail back the questionnaire, please reverse-fold it so that
our return address is on the outside. Please staple or tape to seal the questionnaire and mail it back to us. No postage is needed. Your cooperation in
this effort is greatly appreciated.

Your answers are voluntary and confidential. Your name will never
be released to anyone unless otherwise required by law. After the completion of the project all materials identifying you as an individual will be
destroyed.

During your recent trip to the Florida Keys you indicated that you
would be willing to complete this questionnaire. It is self-explanatory and
should not take long to complete. Please record your answers accurately
and legibly. Your answers represent many other people not included in this
survey effort so it is very important that you return your questionnaire.

Dear Visitor,

Your participation in this
recreation expenditure survey is

PART A: YOUR EXPENDITURES FOR THIS TRIP
We would like to ask you about the expenses related to your recent trip to the Florida Keys. Please complete
one of the questions below, indicating for how many people you paid expenses.
1) If you paid your own expenses or if you shared expenses with someone else, please check this box
On the following pages, report only those trip expenses you personally paid for.
2) If you were paying all the expenses for yourself and for one or more others, please check this box
and record in the box below the number of persons you paid expenses for, including yourself.
Report the total amount of expenses you paid for on the following pages.

Number of people you were paying expenses for, including yourself

Please report your expenditures for each of the items listed to the nearest whole dollar. In Column A, put the
total amount of money you spent on that item, regardless of where you were when you spent it. In Column
B, put the amount you spent just while you were in Southern Florida, in Broward, Dade or Monroe counties.
Basically, this area covers the Florida Keys, Everglades National Park, and all the area south of Boca Raton,
including the area around Ft. Lauderdale, Hollywood, Hialeah, and Miami. Finally, in Column C, report only
the amount you spent while you were in the Florida Keys.

EXAMPLE:

Joe and Jane Smith drove to Key Largo from Jacksonville. On their way south, they stayed in
a hotel in Miami which cost $80. They spent 3 nights in Key Largo at $75 per night, or a total
of $225. On their way home, they stayed in West Palm Beach which cost $60. Their total
lodging for the trip (Column A) was $365. Lodging in South Florida (Column B) was $305
($225 + $80). The amount for Column C was $225.

Item

Column A:
Column B:
Total amount
Of the amount
spent for this trip in column A,
how much did
you spend in
South Florida?

Column C:
Of the amount
in column B,
how much did
you spend in
the Florida
Keys?

LODINGING, PRIVATELY OWNED (non-government)
Hotel/motel/bed & breakfast/cabin, etc.
Camping site (RV/tent/camper)

365

305

225

0

0

0

Item

Column A:
Column B:
Total amount
Of the amount
spent for this trip in column A,
how much did
you spend in
South Florida?

LODINGING, PRIVATELY OWNED (non-government)
Hotel/motel/bed & breakfast/cabin, etc.
Rental home, cottage, cabin, condo
Camping site (RV/tent/camper)
LODINGING, PUBLICLY OWNED (government)
Hotel/motel/bed & breakfast/cabin, etc.
Camping site (RV/tent/camper)

FOOD & BEVERAGES
Food and drinks consumed at restaurants and bars
Drinks consumed at bars and clubs during non-meal
times (nighttime recreation)
Beverages purchased at a store for carry-out
Food purchased at a store for carry-out
TRANSPORTATION
Rental automobile, motor home, trailer, motorcycle or
other recreation vehicle
Gas & oil - auto/RV
Repair & service - auto/RV
Parking fees & tolls
Taxi fare
Ferry
Train
Bus fare
a) Package tour
b) Any other bus fare
Airline fare
a) Package tour
b) Any other airline fare

Column C:
Of the amount
in column B,
how much did
you spend in
the Florida Keys?

