Phone Questions for Nielsen Survey

Draft 8
FCC PHONE SURVEY 2007
INTRO Hello, this is (GIVE FIRST AND LAST NAME) calling for Nielsen TV Ratings. Today
we are calling to conduct a special survey among a select group of households in your area.
BASE: ALL RESPONDENTS
A.

(ARE YOU/MAY I SPEAK WITH) a household member 16 years old or older?

SAME RESPONDENT
1
(GO TO QB)
NEW RESPONDET COMES TO PHONE
2
(REINTRO GO TO QA)
RESPONDENT UNAVAILABLE
3
(SET UP CALLBACK)
REFUSE
9
(GO TO PERSUADER 1)
-----------------------------------------------------------------------------------------------------------BASE: ALL RESPONDENTS
B.

To help us randomly select a household member to interview, would you please tell me
how many persons 18 years old or older, including yourself, are in your household?

(RI: ENTER NUMBER 00-99
ENTER 00 FOR NONE; ENTER RF FOR REFUSE---> GO TO PERSUADER 2)
-----------------------------------------------------------------------------------------------------------C.
So, to confirm, that is (INSERT RESPONSE QB) person(s) 18 years old or older in your
household?
YES
1
(GO TO QD IF RESPONSE QB >4, ELSE GO TO QF)
NO/DK
2
(MAKE CORRECTIONS)
REFUSE
9
(GO TO PERSUADER 2)
-----------------------------------------------------------------------------------------------------------D.
(IF HOUSEHOLD SIZE EXCEEDS "4" MEMBERS, ASK:) How many members of
your household are males 18 years old or older?
(RI: ENTER NUMBER. ENTER 0 FOR NONE. ENTER RF FOR REFUSE.)
-----------------------------------------------------------------------------------------------------------E.
Then (CALCULATED DIFFERENCE BETWEEN HOUSEHOLD SIZE AND
NUMBER OF MALES) of the (NUMBER IN HOUSEHOLD) household
members (are/is) female. Is this information correct?
YES
1
(GO TO QF)
NO/DK
2
(MAKE CORRECTIONS)
REFUSE
9
(GO TO PERSUADER 2)
-----------------------------------------------------------------------------------------------------------F.
May I speak to the (DESCRIPTION OF RANDOMLY SELECTED RESPONDENT
SUCH AS “OLDEST/2ND YOUNGEST”) (INSERT “MALE”, “FEMALE” or
“PERSON”) who is 18 years old or older in your household?
YES, SAME RESPONDENT
NEW RESPONDENT COMES TO PHONE
NOT AVAILABLE
RESP. UNAVAILABLE DURING CALLING DATES
REFUSE

1 (GO TO QG)
2 (REINTRO., GO TO QF)
3 (ARRANGE CALLBACK)
5 (GO TO CLOSE)
9 (GO TO PERSUADER 1)

1

Draft 8
PERSUADER 1:

We’re doing a special telephone study today which will only take a
few minutes of your time. We really appreciate your help.
-----------------------------------------------------------------------------------------------------------PERSUADER 2:
We're asking this question only to be certain that we contact
persons of all age groups for this study.
-----------------------------------------------------------------------------------------------------------BASE: ALL RESPONDENTS
G.

(ONCE DESIGNATED RESPONDENT IS ON-LINE, READ:)
Thank you for agreeing to participate in this survey. Today we will be asking you
questions on your sources of information for national news, local news, and current
affairs. We are also interested in the amount of time you spend using these different
sources. Please remember, for some sources, you may only use that source in short
sittings, but perhaps several times a day. In answering these questions, please provide
information on the total amount of time per week that you use these resources.
Also, before we begin I want to make a clear distinction between broadcast TV channels
and cable or satellite TV channels. Broadcast TV channels are the channels that you
can receive for free over the air if you have good reception. They are often the traditional
channels like ABC, NBC, CBS, or PBS. These are often re-transmitted by the cable
company, but are nonetheless broadcast channels. There are also cable and satellite TV
channels such as CNN, HBO, Disney Channel, Discovery Channel, or Cartoon Network
that you can only receive if you subscribe to either cable or satellite service.

