| Attachment E |
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| Expenditures for Advertising and Other Promotional Activities |
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| [The expenditure figures provided in this Attachment are intended to serve as examples and are not representative of any figures the agency expects to receive from any particular company.] |
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| All figures are reported in U.S. dollars, rounded to the nearest $10,000 |
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| 1 |
2 |
3 |
4 |
5 |
6 |
7A |
7B |
8 |
9 |
10 |
11 |
12 |
13 |
14 |
15 |
16 |
17 |
18 |
19 |
20 |
21 |
22 |
23 |
24 |
25 |
26 |
27 |
28 |
29 |
30 |
31 |
32 |
33 |
34 |
35 |
36 |
37 |
38 |
39 |
40 |
41 |
42 |
43 |
44 |
45 |
46 |
47 |
48 |
49 |
50 |
51 |
52 |
53 |
54 |
55 |
56 |
57 |
58 |
59 |
60 |
61 |
62 |
63 |
64 |
65 |
66 |
67 |
68 |
69 |
70 |
71 |
72 |
73 |
74 |
75 |
76 |
77 |
78 |
79 |
80 |
81 |
82 |
83 |
84 |
85 |
86 |
| COMPANY NAME |
FOOD CATEGORY |
BRAND/REST NAME |
SUB-BRAND NAME |
NUTRITIONAL PRODUCT LINE |
TV AD (2-11) |
TV AD (12-17) |
TV AD TOP 5 (12-17) |
TV AD (Duplicative) |
TV AD (All) |
RAD AD (2-11) |
RAD AD (12-17) |
RAD AD (Duplicative) |
RAD AD (All) |
PRT AD (2-11) |
PRT AD (12-17) |
PRT AD (Duplicative) |
PRT AD (All) |
MOV/VID AD (2-11) |
MOV/VID AD (12-17) |
MOV/VID AD (Duplicative) |
MOV/VID AD (All) |
WEBSITE AD (2-11) |
WEBSITE AD (12-17) |
WEBSITE AD (Duplicative) |
WEBSITE AD (All) |
INTERNET AD (2-11) |
INTERNET AD (12-17) |
INTERNET AD (Duplicative) |
INTERNET AD (All) |
DIGITAL AD (2-11) |
DIGITAL AD (12-17) |
DIGITAL AD (Duplicative) |
DIGITAL AD (All) |
IN-STORE AD (2-11) |
IN-STORE AD (12-17) |
IN-STORE AD (Duplicative) |
IN-STORE AD (All) |
PREMIUMS (2-11) |
PREMIUMS (12-17) |
PREMIUMS (Duplicative) |
PREMIUMS (All) |
EVENTS (2-11) |
EVENTS (12-17) |
EVENTS (Duplicative) |
EVENTS (All) |
PROD PLMT (2-11) |
PROD PLMT (12-17) |
PROD PLMT (Duplicative) |
PROD PLMT (All) |
CHAR LIC (2-11) |
CHAR LIC (12-17) |
CHAR LIC (Duplicative) |
CHAR LIC (All) |
ATHL SPON (2-11) |
ATHL SPON (12-17) |
ATHL SPON (Duplicative) |
ATHL SPON (All) |
PACK/LABEL (2-11) |
PACK/LABEL (12-17) |
PACK/LABEL (Duplicative) |
PACK/LABEL (All) |
WOM MKTG (2-11) |
WOM MKTG (12-17) |
WOM MKTG (Duplicative) |
WOM MKTG (All) |
VIRAL (2-11) |
VIRAL (12-17) |
VIRAL (Duplicative) |
VIRAL (All) |
CELEB END (2-11) |
CELEB END (12-17) |
CELEB END (Duplicative) |
CELEB END (All) |
IN-SCHOOL (2-11) |
IN-SCHOOL (12-17) |
IN-SCHOOL (Duplicative) |
IN-SCHOOL (All) |
PHLNTHRPY (2-11) |
PHLNTHRPY (12-17) |
PHLNTHRPY (Duplicative) |
PHLNTHRPY (All) |
OTHER (2-11) |
OTHER (12-17) |
OTHER (Duplicative) |
OTHER (All) |
TOTAL EXPENDITURES (All Audiences) |
| Great Food Co. |
Breakfast Cereals |
Great Flakes |
Honey Nut Great Flakes |
N |
$1,250,000 |
$600,000 |
$390,000 |
$220,000 |
$2,750,000 |
$110,000 |
$50,000 |
$20,000 |
$210,000 |
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| Great Food Co. |
Breakfast Cereals |
Great Bran |
n/a |
Y |
$560,000 |
$880,000 |
$440,000 |
$150,000 |
$2,310,000 |
n/a |
$40,000 |
$0 |
$150,000 |
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| Great Dairy Co. |
Dairy Products |
Milk |
n/a |
N |
$1,140,000 |
$540,000 |
$350,000 |
$270,000 |
$2,280,000 |
$320,000 |
$110,000 |
$50,000 |
$630,000 |
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