Item

BOATING
Boat, jet ski, and wave runner rental
Boat fuel and oil
Boat repairs
Boat launch fees
Boat slip fees or marina fees (this trip only)
Sailing charters or sunset cruises
FISHING
Cut bait
Live bait
Daily or special fishing permits

Fishing lines, fly lines, fish nets, and minnow traps
Charter/party boat, guide service
SCUBA DIVING/SNORKELING
Rental fee for equipment
Charter/party boat, guide service
SIGHTSEEING
Sightseeing tours
Glass bottom boat rides
Back country excursions, kayak tours
Park entrance fees
Admission to tourist, amusement, festivals and other
commercial attractions

Column A:
Column B:
Total amount
Of the amount
spent for this trip in column A,
how much did
you spend in
South Florida?

Column C:
Of the amount
in column B,
how much did
you spend in
the Florida Keys?

Item

OTHER ACTIVITY EXPENDITURES
Rental fee for recreation equipment (bicycles, golf
carts or others not listed above)
Guide service, tour, or outfitters (not listed above, like
parasailing)
Admission to motion pictures, theaters, museums,
musical performances, concerts, etc.
Admission to musical performances, concerts
Spa treatments
Fitness activities (gym fees, fitness classes/
instruction)
MISCELLANEOUS EXPENDITURES
Film Purchases
Film Developing
Footware
Clothing
Souvenirs and gifts (not clothing)
Barber, laundry and other personal services
Telephone, xerox, fax and other business services
Physician, dentist, and other medical services
Other, specify

Column A:
Column B:
Total amount
Of the amount
spent for this trip in column A,
how much did
you spend in
South Florida?

Column C:
Of the amount
in column B,
how much did
you spend in
the Florida Keys?

PART B: ANNUAL VACATION AND EQUIPMENT PURCHASES

This section asks about money people spent on recreational equipment, boat storage, time share and
condo fees and related purchases over the past 12 months. For each of the items listed, indicate
in Column A the total amount of money you spent on that equipment in the past 12 months. In Column
B, report the total amount of purchases you made just in the county where you live. In Column C,
report the total amount of purchases you made in the Florida Keys.

First, please answer these questions regarding your boating recreation.

>

During the past 12 months, how many times did you take a trip away from home for a boating-related
activity (sailing, waterskiing, canoeing, fishing from a boat, motorboating, SCUBA diving, jet skiing,
etc.)?

>

Of these trips, how many were to some place in the Florida Keys?

Example:

Joe and Jane Smith purchased a boat for $17,000 from a dealer at their home in Jacksonville
last summer. They also purchased a jet ski for $12,000 from a dealer in Key Largo. Here is
how they would report these expenditures.

Item

Column A:
Total Purchases
in Past 12
Months

Column B:
Purchases in
Your Home
County

Column C:
Purchases in
Florida Keys

BOATING EQUIPMENT
New motorized boats or jet skis

29,000

17,000

12,000

Item

MAJOR RECREATIONAL EQUIPMENT
Diving or snorkeling equipment
Fishing rods and reels
Cameras and other photo gear
Binocular and other viewing equipment
Miscellaneous (boats, guns, skis, vehicles, any other
major equipment), specify

BOATING EQUIPMENT
New motorized boats or jet skis
New nonmotorized boats (sailboats, row boats,
canoes, etc.)
New boat engines
New boat accessories
New sails or rigging
New boat trailer
Boat storage and marina fees
Other boating expenses
Describe:

ANNUAL LODGING-RELATED FEES
Condo and time share fees
RV or trailer park fees

Column A:
Total Purchases
in Past 12
Months

Column B:
Purchases in
Your Home
County

Column C:
Purchases in
Florida Keys

Zip:

Phone:

This is a cooperative research project of the Monroe County Tourist Development Council and
the National Oceanic and Atmospheric Administration. Public reporting burden for this collection of information is estimated to average 15 minutes including time for reviewing instructions, searching existing data
sources, gathering and maintaining the data need, and completing and reviewing the collection of information.
Send comments regarding this burden estimate or any other aspect of this colection of information, including
suggestions for reducing this burden, to U.S. Department of Commerce, Clearance Officer, Office of Chief
Information Officer, Rm. 6625, 14th and Constitution Avenue NW, Washington, DC 20230.

