As part of its ongoing review of media ownership rules, the Commission will conduct 10 economic studies. Study 1 (the survey covered by this collection) is on "How People Get News and Information." This study will survey consumers about their use of media. It will identify consumers' primary, secondary, and tertiary souces of news and information; whether these sources change depending on the time of day or day of the week; and the frequency with which consumers access these sources.
In January 2007, after the new Congress was sworn in, Senators and House subcommittee charis (Boxer, Markey, Kucinich) have publicly declared their intention to hold hearings on the Commission's media ownerhip rules in the next weeks and months - well before a routine PRA collection would be approved. To be properly prepared for these hearings, the Commission needs current information about American's interactions with the use of various media.
US Code:
47 USC 154(i)
Name of Law: Communications Act of 1934, as amended
The Commission decided to sponsor ten economic studies on media ownership rules. This information collection relates to the first of these studies - "How People Get News and Information." This study will be conducted by Nielsen Media Reserach under contract to the Commission. It will identify consumers' primary, secondary and tertiary souces of news and information' whether these sources change depending on the time of day or day of the week; and the frequency with which consumers access these sources.
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.