Regulation S-AM: Limitations on Affilate Marketing

ICR 200705-3235-001

OMB: 3235-0609

Federal Form Document

Forms and Documents
Document
Name
Status
Supporting Statement A
2007-07-23
IC Document Collections
IC ID
Document
Title
Status
35472
Modified
ICR Details
3235-0609 200705-3235-001
Historical Inactive 200407-3235-016
SEC 270-548
Regulation S-AM: Limitations on Affilate Marketing
Revision of a currently approved collection   No
Regular
Preapproved 11/16/2007
Retrieve Notice of Action (NOA) 07/23/2007
  Inventory as of this Action Requested Previously Approved
11/30/2010 36 Months From Approved 01/31/2009
2,211 0 4,074
4,422 0 11,543
837,969 0 2,000

Regulation S-AM implements Section 214 of the Fair and Accurate Credit Transactions Act of 2003 and requires that, before a company may use certain financial information about a consumer that it receives from an affiliate to make marketing solicitations to that consumer, the consumer must be provided notice and an opportunity to opt out of receiving such solicitations.

US Code: 15 USC 78q, 78w, 78mm, 80a-30(a), 80a Name of Law: The Securities Exchange Act of 1934 and the Investment
  
None

3235-AJ24 Proposed rulemaking 69 FR 42302 07/14/2004

  72 FR 28085 05/18/2007
72 FR 39647 07/19/2007
No

1
IC Title Form No. Form Name
Regulation S-AM: Limitations on Affilate Marketing

  Total Request Previously Approved Change Due to New Statute Change Due to Agency Discretion Change Due to Adjustment in Estimate Change Due to Potential Violation of the PRA
Annual Number of Responses 2,211 4,074 0 -1,863 0 0
Annual Time Burden (Hours) 4,422 11,543 0 -7,121 0 0
Annual Cost Burden (Dollars) 837,969 2,000 0 835,969 0 0
No
Yes
Miscellaneous Actions
The initial burden hours and cost included the intial one-time burden hours and costs. On an on-going basis, the burden hours and costs will be significantly less. This is reflected in our updated numbers.

$0
No
No
Uncollected
Uncollected
Uncollected
Uncollected
Brice Prince 202 942-0759 [email protected]

  No

On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
 
 
 
 
 
 
 
    (i) Why the information is being collected;
    (ii) Use of information;
    (iii) Burden estimate;
    (iv) Nature of response (voluntary, required for a benefit, or mandatory);
    (v) Nature and extent of confidentiality; and
    (vi) Need to display currently valid OMB control number;
 
 
 
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
07/23/2007


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