Big Read Grantee/Partner Three-Month Follow-up

Big Read Grantees Three-Month Follow-Up Interview/Survey
[Case-Study Sites Only—To Be Adapted for Project Partners in those Sites]
It’s been about 3 months since your Big Read, and we’d like to talk with you about the impact of the
project, any literary activities that you’ve sponsored since then, or partnerships or initiatives that grew
out of The Big Read. Do you have time now to answer a few questions? It should take about 15
minutes of your time.
If so, thank you. Let’s get started.
If not, when can we re-schedule with you? Date: __________ Time: ___________ EST, CST, MST, PST
1. Name:
2. Organization:
3. City/State: ________________________________________________________
Impact of the Project/Attracting Audiences
4. Let’s start with the impact of the project and the readers who took part in your Big Read.
[In your earlier survey response/during our conversation in (month)], you said that you
wanted to reach [audience segment], and thought you had been [successful/not quite as
successful as you had hoped]. Any additional reflections on your outreach efforts?

5. What about any changes since The Big Read? Have you seen any changes in attendance
from the following audiences? [adapt to project, partners, and earlier responses]
Not
sure

Current patrons, those who use their
library cards and attend events
frequently
Card holders who rarely check out
literary texts/attend events
Readers new to literary fiction
Non-readers
Non-native English speakers
Young adults & children (under 18)
Teachers and their students

Decline
since The Big
Read

No change
since The Big
Read

Increase
since The Big
Read

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6. How do you explain changes in attendance? For example, if you’ve observed increases in
readers new to literary fiction, why do you think those readers continue to visit? To what
degree are these increases related to The Big Read?

7. Have you used any special recruitment or outreach strategies since The Big Read to attract
target populations?

Literary/Literature-related Events
8. What about other literature programs: Is your organization currently sponsoring or promoting
other local reading programs, such as One Book?
 Yes, we have a program happening now
 Yes, we plan to have a literature program in (month) _______________
 No, we are not planning a literature program in the near future
If yes, please briefly describe:
9. Are there events associated with these programs?  Yes
If so, please list the main events and the estimated attendance.
Event (describe)

 No

Estimated Attendance

Partnerships and Collaborations
10. I’d also like to ask you a few questions about partnerships. Have you continued to partner with
any of the organizations you collaborated with on your Big Read project, or discussed ways you
might work together?
 Yes
 No
If yes, please briefly describe:

11. Are you or is your organization currently working on other NEA or nationally sponsored arts or
literature efforts?
 Yes
 No
If yes, please briefly describe:

12. Did The Big Read change the way you think about partnerships?  Yes
If so, how?

 No

Overall Thoughts about Impact and Implementation
13. What lasting impact, if any, do you feel The Big Read had on your community? [refer to

previous response.] What are the most compelling pieces of evidence of the impact?
14. [If available: will send via email if not available during phone interview.] Are changes
reflected in circulation data? [patronage data?] As I read through the following items,
please provide circulation data for the months during and following The Big Read. For
each book, please provide data on all formats (e.g., audio, large print, DVD, etc.). [Will be
adapted for partners as appropriate. to gather data on, e.g., museum attendance.
Last month
of The Big
Read

Book used in The Big Read
A book by the same author
Title: ___________________
A book in the same genre but by a
different author
Title: ___________________
A non-fiction book addressing
similar themes
Title: ___________________
A children’s or young adult book
addressing similar themes
Title: ___________________
Number of library card
applications

First month
after The
Big Read

Second
month after
The Big Read

Third month
after The Big
Read

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15. If you had the opportunity to participate in The Big Read again, would you?
 Yes
 No
 Don’t know
Could you elaborate on your response?
Thank you for your time and thoughtful responses throughout this project.