2

Draft 8
BASE: ALL RESPONDENTS
Q1.

In an average week, how much time do you spend, in total, watching or listening to
broadcast television channels?
RI:

ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.
CONVERT HOURS TO MINUTES

NONE=00, DON’T KNOW=DK, REFUSE=RF
-----------------------------------------------------------------------------------------------------------BASE: Q1 NE 00
(WATCH BROADCAST)
Q2.

Which of the following types of information do you get from broadcast television
channels? Examples of these channels would be ABC or CBS.
(SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE)

DON’T WATCH BROADCAST
00
Emergencies
01
Classified Ads or Economic Opportunities
02
Local Cultural Events
03
Local News or Local Current Affairs
04
National or International News
05
Opinion or Commentary on News and Current Affairs
06
Sports
07
Weather and Traffic
08
OTHER
(SPECIFY)
77
DON’T KNOW
88
REFUSE
99
-----------------------------------------------------------------------------------------------------------BASE: Q2 NE 00
(WATCH BROADCAST FOR INFO)
Q3.

In an average week, how much time do you spend, in total, watching or listening to
broadcast television channels to get information on news, current affairs & local
happenings?
RI:

ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.
CONVERT HOURS TO MINUTES

NONE=00, DON’T KNOW=DK, REFUSE=RF
-----------------------------------------------------------------------------------------------------------BASE: ALL RESPONDENTS
Q4.

Does your household subscribe to…(INSERT FROM LIST)?
YES
NO
DON'T KNOW
REFUSE

1
2
8
9

LIST ROTATE
A.
a cable television service
B.
a satellite TV service
------------------------------------------------------------------------------------------------------------

3

Draft 8
BASE: Q4A=1 OR Q4B=1
Q5.

(SUBSCRIBERS TO CABLE OR SATELLITE TV)

In an average week, how much time do you spend, in total, watching or listening to cable
or satellite TV channels.
RI:

ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.
CONVERT HOURS TO MINUTES

NONE=00, DON’T KNOW=DK, REFUSE=RF
-----------------------------------------------------------------------------------------------------------BASE: Q5 NE 00
(WATCH CABLE OR SATELLITE)
Q6.
Which of the following types of information do you get from cable or satellite TV
channels? Examples of these channels would be ESPN or CNN.
(SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE)
DON’T WATCH CABLE/SATELLITE
00
Emergencies
01
Classified Ads or Economic Opportunities
02
Local Cultural Events
03
Local News or Local Current Affairs
04
National or International News
05
Opinion or Commentary on News and Current Affairs
06
Sports
07
Weather and Traffic
08
OTHER
(SPECIFY)
77
DON’T KNOW
88
REFUSE
99
-----------------------------------------------------------------------------------------------------------BASE: Q6 NE 00
(WATCH CABLE/SATELLITE FOR INFO)
Q7.

In an average week, how much time do you spend, in total, watching or listening to cable
or satellite TV channels to get information on news, current affairs & local happenings?
RI:

ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.
CONVERT HOURS TO MINUTES

NONE=00, DON’T KNOW=DK, REFUSE=RF
------------------------------------------------------------------------------------------------------------

4

Draft 8
BASE: ALL RESPONDENTS
Q8.

Do you currently have internet access at home, at work, and/or another location?
(MULTIPLE RESPONSE)

NO ACCESS TO THE INTERNET
0
HOME
1
WORK
2
OTHER (SPECIFY)
3
DON’T KNOW
8
REFUSE
9
--------------------------------------------------------------------------------------------------------------------BASE: Q8=1 OR 3
(INTERNET AT HOME)
Q9.

