HTSMC Radio Ad Stimuli Viewing and Booklet Reading

Attachment 9

Experiment Stimuli (Radio Scripts, Booklet, and Billboard)

Form Approved

OMB NO.____

Exp. Date_____

Radio Scripts

CDC’s HIV Testing Campaign

“You Know”

:60 Radio

MUSIC: Bass, mid pace.

MAN:

You feel like you’ve known your man forever. You know his full name, his nickname, his pet names. You know his birth date, He likes old school rap more than R & B and anything his momma cooks. Yes, you feel like you’ve known your man forever, but that doesn’t mean you know everything about him.

(Music Transitions)

ANNOUNCER:

Of all the women living with AIDS in the U.S., 60% are African American. And, two out of three of these women got HIV by having unprotected sex with a man.

The good news is more and more women are stepping up and getting tested for HIV. Women just like you who know they have to look out for themselves. Get an HIV test. Whatever the result, there are treatment and support programs available in your community.

To find out where you can get a free HIV test in your area, visit hivtest.org or call toll free 1-800-CDC-INFO. That’s 1-800-C-D-C-I-N-F-O. If you’ve had unprotected sex, get an HIV test. Take Charge. Take the Test.

Public reporting burden of this collection of information is estimated to average 12 minutes per response for the radio ads and 15 minutes per response for the booklet reading, including the time for reviewing instructions. Because the billboard advertisement will appear during “log-on” for each stimuli session we estimate no burden for these exposures. A person is not required to respond to a collection of information unless it displays a currently valid OMB control number. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden to CDC/ATSDR Reports Clearance Officer; 1600 Clifton Road NE, MS D-74, Atlanta, Georgia 30333; ATTN: PRA (OMB#).

CDC’s HIV Testing Campaign

“Look Out For Yourself”

:60 Radio

Music: Soft steady beat. The song is spoken word.

(AA female, with conviction)

WOMAN:

Standing together, hand-in-hand

You're my partner, my friend, you're my strong black man

When we're apart, I still think of you

I wonder what you say; I wonder what you do

When we’re together it’s like nothing else

But I'm getting tested...gotta look out for myself.

ANNOUNCER:

You feel as if you've known him forever, but that doesn't mean you know everything. Of all the women living with AIDS in the U.S., 60% are African American. And, two out of three of these women got HIV by having unprotected sex with a man.

The good news is more women are getting tested for HIV, because they realize no one can look out for them better than they can. Whatever the result, there are treatment and support programs available in your community.

To find out where you can get a free HIV test, visit hivtest.org or call toll free 1-800-CDC-INFO. That’s 1-800-C-D-C-I-N-F-O. If you’ve had unprotected sex, get tested for HIV. Take Charge. Take the Test.

Campaign Booklet (Reading Level: 5^th grade assessed using the FRY Readability Formula)

Campaign Billboard