THIRD Prize
* Accomodations for two for three days (two nights)
* One complimentary “activity” for two (i.e., diving trip, fishing charter, sunset sail,
etc.)

SECOND Prize
* Accomodations for two for four days (three nights)
* One complimentary “activity” for two (i.e., diving trip, fishing charter, sunset sail,
etc.)
* Complimentary dinner for two at local restaurant

FIRST Prize
* Accomodations for two for five days (four nights)
* Two complimentary “activities” for two (i.e., diving trip, fishing charter, sunset sail,
etc.)
* Complimentary dinner for two at local restaurant

Prizes to be awarded are:

GRAND Prize
* Airfare for two from anywhere in the continental United States to the Florida Keys
* Rental car with unlimited miles for one week (seven days)
* Accomodations for two for one week (six nights)
* Two complimentary “activities” for two (i.e., diving trip, fishing charter, sunset sail,
etc.)
* Complimentary dinner for two at local restaurant

State:

City:

Address:

Name:

That’s All!! If you would like to be entered into a sweepstakes to win a free
Vacation to the Florida Keys, fill out your name, address and phone number
below. All prizes will be awarded in October of 2007.

number:

OMB Approval #:
Expiration Date: 11/30/2009

GREATLY APPRECIATED

Please note: It is very important that the same person who participated in
the on-site interview also complete this questionnaire.

Sincerely,

Before you mail back the questionnaire, please reverse-fold it so that
our return address is on the outside. Please staple or tape to seal the questionnaire and mail it back to us. No postage is needed. Your cooperation in
this effort is greatly appreciated.

Your answers are voluntary and confidential. Your name will never
be released to anyone unless otherwise required by law. After the completion of the project all materials identifying you as an individual will be
destroyed.

During your recent trip to the Florida Keys you indicated that you
would be willing to complete this questionnaire. It is self-explanatory and
should not take long to complete. Please record your answers accurately
and legibly. Your answers represent many other people not included in this
survey effort so it is very important that you return your questionnaire.

Dear Visitor,

Your participation in this
recreation expenditure survey is

YOUR EXPENDITURES FOR THIS TRIP
We would like to ask you about the expenses related to your recent trip to the Florida Keys. Please
complete one of the questions below, indicating for how many people you paid expenses.

1) If you paid your own expenses or if you shared expenses with someone else, please check this box
On the following pages, report only those trip expenses you personally paid for.
2) If you were paying all the expenses for yourself and for one or more others, please check this box
and record in the box below the number of persons you paid expenses for, including yourself.
Report the total amount of expenses you paid for on the following pages.

Number of people you were paying expenses for, including yourself

Please report your expenditures for each of the items listed to the nearest whole dollar. We are interested
in only expenses made while you were on shore in the Florida Keys.

Item
FOOD & BEVERAGES
Food purchased at a store (food store/fruit market, etc.) for carry-out
Drinks consumed at bars and clubs during non-meal times (nighttime
recreation)
Beverages purchased at a store for carry-out
Food and drinks consumed at restaurants and bars
TRANSPORTATION
Rental automobile, motorcycle or moped
Gas & oil - auto/moped
Parking fees & tolls
Taxi fare
Bus fare
BOATING
Boat, jet ski, and wave runner rental
Sailing charters or sunset cruises

Total amount spent
in Florida Keys

Item
FISHING
Cut Bait
Live Bait
Daily or special fishing permits
Fishing lines, fly lines, fish nets, minnow traps and seines
Charter/party boat, guide service
SCUBA DIVING/SNORKELING
Rental fee for equipment
Charter/party boat, guide service
SIGHTSEEING
Sightseeing tours
Glass bottom boat rides
Admission to tourist, amusement, festivals, and other attraction
OTHER ACTIVITY EXPENDITURES
Rental fee for recreation equipment (bicycles, golf carts not listed above)
Guide service, tour, or outfitters (not listed above, like parasailing)
Park entrance fees
Admission to motion pictures, theaters, museums, musical
performances, concerts, etc.
Admission to musical performances, concerts
Spa treatments
Fitness activities (gym fees, fitness classes/instruction)
MISCELLANEOUS EXPENDITURES
Film Purchases
Film Developing
Footware
Clothing
Souvenirs, gifts (not clothing)
Other, specify

Total amount spent
in Florida Keys

Zip:

Phone:

SECOND Prize
* Accomodations for two for three days (two nights)
* One complimentary “activity” for two (i.e., diving trip, fishing charter, sunset sail,
etc.)