Which of the following types of internet connections do you have in your home?
(READ ENTIRE LIST)

(MULTIPLE RESPONSE)

Broadband cable service
01
DSL
02
Dial-up telephone service
03
OTHER
77
(SPECIFY)
DON’T KNOW
88
REFUSE
99
---------------------------------------------------------------------------------------------------------------------

5

Draft 8
BASE: Q8 = 1 OR 2 OR 3
Q10.

(INTERNET ACCESS)

In an average week, how much time do you spend, in total, using the internet?
RI:

ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.
CONVERT HOURS TO MINUTES

NONE=00, DON’T KNOW=DK, REFUSE=RF
-----------------------------------------------------------------------------------------------------------BASE: Q10 NE 00
(USE THE INTERNET)
Q11.

Which of the following types of information do you get from the internet?
(SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE)

DON’T USE INTERNET
00
Emergencies
01
Classified Ads or Economic Opportunities
02
Local Cultural Events
03
Local News or Local Current Affairs
04
National or International News
05
Opinion or Commentary on News and Current Affairs
06
Sports
07
Weather and Traffic
08
OTHER
(SPECIFY)
77
DON’T KNOW
88
REFUSE
99
-----------------------------------------------------------------------------------------------------------BASE: Q11 NE 00
(USE INTERNET FOR INFO)
Q12.

In an average week, how much time do you spend, in total, using the internet to get
information on news, current affairs & local happenings?
RI:

ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.
CONVERT HOURS TO MINUTES

NONE=00, DON’T KNOW=DK, REFUSE=RF
------------------------------------------------------------------------------------------------------------

6

Draft 8
BASE: Q11 NE 00
Q13.

(INTERNET FOR INFO)

What is the name of the ONE internet site you use most often for news and current
affairs information?
(DON’T READ)

(SINGLE RESPONSE)

ABCNEWS.COM
01
AOL.COM
02
AT&T.NET
03
CBSNEWS.COM
04
CNN.COM
05
ESPN.COM
06
EXCITE.COM
07
FOXNEWS.COM
08
IWON.COM
09
MSN.COM
10
MSNBC.COM
11
NETSCAPE.COM
12
NEWYORKTIMES.COM
13
USATODAY.COM
14
WALLSTREETJOURNAL.COM
15
WASHINGTONPOST.COM
16
YAHOO.COM
17
OTHER
77
(SPECIFY)
DON’T KNOW
88
REFUSE
99
---------------------------------------------------------------------------------------------------------------------

7

Draft 8
BASE: Q11 NE 00
Q14.

(INTERNET FOR INFO)

And, what is the name of the internet website you use next most often for news and
current affairs information?
(DON’T READ)

(SINGLE RESPONSE)

NONE
00
ABCNEWS.COM
01
AOL.COM
02
AT&T.NET
03
CBSNEWS.COM
04
CNN.COM
05
ESPN.COM
06
EXCITE.COM
07
FOXNEWS.COM
08
IWON.COM
09
MSN.COM
10
MSNBC.COM
11
NETSCAPE.COM
12
NEWYORKTIMES.COM
13
USATODAY.COM
14
WALLSTREETJOURNAL.COM
15
WASHINGTONPOST.COM
16
YAHOO.COM
17
OTHER
77
(SPECIFY)
DON’T KNOW
88
REFUSE
99
---------------------------------------------------------------------------------------------------------------------

8

Draft 8
BASE: ALL RESPONDENTS
Q15.

In an average week, how much time do you spend, in total, reading daily local
newspapers?
RI:

ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.
CONVERT HOURS TO MINUTES

NONE=00, DON’T KNOW=DK, REFUSE=RF
-----------------------------------------------------------------------------------------------------------BASE: Q15 NE 00
(READ DAILY LOCAL NEWSPAPERS)
Q16.

