Examining the Efficacy of the HIV Testing Social Marketing Campaign for African American Women

Forms and Documents

Document Name	Status
HTSMC Six-week Follow-up Survey Form and Instruction	New
HTSMC Two-week Follow-up Survey Form and Instruction	New
Examining the Efficacy of the HIV Testing Social Marketing Campaign for African American Women (HTSMC) - Screening and Baseline Survey Form and Instruction	New
Supporting Statement part B and Refs 8-9-2007 (2).doc Supplementary Document	2007-08-22
Supporting Statement part A 8-9-2007.doc Supplementary Document	2007-08-22
Supporting Statement part B 4-24-2007 w o trkg.doc Supporting Statement B	2007-04-29
Attachment 8.KNrecruitmethods 4-24-2007.doc Supplementary Document	2007-04-29
Attachment 4.IRB letters 4-24-2007.doc Supplementary Document	2007-04-29
Attachment 3. 60-Day FRN 0920-06BL.pdf Supplementary Document	2007-04-29
Attachment 1.legislation 4-24-2007.doc Supplementary Document	2007-04-29
Supporting Statement part A 4-24-2007 w o trkg .doc Supporting Statement A	2007-04-29

IC Document Collections

IC ID	Document Title	Status
180289	HTSMC Six-week Follow-up Survey Form and Instruction	New
180288	HTSMC Two-week Follow-up Survey Form and Instruction	New
180287	HTSMC Radio Ad Stimuli Viewing and Booklet Reading Other-Mock-ups of Experiment Stimuli for Treatment Group	New
180286	Examining the Efficacy of the HIV Testing Social Marketing Campaign for African American Women (HTSMC) - Screening and Baseline Survey Form and Instruction	New

ICR Details

OMB Control No: 0920-0752	ICR Reference No: 200705-0920-008
Status: Historical Active	Previous ICR Reference No:
Agency/Subagency: HHS/CDC	Agency Tracking No:
Title: Examining the Efficacy of the HIV Testing Social Marketing Campaign for African American Women
Type of Information Collection: New collection (Request for a new OMB Control Number)	Common Form ICR:  No
Type of Review Request: Regular
OIRA Conclusion Action: Approved with change	Conclusion Date: 08/23/2007
	Date Received in OIRA: 05/23/2007
Terms of Clearance: Approved consistent with revisions to the CDC Supporting Statement included in the public docket under supporting statements. Additionally, CDC acknowledges the limitations of utilizing Knowledge Networks - specifically that this methodology will not produce representative or generalizable results.

	Inventory as of this Action	Requested	Previously Approved
Expiration Date	08/31/2008	12 Months From Approved
Responses	4,385	0	0
Time Burden (Hours)	1,127	0	0
Cost Burden (Dollars)	0	0	0

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Abstract: This project involves the evaluation of the HIV Testing Social Marketing Campaign (HTSMC), a CDC-sponsored social marketing campaign aimed at increasing HIV testing rates among young, single, African American women. The CDC has designed an efficacy study to evaluate the HTSMC and its messages under controlled conditions. The study entails selecting a sample of single African American females, ages 18 to 34, with less than 4 years of college education and collecting baseline data on their knowledge, attitudes, beliefs, intentions, and behaviors related to HIV testing. The study represents an ``efficacy'' methodology in that participants will be divided into treatment and control conditions. Participants in the treatment condition will be exposed to campaign materials including radio advertisements, a billboard, and an informational booklet that will be distributed over the Internet. Thus the study participants' exposure will occur under controlled conditions, without the distractions and variability of potential exposure in the real world. As part of the advertisement stimuli package, the billboard advertisement will appear as part of the online log-in for each stimuli session in order to simulate the appearance of a sign. Therefore, we do not estimate any additional burden for exposure to the billboard advertisement. Key outcomes related to the HTSMC will be measured in two follow-up surveys. The first follow-up survey will occur 2 weeks after the baseline survey. The second follow-up survey will occur 6 weeks after the baseline survey. Comparisons of changes in these outcomes would then be made between participants in the treatment and control conditions. Findings from this study will be used by CDC and its partners to inform current and future program activities. We expect a total of 1,630 participants to complete the baseline survey. The 1,630 participants who complete the baseline survey will be randomly assigned to the treatment or control condition. 815 participants (the treatment condition) will be exposed to the radio ad and booklet. Of the 1,630 participants who completed the baseline survey, we expect 1,140 to complete the first follow-up survey. Of the 1,140 who complete the first follow-up survey, we expect 800 to complete the second follow-up survey, which will have fewer questions than the first follow-up survey because it will only pertain to questions about behavior change and selected behavioral intentions. There are no costs to the respondents other than their time.

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Authorizing Statute(s): US Code: 42 USC 241 Name of Law: Part A. Research and Investigation General
  

Citations for New Statutory Requirements: None

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Associated Rulemaking Information
RIN:	Stage of Rulemaking:	Federal Register Citation:	Date:
	Not associated with rulemaking

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Federal Register Notices & Comments
60-day Notice:	Federal Register Citation:	Citation Date:
	71 FR 40721	07/18/2006
30-day Notice:	Federal Register Citation:	Citation Date:
	72 FR 25316	05/04/2007
Did the Agency receive public comments on this ICR? No

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Number of Information Collection (IC) in this ICR: 4

IC Title	Form No.	Form Name
Examining the Efficacy of the HIV Testing Social Marketing Campaign for African American Women (HTSMC) - Screening and Baseline Survey	None, None	Study Screener ,   Evaluation Data Collection Instrument
HTSMC Radio Ad Stimuli Viewing and Booklet Reading
HTSMC Two-week Follow-up Survey	None	Evaluation Data Collection Instrument
HTSMC Six-week Follow-up Survey	None	Evaluation Data Collection Instrument

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ICR Summary of Burden

	Total Approved	Previously Approved	Change Due to New Statute	Change Due to Agency Discretion	Change Due to Adjustment in Estimate	Change Due to Potential Violation of the PRA
Annual Number of Responses	4,385	0	0	4,385	0	0
Annual Time Burden (Hours)	1,127	0	0	1,127	0	0
Annual Cost Burden (Dollars)	0	0	0	0	0	0

Burden increases because of Program Change due to Agency Discretion: Yes

Burden Increase Due to: Miscellaneous Actions

Burden decreases because of Program Change due to Agency Discretion: No

Burden Reduction Due to:

Short Statement: This is a new information collection.

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Annual Cost to Federal Government: $266,405

Does this IC contain surveys, censuses, or employ statistical methods? Yes Part B of Supporting Statement

Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002? No

Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]? Uncollected

Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]? Uncollected

Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)? Uncollected

Is this ICR related to the Pandemic Response? Uncollected

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Common Form ICR:  No

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On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).

The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:

(a) It is necessary for the proper performance of agency functions;

(b) It avoids unnecessary duplication;

(c) It reduces burden on small entities;

(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;

(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;

(f) It indicates the retention periods for recordkeeping requirements;

(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:

(i) Why the information is being collected;

(ii) Use of information;

(iii) Burden estimate;

(iv) Nature of response (voluntary, required for a benefit, or mandatory);

(v) Nature and extent of confidentiality; and

(vi) Need to display currently valid OMB control number;

(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.

(i) It uses effective and efficient statistical survey methodology (if applicable); and

(j) It makes appropriate use of information technology.

If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.

Certification Date: 05/23/2007

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