NASA TV Viewers Survey

NASA-TV User Survey

NASA-sponsored Classroom of the Future

Center for Educational Technologies^®

Wheeling Jesuit University

October 2006

In 2005, NASA-TV switched from analog to digital transmission. This survey will document:

• The current NASA-TV user base at formal and informal locations.

• Current use or non-use of NASA-TV by previous NASA-TV users and reasons for current non-use if applicable.

• Possible additional uses of NASA-TV from the user’s point of view.

The total potential respondent universe for the NASA-TV survey consists of the current, past, and potential future users of NASA-TV. This includes anyone who has used, is currently using, or will shortly use a digital receiver as well as former viewers who no longer use NASA-TV. The NASA-sponsored Classroom of the Future will contact individuals and organizations known to have purchased the digital decoder and will solicit participation by individuals and organizations that have previously contacted NASA Central Operation of Resources for Educators (CORE) in order to obtain NASA-TV-related resources. The Classroom of the Future™ will contact individuals and organizational representatives via telephone and e-mail. The questionnaire will be online for all respondents. Response time is estimated to be 10 minutes. The Classroom of the Future’s goal is 1,020 completed individual surveys.

NASA-TV Survey Questions

Questions will be formatted for online delivery (e.g., using radio buttons to select choices or fill in items)

1) ZIP code

2) Where NASA-TV is used?

__Home

__School

__Museum

__Other

3) Are you a current user of NASA-TV programming and or NASA-TV content?

__Yes

__No

4) Are you a former user of NASA-TV programming and or NASA-TV content?

__Yes

__No

If you no longer watch NASA-TV, why not?

5) How do you receive the NASA-TV programming?

__Digital satellite

__Cable

__Internet

__Videotape

__Other

6) If you are a former user of NASA-TV, how did you receive the NASA-TV programming?

__Digital satellite

__Cable

__Internet

__Videotape

__Other

7) What is your frequency of use?

__Yearly

__Monthly

__Weekly

__Daily

__Other

8) What programming segments or features do you use?

__Education channel

__Missions

__Special broadcasts

__Other

9) How many viewers do you estimate you show NASA-TV programming to?

	Estimated number of viewers served
On a daily basis
On a weekly basis
Other

10) How did you use the NASA-TV programming?

__Teacher

__Administrator

__Professor

__Personal interest

__Other

11) What programming feature from NASA-TV is used the most often?

__ Video news file

__NASA gallery

__Education

__In-flight missions

__Special events

__ Other

12) If you are an educator, what is the importance of access to NASA-TV programming for your work?

__Very important

__Somewhat

__Not very

__Other

__Doesn’t apply to me

13) What is the importance of access to NASA-TV programming to an administrator's work?

__Very important

__Somewhat

__Not very

__Other

__Doesn’t apply to me

14) What is the importance of access to NASA-TV programming to a NASA employee's work?

__Very important

__Somewhat

__Not very

__Other

__Doesn’t apply to me

15) If you are an educator, for what grade level do you use NASA-TV programming and content?

__K-4

__5-8

__8-12

__Adult

__Doesn’t apply to me

16) What content would you like to be available on NASA-TV?

17) How could NASA-TV be changed to become more useful to you?

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