Which of the following types of information do you get from reading daily local
newspapers?
(SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE)

DON’T READ DAILY LOCAL NEWSPAPERS
00
Emergencies
01
Classified Ads or Economic Opportunities
02
Local Cultural Events
03
Local News or Local Current Affairs
04
National or International News
05
Opinion or Commentary on News and Current Affairs
06
Sports
07
Weather and Traffic
08
OTHER
(SPECIFY)
77
DON’T KNOW
88
REFUSE
99
-----------------------------------------------------------------------------------------------------------BASE: Q16 NE 00
(DAILY LOCAL PAPERS FOR INFO)
Q17.

In an average week, how much time do you spend, in total, reading daily local
newspapers to get information on news, current affairs & local happenings?
RI:

ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.
CONVERT HOURS TO MINUTES

NONE=00, DON’T KNOW=DK, REFUSE=RF
------------------------------------------------------------------------------------------------------------

9

Draft 8
BASE: ALL RESPONDENTS
Q18.

In an average week, how much time do you spend, in total, reading weekly local
newspapers?
RI:

ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.
CONVERT HOURS TO MINUTES

NONE=00, DON’T KNOW=DK, REFUSE=RF
-----------------------------------------------------------------------------------------------------------BASE: Q18 NE 00
(READ WEEKLY LOCAL NEWSPAPERS)
Q19.

Which of the following types of information do you get from weekly local newspapers?
(SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE)

DON’T READ WEEKLY LOCAL NEWSPAPERS
00
Emergencies
01
Classified Ads or Economic Opportunities
02
Local Cultural Events
03
Local News or Local Current Affairs
04
National or International News
05
Opinion or Commentary on News and Current Affairs
06
Sports
07
Weather and Traffic
08
OTHER
(SPECIFY)
77
DON’T KNOW
88
REFUSE
99
-----------------------------------------------------------------------------------------------------------BASE: Q19 NE 00
(WEEKLY LOCAL NEWSPAPERS FOR INFO)
Q20.

In an average week, how much time do you spend, in total, reading weekly local
newspapers to get information on news, current affairs & local happenings?
RI:

ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.
CONVERT HOURS TO MINUTES

NONE=00, DON’T KNOW=DK, REFUSE=RF
------------------------------------------------------------------------------------------------------------

10

Draft 8
BASE: ALL RESPONDENTS
Q21.

In an average week, how much time do you spend, in total, reading daily
national newspapers like USA today, or the Wall Street Journal?
RI:

ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.
CONVERT HOURS TO MINUTES

NONE=00, DON’T KNOW=DK, REFUSE=RF
-----------------------------------------------------------------------------------------------------------BASE: Q21 NE 00
(READ DAILY NATIONAL NEWSPAPERS)
Q22.

Which of the following types of information do you get from daily national
newspapers?
(SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE)

DON’T READ DAILY NATIONAL NEWSPAPERS
00
Emergencies
01
Classified Ads or Economic Opportunities
02
Local Cultural Events
03
Local News or Local Current Affairs
04
National or International News
05
Opinion or Commentary on News and Current Affairs
06
Sports
07
Weather and Traffic
08
OTHER
(SPECIFY)
77
DON’T KNOW
88
REFUSE
99
-----------------------------------------------------------------------------------------------------------BASE: Q22 NE 00
(DAILY NATIONAL NEWSPAPERS FOR INFO)
Q23.

In an average week, how much time do you spend, in total, reading daily
national newspapers to get information on news, current affairs & local happenings?
RI:

ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.
CONVERT HOURS TO MINUTES

NONE=00, DON’T KNOW=DK, REFUSE=RF
------------------------------------------------------------------------------------------------------------

11

Draft 8
BASE: ALL RESPONDENTS
Q24.

In an average week, how much time do you spend, in total, listening to broadcast radio?
RI:

ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.
CONVERT HOURS TO MINUTES

NONE=00, DON’T KNOW=DK, REFUSE=RF
-----------------------------------------------------------------------------------------------------------BASE: Q27 NE 00
(LISTEN TO BROADCAST RADIO)
Q25.