SECOND Prize
* Accomodations for two for four days (three nights)
* One complimentary “activity” for two (i.e., diving trip, fishing charter, sunset sail,
etc.)
* Complimentary dinner for two at local restaurant

FIRST Prize
* Accomodations for two for five days (four nights)
* Two complimentary “activities” for two (i.e., diving trip, fishing charter, sunset sail,
etc.)
* Complimentary dinner for two at local restaurant

Prizes to be awarded are:

GRAND Prize
* Airfare for two from anywhere in the continental United States to the Florida Keys
* Rental car with unlimited miles for one week (seven days)
* Accomodations for two for one week (six nights)
* Two complimentary “activities” for two (i.e., diving trip, fishing charter, sunset sail,
etc.)
* Complimentary dinner for two at local restaurant

State:

City:

Address:

Name:

That’s All!! If you would like to be entered into a sweepstakes to win a free
Vacation to the Florida Keys, fill out your name, address and phone number
below. All prizes will be awarded in October of 2007.

number:

OMB Approval #: 0648-xxxx
Expiration Date: 11/30/2009

OMB Approval #: 0648-xxxx
Expiration Date:

This is a cooperative research project of the Monroe County Tourist Development Council and the National Oceanic
and Atmospheric Administration. Public reporting burden for this collection of information is estimated to average 20
minutes including time for reviewing instructions, searching existing data sources, gathering and maintaining the data
need, and completing and reviewing the collection of information. Send comments regarding this burden estimate or
any other aspect of this collection of information, including suggestions for reducing this burden, to U.S. Department
of Commerce, Clearance
Officer, Office
of Chief Information Officer, Rm. 6625, 14th and Constitution
Avenue NW, Washington, DC 20230. Notwithstanding any other provisions of the law, no person is required to
respond to, nor shall any person be subject to penalty for failure to comply with, a collection of information subject to
requirements of the Paperwork Reduction Act, unless that collection of information displays a currently valid OMB
Control Number.

OMB Approval #: 0648-xxxx
Expiration Date:

THANK YOU!
for
participating in this
Recreation Survey

Dear Visitor,

During your recent trip to the Florida Keys you indicated that you
would be willing to complete this questionnaire. It is self-explanatory and
should not take long to complete. Please record your answers accurately
and legibly. Your answers represent many other people not included in this
survey effort so it is very important that you return your questionnaire.

Your answers are voluntary and confidential. Your name will never
be released to anyone unless otherwise required by law. After the completion of the project all materials identifying you as an individual will be
destroyed.

When you complete the questionnaire, please reverse-fold it so that
our return address on the GREEN PAGE in the inside is folded to the outside. Please staple or tape to seal the questionnaire and mail it back to us.
No postage is needed. Your cooperation in this effort is greatly appreciated.
Sincerely,

Please note: It is very important that the same person who participated in
the on-site interview also complete this questionnaire.