Which of the following types of information do you get from broadcast radio?
(SCRAMBLE/ROTATE 01-08 - READ ENTIRE LIST) (MULTIPLE RESPONSE)

DON’T LISTEN TO BROADCAST RADIO
00
Emergencies
01
Classified Ads or Economic Opportunities
02
Local Cultural Events
03
Local News or Local Current Affairs
04
National or International News
05
Opinion or Commentary on News and Current Affairs
06
Sports
07
Weather and Traffic
08
OTHER
(SPECIFY)
77
DON’T KNOW
88
REFUSE
99
-----------------------------------------------------------------------------------------------------------BASE: Q25 NE 00
(BROADCAST RADIO FOR INFO)
Q26. In an average week, how much time do you spend, in total, listening to broadcast radio
to get information on news, current affairs & local happenings?
RI:

ENTER 4-DIGIT NUMBER OF MINUTES, USING LEADING ZEROS.
CONVERT HOURS TO MINUTES

NONE=00, DON’T KNOW=DK, REFUSE=RF
------------------------------------------------------------------------------------------------------------

12

Draft 8
BASE: Q4A=1 OR Q4B=1
Q27.

(SUBSCRIBE TO CABLE OR SATELLITE TV)

Thinking again of your cable or satellite TV subscription, which of the following best
describes the level of subscription you currently receive in your household? Do you
subscribe to…?
(READ ENTIRE LIST)

(MULTIPLE RESPONSE)

A basic cable or satellite package, which mainly includes broadcast channels
like ABC and a small number of cable or satellite channels

01

An expanded package which includes broadcast channels, and a larger number
of cable or satellite channels like CNN

02

Or a premium package which includes broadcast channels, cable or satellite
channels and premium pay channels like Home Box Office

03

OTHER
(SPECIFY)
77
DON’T KNOW
88
REFUSE
99
--------------------------------------------------------------------------------------------------------------------BASE: Q4A=1 OR Q4B=1
(CABLE/SATELLITE SUBSCRIBERS)
Q28.

If you would be reimbursed, are there any channels you would be interested in dropping
from your service? If yes, which channels would you be interested in dropping from your
service if you could receive a reduction in the cost of your service?
(DON’T READ)
NONE
A&E (ARTS AND ENTERTAINMENT)
ABC
CBS
CINEMAX
CNBC
CNN
COMEDY CENTRAL
COURT TV
DISCOVERY CHANNEL
DISNEY CHANNEL
ESPN
FOOD NETWORK
FOX
FOX NEWS
FOX SPORTS NET
HALLMARK CHANNEL
HBO (HOME BOX OFFICE)

(MULTIPLE RESPONSE)
00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17

HGTV
HISTORY CHANNEL
ION/PAX
LEARNING CHANNEL
LIFETIME
MTV
NBC
PBS
SHOWTIME
TBS
TMC
TNT
UPN
USA
VHI
WGN
OTHER
(SPECIFY)
DON’T KNOW
REFUSE

18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
77
88
99

---------------------------------------------------------------------------------------------------------------------

13

Draft 8
BASE: ALL RESPONDENTS
Q29.

Are there any channels that you would like to receive, but do not currently subscribe to
because you would have to subscribe to a larger package of channels? If yes, which
channels would you like to receive, but do not currently subscribe to because you would
have to subscribe to a larger package of channels?
(DON’T READ)
NONE
A&E (ARTS AND ENTERTAINMENT)
ABC
CBS
CINEMAX
CNBC
CNN
COMEDY CENTRAL
COURT TV
DISCOVERY CHANNEL
DISNEY CHANNEL
ESPN
FOOD NETWORK
FOX
FOX NEWS
FOX SPORTS NET
HALLMARK CHANNEL
HBO (HOME BOX OFFICE)

(MULTIPLE RESPONSE)
00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17

HGTV
HISTORY CHANNEL
ION/PAX
LEARNING CHANNEL
LIFETIME
MTV
NBC
PBS
SHOWTIME
TBS
TMC
TNT
UPN
USA
VHI
WGN
OTHER
(SPECIFY)
DON’T KNOW
REFUSE

18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
77
88
99

---------------------------------------------------------------------------------------------------------------------

14

Draft 8
BASE: ALL RESPONDENTS
Q30.

Which ONE source do you consider the most important source of breaking news?
(READ LIST)

(SINGLE RESPONSE)

(SCRAMBLE/ROTATE 01-08)
Cable news channels such as CNN
Internet/Websites
Broadcast television stations such as ABC
Local newspapers
National newspapers such as USA Today
Radio stations
NONE
OTHER
DON’T KNOW
REFUSE

01
02
03
04
05
06
00
77
88
99

(SPECIFY)

--------------------------------------------------------------------------------------------------------------------BASE: Q30 NE 00
(HAVE A SOURCE OF BREAKING NEWS)
Q31.

Which source would you consider the second most important source for breaking news?
(DON’T READ)

(SINGLE RESPONSE)

CABLE NEWS CHANNELS SUCH AS CNN
01
INTERNET/WEBSITES
02
BROADCAST TELEVISION STATIONS SUCH AS ABC
03
LOCAL NEWSPAPERS
04
NATIONAL NEWSPAPERS SUCH AS USA TODAY
05
RADIO STATIONS
06
NONE
00
OTHER
77 (SPECIFY)
DON’T KNOW
88
REFUSE
99
------------------------------------------------------------------------------------------------------

15

Draft 8
BASE: ALL RESPONDENTS
Q32.

Which ONE source do you consider the most important source for more in-depth
information on specific news and current affairs topics?
(READ LIST)

(SINGLE RESPONSE)

(SCRAMBLE/ROTATE 01-08)
Cable news channels such as CNN
Internet/Websites
Broadcast television stations such as ABC
Local newspapers
National newspapers
Radio stations
NONE
OTHER
DON’T KNOW
REFUSE

01
02
03
04
05
06
00
77
88
99

(SPECIFY)

-------------------------------------------------------------------------------------------------------------------BASE: Q32 NE 00
(HAVE A SOURCE OF INDEPTH INFORMATION)
Q33.

Which source do you consider the second most important for more in-depth
information on specific news and current affairs topics?
(DON’T READ)

(SINGLE RESPONSE)

CABLE NEWS CHANNELS SUCH AS CNN
01
INTERNET/WEBSITES
02
BROADCAST TELEVISION STATIONS SUCH AS ABC
03
LOCAL NEWSPAPERS
04
NATIONAL NEWSPAPERS SUCH AS USA TODAY
05
RADIO STATIONS
06
NONE
00
OTHER
77 (SPECIFY)
DON’T KNOW
88
REFUSE
99
--------------------------------------------------------------------------------------------------------------------BASE: ALL RESPONDENTS
Q34.

Which ONE source do you consider the most important source of local news and
current affairs?
(READ LIST)

(SINGLE RESPONSE)

(SCRAMBLE/ROTATE 01-08)
Cable news channels such as CNN
Internet/Websites

01
02

16

Draft 8
Broadcast television stations such as ABC
Local newspapers
National newspapers such as USA Today
Radio stations
NONE
OTHER
DON’T KNOW
REFUSE

03
04
05
06
00
77
88
99

(SPECIFY)

--------------------------------------------------------------------------------------------------------------------BASE: Q34 NE 00
(HAVE A SOURCE OF LOCAL NEWS/CURRENT AFFAIRS)
Q35.

Which source do you consider the second most important for local news and current
affairs?
(DON’T READ)

(SINGLE RESPONSE)

CABLE NEWS CHANNELS SUCH AS CNN, MSNBC
01
INTERNET/WEBSITES
02
BROADCAST TELEVISION STATIONS SUCH AS ABC
03
LOCAL NEWSPAPERS
04
NATIONAL NEWSPAPERS SUCH AS USA TODAY
05
RADIO STATIONS
06
NONE
00
OTHER
77 (SPECIFY)
DON’T KNOW
88
REFUSE
99
--------------------------------------------------------------------------------------------------------------------BASE: ALL RESPONDENTS
Q36.