1

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Clear water (high visibility) . . . . . . . . . . . . . . . . . . . . . . .
Amount of living coral on reefs . . . . . . . . . . . . . . . . . . . . .
Public transportation . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Parking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Many different kind of fish and sea life to view . . . . . . . . . .
Many different kind of fish and sea life to catch . . . . . . . . . .
Large numbers of fish . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Opportunity to view large wildlife: (manatees, whales,
dolphins, sea turtles) . . . . . . . . . . . . . . . . . . . . . . . . .
Uncrowded conditions . . . . . . . . . . . . . . . . . . . . . .
Maps, brochures, and other tourist information . . . . . . . . .
Boat ramps/launching facilities . . . . . . . . . . . . . . . . . . . .
Marina facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Directional signs, street signs, mile markers . . . . . . . . . . .
Condition of roads and streets . . . . . . . . . . . . . . . . . . . . . .
Cleanliness of streets and sidewalks . . . . . . . . . . . . . . . . .
Condition of bike paths and sidewalks/walking paths . . . . . .
Shoreline access . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Designated swimming/beach areas . . . . . . . . . . . . . . . . . .
Quality of beaches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer service and friendliness of people . . . . . . . . . . . . . . .
Historic preservation (historic landmarks, houses, etc.) . . . . .
Availability of public restrooms . . . . . . . . . . . . . . . . . . . . . . . .
Value for the price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Parks and specially protected areas . . . . . . . . . . . . . . . . . . . .
Mooring buoys near coral reefs . . . . . . . . . . . . . . . . . . . . . .

nt

Please read each statement and rate the importance of each
item as it contributes to an ideal recreation/tourism setting for
the activities you did in the Florida Keys. If an item does not
apply, indicate by circling n/a (not applicable). Likewise, if you
don’t know, circle (dk).

Ap

D

1)
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23)
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25)

IMPORTANCE
(in the ideal recreational
setting for activities)

site information which is important to you, the visitor.

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In this section we are interested in identifying the recreation

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2

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on

Clear water (high visibility) . . . . . . . . . . . . . . . . . . . . . . .
Amount of living coral on reefs . . . . . . . . . . . . . . . . . . . . .
Public transportation . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Parking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Many different kind of fish and sea life to view . . . . . . . . . .
Many different kind of fish and sea life to catch . . . . . . . . . .
Large numbers of fish . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Opportunity to view large wildlife: (manatees, whales,
dolphins, sea turtles) . . . . . . . . . . . . . . . . . . . . . . . . .
Uncrowded conditions . . . . . . . . . . . . . . . . . . . . . .
Maps, brochures, and other tourist information . . . . . . . . .
Boat ramps/launching facilities . . . . . . . . . . . . . . . . . . . .
Marina facilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Directional signs, street signs, mile markers . . . . . . . . . . .
Condition of roads and streets . . . . . . . . . . . . . . . . . . . . . .
Cleanliness of streets and sidewalks . . . . . . . . . . . . . . . . .
Condition of bike paths and sidewalks/walking paths . . . . . .
Shoreline access . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Designated swimming/beach areas . . . . . . . . . . . . . . . . . .
Quality of beaches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Customer service and friendliness of people . . . . . . . . . . . . . . .
Historic preservation (historic landmarks, houses, etc.) . . . . .
Availability of public restrooms . . . . . . . . . . . . . . . . . . . . . . . .
Value for the price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Parks and specially protected areas . . . . . . . . . . . . . . . . . . . .
Mooring buoys near coral reefs . . . . . . . . . . . . . . . . . . . . . .

pl

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22)
23)
24)
25)

SATISFACTION
(with each of these items where
you did activities in the Florida Keys)

Ap

On the previous page you indicated the importance of a list of
items to your recreational/tourist experiences. Now please
read each of the items on this list and rate how satisfied you
were with each at the places you did your activities in the
Florida Keys. If an item does not apply, indicate by circling n/a
(not applicable). Likewise, if you don’t know, circle (dk).

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3

Had you visited the Florida Keys more than five years ago?
If “yes” answer question Id.
If “no” skip to question II on page 4.

Id.

Now please read each of the items on this list and rate how
satisfied you were with each five years ago or more in the
Florida Keys. If an item does not apply, indicate by circling n/a
(not applicable). Likewise, if you don’t know, circle (dk).

D

Te
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U

M

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D

1)

Clear water (high visibility) . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . .

n/a

dk

1

2

3

4

5

2)

Amount of living coral on reefs . . . . . . . . . . . . . . . . . . .

. . . . . . . .

n/a

dk

1

2

3

4

5

3)

Opportunity to view large wildlife . . . . . . . . . . . . . . . . .