Which ONE source do you consider the most important source of national news and
current affairs?
(READ LIST)

(SINGLE RESPONSE)

(SCRAMBLE/ROTATE 01-08)
Cable news channels such as CNN, MSNBC
Internet/Websites
Broadcast television stations such as ABC
Local newspapers
National newspapers such as USA Today
Radio stations
NONE
OTHER
DON’T KNOW
REFUSE

01
02
03
04
05
06
00
77
88
99

(SPECIFY)

--------------------------------------------------------------------------------------------------------------------

17

Draft 8
BASE: Q36 NE 00
Q37.

(HAVE A SOURCE OF NATL NEWS/CURRENT AFFAIRS)

Which source do you consider the second most important for national news and current
affairs?
(DON’T READ)

(SINGLE RESPONSE)

CABLE NEWS CHANNELS SUCH AS CNN
01
INTERNET/WEBSITES
02
BROADCAST TELEVISION STATIONS SUCH AS ABC
03
LOCAL NEWSPAPERS
04
NATIONAL NEWSPAPERS such as USA Today
05
RADIO STATIONS
06
NONE
00
OTHER
77 (SPECIFY)
DON’T KNOW
88
REFUSE
99
---------------------------------------------------------------------------------------------------------------------

18

Draft 8
BASE: ALL RESPONDENTS
For statistical reasons, the following demographic information for you and your household would
be helpful to us. The information will be treated confidentially and will only be used to group
your answers with other households.
Q41.

What is the highest level of school you have completed or the highest degree received?
(READ LIST)

Grammar school or less
01
Some high school
02
High school graduate or equivalent
(EX: GED)
03
Some college but no degree
04
Associate degree in college or equivalent
05
Bachelor's Degree (BA, AB, BS)
06
Higher Degree (Such as Master's, Professional or Doctorate)
07
DON'T KNOW
88
REFUSE
99
--------------------------------------------------------------------------------------------------------------------BASE: ALL RESPONDENTS
Q42.

Which of the following income ranges best describes the total yearly income before taxes
of all members of your household combined? Please include income of all members of
your household.
(READ LIST)

Under $20,000
$20,000 to less than $40,000
$40,000 to less than $60,000
$60,000 to less than $80,000
$80,000 to less than $100,000
$100,000 to less than $150,000
$150,000 to less than $250,000
$250,000 or more
DON'T KNOW
REFUSE
BASE: ALL RESPONDENTS
Q43.

01
02
03
04
05
06
07
08
88
99

Is this residence in a…?
(READ LIST)
City
Suburb
Town
Or a rural area
OTHER
DON’T KNOW
REFUSE

(SINGLE RESPONSE)
1
2
3
4
7
8
9

(SPECIFY)

19

Draft 8
BASE: ALL RESPONDENTS
Q44.

What is your race? Are you...?
(READ LIST)

White
1
African American or Black
2
American Indian, Eskimo or Aleut
3
Asian or Pacific Islander
4
Or Another Race
7 (SPECIFY)
DON'T KNOW
8
REFUSE
9
--------------------------------------------------------------------------------------------------------------------BASE: ALL RESPONDENTS
Q45.

In what month and year were you born?
(RI: ENTER 2-DIGIT MONTH AND 4-DIGIT YEAR. ENTER RF FOR REFUSE.)

BASE: ALL RESPONDENTS
Q46.

(RI: ENTER RESPONDENT GENDER)

MALE
1
FEMALE
2
--------------------------------------------------------------------------------------------------------------------CLOSE:
Again, my name is (INSERT FIRST AND LAST NAME), and I want to thank you for taking part
in our survey. Good-bye.
---------------------------------------------------------------------------------------------------------------------

20