. . . . . . . .

n/a

dk

1

2

3

4

5

4)

Uncrowded conditions . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . .

n/a

dk

1

2

3

4

5

5)

Condition of roads and streets . . . . . . . . . . . . . . . . . . . . .

. . . . . . . .

n/a

dk

1

2

3

4

5

6)

Cleanliness of streets and sidewalks. . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . .

n/a

dk

1

2

3

4

5

7)

Shoreline access . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . .

n/a

dk

1

2

3

4

5

8)

Quality of beaches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . .

n/a

dk

1

2

3

4

5

9)

Customer service and friendliness of people . . . . . . . . . . . . . . .

. . . . . . . .

n/a

dk

1

2

3

4

5

10)

Historic preservation (historic landmarks, houses, etc.) . . . .

. . . . . . . .

n/a

dk

1

2

3

4

5

11)

Parks and specially protected areas . . . . . . . . . . . . . . . . . .

. . . . . . . .

n/a

dk

1

2

3

4

5

12)

Value for the price

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n/a

dk

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SATISFACTION
(with each of these items five
years ago in the Florida Keys)

4

In this section we have a few special issues questions we would like
to ask you.
IIa.

Did you use your own boat or personal watercraft while on
your recent visit to the Florida Keys?

IIb.

Yes (Continue)

No ( Go to Question III)

Is your boat or personal watercraft in the Florida Keys or did
you trailer it?

IIIc.

How soon might you return to the Florida Keys?

Don’t Know
In less than 3 months
3 to 6 months
6 to 12 months
Greater than one year

I store my boat/personal watercraft in the Florida Keys
I trailer my boat/personal watercraft to the Florida Keys

d

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IIIb.

How likely is it that you will return to the Florida Keys/Key
West for a visit? Circle the appropriate answer.

3

5

On your first visit ever to the Florida Keys/Key West, was your
visit on a cruise ship stopover in Key West?

rn
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R

5

ill

4

IVb.

Yes

No (Skip to Section V)

Did your experience in Key West result in you choosing the
Florida Keys/Key West as a destination for a non cruise ship
visit?

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IVa.

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IIIa. How likely is it that you will recommend the Florida Keys/Key
West to a friend or family member for their next vacation?

dk

IVc.

Yes

No

If this cruise ship visit was your first visit, did your experience
lead you to think about planning a future non cruise ship visit
to the Florida Keys/Key West?

Yes

No

5
Va.
Did you go into any of the Chamber of Commerce Visitor
Centers on your most recent visit (the one we interviewed you on) to
the Florida Keys?

Yes (Continue)

No ( Skip to Section VI)

Vb. Which Visitor Centers did you go into? (Please check all that
apply)

Key Largo Visitor Center
Islamorada Visitor Center
Marathon Visitor Center
Lower Keys Visitor Center
Key West Visitor Center

Vc.
Did going into any of the Visitor Centers result in you obtaining information that extended your length of stay in the Florida Keys?
(Please answer this for the most recent trip for which we interviewed
you)

Yes (Continue)

No ( Skip to Section VI)

Vd.

How many days longer did you extend your stay?

( # of days)

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In this section, we are interested in learning about your
feelings regarding various environmental issues. Below is
a list of statements. For each statement please circle the
response that best reflects your opinion about the statement.

1)

The federal government will have to introduce harsh measures
to halt pollution since few people will regulate themselves . . .

N

D

. . . . . . . . . SA

A

N

D

SD

2)

We should not worry about killing too many game animals
because in the long run things will balance out . . . . . . . .

. . . . . . . . . SA

A

N

D

SD

3)

I’d be willing to make personal sacrifices for the sake of
slowing down pollution even though the immediate results may
not seem significant . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . SA

A

N

D

SD

4)

Pollution is not personally affecting my life . . . . . . . . . .

. . . . . . . . . SA

A

N

D

SD

5)

The benefits of modern consumer products are more
important than the pollution that results from their production
and use . . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . SA

A

N

D

SD

6)

We must prevent any type of animal from becoming extinct,
even if it means sacrificing some things for ourselves . . .

. . . . . . . . . SA

A

N

D

SD

7)

Courses focusing on the conservation of natural resources
should be taught in the public schools . . . . . . . . . . . .

. . . . . . . . . SA

A

N

D

SD

8)

Although there is continual contamination of our lakes,
streams, and air, nature’s purifying processes soon return
them to normal . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . SA

A

N

D

SD

D
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St
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Ag

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VI.

Ag

6

9)

Because the government has such good inspection and
control agencies, it’s very unlikely that pollution due to
energy production will become excessive . . . . . . . . .

N

D

. . . . . . . . . SA

A

N

D

SD

10)

The government should provide each citizen with a list of
agencies and organizations to which the citizen could report
grievances concerning pollution . . . . . . . . . . . . . . .

. . . . . . . . . SA

A

N

D

SD

11)

Predators such as hawks, crows, skunks, and coyotes which
prey on farmers’ grain crops and poultry should be
eliminated . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . SA

A

N

D

SD

12)

The currently active anti-pollution organizations are really
more interested in disrupting society than they are in fighting
pollution . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . SA

A

N

D

SD

13)

Even if public transportation was more efficient than it is, I
would prefer to drive my car to work . . . . . . . . . . . .

. . . . . . . . . SA

A

N

D

SD

14)

Industry is trying its best to develop effective anit-pollution
technology . . . . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . SA

A

N

D

SD

15)

If asked, I would contribute time, money, or both to an
organization like the Sierra Club that works to improve the
quality of the environment . . . . . . . . . . . . . . . . . .

. . . . . . . . . SA

A

N

D

SD

16)

I would be willing to accept an increase in my family’s
expenses of $100 a year to promote the wise use of
natural resources . . . . . . . . . . . . . . . . . . . . . . .

. . . . . . . . . SA

A

N

D

SD

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St
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D

(continued)

Ag
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VI.

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7

OMB Approval #: 0648-xxxx
Expiration Date:

That’s All!! If you would like to be entered into a sweepstakes to win a free
Vacation to the Florida Keys, fill out your name, address and phone number
below. All prizes will be awarded in October of 2007.
Name:
Address:
City:
State:

Zip:

Phone:

Prizes to be awarded are:

GRAND Prize
* Airfare for two from anywhere in the continental United States to the Florida Keys
* Rental car with unlimited miles for one week (seven days)
* Accommodations for two for one week (six nights)
* Two complimentary “activities” for two (i.e., diving trip, fishing charter, sunset sail,
etc.)
* Complimentary dinner for two at local restaurant

FIRST Prize
* Accommodations for two for five days (four nights)
* Two complimentary “activities” for two (i.e., diving trip, fishing charter, sunset sail,
etc.)
* Complimentary dinner for two at local restaurant

SECOND Prize
* Accommodations for two for four days (three nights)
* One complimentary “activity” for two (i.e., diving trip, fishing charter, sunset sail,
etc.)
* Complimentary dinner for two at local restaurant

SECOND Prize
* Accommodations for two for three days (two nights)
* One complimentary “activity” for two (i.e., diving trip, fishing charter, sunset sail,
etc.)

This is a cooperative research project of the Monroe County Tourist Development Council and the
National Oceanic and Atmospheric Administration. Public reporting burden for this collection of information
is estimated to average 15 minutes including time for reviewing instructions, searching existing data sources,
gathering and maintaining the data need, and completing and reviewing the collection of information. Send
comments regarding this burden estimate or any other aspect of this collection of information, including
suggestions for reducing this burden, to U.S. Department of Commerce, Clearance Officer, Office of Chief
Information Officer, Rm. 6625, 14th and Constitution Avenue NW, Washington, DC 20230. Notwithstanding
any other provisions of the law, no person is required to respond to, nor shall any person be subject to penalty
for failure to comply with, a collection of information subject to requirements of the Paperwork Reduction Act,
unless that collection of information displays a currently valid OMB Control Number.